Tag: social media

Pink: Neither strategy nor reviews helped

Pink, with Shoojit Sircar as the force behind the film, was much hyped. The film also enjoyed a great deal of media and critics support. However, all this hype did not help the film as the response on the opening day remained tepid with a business of about Rs 4.2 crore.

It is the word of mouth which matters more in the days of high-priced admission rates and the film caters mainly to the multiplex audience. As the film managed to generate a debate on the social media, its collections took a jump on Saturday with figures of Rs 7 crore plus while Sunday went very well as the film collected Rs 20.6 crore for its first weekend.

Raaz: Reboot opened a bit better benefitting on its brand as it followed three Raaz episodes. The film took a reasonable opening day collections of about Rs 5 crore but, once the word of mouth spread about its poor merits, it dropped on Saturday while the Sunday collections remained static for the film to collect Rs 14.8 crore for its opening weekend.

Baar Baar Dekho proved to be a let-down on all counts. A farfetched story idea, to script writing to execution and casting, it looked amateur in all departments. The film earned almost total rejection. With an opening weekend of Rs 18.4 crore, the drop in the four days that followed was telling as it closed its first week with a total of Rs 26.1 crore.

Freaky Ali, a lift from a Hollywood film, Happy Gilmore, tried to attempt a comedy around the sport of golf, an unfamiliar sport with the Hindi audience, backfired. Nawazuddin Siddiqui’s talent could not sell this dud.

The film had a poor opening weekend of Rs 6.4 crore, and had little hope of sustaining through rest of the week as it collected Rs 10.7 crore for its first week.

Akira continued with its poor run in second week. The film collected Rs 3.1 crore to take its two week tally to Rs 27.2 crore.

A Flying Jatt collected Rs 10 lakh in its third week to take its three week total to Rs 35.6 crore.

Rustom collected Rs 20 lakh in its fifth week to take its five week total to Rs 124.3 crore.

September 19, 2016
Pink: Neither strategy nor reviews helped

Pink, with Shoojit Sircar as the force behind the film, was much hyped. The film also enjoyed a great deal of media and critics support. However, all this hype did not help the film as the response on the opening day remained tepid with a business of about Rs 4.2 crore.

It is the word of mouth which matters more in the days of high-priced admission rates and the film caters mainly to the multiplex audience. As the film managed to generate a debate on the social media, its collections took a jump on Saturday with figures of Rs 7 crore plus while Sunday went very well as the film collected Rs 20.6 crore for its first weekend.

Raaz: Reboot opened a bit better benefitting on its brand as it followed three Raaz episodes. The film took a reasonable opening day collections of about Rs 5 crore but, once the word of mouth spread about its poor merits, it dropped on Saturday while the Sunday collections remained static for the film to collect Rs 14.8 crore for its opening weekend.

Baar Baar Dekho proved to be a let-down on all counts. A farfetched story idea, to script writing to execution and casting, it looked amateur in all departments. The film earned almost total rejection. With an opening weekend of Rs 18.4 crore, the drop in the four days that followed was telling as it closed its first week with a total of Rs 26.1 crore.

Freaky Ali, a lift from a Hollywood film, Happy Gilmore, tried to attempt a comedy around the sport of golf, an unfamiliar sport with the Hindi audience, backfired. Nawazuddin Siddiqui’s talent could not sell this dud.

The film had a poor opening weekend of Rs 6.4 crore, and had little hope of sustaining through rest of the week as it collected Rs 10.7 crore for its first week.

Akira continued with its poor run in second week. The film collected Rs 3.1 crore to take its two week tally to Rs 27.2 crore.

A Flying Jatt collected Rs 10 lakh in its third week to take its three week total to Rs 35.6 crore.

Rustom collected Rs 20 lakh in its fifth week to take its five week total to Rs 124.3 crore.

September 19, 2016
Del Monte casts its spread in eight variants

MUMBAI: Products spread their Brands wider! Del Monte is ready with its new marketing campaign supported with pictures of mouth-watering treats. With the aim of creating awareness on the usage and elaborating on the versatility of mayonnaise, the campaign has been floated in the Delhi NCR region alongside the launch of eight variants of Del Monte mayonnaise.

The new campaign highlights the uncalled-for food-related situations in one’s daily life simplified by Del Monte. The brand engaged Wunderman India as its creative agency to plan and execute the campaign. The campaign demonstrates the role mayonnaise can play in today’s new-age women’s world.

The brand recently revamped its mayonnaise range and introduced new packaging. With quick and easy recipes printed stylishly at the back of the pack, wrapped in eye-catching colours, the move echoes the same thought as that of the campaign.

