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Tag: social media

  • Facebook and Instagram roll out music products in India

    Facebook and Instagram roll out music products in India

    MUMBAI: Facebook announced new ways for people in India to express themselves through music on Facebook and Instagram, with music stickers on Stories and other creative tools such as Lyrics on Instagram, Lip Sync Live, and the ability to add songs to their Facebook Profiles.

    With the roll-out of music products today, people across India can add the latest tracks such as Bekhayali – Kabir Singh, Ve Maahi – Kesari, to super hits like Dil Diyan Gallan from Tiger Zinda Hai, and regional hits like Lahore by Guru Randhawa, Zingaat from Sairat as well as old classics like Bas Ek Sanam Chaahiye from Aashiqui, to their Facebook and Instagram Stories.

     “Facebook and music share something special — they both bring people together and enable personal expression. And that’s why music is important for us. We want to make it possible for the Facebook and Instagram communities to express themselves and connect around music on our platforms. With India’s strong music ecosystem, we're thrilled to open up the ability for people in the country to include music in the moments they share on our platforms. We've partnered with the Indian music community to enable these new products, and we look forward to seeing all the ways people in India use them to express themselves in fun and engaging way, ” Facebook India director and head of partnerships Manish Chopra commented on the launch.

    Earlier this year, Facebook India announced partnerships with top music labels T-Series Music, Zee Music Company and Yash Raj Films, licensing their music for use in social experiences on Facebook and Instagram.

     “We continue to see fast adoption of Stories across our family of apps. Today, with the launch of music stickers on Stories, we are excited about giving new ways for people to express and connect with their friends, ” Facebook head of video and music products Paresh Rajawat said.

    Product details:

    Music on Facebook and Instagram Stories

    Starting today, people will be able to add a song to their photos and videos on their Stories. Simply open the camera on Facebook or Instagram or select a photo or video from your gallery, touch the sticker icon and add the Music sticker. After choosing a song, you will be able to select which part of it you would like to highlight on your story, and add the artist's name and track title. Knowing that Hindi film music is integral to music in India, people will be able search for music by Actor and Actress names, in addition to search by Film Name, Singer Name as well as a Song name. People can also search for songs by language.

    Lyrics on Instagram: Additionally, if the song has lyrics available, they will automatically pop up. Tap through the icons to change the animation and text style, and move the lyrics around, rotate or resize it like you would a normal sticker.

    Lip Sync Live on Facebook: will allow you to perform and dub songs live on Facebook. Friends can check your performance in real time and follow the lyrics of the songs while you have fun together.

    To create one, just select the "Lip Sync Live" option when starting a Live on Facebook – choose a song, add a description and customize the video with filters or a background. During broadcasts, friends will be able see the name of the artist and song featured on the video and be able to directly tap to follow the singer or band on Facebook.

    Music on Facebook Profile: will allow people to add tracks to a new music section on your Facebook Profile. In addition, you can pin songs at the top of your Profile, so your friends learn more about you. Songs fixed to your Profile will visually show the artist and the track. When your friends play a song on your Profile, they will be able to hear a small clip or choose to listen to the complete track through streaming platforms. They can add the same song to their Profiles or click to visit the singer or band's Page.

  • BookMyShow’s campaign around the movie Dream Girl Creates a Stir on Social Media

    BookMyShow’s campaign around the movie Dream Girl Creates a Stir on Social Media

    MUMBAI: BookMyShow, India’s leading entertainment destination, has launched a fun, quirky and innovative marketing campaign for Ayushmann Khurrana’s upcoming film ‘Dream Girl’. The campaign through its smart approach has managed to perform exceedingly well and capture people’s attention. This campaign has caught the eye of BookMyShow’s users in huge numbers and has been appreciated across social media platforms as well.

    Here are some interesting facts about the campaign:

    The campaign for Dream Girl has seen a phenomenal response from BookMyShow users, beating Avengers: Endgame when it came to ‘click rate’ and generating traffic on the platform

    After the push notification was sent to users, the traffic on BookMyShow multiplied ten-fold within a few minutes, hitting the 1 million mark in an hour

    After the campaign was activated, the number of missed calls on +91 70955 70955 increased by 10k in a day

    The click rate for this campaign was 9x when compared to other campaigns of this scale

  • Facebook’s revenue rises by 28% to $16.9 billion in Q2 earnings

    Facebook’s revenue rises by 28% to $16.9 billion in Q2 earnings

    MUMBAI: Facebook beat analysts’ expectations in the second quarter, posting $16.9 billion in revenue with money from advertising pegged at $16.62 billion. The result came after hours aftee Facebook struck a $5 billion settlement with the Federal Trade Commission following the 2018 Cambridge Analytica scandal. The social media giant recorded a $2 billion charge in the quarter tied to the FTC settlement while it previously set aside $3 billion.

