ITV

Tag: social media

  • The Gillette India Flexball challenge on Twitter

    The Gillette India Flexball challenge on Twitter

    MUMBAI:  Since it launched the Fusion Proglide Flexball  razor, Gillette India has been coming up with various promotional strategies,  with one of the strategies being promoting it through social media .

    The new Gillette razor is different from the previous razors launched by the brand. It has five blades on the front and one blade at the back that allows it to swivel back and forth. The movement of this razor is quite similar to how one’s wrist works. The new Flexball technology helps men to shave without twisting their face in awkward ways.

    The brand now has an ongoing campaign for its Fusion Proglide Flexball  razor on Twitter – The Flexball Challenge that challenges its patrons. To enter The Flexball challenge, one has to tweet to Gillette India with #Flexiballchallenge and wait till Gillette India makes its first move. (For example; ‘I am ready for #TheFlexballchallenge @GilletteIndia’)

    Once Gillette India has made its first move by sending a chart which is divided into three rows and three columns -A1-A3,B1-B3,C1-C3, the participants have to reply to the move by choosing the desired position. (For example A3#TheFlexballchallenge). The game is a clever way of explaining the flexibility of the product as players do not have to use pen or pencil to play the game. 

    Before getting started with the game, participants have to keep its in mind. For instance only one game at a time can be played. Furthermore participants can always ask for a rematch. The hashtag has to be used always and one must wait until Gillette India responds back, resending or changing of moves are not allowed. The challenge has taken Twitterti by storm. Over a hundred participants have tweeted and taken part in the challenge so far.  Here are a few examples:

    sujoy_kapur tweeted, “C1 is my first move team @GilletteIndia #TheFlexballChallenge.”

    avdesh_roy tweeted, “Friends lets take #TheFlexballChallenge Play & win  @GilletteIndia @saraf_silky

    Amol_77 tweeted, “I am ready for #TheFlexballChallenge join me and play it @GilletteIndia guys.”

  • The Gillette India Flexball challenge on Twitter

    The Gillette India Flexball challenge on Twitter

    MUMBAI:  Since it launched the Fusion Proglide Flexball  razor, Gillette India has been coming up with various promotional strategies,  with one of the strategies being promoting it through social media .

    The new Gillette razor is different from the previous razors launched by the brand. It has five blades on the front and one blade at the back that allows it to swivel back and forth. The movement of this razor is quite similar to how one’s wrist works. The new Flexball technology helps men to shave without twisting their face in awkward ways.

    The brand now has an ongoing campaign for its Fusion Proglide Flexball  razor on Twitter – The Flexball Challenge that challenges its patrons. To enter The Flexball challenge, one has to tweet to Gillette India with #Flexiballchallenge and wait till Gillette India makes its first move. (For example; ‘I am ready for #TheFlexballchallenge @GilletteIndia’)

    Once Gillette India has made its first move by sending a chart which is divided into three rows and three columns -A1-A3,B1-B3,C1-C3, the participants have to reply to the move by choosing the desired position. (For example A3#TheFlexballchallenge). The game is a clever way of explaining the flexibility of the product as players do not have to use pen or pencil to play the game. 

    Before getting started with the game, participants have to keep its in mind. For instance only one game at a time can be played. Furthermore participants can always ask for a rematch. The hashtag has to be used always and one must wait until Gillette India responds back, resending or changing of moves are not allowed. The challenge has taken Twitterti by storm. Over a hundred participants have tweeted and taken part in the challenge so far.  Here are a few examples:

    sujoy_kapur tweeted, “C1 is my first move team @GilletteIndia #TheFlexballChallenge.”

    avdesh_roy tweeted, “Friends lets take #TheFlexballChallenge Play & win  @GilletteIndia @saraf_silky

    Amol_77 tweeted, “I am ready for #TheFlexballChallenge join me and play it @GilletteIndia guys.”

  • Facebook introduces immersive product for advertisers

    Facebook introduces immersive product for advertisers

    MUMBAI: Facebook has launched a new product called Canvas for advertisers, which allows them to combine video, photographs and copy in an ad.

    Canvas was originally announced in September last year. These immersive advertisements aim to draw more attention of the user into their ads, by blocking out all other content. When users click a Facebook News Feed ad connected to Canvas, it opens a full-screen, rich media page inside of Facebook rather than forcing users to wait for a mobile website to load.

    In a blog post, Facebook said, “We’re committed to building great mobile experiences for people and doing so also opens up new creative possibilities for advertisers. We’ve invested in engaging experiences like video and the carousel format to empower advertisers with more creative space to share their brand and products on mobile.”

