ITV

Tag: social media

  • BBC Learning English – Thai now live on website, FB, YouTube & Instagram channels

    MUMBAI: BBC Learning English has launched special content for Thai-speaking learners. BBC Learning English – Thai is now live on the BBC Learning English website as well as Facebook and Instagram channels. BBC Thai features selected material on its Facebook page and other social-media channels.

    BBC World Service delivers news content around the world in English and 28 other language services, on radio, TV and digital, reaching a weekly audience of 269 million. BBC Learning English, a part of the BBC World Service, is a leader in using international broadcasting to teach English. Users connect with BBC Learning English via the website bbclearningenglish.com, its partner sites, as well as Facebook, Twitter, Instagram and YouTube.

    BBC Learning English – Thai includes weekly video and audio clips for learners at beginner and intermediate levels. Beginners can try Essential English Conversation, while English on the Street and English in the News – featuring the most popular stories from the BBC Thai website – are aimed at those at intermediate level.

    BBC Learning English – Thai is delivered via the BBC Learning English website and social-media channels. Selected content features on BBC Thai Facebook page, Instagram and YouTube channels.

    BBC Learning English editor Paul Scott says: “We are looking forward to engaging and interacting with Thai-speaking learners of English. Our new free series will help them on their language-learning journeys as the starting point for conversations and for sharing views, ideas and culture.”

  • New OgilvyOne film shows new London via British Airways

    MUMBAI: After tugging at your heartstrings last year with ‘Fuelled by Love’, British Airways brings you its latest brand campaign ‘Discover the London You Don’t Know’. In the form of a digital film, the campaign showcases a versatile London, which, while being immersed in legacy, provides young millennials with its contemporary delights. 

    The digital-film will be promoted on British Airways’ social media channels including, Facebook, Twitter and YouTube and run alongside print, digital, outdoor and social media campaigns from  02 May until 20 May 2017.

    British Airways has committed to putting the customer back into the heart of everything they do, and connect people and possibility in the moments that matter the most. The brief was to make British Airways seen as the catalyst of unforgettable experiences, adventures and making memories. The creative had to connect both rationally and emotionally with the India’s younger population. The germ of the idea came from the insight that today’s Indian travellers are more travellers, than tourists. They look for offbeat experiences through which they discover themselves better. Also, across generations, London has been a character in most people’s travel stories, never a destination and British Airways has been a trusted partner since 1924 in many such stories. Thus, the idea of following a young man’s journey to London to retrace his grandfather’s footsteps.

    Seen through the eyes of a young man from Chennai who discovers his grandfather’s journal, the viewers are taken on a journey in which he relives his grandfather’s time in London, eventually discovering a city he did not know. Blending nostalgia with youthful exuberance, the protagonist savours London from new perspective.

    OgilvyOne WW New Delhi senior creative director Abhishek Gupta says, “The idea was to show that no matter how many London stories you have heard, there’s always one that you haven’t. Because that story is for you to discover. And choosing to fly British Airways is the best culmination to any story about London. Also, there’s the fact that Indians have been flying British Airways for generations. The challenge was to create a film that captures both these facets.”

    British Airways’ head of sales – Asia Pacific and the Middle East Robert Williams says, “From culture seekers and sporting fans to shopaholics and foodies, everyone on a holiday is spoilt for choice across London’s unique multicultural offerings. Through this campaign, we would like to encourage our customers to fly to London and make their own London story.”

    Flying to London has become even more cost effective with the strength of the rupee against the pound. With these great value offers and so much happening in London, this is the best time to visit the city, Robert added.

  • Khabar Pakki Hai? verifies viral content on News18 India

    MUMBAI: With the exponential growth of social media, innumerable photos, videos and stories are shared every second, but there is no way to check the authenticity of all this content. This results in a lot of misinformation impacting opinion and resultant actions by people believing these false & fabricated stories.

    As verification of such viral content becomes all the more vital, News18 India brings ‘Khabar Pakki Hai?’ – a show that will not only check facts and test the authenticity of viral content but also try to assess whether it is real or just propaganda.

    TV18 Broadcast Limited, is a part of Network18 Group. Through its subsidiary, TV18, the group operates news channels such as CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-NEWS18, and News18 India. TV18 also operates a JV with Viacom called Viacom18, which houses a portfolio of popular entertainment channels such as Colors, Colors HD, Rishtey, MTV India, MTV Indies, Comedy Central, Vh1, Nick, Sonic, Nick Jr and Viacom18 Motion Pictures.

    News18 will also reach out to the relevant authorities and try to get the official statements on the unverified news. In the event of two conflicting versions of the same story that are hard to fact-check, the show will present the opposing narratives highlighting the contradiction in the story.

