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Tag: social media

  • Comedy Central reaches two million fans on Facebook

    Comedy Central reaches two million fans on Facebook

    MUMBAI: It has been two years since Comedy Central launched in India. The channel dedicated to comedy has surely made its inroads into its audience’s heart. The proof is the two million fans on Facebook in just two years.

     

    In a time wherein social media platforms make or break a brand’s market presence, Comedy Central has used them effectively to engage audiences and maintain a presence in their lives even when the television is off. 

    Growth chart of Comedy Central India Facebook page

    Commenting on the achievement, Viacom18 sr VP and head English entertainment Ferzad Palia said, “Our Facebook page is the epicentre of all our social activity online. We are delighted to reach this milestone especially considering we went from one to two million in a matter of only eight months!  This is symbolic of our fans loyalty. We will continue to strive to provide the best of comedy entertainment both on & off air”

     

    One of the engagements that had outstanding results was Suits Season 2 FB App: Are You a Real Suitor? The objective was to capitalise on the show’s wide appeal and provide a refresher to audiences before the second season. Over 10,000 participants signed up to test their “Suits Quotient” giving the page 60,000 page views and 40,160 unique views. Social media conversations around the show increased by 200 per cent generating over 200,000 impressions and the show hashtag #SuitsS2onCC trended in India.

    “A big thank you to all our fans for helping us reach this mark. It truly feels wonderful to see this FB page reach this milestone. This only goes to prove their loyalty. CC India re-affirms the endeavour to provide its fans with cult entertainment,” added Viacom18 digital media VP and business head Rajneel Kumar.

     

    Comedy Central India since its inception prides itself of having the right mix for the diverse audience it caters to. The channel’s reach has grown five times in the past one year. Smaller cities have shown a steady growth in contribution while the channel maintains number one position in the metros.

  • Samsung is the most popular brand on social media in 2013

    Samsung is the most popular brand on social media in 2013

    NEW DELHI: Samsung was the most popular social-media brand worldwide in 2013, according to Starcount, which compiled data across Facebook, YouTube and other sites to come up with its top 10 list.

    Although Samsung was not the most popular brand on any particular social network, it earned 16 million new followers across multiple platforms in the past 12 months — enough to get data aggregator Starcount’s top spot.

    Walt Disney came in second place, largely due to a one-million-follower increase on Sina Weibo, a Chinese microblogging site.

    National Geographic grabbed the bronze after its top-rated YouTube channel got 160 million views this past year.

    Nike was viewed over 50 million times this year, while Google came next by earning over three million fans on Facebook taking its total following to more than 15 million.

    Coca Cola had 15 million people liking its Facebook page while over 58 million viewed its YouTube offerings.

    MTV had ten million new fans across Facebook, Twitter and Google after the MTV awards presentation.

    Facebook solidified its position as the top-most social media, with 16 million new fans on its own page in 2013.

    Instagram got sixteen million new fans during the year while YouTube had over three million new fans over Google during 2013.

  • Chrome Data: Mandela helps Infotainment channels gain OTS

    Chrome Data: Mandela helps Infotainment channels gain OTS

    MUMBAI: Last week, the world woke up to the news of the demise of Madiba aka Nelson Mandela. As the world came to terms with the loss of the man who changed and helped shape the history of South Africa, social media and media went berserk.

    Leave aside news channels, even the infotainment channels competed with each other to come up with more special segments on the revolutionary-turned-prisoner-turned-president-turned-legendary.

     

    And it shows in week 50’s  opportunity to see (OTS) data provided by Chrome Data Analytics & Media which keeps a tab on around 73 million TV homes nationally in analogue cable TV, digital cable TV and DTH. Infotainment channels were the biggest beneficiaries of the week with a gain of 3.6 per cent. Discovery Channel garnered the highest OTS among the players in the segment with its 89.1 per cent on an all India basis.

     

    Close behind was the English movies genre with a 3.3 per cent increase in the eight metros. As most channels gear up to air the biggest blockbusters to wrap up the year, movie buffs aren’t complaining. Sony Pix scored a 88.7 per cent in its OTS during week 50.

     

    Despite India losing to the Proteas in South Africa, sports buffs continued to tune into the action on the greens. The genre did appear in the top four categories with a  2.6 per cent gain. Ten Sports, the channel airing the matches, gained the most with 78.7 per cent OTS across India.