    The social media giant’s earnings per share rose to $1.99 cents in the quarter and monthly active users across its family of services, which includes Instagram and Whatsapp, were 2.41 billion as of 30 June 2019, an 8 per cent increase year-on-year. Moreover, daily active users also saw an increase of 8 per cent reaching 1.59 billion on average for June 2019.

    In addition, the company estimates that more than 2.1 billion people now use Facebook, Instagram, WhatsApp, or Messenger every day on average and more than 2.7 billion people use at least one of the company’s family of services each month.

    “In July 2019, we entered into a settlement and modified consent order to resolve the inquiry of the FTC into our platform and user data practices. Among other matters, our settlement with the FTC requires us to pay a penalty of $5 billion and to significantly enhance our practices and processes for privacy compliance and oversight,” the company highlighted.

    “In particular, we have agreed to implement a comprehensive expansion of our privacy program, including substantial management and board of directors oversight, stringent operational requirements and reporting obligations, and a process to regularly certify our compliance with the privacy program to the FTC. In the second quarter of 2019, we recorded an additional $2 billion accrual in connection with our settlement with the FTC, which is included in accrued expenses and other current liabilities on our condensed consolidated balance sheet,” it added.

    Facebook mentioned that the company was informed by the FTC in June that it had opened an antitrust investigation of its company. It also noted that the online technology industry and the company have received increased regulatory scrutiny in the past quarter. Moreover, the Department of Justice announced in July that it will begin an antitrust review of the market-leading online platform.

  • YouTube expanding monetisation tools for creators

    YouTube expanding monetisation tools for creators

     MUMBAI: Social media giant YouTube is focusing on new monetising opportunities for its top creators in addition to ad revenue. YouTube is rolling out new options for channel memberships, custom stickers that users can pay to make appear in video chats, and several new merchandising partners.

    YouTube chief product officer Neal Mohan spoke on the updates in a keynote on Thursday at VidCon US. Mohan also said that while creator revenue from Super Chat, Channel Memberships and Merch was not significant in 2018, now several thousand channels have more than doubled their total YouTube revenue from those tools.

    The Super Stickers will be launched in the next few months and fans will be able to purchase those during live streams and premieres in order to show creators how much they like their content. This feature is meant to compliment the existing monetisation tool Super Chat.

    The social media giant is also introducing changes to membership levels allowing creators to set up five different price points for memberships. YouTube is also expanding Merch Shelf feature which was launched last year.

  • Flexi-timing, job hopping, social media feedback are key HR issues for media companies

    Flexi-timing, job hopping, social media feedback are key HR issues for media companies

    MUMBAI: The challenges of human resources (HR) are constantly changing in any industry thanks to the emerging role of automation and social media along with a higher rate of attrition and scarcity of talent. Decoding the new age issues in the HR space, Publics head HR Nikhil Natekar spoke on a wide range of issues a freewheeling chat with She Means Business content creator and workshop facilitator Dipika Singh at the Indiantelevision.com Media HR Summit 2019.

    The first issue (and the most talked about one today) addressed the need for flexible timing. “It’s not only the responsibility of the HR to look into it. It depends on business to business; there are lots of challenges in terms of flexi-time. It should not impact your core business hours. You need to look at core business hours aligned with your organisation. Flexi-time cannot work in the hospitality sector but can work in the IT sector where the employees are playing an individual contributor’s role. So, you need to define where you want to apply flexi-time,” Natekar commented.

    With the power of social media in hand, employees and job aspirants can easily write good or bad feedback for companies and Natekar says that this is a reality that needs to be accepted and tackled. Companies need to perceive platforms like LinkedIn and Glassdoor as a mirror and start taking feedback positively.

    According to Natekar, accepting the flaws and responding to feedback is very important. Usually, organisations respond to consumer feedback on social media but not to employees. This is because they look at them as employees who are working for them but not as their internal customer who is generating revenue. Natekar voiced the need for a change in the thought process.

    “There are two ways to look at it. First, see your current stage and then map out where the organisation wants to be in three years. Identifying that gap is very important. That’s where HR plays an important role. You have to do your own streamlining. You have to align your business leader. If you want to move from this stage to version two, what are the required skill sets for that level and who in the current team have those skill sets and what skill sets do you need to hire. It is more of an understanding between your leadership and HR,” he commented on how business helps HR in pre-empting the requirement of future.

    He outlined that automation gives insights, data, and knowledge that was previously unknown but HR’s core responsibility ultimately lies in developing a relationship with an individual. Automation will give HR the background data but it will not be able to throw light on the feelings an employee has developed. Data can help understand focus areas but humans are needed to conduct personal level conversations.