    Through this show, the channel will examine news doing the rounds on various social media platforms and attempt to debunk disinformation and try and tell fake from real news. Watch ‘KhabarPakki Hai?’ starting 22 April, every Saturday & Sunday at 7.30pm.

  • Photographs with social media become powerful tools for Information: Naidu

    Photographs along with Social Media had been a potent combination in today’s digital world as influential mediums to spread awareness and ensure Good Governance, Information and Broadcasting Minister M.Venkaiah Naidu has said.

    The ‘Selfie with Daughters’ campaign launched by Prime Minister Narendra Modi came out to be a powerful instrument of social change. This way of posting photos created a powerful impact on societal behaviour and ingrained cultural traditions.
    The Minister was speaking at the 6th National Photography Awards ceremony here, in the presence of Minister of State for I and B Rajyavardhan Rathore and Ministry secretary Ajay Mittal.

    On the role of fast changing technology in communication domain, Naidu said the Internet had brought out the resurgence of visual image into our everyday communication. Digital cameras and cell phones with integrated cameras have generated an explosion of images into everyone’s lives. Social Media has provided a new platform to people to Share, Communicate and inform through photographs.

    Naidu conferred the Life Time Achievement Award to eminent photographer Raghu Rai, Professional Photographer of the year award to K K Mustafah and Amateur Photographer of the year award to Ravinder Kumar.

    The theme for this year’s awards for Professional category was “Skilled India”, while in the Amateur category the topic was “Swatch Bharat”.

  • ‘Thank Her Everyday’ this International Day

    MUMBAI: Recognising the unparalleled contribution of the lady domestic help, a unique campaign is being run by Roposo on this International Women’s day wherein they urge us to thank our domestic help. Supported by a special hashtag, it is being widely used on the social media platform.

    Roposo, one of India’s favourite fashion social network, is set for another offbeat women’s day celebration. The platform has planned a campaign to acknowledge and honour the unsung female domestic help. This Women’s Day campaign will focus on thanking these women for their invaluable and soulful contributions to all our lives.

    Every Indian household today has a female help to assist with the daily chores and look after the needs of all the family members. These women are the support pillars of our everyday lives but are often not given due credit and gratitude. With the objective to recognise the hard work of these wonderful women in our lives, the fashion network is starting a social media campaign providing everyone with a platform to express their heartfelt gratitude towards these female heroes. Users can upload happy images with their domestic helps with a few humble lines of appreciation, adding #ThankHerEveryday.

    Roposo co-founder and CEO Mayank Bhangadia said, “Women across all strata need to be recognised for their hard work and feat. Female domestic helps form a vital part of our daily routine, and most of us find it difficult to function without them. This year’s Women’s Day campaign is our little effort to get people to recognise the good work of these women. Hope to see a great number of users expressing their gratitude towards their female domestic helps through the platform.”

    Roposo social media manager Ravneet Kaur said, “Female staff in urban Indian homes is not an uncommon sight. I would like to believe that all of us, including our family and friends, treat them in a fair, just and warm manner. However, there are a lot of people who don’t, and what they don’t realise is that these women form the backbone of our daily lives. This Women’s Day campaign is centred around highlighting and thanking these women for their unmatched kindness and hard work.”

  • Online fashion brand Yepme expands into Europe

    MUMBAI: Yepme announced its plan to expand into Europe. The company has launched uk.yepme.com to service customers across UK. The brand footprint is also being extended beyond its own webstore across Europe through presence in a large online marketplaces in the UK, Germany, Italy, France and Spain.

    More than 2000 products have gone live. The Campaigns have been shot in the fashion capitals of world namely London, Paris and Los Angeles. The fashion showcased is European fashion. The core proposition is about being “Unreasonably Fashionable.” The core proposition is driven by fast fashion supply chain of brand Yepme that delivers Mind to Market cycle of 30 days.

    Europe offers a huge opportunity for brand Yepme as countries like UK have online sales as percentage to Retail market of close to 17%. This is even higher than US, where online market contribution to total retail market is around 14%. As pe remarketer.com, in 2016, UK online market size was $ 110 Billion. This is way bigger than Indian online market size of $ 24 Billion in 2016. The Yepme European expansion Plan is led by its 100% subsidiary in the UK.

    Yepme will build on its core strengths of in house technology to deliver single view of the customer and resources, low cost fast fashion supply chain, experience of building high brand salience in Social media (6 Million plus fans on Facebook). The brand Yepme uses variety of online tools to get insight into latest trends on Fashion across Europe. The teams in India and UK will work closely to deliver on the core proposition of being “Unreasonably Fashionable” at value pricing.

    Co-Founders Vivek Gaur and Sandeep Sharma have personally worked out nitty gritty of the launch. Vivek Gaur, while speaking on the subject, echoed that it’s a great leap for an Indian brand to make an entry into highly competitive fashion market in Europe.