    Said to load 10 times faster than other ads would otherwise, Facebook also stated that in their research 53 per cent of people viewed more than half of the ad and average view time was 31 seconds. Currently, these ads are available for Android and iOS, while the social media giant evaluates how to expand this option to other versions and apps such as Instagram.

    “This space was designed and invented and inspired by our relationship with the creative community,” Facebook CCO Mark D’Arcy said at a press event.

    Canvas is an evolution of the earlier Carousel ads, which allowed users to swipe through multiple product or brand photos if they were interested in more information.

  • Facebook introduces immersive product for advertisers

    Facebook introduces immersive product for advertisers

    MUMBAI: Facebook has launched a new product called Canvas for advertisers, which allows them to combine video, photographs and copy in an ad.

    Canvas was originally announced in September last year. These immersive advertisements aim to draw more attention of the user into their ads, by blocking out all other content. When users click a Facebook News Feed ad connected to Canvas, it opens a full-screen, rich media page inside of Facebook rather than forcing users to wait for a mobile website to load.

    In a blog post, Facebook said, “We’re committed to building great mobile experiences for people and doing so also opens up new creative possibilities for advertisers. We’ve invested in engaging experiences like video and the carousel format to empower advertisers with more creative space to share their brand and products on mobile.”

    Said to load 10 times faster than other ads would otherwise, Facebook also stated that in their research 53 per cent of people viewed more than half of the ad and average view time was 31 seconds. Currently, these ads are available for Android and iOS, while the social media giant evaluates how to expand this option to other versions and apps such as Instagram.

    “This space was designed and invented and inspired by our relationship with the creative community,” Facebook CCO Mark D’Arcy said at a press event.

    Canvas is an evolution of the earlier Carousel ads, which allowed users to swipe through multiple product or brand photos if they were interested in more information.

  • Mark Zuckerberg gets ‘Reactive’ with Facebook

    Mark Zuckerberg gets ‘Reactive’ with Facebook

    MUMBAI: It’s been seven years since Facebook introduced us to the “Like” button on the social media platform and ever since then it has become an integral part of our daily lives. In order to improve the experience, Facebook recently was on a testing spree to find alternatives to the existing button. After a demand for the “dislike” button and an intensive research, Facebook recently launched “Reactions,” an extension of the Like button, which gives users more ways to share their reaction to a Facebook post in a quick and easy way.

    Talking about the release and the new update, Facebook founder and CEO Mark Zuckerberg said, “Not every moment you want to share is happy. Sometimes you want to share something sad or frustrating. Our community has been asking for a dislike button for years, but not because people want to tell friends they don’t like their posts. People wanted to express empathy and make it comfortable to share a wider range of emotions. I’ve spent a lot of time thinking about the right way to do this with our team. One of my goals was to make it as simple as pressing and holding the Like button. The result is Reactions, which allow you to express love, laughter, surprise, sadness or anger.”

    The ever-so-famous “Like” button has not been replaced, but has now got exciting new additions, which include the expressions such as ‘love,’ ‘haha,’ ‘yay,’ ‘sad,’ ‘angry’ and ‘wow.’ Facebook has ensured that the recent additions do not clutter on the screen and confuse the users; hence the “like” button will look just as it always has. Users will have to hold the mouse over the “like” options for the ‘reactions’ to show up.

    Speaking about the aim on improving the news feed for the users, Facebook product manager Sammi Krug said, “Our goal with News Feed is to show you the stories that matter most to you. Initially, just as we do when someone likes a post, if someone uses a Reaction, we will infer they want to see more of that type of post. In the beginning, it won’t matter if someone likes, “wows” or “sad” a post — we will initially use any Reaction similar to a Like to infer that you want to see more of that type of content. Over time we hope to learn how the different Reactions should be weighted differently by News Feed to do a better job of showing everyone the stories they most want to see.” 

    While this interesting update will bring in a new experience immediately for the users, advertisers on Facebook will have to wait for few more months to understand the user reactions on their respective ads. It is expected that the idea of using the Facebook’s new emoticons – anger, humour and others will be useful to improve the target audiences. But how much impact would that have? Only time will tell.

    For now, it’s time to experience and observe how fans respond to the new feature, and Zuckerberg and team spend time learning from this addition and use “our reactions” to improve.

