ITV

Tag: social media

  • Anand Gandhi create stunning storyboard with artificial intelligence

    Anand Gandhi create stunning storyboard with artificial intelligence

    Mumbai: Anand Gandhi, known for pushing the boundaries of ideas and possibilities in cinema, games or tech, has taken to Instagram to share something cutting-edge – images from a film storyboard that he created purely using AI technology.

    These gorgeous images are from a hard science-fiction film that he announced in 2019 called Emergence. Since 2015, he has been speculating about a pandemic that brings the world to a halt. Ironically, the film was delayed because of the Covid-19 pandemic.

    In the post, Gandhi shared, “My exposure to text to image AI happened when I visited MIT Media Lab a decade ago. Computer vision is going to inform our futures in ways I can only vaguely speculate, limited by the ceiling of my imagination.”

    His audiences and industry peers couldn’t contain their excitement at these images. Actor Vijay Verma commented, “This looks extraordinary, Anand.” Many other users also begged, “Please make this happen!”

    Whether Anand Gandhi actually intends to make this now is anybody’s guess. Regardless, we can’t wait to see what he comes up with next!

  • Moshi Moshi wins the social media mandate of Godrej Jersey

    Moshi Moshi wins the social media mandate of Godrej Jersey

    Mumbai: Godrej Jersey has assigned its social media mandate to Moshi Moshi, one of India’s leading and fastest-growing communication companies.

    The mandate was won through a competitive pitch process. The directive includes managing the brand presence on social media to create greater awareness, trust and engagement across all customer and segment profiles through strategic brand campaigns and communication.

    Speaking on the appointment of Moshi Moshi, Godrej Jersey assistant general manager of marketing Ajesh Sathyababu said, “We aim to engage consumers and reiterate the message of purity, thickness, and the right blend of nutrition across Godrej Jersey’s product portfolio. To do so, we are glad to partner with Moshi Moshi as they understand the local business climate and correspond with our brand’s values. Through this partnership, we aim to create a space for the cross-pollination of ideas and opportunities for social media collaboration with Moshi Moshi.”

    Adding to it, Moshi Moshi co-founder & creative director Ajay Bothra, said, “Moshi Moshi has always aimed at providing a value proposition to generate relevant, long-lasting, and captivating communication to all our clients. We will continue to deliver with the same zeal and commitment to Godrej Jersey as well. We are delighted to have them on board and look forward to stirring the dairy market with some innovative & creative campaigns.”

  • Blink Digital bags Fibe’s digital media duties

    Blink Digital bags Fibe’s digital media duties

    Mumbai: Blink Digital has been awarded the digital marketing mandate for Fibe. Specialising in blending deep digital insights and ideating plans, Blink Digital helps brands grow to their full potential. The agency will now be in charge of digital strategy, ideation, and execution of the digital launch for Fibe, formerly EarlySalary. This is a year-long association/partnership that was established after a competitive multi-agency pitch.

    Conceptualised by Blink Digital, the campaign “Aapke Paise Wali Vibe” targets how it is a quick and hassle-free application process as well as the ease at which its customers can avail of its services.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Fibe India (@fibe.india)

     

    The campaign, written by Sudhir Shetty and directed by Very Busy People, aims to position Fibe as an alternative to the notion that obtaining a loan is difficult and time-consuming. Fibe has been positioned as a helpful credit provider that offers loans tailored to everyone’s needs without a complicated application process or many questions about how to use the loan.

    The agency will assist the brand in staying ahead of the curve regarding social media engagement. Their new campaign idea for Fibe gives a fresh outlook on consumer lending in the financial landscape. This partnership will work towards establishing the brand as the go-to solution for all the financial needs of young Indians and provide them with a hassle-free experience.

    Talking about the association, Blink Digital co-founder & COO Rikki Agarwal said, “We have associated with Fibe to create a digital marketing strategy which will help them connect better with their target audience. At Blink, we always look forward to creating a seamless yet unique experience for our clients while staying true to the brand message. We have used the best marketing tools in nurturing social media for brands in India and across borders. We are looking forward to boosting engagement for Fibe by showcasing its legacy to the right audience at the right time through various social media channels”

    “We are delighted to associate with Blink Digital for our social media management. We look forward to working with their skillful team and are confident that the digital agency will position our properties to our highest expectations,” said Fibe founding member and director of marketing, Sudesh Shetty.