    Job hopping has become a tendency among employees and Natekar’s approach would be to directly ask employees for the reasons. But he asks organisations to understand that in today’s age people don’t want to work at the same place for 10-15 years. The tenure has dropped drastically to three years.

    The HR’s focus should be on reducing attrition, not of average employees but for key performers who can aid the company’s goal for the next five years.

  • Crosshairs Communication wins PR & SM mandate for Kiehl’s India!

    Crosshairs Communication wins PR & SM mandate for Kiehl’s India!

    New Delhi: Crosshairs Communication, the boutique public relations and social media agency, has bagged the PR and Social Media mandate for Kiehl’s India. The appointment of the agency was a result of a multi-agency pitch. 

    aKiehl;s, since 1851 provides unique natural ingredients solutions and personalizes  your targeted skincare routine. One can experience healthy nourished skin with Kiehl’s and look out for an assorted range of dermatologists  recommended solutions like hair care, body care  and other cosmetics.

    Crosshairs communications will be responsible for crafting and managing Kiehl’s key messages, and has a clear mandate to disseminate the richness of Kiehl’s products offering across Indian market. Also, the agency will manage end-to-end social media and handling of official Facebook and Instagram pages. The brand will strengthen the core expertise of the agency.

    On winning the mandate, Stuti Jalan Sureka, Founder, Crosshairs Communication, said “Crosshairs is delighted to be working with Kiehl’s India to cultivate relevant, compelling PR programs and social media campaigns tailored to bond with its target audience. We foresee our role in nurturing the momentum of the brand portfolio to build appeal for the brand. We look forward to the amazing times ahead.”

    Since its inception, the agency has handled PR and social media mandates for many clients in luxury, lifestyle, hospitality and corporate space. 

  • Content makes social media influencers popular

    Content makes social media influencers popular

    MUMBAI: A session on young media influencers was held on day 2 of FICCI FRAMES,the global media and entertainment conclave. These media influencers are being used by brands to promote their brands through social media. These infleuncers have a huge following on their social media platforms.

    "I think earlier it was about the fact that if you are a celebrity, there should be a mystery around it. Now your celebrity status has everything to do with your relatability to the people." Said Rohan Joshi.

    "I think when it comes to sponsorship and collaboration, brands come to us depending on the age group of our audience and if that matches up to their brand value." Srishti

    Actor Gaurav Gera, popular on social media for his characters like Chutki and Shopkeeper, said: "I think we are like TV channels. You know where we have subscribers and steady audience like the way TV channels have. We are primarily making videos to entertain and to engage with people." 

    Talking about maintaining consistency of the content, Prajakta Koli, a YouTuber known as MostlySane, said: "It has to be a full-time job. We have to be in search of content and there is no day off for us. Especially, in our initial days, when we are doing everything — writing, performing, editing. But then, once you get a strong connection with the audience, you just go on."

    Have the digital influencers got their dues?

    "I was having a conversation with someone who was saying how much budget is allotted for digital marketing, and the amount was massive. It tells us how the whole ballgame of marketing has changed. Whereas they want a Bollywood star for his/her reach, they also want a social media influencer for its relatability factor."

  • Camlin investing in product development, not TV ads

    Camlin investing in product development, not TV ads

    MUMBAI: Be it the hilarious ad of its permanent markers that showed a dead man resuscitating back to life because of its indelible power or an emotional and sensitive ad of a little school kid sharing his colour set and sketchbook with a poor boy, Camlin India had once been in the race of most iconic ad maker brands. But for quite some years, the story of the brand’s marketing tactics has seen a massive shift. There are no more such stories that stay with the viewer and a growing focus on digital is in the loop.

    Indiantelevision.com recently interacted with Kokuyo Camlin CMO Saumitra Prasad to know more about this shift in the approach. He shared, “Camlin has been investing in developing superior products far more than investing in TV campaigns and that differentiates it from other players.”

    On being quizzed what is his strategy to make the brand visibility grow without focusing much on the TV ads, Prasad noted, “We have tried to create strong communication for markers and mechanical pencils in the past which has served its objective. Currently, social media has become our main source of communication. Our Facebook page has more than 8 lakh fans.  We have even created applications to promote products and the brand’s promise of making learning fun. Also, Camlin is an active partner of Kidzania in both Mumbai and Delhi to organise a brand experience to its consumers and it has given us great visibility.”

    He added, “Camlin being the oldest brand in stationery has a legacy and thus it’s both a privilege and a challenge to manage the brand in its transition of contemporising it without losing its old qualities. While past generations have grown using only Camlin and would always prefer us, today’s children have too many choices and they will not accept our brand just because it’s their parent’s favourite brand. And today’s children are not only very discerning but also strongly influencing the decisions of purchase so they need to be on the side of the brand. Camlin is now a part of the global Japanese company Kokuyo which makes it rich with systems and processes.”