The campaign which kick-started in August with print ads and radio will be amplified in other media such as OOH and social media to impact the audience minds in an engaging manner. The campaign will also incorporate consumer outreach activities to create usage awareness through recipe brochures, and on-ground activation via extensive sampling across organized and unorganized retail.

September 7, 2016
Del Monte casts its spread in eight variants

MUMBAI: Products spread their Brands wider! Del Monte is ready with its new marketing campaign supported with pictures of mouth-watering treats. With the aim of creating awareness on the usage and elaborating on the versatility of mayonnaise, the campaign has been floated in the Delhi NCR region alongside the launch of eight variants of Del Monte mayonnaise.

The new campaign highlights the uncalled-for food-related situations in one’s daily life simplified by Del Monte. The brand engaged Wunderman India as its creative agency to plan and execute the campaign. The campaign demonstrates the role mayonnaise can play in today’s new-age women’s world.

The brand recently revamped its mayonnaise range and introduced new packaging. With quick and easy recipes printed stylishly at the back of the pack, wrapped in eye-catching colours, the move echoes the same thought as that of the campaign.

The campaign which kick-started in August with print ads and radio will be amplified in other media such as OOH and social media to impact the audience minds in an engaging manner. The campaign will also incorporate consumer outreach activities to create usage awareness through recipe brochures, and on-ground activation via extensive sampling across organized and unorganized retail.

September 7, 2016
Naidu urges officers to take to modern technology in the age of social media

NEW DELHI: In a meet that was meant to convey sarkaari farmaan as well as admonish, Information & Broadcasting Minister M Venkaiah Naidu today told his officers today that the focus of communication strategy should be to incorporate innovative and out of the box ideas in order to keep pace with the changing communication paradigm.

In a meeting with senior Indian Information Service officers, he said the communication approach of the Ministry should strive for empowerment of people, by informing them regarding key initiatives of the Government in order to take Prime Minister Narendra Modi’s vision of “Reform, Perform and Transform” forward.

Technology played a critical part in defining the communication approach especially with the enhanced role of different media platforms.Secretary Ajay Mittal was also present on the occasion.

The Minister said there is an urban-rural divide in the country and the communication managers should design appropriate strategies to address the vast cross section living in rural areas, marginalized communities and focus on the empowerment of the women.

Naidu said it is important to engage with the people through innovative products, creative messages and a language which is easily comprehendible. The Minister cited the example of Prime Minister’s Mann ki Baat broadcasts on All India Radio as an innovative approach to reach out to the people. It is also a challenge for Government communication managers to re-examine their approach towards critical issues and schemes such as Goods and Services Tax, Jan Dhan Yojana, Neem coated urea etc.

The Minister stressed on the need for IIS officers to learn and adapt to the new technologies, tools, techniques to enhance reach of the government especially in the age of social media. The social media perspective had changed the way communication and governance was conducted in the present day. This provided challenges and opportunities for the officers. In his interaction, the Minister emphasized on the need to be progressive in thought and take pride in the role and responsibility assigned to each officer. He specifically mentioned the initiative taken by the Ministry to institutionalize capacity building through appropriate training programs at different career levels.

August 24, 2016
Naidu urges officers to take to modern technology in the age of social media

NEW DELHI: In a meet that was meant to convey sarkaari farmaan as well as admonish, Information & Broadcasting Minister M Venkaiah Naidu today told his officers today that the focus of communication strategy should be to incorporate innovative and out of the box ideas in order to keep pace with the changing communication paradigm.

In a meeting with senior Indian Information Service officers, he said the communication approach of the Ministry should strive for empowerment of people, by informing them regarding key initiatives of the Government in order to take Prime Minister Narendra Modi’s vision of “Reform, Perform and Transform” forward.

Technology played a critical part in defining the communication approach especially with the enhanced role of different media platforms.Secretary Ajay Mittal was also present on the occasion.

The Minister said there is an urban-rural divide in the country and the communication managers should design appropriate strategies to address the vast cross section living in rural areas, marginalized communities and focus on the empowerment of the women.

Naidu said it is important to engage with the people through innovative products, creative messages and a language which is easily comprehendible. The Minister cited the example of Prime Minister’s Mann ki Baat broadcasts on All India Radio as an innovative approach to reach out to the people. It is also a challenge for Government communication managers to re-examine their approach towards critical issues and schemes such as Goods and Services Tax, Jan Dhan Yojana, Neem coated urea etc.