    As per Sandeep Sharma, expansion into Europe was a logical next step after achieving profitability in India. In his view, the three robust pillars of Technology, Fast Fashion Supply Chain and Brand will help Yepme gain market share in a very competitive European Fashion Market.

  • Shemaroo wins ‘social media’ gold for #FilmigaaneAntakshri

    MUMBAI: Shemaroo Entertainment Ltd, one of the leading content houses in the country wins a “Gold Award” for #FilmigaaneAntakshri at the 7TH India Digital Awards organized by IAMAI in the category of Social Media Marketing. IAMAI had around 300 entries from leading brands and five among them were nominated for the award namely Coca Cola India, IDFC Bank, Woodland Worldwide, Nutralite and Shemaroo Entertainment Ltd.

    Prior to this #FilmigaaneAntakshri also entered the Limca Book of Records for hosting the longest running Antakshari on Twitter. #FilmiGaaneAntakshari, an initiative by Shemaroo’s Filmigaane, is the first of its kind digital campaign that ran on Twitter for 7 continuous days, 24 hours from 26th September’16 to 3rd October’16, a total of 168 hours. The campaign was designed to make people re-live the beautiful retro era. During the course of this campaign, on an average one winner was selected in every 5 minute and total of 2016 winners selected in 168 hours. A Grand prize worth Rs. 10,000 was announced for the person who showed the maximum participation during the campaign. The campaign created a stir amongst the twitter users and went viral for days. Shortly radio and news portals also started speaking about it.

    Shemaroo Entertainment director Jai Maroo said, “It is an exciting moment for us. We are thankful to the IAMAI for the prestigious award. In last few months we have redefined our social media strategy and gone a step further to bring twist and turn in the rules of entertainment on social media. People believed that twitter is more youth oriented platform and a retro Antakhri on the platform is not a great idea. However, we decided to challenge the thoughts and we created history. This award speaks out loud that we are on the right track and I believe this is just the beginning and many more stories will be told.”

    Shemaroo director Hiren Gada shared his thoughts on the occasion, “We are excited and overwhelmed at receiving this award. We are also thankful to IAMAI and the jury members for the recognition they have given to our initiative. Our social media team consists of a group of enthusiastic, young and vibrant people who have strive to gather a deep understanding of consumer preferences. They keep coming up with fresh and innovative initiatives to entertain and engage the populace on the platform. With this award, it feels that our efforts are being recognized by the industry.”

    The Internet & Mobile Association of India (IAMAI) is a not-for-profit industry body that has the mandate to expand and enhance the online and mobile value added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders. The association addresses the issues, concerns and challenges of the Internet and Mobile economy and takes a leading role in its development.

  • BMW leads among popular auto brands on Instagram

    MUMBAI: The BMW brand’s international Instagram channel has broken through the ten million followers’ mark, making it one of the most successful automotive brand on Instagram worldwide.

    The impressive figure of 10,000,000 followers underlines the BMW brand’s commitment to social media. For BMW marketing, Instagram is more than just another digital communication channel. BMW uses its Instagram channel to share the BMW brand lifestyle with its followers – through the latest news on upcoming models, glimpses of its own history or looking ahead to the future of mobility. With its clear focus on strong visuals and a highly-interactive community, Instagram is the ideal channel for communicating the brand values of joy (“sheer driving pleasure”), aesthetic appeal and innovation. However, growing the community is not top priority. It is more important to cover a wide variety of topics with relevant content that appeals to users and increases their involvement in the form of likes, shares and comments. The BMW Instagram channel impresses with its targeted, long-term channel management and regular publication of emotionally-engaging content.

    In addition to effective influencer marketing, the brand also celebrates the involvement and enthusiasm of each individual fan. Under the hashtag #bmwrepost, BMW shares photos taken by enthusiasts and hobby photographers with the community in appreciation of its loyal fans around the globe. Where else can you get this close to a brand and share your own photo millions of times? User activation through #bmwrepost has been a resounding success. It is no coincidence that #BMW has already been used more than 19 million times and is by far the most popular brand hashtag in the automotive sector.

    “The aim of our social media strategy is to optimise how we use the special features of the specific channels available to us,” explains BMW head of digital marketing Jörg Poggenpohl. “Instagram is made for initiating authentic dialogue with followers worldwide. It is important to us not only to celebrate our own achievements, but, above all, to share the excitement and enthusiasm of our fans and customers with an audience of millions.”

    BMW marketing was quick to recognise the enormous potential of the social media network. BMW published its first image on Instagram back on 30 May 2012: a high-gloss photo of a BMW 650i Coupé. By May 2014, BMW had a million followers. Since then, its Instagram fan community has grown exponentially: from two million followers in early 2015 to double that number by the autumn of the same year. A year later, in autumn 2016, BMW had already reached the eight million mark.