     

    The Delhi election aftermath did catch people’s attention with News channels in the eight metros seeing a jump of 1.9 per cent. Arnab Goswami’s Times Now topped the charts with 91.3 per cent OTS.  

     

    As for the bottom four categories, English entertainment channels saw a huge drop of 7.5 per cent in the eight metros. AXN registered 81.8 per cent OTS in the genre while others lagged behind.

     

    Religious channels saw a minor fall in the Hindi speaking market (HSM) at 0.6 per cent. Aastha channel continued to top the genre with a 97.9 per cent OTS.  Next in the line was the Hindi movie channel genre which sank 0.3 per cent with Star Gold continuing its golden run in the HSM with its 96.8 per cent OTS.

     

    Hindi News channels in the HSM region too saw a 0.3 per cent fall. Aaj Tak got the highest OTS at 93.6 per cent.

  • Cybercrimes proliferate in Pakistan

    Cybercrimes proliferate in Pakistan

    NEW DELHI: More than 10,000 cybercrime cases are pending in Pakistan while 250 alleged culprits has been set free because of inefficient law.

    The boom in the usage of internet and smartphone in the past 10 years in the country has also led into criminal use of this technology, says Pakistan’s MoreMag.

    From blackmailing women to harassment on social media, from fake job offers to internet calls for extortion money, our cyber space has been ravaged by criminal elements of the society.

     

    Kidnappings are occurring in the country by faking friendship on social networking websites.
    Pakistan only has a defunct cyber-crimes law in form of “Cyber Crimes ordinance” that was last updated in 2009.

  • Digital Media Asia meet in Malaysia to explore new avenues of digitisation of media

    Digital Media Asia meet in Malaysia to explore new avenues of digitisation of media

    NEW DELHI: Online and social media, tablet and mobile publishing, and digital business innovations are among the main subjects coming up for discussion at the forthcoming Digital Media Asia in Kuala Lumpur this month.

     

    Participants include Business Blogging CEO Kiruba Shankar from India; Canada’s Globe and Mail Digital News Strategy director Anjali Kapoor; Google Strategic Partner Lead Parin Mehta; Singapore’s InmobiVP and GM of the Japan, Asia Pacific brand business Phagun Raju; and Berita Satu Media Holdings, IndonesiaCEOSachin Gopalan.

     

    The meet has been organised from 12 to 14 November by WAN-IFRA Asia Pacific which will be represented among others by its chief operating officer Thomas Jacob.

     

    The meet will also see an Inverted Media Workshop, Digital Media Asia Expo, a creative ad campaign contest, Opennews.hack Asia and the Digital Media Asia awards.

     

    About 300 media executives representing over 115 organisations from 31 countries are expected. Digital Media Asia is the largest conference on new media in Asia for news publishers. Thirty speakers from leading news publishing companies in Asia and worldwide – such as FT, Apple Daily, Metro, SPH, Wall Street Journal, Globe & Mail, The Economist, Mainichi Shimbun – as well as online pure players like Google, Senatus, Microsoft, Coconuts Media, Yahoo will share inspiring case studies and innovative ideas with the audience.

    Topics covered at Digital Media Asia include paid content and the implementation of paywalls, online video monetisation, digital and mobile advertising, tablet publishing, big data, diversifying revenue streams, start-ups and publishers.

     

    Other speakers include The Economist Digital, UK, VP Advertising  Audra Martin; The Straits Times Editor Warren Fernandez; Head of Tablet Editions, Metro, UK,  James Cadman; The Wall Street Journal  Hong Kong Asia Digital Editor Adam Najberg;  Naoki Onodera, Head of Digital Publications, Mainichi Shimbun;  Alan Soon, Head of Audience and Managing Editor SEA, Yahoo!; Graham Hinchly, Engineering Manager, FT Lab, FT, UK; Christina Lo Man Ki, Deputy Editor-in-Chief, Apple Daily, HK; Sue Brooks, Director of Video Transformation, AP, UK; Geoff Tan, Senior VP, Head of Strategic Marketing, SPH; Dan Sloan, Editor in Chief, Nissan Global Media Centre, Japan; Todd Forest, Executive Producer APAC, Microsoft Online Media; JV Rufino, Director of Mobile, Philippine Daily Inquirer; and Eamonn Byrne, Business Director, The Byrne Partnership, UK.  