  • Mark Zuckerberg gets ‘Reactive’ with Facebook

    Mark Zuckerberg gets ‘Reactive’ with Facebook

    MUMBAI: It’s been seven years since Facebook introduced us to the “Like” button on the social media platform and ever since then it has become an integral part of our daily lives. In order to improve the experience, Facebook recently was on a testing spree to find alternatives to the existing button. After a demand for the “dislike” button and an intensive research, Facebook recently launched “Reactions,” an extension of the Like button, which gives users more ways to share their reaction to a Facebook post in a quick and easy way.

    Talking about the release and the new update, Facebook founder and CEO Mark Zuckerberg said, “Not every moment you want to share is happy. Sometimes you want to share something sad or frustrating. Our community has been asking for a dislike button for years, but not because people want to tell friends they don’t like their posts. People wanted to express empathy and make it comfortable to share a wider range of emotions. I’ve spent a lot of time thinking about the right way to do this with our team. One of my goals was to make it as simple as pressing and holding the Like button. The result is Reactions, which allow you to express love, laughter, surprise, sadness or anger.”

    The ever-so-famous “Like” button has not been replaced, but has now got exciting new additions, which include the expressions such as ‘love,’ ‘haha,’ ‘yay,’ ‘sad,’ ‘angry’ and ‘wow.’ Facebook has ensured that the recent additions do not clutter on the screen and confuse the users; hence the “like” button will look just as it always has. Users will have to hold the mouse over the “like” options for the ‘reactions’ to show up.

    Speaking about the aim on improving the news feed for the users, Facebook product manager Sammi Krug said, “Our goal with News Feed is to show you the stories that matter most to you. Initially, just as we do when someone likes a post, if someone uses a Reaction, we will infer they want to see more of that type of post. In the beginning, it won’t matter if someone likes, “wows” or “sad” a post — we will initially use any Reaction similar to a Like to infer that you want to see more of that type of content. Over time we hope to learn how the different Reactions should be weighted differently by News Feed to do a better job of showing everyone the stories they most want to see.” 

    While this interesting update will bring in a new experience immediately for the users, advertisers on Facebook will have to wait for few more months to understand the user reactions on their respective ads. It is expected that the idea of using the Facebook’s new emoticons – anger, humour and others will be useful to improve the target audiences. But how much impact would that have? Only time will tell.

    For now, it’s time to experience and observe how fans respond to the new feature, and Zuckerberg and team spend time learning from this addition and use “our reactions” to improve.

  • FY-2015: Twitter revenue up 58%

    FY-2015: Twitter revenue up 58%

    BENGALURU: Twitter Inc reported 58.1 per cent increase in GAAP revenue for the year ended 31 December, 2015 (FY-2015, current year) at $2,218 million as compared to $1,403 million in FY-2014.

    Taking foreign exchange effect into account, revenue increased 58.1 per cent in the current year at $1,994 million as compared to $1,256 million. Loss for the current year reduced to $521.03 million as compared to $577.82 million in the previous year.

     

    Adjusted EBIDTA in FY-2015 increased 85.4 per cent to $577.81 million (25.1 per cent margin) in FY-2015 as compared to $300.90 million (21.4 per cent margin).

     

    For the quarter ended 31 December, 2015 (Q4-2015, current quarter), Twitter advertising revenue increased 48.3 per cent to $710.47 million from $479.08 million in the corresponding prior year quarter. Net loss in the current quarter declined $90.24 million as compared to $125.35 million in Q4-2014. Adjusted EBIDTA in Q4-2015 increased 35.3 per cent to $191.42 million (26.9 per cent margin) as compared to $141.49 million (29.5 per cent margin) in the corresponding prior year quarter.

     

    Twitter says that total advertising revenue reached $641 million in Q4-2015, an increase of 48 per cent year over year, as reported, and 53 per cent on a constant currency basis. Twitter owned-and-operated advertising revenue was $556 million, an increase of 31 per cent year over year. Non-owned-and-operated advertising revenue reached $85 million, or 13 per cent of advertising revenue, consistent with that of Q3-2015. Growth in total advertising revenue continues to be driven by strong growth in demand for our advertising products, particularly video and website card formats. However, year-over-year growth in the app install advertising format slowed meaningfully in Q4-2015 relative to that of Q3-2015. Sequential video revenue growth in Q4-2015 more than doubled that of total advertising revenue growth.