  • National Media Award 2022: ECI invites entries for best campaign on voter’s education & awareness

    National Media Award 2022: ECI invites entries for best campaign on voter’s education & awareness

    Mumbai: The Election Commission of India has invited entries from media houses for the National Media Award for the best campaign on voter’s education and awareness during the year 2022. The last date to submit the entries is 30 November 2022.

    The awards are given to recognise the great work done by media organisations to encourage voter turnout by raising knowledge of accessible elections, educating the public on the electoral process, and encouraging people to vote and register to vote.

    There will be four awards given out, one for each of the following: print media, television (electronic), radio (electronic), and online (internet)/social media. The honours will be given on National Voters Day and will consist of a citation, a plaque, and cash prize (25 January 2023).

    The jury’s decision will be based on the following criteria: the quality of the voter awareness campaign; the extent of coverage/quantity; evidence of impact on the public; and coverage of accessibility issues.

  • Reviews and recommendations dominate 70% of shopping conversations on Twitter

    Reviews and recommendations dominate 70% of shopping conversations on Twitter

    Mumbai: Shopping is a hot topic in the social space, and especially so during the festive season in India. While shoppers turn to services like Twitter to discuss their big splurge plans, do these conversations about brands and products actually impact sales? With the festive season in full swing, microblogging platform Twitter’s latest #LetsTalkShop report finds out how marketers can engage the festive shopper more effectively.

    Twitter partnered with Publicis to study 2,400 consumers in India on leading social platforms. The study reveals the sentiment that is driving conversations and shopping decisions today, while also throwing light on content consumption patterns and, most importantly, expectations from brands, both in terms of customer service and content.

    Through these insights, Twitter has revealed how brand conversation powers shopping. Twitter wants to help marketers lean into shopping conversations and drive festive success this season.

    Moreover, Diwali conversations on Twitter also open doors for Indian brands to connect and engage with the leaned-in shoppers who are looking to spend during the festivities. The service witnessed more than 3.1 million tweets about Diwali in the festive week (30 October 2021 to 6 November 2021).

    As we head to the festive highs this year, Twitter India country lead-large client solutions, Kanika Mittal said, “Shopping has always been a social experience and the festive season is one of the busiest times of year on Twitter. Today, online brand conversation has become a trusted, everyday part of the shopping process. Our data reveals that 97 per cent of people surveyed seek comments and opinions from others on the service, with reviews and recommendations dominating 70 per cent of shopping conversations. Trust, too, plays a major role. 9 out of 10 consumers are more likely to consider a purchase after seeing someone else’s opinion about a brand or product. In fact, for the majority of shoppers, these spontaneous conversations are as impactful on purchase decisions as traditional reviews. So yes, talk matters.”

    Reviews and recommendations on Twitter take a front-seat during festive shopping

    Connecting with other shoppers to share experiences and make decisions based on these exchanges forms a significant part of today’s tech-savvy consumers’ purchase decisions. As a testament to this, the report indicates that 9 in 10 consumers are more likely to consider a purchase after seeing someone else’s opinion about a brand or product.

    Reviews and recommendations dominate 70 per cent of shopping conversations on Twitter today. For consumers, Twitter has been one of the go-to services for them to help them in their purchase journey, as more than half (51 per cent) of Indian online shoppers agree that ads or tweets on Twitter help them discover new products or brands.

    55 per cent state that reviews and comments on Twitter are more trustworthy than on any other social media platform.

    Consumer Excitement And Buying Inclination During Diwali

    The study reveals that the build-up to the festivities is the most exciting for consumers as 50 per cent of the Diwali conversation on Twitter takes place before the festival, whereas 35 per cent of the conversation happens on the day of the festival.

    92 per cent of festive conversations around Diwali are mostly positive or neutral in tonality, with 75 per cent of mentions of Diwali on Twitter being linked to ‘joy’.

    As brands increasingly tap into the power of click ‘play’ to engage with their audiences, the report notes that 64 per cent of people on Twitter enjoy watching video ads to see what brands have to offer.

    Four in 10 shoppers are on the lookout for deals and promotional offers from brands around Diwali.

    Brand conversations: A beaming opportunity for businesses

    Brand conversation is increasingly becoming influential at every stage of the purchase journey and has the power to influence shopping decisions. As a matter of fact, 93 per cent of Indian shoppers recall brand conversations online before making a purchase.

    In fact, shoppers on Twitter consider 4 out of 5 (80 per cent) of the brand conversations as “trustworthy.” 88 per cent of brand conversations made people feel differently about the brand. Among consumers that made a purchase, 62 per cent said that their experience with brand conversation made them much more likely to consider the purchase.