     

  • Campaigning on the web? Get a certification, says EC

    Campaigning on the web? Get a certification, says EC

    NEW DELHI: The world has gone digital and so has the Indian political system. With more and more political parties using social media for election campaigns, the election commission (EC) has now directed the chief electoral officers of all states and union territories that details of the social media accounts of the candidates (besides the recognised political parties) who are contesting elections have to be communicated to the commission.

     

    Candidates and political parties will now have to keep the EC posted about their social media accounts and websites used for campaigning, expenditure incurred for maintaining the sites and development of advertisement. Besides, the model code of conduct will also become applicable on the social media.  

     

    According to the commission, a candidate having an account on Facebook, Twitter, YouTube or even apps, has to update the commission with their email ids.

     

    The EC has also stated that campaigning on the web will require pre-certification from competent authorities. No political advertisement can be released to any internet-based website, including social media sites without this pre-certification. This certificate is issued by the media certification and monitoring committees at the district and state level.

     

    Not only this, candidates and political parties in the statement submitted to the EC have to include all expenditure incurred on advertisements on social media. This includes: payments made to internet companies and websites for carrying their advertisements, money paid for developing such content for the web, as well as salaries and wages paid to the workers employed to maintain the social media accounts.

     

    The commission has also stated that the model code of conduct will be applicable to the content posted on the internet. However, the commission will consult the Communication and Information Technology Ministry on the content posted by persons other than the candidates and political parties.

  • DDB MudraMax & Sugar Free Natura urges people, Khushiyan gino, Calories nahi

    DDB MudraMax & Sugar Free Natura urges people, Khushiyan gino, Calories nahi

    Mumbai: Zydus Wellness has launched a campaign ‘Khushiyan gino, Calories nahi’ for its product Sugar Free Natura with its brand ambassador celebrity chef Sanjeev Kapoor

     

    Commenting on this, Zydus Wellness MD Elkana Ezekiel said, “Festivals should always be a reason to celebrate, not worry about how many sweets you are eating. It is this insight on which we feel Sugar Free Natura plays a big role. It provides a healthier alternative during festivals without compromising on celebrating with your family. Sugar Free Natura, a zero calorie sweetener from the Sugar Free stable has been the No.1 in this category for many years.”

     

    The campaign is done by DDBMudraMax, starting with the print ad. The team has also created a microsite – promoted across print and on-ground events along with banner ads across various portals and social media.

     

    DDB MudraMax team will run on-ground promotions across 7 cities in 9 malls.

    Commenting on this, DDB MudraMax associate vice president Alvin D’souza said, “A combination of interesting festive content along with use of new age media worked as a success mantra for the campaign. This integrated campaign helped in reaching out to the consumer not only on ground and on web but also in their own space on their mobile phone. We are delighted to extend our integrated media services to Sugar Free from Zydus Wellness. So this season truely Khushiyan gino, Calories nahi.”

     

    Adding to this, DDB MudraMax president Mandeep Malhotra said, “We are proud to partner with Sugar Free. The idea is really appealing to have sweet without the calories. Loved the joy it spread in the health conscious sweet tooth people.”

  • HUL joins twitter to reach out to its consumers

    HUL joins twitter to reach out to its consumers

    MUMBAI: Hindustan Unilever Limited (HUL), the market leader in consumer products in the country, has joined twitter recently.

     

    The company which has presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products joined the social media site with the handle @HUL­_News with a tweet saying “HUL, India’s largest FMCG company is now on Twitter. Join the conversation with us on topics like #Sustainability, Marketing & #Leadership.”

     

    When asked why did the company as a corporate brand chose to join twitter, the HUL spokesperson said: “Social media provides us an opportunity to reach out to our consumers and other stakeholders in an ongoing and engaging manner.”

     

    And with 4,233 followers already on the site in a short span is proof enough what the brand means to the country.

     

    Not to forget that HUL has been on social media for several years now through its various brands like Sunsilk, Surf Excel, Dove which the company boasts of having led digital marketing in India with some path-breaking work and innovations.

  • O&M and The Hindu tell politicians to behave

    O&M and The Hindu tell politicians to behave

    MUMBAI: With the elections just around the corner, The Hindu has launched an extension of its successful Behave campaign.