     

    By channel, the company says that SMB revenue was again the fastest growing on a year-over-year basis, driven by growth in new customers, though it remains the smallest segment of total advertising revenue by a considerable margin. Twitter’s direct sales channel showed the strongest growth in revenue on a sequential basis in the period, reflecting seasonal spending typically seen from brand advertisers in Q4-2015. Twitter’s base of total active advertisers grew by nearly 90 per cent in the period versus Q4 2014 – approximately 16 per cent on a sequential basis as the company continued to sign up new advertisers and grow overall demand on the platform.

     

    Data licensing and other revenue totalled $70 million in the quarter, up 48 per cent year over year, driven by more than 60 per cent growth in mobile ad exchange revenue.

     

    Advertising Metrics

     

    In Q4-2015, Twitter says it reached 130,000 active advertisers, up almost 90 per cent year over year, driven by small and medium-sized businesses (SMB) initiatives. Twitter expects that SMB growth will continue as it improves its product, making it faster and easier to run campaigns and improve Twitter’s direct response tools.

     

    Advertising revenue growth on a year-over-year basis was driven by an increase in ad engagements, which grew 153 per cent year over year. Twitter says that this was once again primarily the result of its move to auto-play video in late Q3-2015, as well as growth in our non-owned-and-operated business and an increase in ad load.

     

    Average cost-per-engagement (CPE) fell 41 per cent year over year, due primarily to the shift to auto-play video, which delivers more engagement at a much lower average CPE than click-to-play video ads. Overall ad load was higher in the quarter, on both a year-over-year and quarter-over-quarter basis, driven by the increase in advertiser demand.

     

    Audience

     

    Total MAUs (monthly average users) were 320 million for the current quarter, flat versus Q3-2015 and an increase of nine per cent on a year-over-year basis. MAUs, excluding SMS Fast Followers, grew six per cent year over year to 305 million, but were down on a sequential basis from 307 million in Q3. As of the end of January, Twitter says that it has already seen total MAUs, excluding SMS Fast Followers, return to Q3 levels. In Q4-2015, the company says that it saw positive impacts from its marketing initiatives, which contributed meaningfully to MAU growth; however, these were more than offset by organic declines, partially due to fourth quarter seasonal trends.

  • FY-2015: Twitter revenue up 58%

    FY-2015: Twitter revenue up 58%

    BENGALURU: Twitter Inc reported 58.1 per cent increase in GAAP revenue for the year ended 31 December, 2015 (FY-2015, current year) at $2,218 million as compared to $1,403 million in FY-2014.

    Taking foreign exchange effect into account, revenue increased 58.1 per cent in the current year at $1,994 million as compared to $1,256 million. Loss for the current year reduced to $521.03 million as compared to $577.82 million in the previous year.

     

    Adjusted EBIDTA in FY-2015 increased 85.4 per cent to $577.81 million (25.1 per cent margin) in FY-2015 as compared to $300.90 million (21.4 per cent margin).

     

    For the quarter ended 31 December, 2015 (Q4-2015, current quarter), Twitter advertising revenue increased 48.3 per cent to $710.47 million from $479.08 million in the corresponding prior year quarter. Net loss in the current quarter declined $90.24 million as compared to $125.35 million in Q4-2014. Adjusted EBIDTA in Q4-2015 increased 35.3 per cent to $191.42 million (26.9 per cent margin) as compared to $141.49 million (29.5 per cent margin) in the corresponding prior year quarter.

     

    Twitter says that total advertising revenue reached $641 million in Q4-2015, an increase of 48 per cent year over year, as reported, and 53 per cent on a constant currency basis. Twitter owned-and-operated advertising revenue was $556 million, an increase of 31 per cent year over year. Non-owned-and-operated advertising revenue reached $85 million, or 13 per cent of advertising revenue, consistent with that of Q3-2015. Growth in total advertising revenue continues to be driven by strong growth in demand for our advertising products, particularly video and website card formats. However, year-over-year growth in the app install advertising format slowed meaningfully in Q4-2015 relative to that of Q3-2015. Sequential video revenue growth in Q4-2015 more than doubled that of total advertising revenue growth.

     

    By channel, the company says that SMB revenue was again the fastest growing on a year-over-year basis, driven by growth in new customers, though it remains the smallest segment of total advertising revenue by a considerable margin. Twitter’s direct sales channel showed the strongest growth in revenue on a sequential basis in the period, reflecting seasonal spending typically seen from brand advertisers in Q4-2015. Twitter’s base of total active advertisers grew by nearly 90 per cent in the period versus Q4 2014 – approximately 16 per cent on a sequential basis as the company continued to sign up new advertisers and grow overall demand on the platform.

     

    Data licensing and other revenue totalled $70 million in the quarter, up 48 per cent year over year, driven by more than 60 per cent growth in mobile ad exchange revenue.

