ITV

Tag: social media

  • Smriti Irani says govt mulling legislation for online content

    Smriti Irani says govt mulling legislation for online content

    MUMBAI: With the rising usage of social media, platforms are witnessing an increasing incidence of hate content. Since these platforms do not fall under any regulation in India, it’s a tough task to curb the problem with the help of law. Information and broadcasting minister Smriti Irani said at the Rising India summit that the ministry was planning to bring about regulations, especially for online news, opinion and entertainment content.

    With the rise of technology and social media users, the amount of fake news spreading online is also increasing. Many of the news pieces are editorialised, undermining the true information. Irani also expressed her concern over this trend at the summit. “We cannot ignore the capacity of fake news to demean. We cannot ignore the technology engineered to deteriorate,” she said.

    When a newspaper or a television channel runs news, it has to adhere to the law. There are self-regulatory bodies to set guidelines for traditional media. In the online ecosystem, however, the legislation in terms of news or video content is not very clear. Moreover, social media now acts as an open platform for citizens to voice their opinion. The Ministry of Information and Broadcasting (MIB) is currently working on to control the balance by introducing some regulation to fight this problem. Irani also mentioned that the ministry was having conversations with various stakeholders on this.

    “This is something the ministry is considering to classify similar to what is reflected in broadcasting. Having a similar line of ethics and code of conduct has to be put in place which is incumbent upon the agencies to abide by to ensure that customers do not get affected by the vested views in news, broadcasting and advertorial content,” she added.

    According to some earlier reports, the Telecom Regulatory Authority of India (TRAI) was also evaluating a consultation process to regulate online video-streaming platforms such as Netflix, Amazon Prime and Hotstar.

    Also Read:

    Smriti Irani favours facilitating constructive communication in digital world

    Ficci Frames 2018: Smriti Irani for highlighting M&E’s economic importance 

  • This Women’s Day, MTV urges you to treat women with equality and not cupcakes

    This Women’s Day, MTV urges you to treat women with equality and not cupcakes

    MUMBAI: Women’s Day is right around the corner and soon we’ll see social media and various other platforms flooded with messages that appreciate womanhood. Brands will go out of their way to entice women with gifts and letters to make them feel important. But, is that what they ask for? Has anyone ever asked what they really want? Women don’t need this facade to tell them what they already know. It’s time to wake up and smell the coffee! This Women’s Day, MTV presents a video not for women but for all the superficial men who think they can woo a woman by showering her with their pseudo charming tactics. A Women doesn’t need to be reminded that she is special, she’s already aware that she’s worth a million bucks. She is not your next door docile girl who cuddles with soft toys. She is a feisty lady and she loves it like that.

    If you really want to gift her something, gift her with a sense of equality and respect. Let her know she has an equal standing as the men in the society, that she is no less, be it at home or outside. Take a vow that she will not be frowned upon when she makes her own choices. Come, join MTV in this endeavor because the channel believes in making women feel special, not because it’s Women’s Day but because they deserve it.

    Link – https://www.facebook.com/mtvindia/videos/10156041093165102/

  • RoW, APAC revenue grows fastest for Facebook in 2017

    RoW, APAC revenue grows fastest for Facebook in 2017

    BENGALURU: Social media giant Facebook (FB) reported 47.1 per cent revenue growth for the year ended 31 December 2017 (FY 2017, the year under review) at USD 40,653 million as compared to USD 27,638 million for FY 2016. Growth during the year under review was led by 55.2 per cent and 54.1 per cent growth in revenue from Rest of the world (ROW) and the Asia-Pacific (APAC) regions respectively. The contributions to FB’s revenue from these regions also grew in FY 2017 as compared to the previous year. ROW’s contribution to FB revenue increased to 10 per cent from 9.5 per cent, while the A-Pac regions contribution increased to 16.6 per cent from 15.9 per cent. FB reports revenue from four regions–ROW, APAC, Europe and the US and Canada (US).

    Contribution to FB’s revenue from the European region grew 24.3 per cent in FY 2017 from 23.7 per cent in FY 2016, while the contribution from the US region declined in FY 2017 to 49.1 per cent from 50.9 per cent in the previous year.

    However, during the quarter ended 31 December 2017 (Q4 2017, quarter under review), it was the European region that led FB’s growth in revenue. FB’s revenue in Q4 2017 grew 47.3 per cent to USD 12,972 million from USD 8,809 million in the corresponding year ago quarter (y-o-y). FB’s revenue from the European region grew 57.4 per cent followed by the A-Pac region with 52.6 per cent. Revenue from ROW and the US grew 51.5 per cent and 40.3 per cent respectively.