The Minister stressed on the need for IIS officers to learn and adapt to the new technologies, tools, techniques to enhance reach of the government especially in the age of social media. The social media perspective had changed the way communication and governance was conducted in the present day. This provided challenges and opportunities for the officers. In his interaction, the Minister emphasized on the need to be progressive in thought and take pride in the role and responsibility assigned to each officer. He specifically mentioned the initiative taken by the Ministry to institutionalize capacity building through appropriate training programs at different career levels.

August 24, 2016
European trust in media: radio outshines social networks, TV falls steeply

NEW DELHI: This one will make radio fans go ga-ga with delight.

Radio still remains the number one trusted source of news for European citizens even as the overall perception of the trustworthiness of the media has decreased over the last five years.

The European Broadcasting Union (EBU) also found that social media, increasingly the primary source of news, is the least trusted, and even a distrusted medium in Europe.

The annual Eurobarometer survey showed that although trust has decreased for radio as well, it remains by far the most trusted source of information. Most countries show a positive attitude towards radio and it came out as the primary trusted source in 20 countries, with an average of 55% positive response. Particularly high scores came from Sweden (74%), Finland (66%) and Denmark (57%).

Television, the second most trusted medium, is still the number one source in 11 countries but trust in television has decreased much more rapidly over the last year than the other media – with 10 points as opposed to radio, which only fell by three points, and the written press, the internet, and social media which decreased by only one point.

In only one out of 33 countries surveyed, Albania, the number of people who trusted social media as a source of news outweighed those who tended not to. In all other countries people “tend not to trust” social networks, with those in Sweden, Luxembourg, and Britain having the least trust in social networks as a source of information.

The internet also scored particularly low, as in the majority of countries, people “tend not to trust” it. Only 12 countries had positive results, most of which are in Southeast Europe.

The written press is not perceived to be much more trustworthy than the internet.

Only 13 countries showed positive results, mostly in Nordic and Benelux regions where people have more trust in the press. In 14 countries it is regarded as the least trusted medium.

Roberto Suárez Candel, head of Media Intelligence Service at EBU, told The Guardian that the results did not come as a surprise: “People maintain a strong relationship with radio and TV, which are still their primary sources of information and entertainment.”

“It is also not surprising that in countries with a high level of funding for public service TV and radio there tends to be more trust in the media in general – they produce good quality content and provide valuable information for society,” he told The Guardian.

August 22, 2016
European trust in media: radio outshines social networks, TV falls steeply

NEW DELHI: This one will make radio fans go ga-ga with delight.

Radio still remains the number one trusted source of news for European citizens even as the overall perception of the trustworthiness of the media has decreased over the last five years.

The European Broadcasting Union (EBU) also found that social media, increasingly the primary source of news, is the least trusted, and even a distrusted medium in Europe.

The annual Eurobarometer survey showed that although trust has decreased for radio as well, it remains by far the most trusted source of information. Most countries show a positive attitude towards radio and it came out as the primary trusted source in 20 countries, with an average of 55% positive response. Particularly high scores came from Sweden (74%), Finland (66%) and Denmark (57%).

Television, the second most trusted medium, is still the number one source in 11 countries but trust in television has decreased much more rapidly over the last year than the other media – with 10 points as opposed to radio, which only fell by three points, and the written press, the internet, and social media which decreased by only one point.

In only one out of 33 countries surveyed, Albania, the number of people who trusted social media as a source of news outweighed those who tended not to. In all other countries people “tend not to trust” social networks, with those in Sweden, Luxembourg, and Britain having the least trust in social networks as a source of information.

The internet also scored particularly low, as in the majority of countries, people “tend not to trust” it. Only 12 countries had positive results, most of which are in Southeast Europe.

The written press is not perceived to be much more trustworthy than the internet.

Only 13 countries showed positive results, mostly in Nordic and Benelux regions where people have more trust in the press. In 14 countries it is regarded as the least trusted medium.

Roberto Suárez Candel, head of Media Intelligence Service at EBU, told The Guardian that the results did not come as a surprise: “People maintain a strong relationship with radio and TV, which are still their primary sources of information and entertainment.”

“It is also not surprising that in countries with a high level of funding for public service TV and radio there tends to be more trust in the media in general – they produce good quality content and provide valuable information for society,” he told The Guardian.

August 22, 2016
TV5 to spawn business news channel TV5 Money

MUMBAI: Telugu news channel TV5, promoted by Shreya Broadcasting, has around 290 reporters covering the states of Telangana and Andhra Pradesh,and delivering hourly news bulletins and 30 special bulletins. It has, however, gained a reputation for its incisive business reportage and programming.