     

    Advertising Metrics

     

    In Q4-2015, Twitter says it reached 130,000 active advertisers, up almost 90 per cent year over year, driven by small and medium-sized businesses (SMB) initiatives. Twitter expects that SMB growth will continue as it improves its product, making it faster and easier to run campaigns and improve Twitter’s direct response tools.

     

    Advertising revenue growth on a year-over-year basis was driven by an increase in ad engagements, which grew 153 per cent year over year. Twitter says that this was once again primarily the result of its move to auto-play video in late Q3-2015, as well as growth in our non-owned-and-operated business and an increase in ad load.

     

    Average cost-per-engagement (CPE) fell 41 per cent year over year, due primarily to the shift to auto-play video, which delivers more engagement at a much lower average CPE than click-to-play video ads. Overall ad load was higher in the quarter, on both a year-over-year and quarter-over-quarter basis, driven by the increase in advertiser demand.

     

    Audience

     

    Total MAUs (monthly average users) were 320 million for the current quarter, flat versus Q3-2015 and an increase of nine per cent on a year-over-year basis. MAUs, excluding SMS Fast Followers, grew six per cent year over year to 305 million, but were down on a sequential basis from 307 million in Q3. As of the end of January, Twitter says that it has already seen total MAUs, excluding SMS Fast Followers, return to Q3 levels. In Q4-2015, the company says that it saw positive impacts from its marketing initiatives, which contributed meaningfully to MAU growth; however, these were more than offset by organic declines, partially due to fourth quarter seasonal trends.

  • Crowdsourcing of ideas on social media helps Govt firm up policies: Jaitley

    Crowdsourcing of ideas on social media helps Govt firm up policies: Jaitley

    NEW DELHI: Information and Broadcasting Minister Arun Jaitley today said the innovative approach to crowdsource ideas from people provided government an opportunity to understand their perspective on major flagship programmes of the government.

     

    The minister also complimented the winners of the social media contest in various categories organised by New Media Cell of his Ministry as part of 67th Republic Day celebrations for providing fresh ideas through social media platforms.

     

    Minister of State for Information & Broadcasting Rajyavardhan Rathore and Secretary Sunil Arora were also present during the occasion.

     

    The contests were held on the Ministry of I&B Social Media platforms – Facebook (www.facebook.com/inbministry), Twitter (@MIB_India) and a specially designed webpage (http://www.graffiti.inbministry.in) where Graffiti were invited from participants on various flagship programmes of the Government.

     

    The competition was open for a fortnight from, 1 – 14 January, 2016. The winners of the contest were provided a unique opportunity to witness the Republic Day Parade, 2016 at New Delhi. The travel and accommodation arrangements of all these winners were sponsored by the I&B Ministry.

     

    For the Graffiti wall, the themes were Start Up India, Stand Up India; Digital Empowerment; Entrepreneurs of Young India; Skilled India, Powerful India; Make In India; Financial Security to All and Housing For All. The graffiti contest received as many as 419 entries across all themes.

  • Crowdsourcing of ideas on social media helps Govt firm up policies: Jaitley

    Crowdsourcing of ideas on social media helps Govt firm up policies: Jaitley

    NEW DELHI: Information and Broadcasting Minister Arun Jaitley today said the innovative approach to crowdsource ideas from people provided government an opportunity to understand their perspective on major flagship programmes of the government.

     

    The minister also complimented the winners of the social media contest in various categories organised by New Media Cell of his Ministry as part of 67th Republic Day celebrations for providing fresh ideas through social media platforms.

     

    Minister of State for Information & Broadcasting Rajyavardhan Rathore and Secretary Sunil Arora were also present during the occasion.

     

    The contests were held on the Ministry of I&B Social Media platforms – Facebook (www.facebook.com/inbministry), Twitter (@MIB_India) and a specially designed webpage (http://www.graffiti.inbministry.in) where Graffiti were invited from participants on various flagship programmes of the Government.

     

    The competition was open for a fortnight from, 1 – 14 January, 2016. The winners of the contest were provided a unique opportunity to witness the Republic Day Parade, 2016 at New Delhi. The travel and accommodation arrangements of all these winners were sponsored by the I&B Ministry.

     

    For the Graffiti wall, the themes were Start Up India, Stand Up India; Digital Empowerment; Entrepreneurs of Young India; Skilled India, Powerful India; Make In India; Financial Security to All and Housing For All. The graffiti contest received as many as 419 entries across all themes.