    BMW’s popularity on Instagram confirms the success of the brand’s social media strategy. The parameters are tailored, individual content, professional editing and authenticity. In addition to Instagram, international BMW marketing also successfully uses the social media channels Facebook, Twitter and YouTube.

  • Mass Comm courses in regional languages significant: Naidu

    Mass Comm courses in regional languages significant: Naidu

    NEW DELHI: Information and Broadcasting Minister M Venkaiah Naidu has stressed the vast need of skilled personnel in the media and entertainment sector in the country as the sector was expanding rapidly.

    The Minister referred to the prominent role being played by the Government’s Skill India Initiative for upgrading skills under multiple disciplines. He added that the vision of this Government was to bring Transformational changes in all sectors.

    Speaking about the changing paradigm in communication, the Minister said Social Media has broken the boundaries of time and space in communication. It is a pre-requisite for budding journalists to be social media savvy and to have a watchful eye about the public perception on issues of local and international importance.

    He advised students aspiring to become journalists in future to ensure that news and views are not mixed and be objective. Every budding young journalist should have an open mind to acquire maximum knowledge to present the perspective in an objective manner. He urged students to keep abreast with the latest developments, new technology and new modes of communication and should inculcate a habit of reading to remain relevant and effective.

    He also called upon the Indian Institute of Mass Communications to strive for journalism courses in all Indian languages to cater to the communication needs of the citizens all across the country.

    The Minister was speaking after inaugurating the First PG Diploma course in Urdu Journalism, the 67th Diploma course in Development Journalism, and the launch of the IIMC Journal “Communicator” at Shastri Bhawan.

    Emphasizing on the training methodology, Naidu said it was important in the current scenario to include Case studies and practical exposure as a part of curriculum for learning, practising and applying new concepts. He also stressed the need for imparting an outlook that is rooted in strong ethical values among budding journalists and communicators.

    Naidu said Urdu journalism was an important and integral part of media and communication landscape of our country which had played an important role in the Freedom Struggle.

    Inaugurating the 67th Development Journalism course, the Minister said India is today regaining the lost glory of being the Knowledge hub of the world. The Development Journalism course provided a great opportunity for understanding and appreciating each other’s culture, and developing bonds of friendship.

    He added that journalist scholars from various Developing Countries were unofficial Ambassadors of India who shall provide a link of brotherhood among different cultures through their writings. The 67th batch of Development Journalism course at IIMC has 23 scholars (12 females and 11 males) from 19 different countries.

  • Mass Comm courses in regional languages significant: Naidu

    Mass Comm courses in regional languages significant: Naidu

    NEW DELHI: Information and Broadcasting Minister M Venkaiah Naidu has stressed the vast need of skilled personnel in the media and entertainment sector in the country as the sector was expanding rapidly.

    The Minister referred to the prominent role being played by the Government’s Skill India Initiative for upgrading skills under multiple disciplines. He added that the vision of this Government was to bring Transformational changes in all sectors.

    Speaking about the changing paradigm in communication, the Minister said Social Media has broken the boundaries of time and space in communication. It is a pre-requisite for budding journalists to be social media savvy and to have a watchful eye about the public perception on issues of local and international importance.

    He advised students aspiring to become journalists in future to ensure that news and views are not mixed and be objective. Every budding young journalist should have an open mind to acquire maximum knowledge to present the perspective in an objective manner. He urged students to keep abreast with the latest developments, new technology and new modes of communication and should inculcate a habit of reading to remain relevant and effective.

    He also called upon the Indian Institute of Mass Communications to strive for journalism courses in all Indian languages to cater to the communication needs of the citizens all across the country.

    The Minister was speaking after inaugurating the First PG Diploma course in Urdu Journalism, the 67th Diploma course in Development Journalism, and the launch of the IIMC Journal “Communicator” at Shastri Bhawan.

    Emphasizing on the training methodology, Naidu said it was important in the current scenario to include Case studies and practical exposure as a part of curriculum for learning, practising and applying new concepts. He also stressed the need for imparting an outlook that is rooted in strong ethical values among budding journalists and communicators.

    Naidu said Urdu journalism was an important and integral part of media and communication landscape of our country which had played an important role in the Freedom Struggle.

    Inaugurating the 67th Development Journalism course, the Minister said India is today regaining the lost glory of being the Knowledge hub of the world. The Development Journalism course provided a great opportunity for understanding and appreciating each other’s culture, and developing bonds of friendship.

    He added that journalist scholars from various Developing Countries were unofficial Ambassadors of India who shall provide a link of brotherhood among different cultures through their writings. The 67th batch of Development Journalism course at IIMC has 23 scholars (12 females and 11 males) from 19 different countries.