Now the management led by MD B Ravindranath is spawning a digital baby exploiting TV5’s business specialisation USP. Called TV5 Money, it will make its debut as a channel on Youtube, as an app, a website and on IPTV platforms on 3 August and it will be focused on business and lifestyle news.

The new service is being steered by TV5 business head Vasanth Kumar and a separate editorial team – from that employed by the mother news channel – has been put in place. TV5 Money will deliver real time financial market coverage, business news, commodities trends and life style content, says Kumar. The management claims that it will provide unbiased, in-depth investment analysis and assist investors on mutual funds, insurance products, derivatives and commodities trading.

The test signal was started in an informal programme on 29 July by Ravindranath.

Kumar points out that it was the success of TV5’s business news programming voices that encouraged the company to consider launching a separate business news channel. But the management decided to take dainty steps initially in the digital domain. He, however, is sanguine that channel’s market research expertise will make viewers’ journey into the complex financial markets easy.

Ravindranath too is confident that TV5 Money will gain traction quickly with viewers. “TV5 commenced operations in 2007,” he says. “But it very quickly positioned itself on top of the ladder in the regional broadcast news industry. It is known for its unique regional content, unbiased attitude and exceptional coverage of state, national and international news, making it Telangana and Andhra’s leading Telugu news and current affairs channel.”

Shreya Broadcasting chairman BR Naidu believes that its track record and team which will stream out non-stop coverage are sure to contribute significantly to the overall rise of regional broadcast news. “Telugu viewers from the smallest part of India nationally will be attracted to it,” he says.

A view that is echoed by a media analyst. Says she: “First of all Andhra and Telangana are very broadband friendly thanks to the strong IT focus the government has set out. Because of this, it should find a online audiences tuning in, especially in offices where broadband pipes are pretty thick. Then, the Telugu speaking populace is very industrious and they have seen an upgradation of their lifestyles over the years as the economy there has progressed. They want to know where to invest their money, and TV5 Money could help give them perspectives and opinions. By launching as a live streaming service, the company is cutting short its time to market and also keeping distribution and other costs low. But it will have to give it an extensive social media and digital marketing push to capture eyeballs quickly.”

July 30, 2016
TV5 to spawn business news channel TV5 Money

MUMBAI: Telugu news channel TV5, promoted by Shreya Broadcasting, has around 290 reporters covering the states of Telangana and Andhra Pradesh,and delivering hourly news bulletins and 30 special bulletins. It has, however, gained a reputation for its incisive business reportage and programming.

Now the management led by MD B Ravindranath is spawning a digital baby exploiting TV5’s business specialisation USP. Called TV5 Money, it will make its debut as a channel on Youtube, as an app, a website and on IPTV platforms on 3 August and it will be focused on business and lifestyle news.

The new service is being steered by TV5 business head Vasanth Kumar and a separate editorial team – from that employed by the mother news channel – has been put in place. TV5 Money will deliver real time financial market coverage, business news, commodities trends and life style content, says Kumar. The management claims that it will provide unbiased, in-depth investment analysis and assist investors on mutual funds, insurance products, derivatives and commodities trading.

The test signal was started in an informal programme on 29 July by Ravindranath.

Kumar points out that it was the success of TV5’s business news programming voices that encouraged the company to consider launching a separate business news channel. But the management decided to take dainty steps initially in the digital domain. He, however, is sanguine that channel’s market research expertise will make viewers’ journey into the complex financial markets easy.

Ravindranath too is confident that TV5 Money will gain traction quickly with viewers. “TV5 commenced operations in 2007,” he says. “But it very quickly positioned itself on top of the ladder in the regional broadcast news industry. It is known for its unique regional content, unbiased attitude and exceptional coverage of state, national and international news, making it Telangana and Andhra’s leading Telugu news and current affairs channel.”

Shreya Broadcasting chairman BR Naidu believes that its track record and team which will stream out non-stop coverage are sure to contribute significantly to the overall rise of regional broadcast news. “Telugu viewers from the smallest part of India nationally will be attracted to it,” he says.

A view that is echoed by a media analyst. Says she: “First of all Andhra and Telangana are very broadband friendly thanks to the strong IT focus the government has set out. Because of this, it should find a online audiences tuning in, especially in offices where broadband pipes are pretty thick. Then, the Telugu speaking populace is very industrious and they have seen an upgradation of their lifestyles over the years as the economy there has progressed. They want to know where to invest their money, and TV5 Money could help give them perspectives and opinions. By launching as a live streaming service, the company is cutting short its time to market and also keeping distribution and other costs low. But it will have to give it an extensive social media and digital marketing push to capture eyeballs quickly.”

July 30, 2016