    Evidently, consumers are increasingly seeking meaningful dialogue with brands. This festive season, engaging audiences beyond ‘clicks’ and moving towards ‘conversations’ is the route that brands must take to drive consideration and purchase behaviour.

  • Instagram introduces new ways to verify age in India & Brazil

    Instagram introduces new ways to verify age in India & Brazil

    Mumbai: Meta-owned Instagram has announced that it has expanded the test of new options for people to verify their age to additional countries, including India and Brazil. The company further stated that it plans to expand to the UK and EU before the end of the year.

    The company has brought its new test for users to verify their age via an original ID or video selfie to India. It says that kids today are using fake dates of birth to create profiles on social media platforms.

    It requires people to be at least 13 years old to sign up for the service. In some countries, the minimum age is higher. Uners who are teens (13–17) will be offered age-appropriate experiences like defaulting them into private accounts, preventing unwanted contact from adults they don’t know and limiting the options advertisers have to reach them with ads.

    If someone attempts to edit their date of birth on Instagram under the age of 18 to 18, or over, in India, they will be required to verify their age using one of three options: upload their ID, record a video selfie, or ask mutual friends to verify their age. The company also expressed that they’re testing this to make sure teens and adults are getting the right experience for their age group.

    Instagram further added that it is removing “Social Vouching” as an option to verify age from the test to make some improvements.

    The Social Vouching option allows users to ask mutual followers to confirm how old they are. The person vouching must be at least 18 years old, must not be doing it for anyone else at that time, and will need to meet other safeguards that are in place. The three people selected to vouch for the user will receive a request to confirm the user’s age and will need to respond within three days.

    Further, Instagram also stated that it is partnering with Yoti, a company that specialises in privacy-preserving ways to verify age. Yoti is verified by the Age Check Certification Scheme and is an age verification provider for several industries around the world, including social media, gaming, and age-restricted e-commerce. Yoti has received public support for its approach and knowledge of responsible artificial intelligence from authorities and governmental organisations in the fields of youth and privacy, including the German regulator KJM.

    Yoti notes that it trains its dataset on anonymous images of diverse people from around the world who have transparently allowed the company to use their data and who can ask them to delete their data at any time. For people under the age of 13, Yoti collected data using specific data collection exercises where parents or guardians had given explicit consent.

  • Aaj Tak’s social campaign ‘Mera Swabhimaan’ touches 1 mn views

    Aaj Tak’s social campaign ‘Mera Swabhimaan’ touches 1 mn views

    Mumbai: Aaj Tak’s recent social campaign, “Mera Swabhimaan,” received over one million views across all platforms on the first day of its release.

    The interactive campaign, in collaboration with Lux Cozi, was officially launched on 3 October during prime time on Aaj Tak, urging viewers to submit their entries, and was flooded with over 2,50,000 submissions from people against being mistreated.

    According to Aaj Tak, these are the most active participants any televised campaign has ever seen in such a short period of time.

    The momentum grew even stronger after recording over 35,000 tweets on the microblogging platform Twitter in less than two hours.

    Many celebrities and influencers, including well-known actor Rajpal Yadav, joined forces with the “Mera Swabhimaan” campaign to support the working class.

    The massive response to the “Mera Swabhimaan” demonstrates how serious the problem of ill-treatment of the working class is and how deeply affected this group of people is.

    “The campaign struck a chord at an emotional level with the blue-collar workers and a few sensitive and sensible sections of our society. Aaj Tak’s well-planned, well-timed and well-executed initiative once again has proved the leading Hindi news channel’s determination to not only broadcast journalism but also to spotlight and curb social malaises,” the channel said.

  • IIFA to pay a special tribute to Amitabh Bachchan on his 80th birthday

    IIFA to pay a special tribute to Amitabh Bachchan on his 80th birthday

    Mumbai: The International Indian Film Academy (IIFA) this year will celebrate Amitabh Bachchan’s 80th birthday over the next 10 days. The IIFA celebration will consist of polls, quizzes, and trivia highlighting his work and achievements.

    Fans can catch all of this and more on IIFA’s social media handle (@iifa).

    IIFA said that it has never left any opportunity for movie fans to get closer to their favourite stars. Over the past 22 years, IIFA has travelled the world to showcase and highlight the very best in Indian cinema. During this time, through the journey of IIFA, the brand has taken Indian cinema to the world and has been working to bring the world together through cinema and entertainment.

    IIFA added that Bachchan is known as the Shahenshah of Indian Cinema. Bachchan has also donned the hats of a film producer, television host, and occasional playback singer.