    FB’s advertisement revenue increased 48.6 per cent in FY 2017 to USD 39,942 million from USD 26,885 million in FY 2016. Revenue from payments and other fees declined 5.1 per cent during the year under review to USD 711 million from USD 753 million in the previous year. Ad revenue in Q4 2017 increased 48.1 per cent y-o-y to USD 12,779 million from USD 8,629 million. Revenue from payments and other fees grew 7.2 per cent y-o-y to USD 193 million from USD 180 million.

    In Q4 2017, about 38.9 per cent (828 million) of FB’s 2,129 million monthly active users were from the RoW region, 32.5 per cent (692 million) were from the A-Pac region, 17.4 per cent (370 million) were from Europe and 11.2 per cent (239 million) were from the US region.

    Facebook’s average revenue per user (ARPU) in Q4 2017 grew 28 per cent y-o-y to USD 6.18 from USD 4.83 in Q4 2016; APRUs from ROW grew 31.9 per cent to USD 1.86 from USD 1.41, from -Pac grew 22.7 per cent to USD 2.54 from USD 2.07, from Europe grew 48,2 per cent to USD 8.86 from USD 5.98 and from US grew 35.1 per cent to USD 26.76 from USD 19.81.

    In its earnings release, FB says that mobile advertising revenue represented approximately 89 per cent of advertising revenue for the fourth quarter of 2017, up from approximately 84 per cent of advertising revenue in the fourth quarter of 2016.

    “2017 was a strong year for Facebook, but it was also a hard one,” said Facebook founder and CEO Mark Zuckerberg. “In 2018, we’re focused on making sure Facebook isn’t just fun to use, but also good for people’s well-being and for society. We’re doing this by encouraging meaningful connections between people rather than passive consumption of content. Already last quarter, we made changes to show fewer viral videos to make sure people’s time is well spent. In total, we made changes that reduced time spent on Facebook by roughly 50 million hours every day. By focusing on meaningful connections, our community and business will be stronger over the long term.”

    Also Read :

    Facebook to ban cryptocurrency ads

    YouTube, FB to corner major ad spend globally over 5 years

    Social media most significant for snackable content: NBA India MD

  • MIB to collect data on satellite capacity needs, digital chatter

    MIB to collect data on satellite capacity needs, digital chatter

    NEW DELHI: The Indian government has not only embarked upon data collation of the satellite capacity needs of TV channels in India but is also preparing to get real-time insights on digital chatter.

    In a letter sent earlier in January to Broadcast Engineering Consultants India Ltd or BECIL, the Ministry of Information and Broadcasting (MIB) has asked the sister government organisation to collect data on capacity requirements by TV channels on Indian satellites as also the life of foreign satellites catering to Indian customers.

    Pointing out that the data was needed on an urgent basis, the MIB has directed the BECIL to consult industry associations such as the IBF and the News Broadcasters Association, apart from DTH and HITS players, on information relating to “total estimated requirement” of the broadcasting sector on Indian satellites and “end of life period of foreign satellites”.

    Though MIB hasn’t spelt out the need to collate such data, nudged by the Department of Space and ISRO, the ministry, in the recent past, has been obliquely hinting TV channels to shift to Indian satellites before various government permissions being sought could be given.

    Most foreign satellite companies operating in India, however, have been conveying to the government and regulator TRAI (one such meeting happened in New Delhi about a week back when TRAI called for feedback on NTP 2018) that ISRO has been doing a great job in flying high India’s flag in the space but the dream of Digital India, as envisaged by PM Modi, could get a major fillip if foreign satellites, too, could be used to provide broadband and other related services to Indians.

    Meanwhile, the BECIL has also floated a tender seeking vendors to set up a ‘Social Media Communication Hub’ that would help the MIB keep a tab on trending news and act as the eyes and ears to get insights into digital chatter mostly involving the federal government’s flagship schemes.

    “The tool should have the capability to crawl [the] worldwide web and social media to monitor and analyze various trends emerging, as well as to gauge the sentiments amongst netizens. The tool should be comprehensive with the capability to generate reports and do customizations as per the requirements of [the] Ministry of Information and Broadcasting,” the tender floated by the BECIL stated.

    The platform or the hub sought to be set up should facilitate creating a 360-degree view of the people who were creating the buzz across various topics with an ability to analyse as well as visualise large volumes of data across diverse digital platforms in real time.

    The broad features that are required for this social media monitoring tool, as enumerated by the BECIL, are following:

    — Listening and responding capabilities: The platform is expected to not only listen to the standard digital channels listed below but also enable easy extension to integrate proprietary data sources such as the mobile insights platform.

    — The tool should be able to interface with Facebook, Twitter, YouTube, Google+, Instagram, LinkedIn, Play Store, emails, news blogs, forums and complaint websites for the purposes of monitoring.