    The camping has been conceptualised by Ogilvy & Mather and focuses on some of the concerns like Corruption, dereliction of duty, bad behaviour and inadequate infrastructure of the young voters.

    The campaign boldly poses these questions to the leaders of the country and urges them to behave, for the youth are watching.

    Ogilvy South Asia executive chairman and creative director Piyush Pandey said, “With a huge youth population and our ambition to be a shining nation in the world, there is a great need for us older people in positions of responsibility to set a better example for the young.  I have closely followed cartoonists who have a very effective way of using satire to shame people.  I know that campaigns cannot change behaviour overnight, but I would be very happy if some people are not able to sleep well for a few nights at least.”

    This is the next phase of The Hindu’s Behave campaign, which earlier drew attention to politicians’ bad behaviour. This time, it goes a step further, by not just admonishing bad behaviour but reminding politicians that the power to re-elect them undoubtedly lies in the hands of the youth.

    It uses dark humour to hold up a mirror to a political leader’s bad behaviour, the print and outdoor campaign uses stark facts to bring the issues that the youth face to the forefront. Eventually, it aims to become a crowd-sourced campaign, by asking people to send in their own questions via social media which will be featured as ads in the paper. Going forward, it hopes to address some of these issues so the youth can make an informed decision when they eventually vote.

    The Hindu editor Siddarth Varadharajan said about the campaign: “The Hindu’s ‘Behave Yourself, India” campaign cherishes the spirit of parliamentary debate, which is the true test of a functional democracy. Every Indian has a right to be heard – but that right is only as effective as our ability to listen, engage and disagree courteously with each other. Sadly, the space for tolerance and free speech is narrowing in our republic. This is no surprise because many of our elected representatives – who hold a candle to the rest of society – have failed to debate policy and politics with their peers in Parliament in a civilised manner.”

    He added, “Our campaign shines a light on the errant and discourteous politician, wedded to privilege and power, whose fate now lies in the hands of voters, many of whom are young and who will be exercising their franchise for the first time. The idea has been brought alive through print and a television commercial, beautifully executed by Prasoon Pandey of Corcoise Films.”

    The campaign will be on TV, cinema, print, outdoor across the country and on social media as well.

  • ixigo unveils its first integrated marketing campaign

    ixigo unveils its first integrated marketing campaign

    MUMBAI:  ixigo.com, a travel planning and search engine, has kicked off its first ever integrated marketing campaign across television, OOH, radio and social media.

    Speaking about the campaign, ixigo co-founder and CEO Aloke Bajpai said, “Since ixigo’s inception in 2006, it has been our goal to become the most trusted travel planning and research website in India. We strive to make travel an enjoyable and informed experience for our users with our apps, in-depth content and smart comparison of the best deals across travel sites.  We are optimistic that our first ever marketing campaign  will  help  us  reach  out  to  many  more  travellers  across  geographies  and  strengthen  our positioning of being the most trusted travel website in India.”

    The campaign, in line with the brand essence of “know & go”, aims to position the portal as the ‘go to’ destination for travel information and planning. This has been rendered in the form of a TVC which is the backbone of the campaign and highlights the pitfalls of unplanned travel. 

    In addition to the TVC, ixigo has partnered with leading radio channels to engage listeners ‘on the go’ through contests and trivia based activities. Innovative ixigo branding using TVC motifs will also be seen across major airports and OOH media.  Along with a strong offline campaign,  ixigo  will  also  be promoting interesting ‘know & go’ facts, videos and contests across social media and online channels.

    Added, vice president marketing and product strategy Saurabh Srivastava, “Our marketing campaign is clearly aligned with our core brand message of “know & go”. With our first marketing campaign, we are confident that ixigo will find resonance and preference amongst users across the spectrum and through our innovative mobile apps and responsive website, we will be able to help people travel in the know.”

    The creative idea dramatises the pitfalls of travelling without knowing. The execution is built around one of the most famous travel destinations of the world – The Taj Mahal. It isdirected by E Suresh from Eeksaurus films and conceptualised by ixigo’s creative AOR From Here On.

    From Here On founder and MD Rajesh Aggarwal said, “In the crowded space of travel advertising, our cue was simple – demonstrate the peril of traveling without knowing, in a quirky manner, which breaks the clutter and creates a memorable and sticky visual metaphor for the brand.”