    Amitabh Bachchan, who has won multiple awards at IIFA, was also awarded the first ever Bollywood wax figure at Madame Tussauds, which was facilitated, ironically, at the first IIFA in London in 2000. There are so many wonderful memories and moments that IIFA has witnessed with the superstar himself in many editions of the IIFA Weekend. He is currently one of the actors with the most IIFA best actor awards.

  • Zing introduces short video content series ‘Tiny Tales’

    Zing introduces short video content series ‘Tiny Tales’

    Mumbai: Zing has launched Tiny Tales, a digital-first short-form video content series aimed at gen Z. The first launch is Tiny Tales – Pyaar Tune Kya Kiya on 1 October, which is a heartfelt extension of Zing’s marquee show Pyaar Tune Kya Kiya, featuring endearing stories of love, friendship, and much more.

    It just takes a moment to fall in love. Staying true to its theme of love, Pal Bhar Mein, Tiny Tales will feature six stories of up to six minutes each, acting as a prelude to an exciting development regarding the channel’s iconic show – Pyaar Tune Kya Kiya.

    Tiny Tales – PTKK will be first launched across Zing’s YouTube, Facebook, and Instagram handles and then on television with fresh episodes every weekend for three weeks. Because Zing is all about community, it has been forming tribes under the banner of “#ApniVibeApniTribe.”

    The latest one, the PTKK Tribe, has joined the likes of the existing Music Tribe and the Rizing Hallyu Tribe. Tribe members are treated to curated content and exclusive contests, which keeps them highly engaged.

    Each of the six stories will revolve around the characters’ finding love in quite unlikely settings. Whether it’s in an office or a hospital, these heart-warming and relatable stories will strike the right chord with gen-Z. The stories will feature a host of fresh and young TV artists such as Richa Rathore, Alisha Praveen, Priyal Gupta, Gaurav Amlani, Aanchal Srivastava, and others.

    Commenting on the new series, Zing chief channel officer Arghya Roy Chowdhury shared, “Zing is now home to entertainment that the youth/gen-Z loves. This has been on the back of modern stories in the form of music, movies, and series that celebrate them and their spirit. As a brand that serves the young, we understand the importance of moving ahead with the changing times. Today, our audience is present across a spectrum of mediums to entertain and stay connected. With the launch of Tiny Tales, we are excited to create digital-first content that converges with our repertoire of broadcast content. We look forward to taking Tiny Tales to greater heights with our stellar line-up of content.”

  • India Today brings ‘Democratic Newsroom’ to television

    India Today brings ‘Democratic Newsroom’ to television

    New Delhi: India Today TV launches Democratic Newsroom, a prime time show devoid of any agenda, where news anchors are given free rein to present their diversified viewpoints about the same issue across the table. The show will premiere on 23 September 2022 at 7 p.m.

    The launch of this new show marks a beginning that will go a long way in re-establishing the genre as a credible knowledge source by making each voice heard, each opinion weighed in, every evidence examined thus giving a chance to the audience to make its own informed choices.

    The show brings out a team that faces news & views head-on, they discuss, dissect, investigate and debate and they don’t stop. Because when there’s a dark shadow over TV news only one thing shines through – a democratic newsroom.

    At a time when television news faces the biggest glare ever amidst ongoing hate speeches for television rating points. A time when the country’s top court takes a dismal view. A time when a nation’s fingers point at TV news channels. One show will rise above all others. Democratic Newsroom and India Today won’t hide behind bias, bombast & bigotry..

    The marquee series in its digital avatar had built on the brand’s four-decade-long legacy of its gold standard journalism where the channel’s anchors are given equal platform and journalistic liberty to express their varied opinions on any matter national or international. Some of the prominent democratic newsrooms spoken about recently included the government’s decision to rename Rajpath as Kartavyapath, the next general elections – BJP vs opposition – Is 2024 a done deal, National Herald case & ED questioning Rahul Gandhi, Bollywood Boycott, Gyanwapi, Virat Kohli, Depp Amber lawsuit and the need for a one-day State mourning held on the passing away of Queen Elizabeth.

    The TV show will further strengthen the channel’s promise, “With absolutely zero political vendetta India Today’s news anchors have been accorded full freedom to voice their opinions both on air and off air, which in return provides the audience a fair and balanced broadcast of actual news.” The first-of-its-kind show will bring the democratic newsroom debates into the full public gaze. An opportunity to join the editors as they discuss, argue and challenge each other on the topical subjects of the week. The channel has taken on this challenge of bringing honest journalism with diversified viewpoints abhorring the race for ratings.