    — Real-time integration for Facebook and Twitter needs to be demonstrated. Also, the platform will need to demonstrate the ability to configure data collection, insights and response for the platform.

    — The platform should have support for Indian languages such as Hindi, Urdu, Telegu, Malayalam, Kannada, Bengali, Punjabi, Tamil, along with English.

    “This software tool should be able to perform like [a] search engine, which will work both as web crawler and social media crawler, and would be able to search various hash-tags [and] keywords across the social media platforms,” the tender document stated, adding that the tool/software should be able to identify fake news with particular focus on such conversations on social media and specialised websites.

    For this hub, MIB is looking at a 20-member strong team (scalable later) of SM analytics and domain experts in social media analysis with experience in handling tools such as Oracle CRM and Brandwatch to be stationed on the premises of the ministry.

    Also Read :

    MIB, DoS nudge TV channel to use Indian satellites

    MIB reverts to earlier norms of seeking nod from ISRO on uplink/downlink of TV channels

    MIB bumps up TV channel processing fee

    MIB categorises all non-Hindi and non-Eng TV channels as regional

  • Dream Big says BankBazaar’s #KidsVsAdults social media campaign

    Dream Big says BankBazaar’s #KidsVsAdults social media campaign

    MUMBAI: BankBazaar introduced its latest thematic social media campaign #KidsVsAdults. Built on the insight that over time, most adults lose their childlike dreams and aspirations, the campaign is a subtle social experiment, which reflects how we constrain even our dreams for the future, as we grow older. The video depicts a 6-year-old and a 30-year-old building their dream home using Lego. The young child gives wings to her imagination, building a home complete with a garden and swimming pool and space for everyone, while the 30-year-old builds a functional impersonal house.

    The campaign highlights that children are always inspired to think beyond the obvious. They believe anything is possible, dreaming big by default. However, as they grow older, dreams and life goals become confined to “Not realistic. Can’t do that” and, in the long run, dreams begin to grow smaller as we grow older!

    Commenting on the launch of #DreamBig campaign,– BankBazaar.com head, brand marketing Prince Thomas said, “We all have some aspirations which inspire us to work harder to achieve our dreams, however as we grow older, we tend to get tainted, pursuing realistic goals instead. #DreamBig campaign encourages consumers to chase their aspirations, while planning better, taking the right financial advice and perseverance. As a trusted online financial marketplace, BankBazaar is committed to changing consumer’s attitude towards finance enabling and empowering them to follow their dreams.

    The new digital campaign went live on FaceBook on 23 January 2018 across various digital and social media platforms including Facebook, Twitter, YouTube, and Instagram. The campaign has been conceptualised and executed in association with BlueBot Digital. Bluebot Digital CCO Carl Savio says, “The insight that as we grow older, life has this tendency to deflate our positivity and make us a little too practical, making us give up on the lavish dreams of our childhood was a great story opportunity. This is a trajectory that almost everyone’s life follows. There were different ways we could have expressed this, but we chose to use elements that take us back to our childhood—Lego blocks and children themselves—to remind our viewers to hold on to the enthusiasm, imagination, and big dreams that are unique to childhood.”

    Against this background, BankBazaar’s campaign reminds people “Your dreams do not have to get smaller as you get older”, and encourages people of all ages to hold on to their childhood aspirations and realize their dreams through right financial planning.

    Also Read:

    BankBazaar shows fans it cares

    Hotstar’s digital campaign reaches out to women audience

    Mufti’s digital campaign triggers sale

  • Barbeque Nation campaign promotes family dining during Diwali

    Barbeque Nation campaign promotes family dining during Diwali

    NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali.

    The campaign was conceptualised considering the excitement and bustle during Diwali and the need to unwind and spend quality time with family, possibly by dining together.

    The brand has released a 38-second video, where a witty young girl is seen narrating the circumstance at her house during the festival, with her family members preoccupied in a variety of activities. In order to break the humdrum, she decides to book a table atBarbeque Nation for her family and offers them that much needed break and togetherness.To engage with customers through digital and social media, Barbeque Nation, a pioneer in India to promote ‘DIY’ (do-it-yourself) cuisine with live on-the-table grill, since 2006, is promoting the video on a number of leading platforms including Facebook and Hotstar. The video also recorded over three lakh views on Facebook within three days of the launch.

    Barbeque Nation Hospitality CEO Sameer Bhasin said, “No celebration or merriment is complete without a scrumptious meal with the family! Our campaign clearly emphasises the need for each one of us to commit some time to our families amidst the festive hustle and enjoy an evening of great cuisine and relaxation.”

  • Media’s best practices and innovations to be shared between India and Ethiopia

    Media’s best practices and innovations to be shared between India and Ethiopia

    NEW DELHI: India and Ethiopia would be signing an agreement on “Cooperation in the field of information, communication and media.”

    The union cabinet chaired by the prime minister Narendra Modi has said that the agreement will harness the growing power of information, communication and media for information dissemination and enhancing outreach between the two countries for inclusive development.

    It will also enhance people-to-people contact through exchange programmes. It would also provide an opportunity for both the nations to share best practices and new innovations in the field of information, communication and media.

    The agreement will encourage cooperation between mass media tools such as radio, print media, TV, social media etc. to provide more opportunities to the people of both the nations and create public accountability.

    The agreement, through an institutional framework, will facilitate exchange of delegations, personnel between the two nations, providing them opportunities to learn from each other’s best practices, bringing in equity and inclusiveness.

  • Make the most out of campus life with Vodafone’s kit

    Make the most out of campus life with Vodafone’s kit

    MUMBAI: For every college going student, the one element that tops the list of priorities, is balancing their expenses with the limited allowance allocated. For collegians, the mobile phone is the one most critical companion keeping them constantly connected with friends on Social Media experiencing a world of streaming video, over the top streaming service, games and News. 

    Vodafone has brought in a Campus Survival Kit with value for money plans and life hacks to save pocket money! It has released a video on how students across colleges make the most out of campus life in their limited pocket money.

    The offer includes a prepaid sim card that will give up to 1GB /day data & unlimited calling along with a booklet for the students who are new to the city containing the details of the city youth hangout points, famous markets, food joints etc, exciting food & beverage discount vouchers & a Bluetooth headset for the youth to stay connected to the world of music and entertainment. 

    It has tied up with brands like KFC, Fun Cinemas, etc.  and a 1 year supply of daily life hacks and a Bluetooth headset for students to enjoy a wide spectrum of content offerings on Vodafone Play that keeps users engaged across 140 live TV channels, a huge collection of Hollywood and Bollywood movies, music, shows and curated offers from Netflix, Amazon Prime, Eros, Hungama etc. 

    Vodafone India business head Haryana Mohit Narru said, “Students are always looking for hacks and shortcuts to be resourceful and live life to the fullest making great memories for future. Vodafone has brought telco and non-telco deals to help them sail through their college life without compromising.”

  • Clove Dental health campaign being released on social media

    Clove Dental health campaign being released on social media

    MUMBAI: “Smile, it is the key that fits the lock of everybody’s heart,” says American writer-author of ‘Inspiration for Lesbian, Gay, Bisexual and Transgender Students and Their Allies’ Anthony J. D’Angelo.

    People generally seek a beautiful smile, yet they take for granted the teeth that make their smile beautiful. However, as people need a backbone to stand, a smile needs strong teeth to make it more beautiful.

    Dental chain Clove Dental, with more than 160 clinics across 11 states, has launched a digital advertising campaign ‘Clove Your Teeth’ that aims to create awareness about the importance of healthy teeth. The three-month campaign is being released on platforms such as Facebook, Twitter, Instagram, LinkedIn and Pinterest.

    Facebook- https://www.facebook.com/clovedentalindia/
    Twitter- https://twitter.com/Clove_Dental
    Instagram- https://www.instagram.com/clovedentalindia/?hl=en

    ‘Clove Your Teeth’ depicts how loving your teeth is important at every age and stage of life – be it a young couple, a young parent with a child, a teenage girl with her middle-aged mother or a grandfather with his grandchild, sparkling smile reflects happiness and good health. The campaign encourages its audience to visit a dentist regularly because ‘Prevention is better than cure.’

  • Ministry using TV & social media for updating farmers

    NEW DELHI: The ministry of agriculture is using modern technology in a major way through its mass media scheme to educate farmers through use of print, electronic media such as radio, TV and social media platforms apart from display of exhibits for know-how on new tools and technology, creating awareness about schemes, programmes activities being implemented for benefiting and helping farmers.

    Minister of state for agriculture & farmers welfare Parshottam Rupala told the Parliament that the department of agriculture, cooperation and farmers’ welfare (DAC&FW) has taken up several initiatives in the field of agricultural extension which includes ‘Support to State Extension Programmes for Extension Reforms’ which is popularly known as ATMA Scheme, Mass Media Support to Agricultural Extension and Kisan Call Centres.

    The key objectives of ATMA scheme include setting up of autonomous institutions at the State/District/Block level, encouraging multi-agency and broad-based extension strategies adopting group approach to extension and facilitating convergence of programmes in planning, executing and implementation.

    The Kisan Suvidha Mobile App has been launched by the Government to provide information to the farmers on Weather report, Plant Protection, Input Dealers, Agro-Advisory and Marketing.

    Besides this, the Pusa Krishi Mobile App, Agri-Market App and Crop Insurance Mobile App have also been launched for the benefit of farmers.