    The brand is extensively focusing on making its products more contemporary and visually appealing by placing a lot of effort on branding and packaging. But only this might not be enough for the brand to top the charts in the stationery market, which Prasad predicts is expected to grow at 9-10 per cent in the coming years.

    He shared, “Camlin has a very high-aided awareness but we will have to accept that when it comes to the top of mind awareness there are many brands which are taking away that share. There are categories in which we have a dominant share like crayons, water colours, poster colours, geometry box, mechanical pencils, markers but at the same time there are categories where we are not the lead brand, like pens and notebooks.”

    The focus is now on the notebook category by developing great products and supporting it with communication and activation support to increase trials and market share.

  • Republic Bharat sets the news agenda with exposé and stories that delivers massive impressions on social media

    Republic Bharat sets the news agenda with exposé and stories that delivers massive impressions on social media

    MUMBAI: Storming in to Hindi news television, Republic Bharat has set the news agenda and created a massive impact on social media through its first few days of going live across India. 

    Leading the coverage on West Bengal Chief Minister Mamata Banerjee blocking the CBI from examinations of individuals in the Saradha case, Republic Bharat was not only the first Hindi news channel to break the story but was the only news network roll live with its massive team of on-ground reporters and in-studio anchors well-past midnight. 

    The #MamataBlocksCBI hashtag floated by Republic Bharat created a massive impact on social media. In the first 24 hours of the first  Twitter, there were 372 Million impressions made across 21 states of India. The story hashtag was not only a top trend in Indiafor 2.5 Hours, but also had people across 16 countries participate in the conversation. 

    "Republic TV has been a pioneer when it comes to creating innovative news formats. With the launch of Republic Bharat, Arnab and team are taking innovation to the masses and are using social media to bring the voice  of the citizens into the newsroom. With the launch of Republic Bharat, we have  seen data flow into our systems within the first three days.  With 372 M probable impressions and reaching 21 States across India, Republic TV clearly shows that they know how to be true market disruptors by making their presence felt”, said AmarpreetKalkat, CEO, Frrole Inc.

    Republic Bharat launched with a scorcher of an investigative report about the massacre of Karsevaks in Ayodhya on Saturday. Broken by Arnab Goswami and his team at 11 am on launch day, the Karsevak Massacre investigation quickly took over national discourse from New Delhi to Kumbh and across social media. 

    Within a matter of 24 hours, the Republic Bharat launch story hashtag (#KarsevakMassacre) created more 88.5 Million impressions with 27 states and 3 union territories  conversing on the story on Twitter alone. The story was a top national trend from 1:30pm onwards– which was within 3.5 hours of the story being aired on the channel. Not only in India, but the story also generated conversation among  global audiences digitally, garnering responses from users in 19 countries. 

    Through a deep investigation, Republic Bharat stung a top official who was in-charge of the Ram Janmabhoomi Police Station during the October 30th 1990 massacre of karsevaks. The Republic Bharat investigation unravelled the deep conspiracy hatched allegedly by then Mulayam Singh Yadav government to not only allow a mass killing of the gathered Karsevaks at Ayodhya but also laid bare the darkest details of the planned cover-up operation by the state machinery. 

    For decades, while the narrative on-record has been that only 16 people were fired upon in the October 1990 killing of Karsevaks in Ayodhya, the Republic Bharat sting operation of a cop from the time revealed that the incident entailed a ‘massacre’ of “countless” Karsevaks. Shockingly, the sting operation also unmasked the cover-up campaign which allegedly included putting together false testimonies, doctored reports, the admission of misleading victim families and the burial of Hindu Karsevak bodies to cloak the overall death toll. 

    With a flurry of reactions from all quarters soon after the first play out of the investigative report, Republic Bharat ensured that Arnab Goswami’s trademark impact-driven journalism made a mark on the Hindi  audiences on day 1: From the Union Law Minister Ravi Shankar Prasad being among the first to react on the story to the BJP raising the issue at a press conference at a little after 6pm on Saturday; from the UP government coming on record to assure an investigation based on Republic Bharat’s launch story moments after the report aired to the Shiv Sena pledging to raise the issue in Parliament on Monday; from PILs being filed based on the evidence put out by Team Bharat to the investigation becoming the center-focus at the ongoing Kumbh with Baba Ramdev and Sri Sri Ravi Shankar joining the chorus for a reinvestigation into the truth about the Karsevak Massacre. 

    On day 2 of  Republic Bharat beaming across the country, during which the channel had fresh and new exclusives that set the agenda on this story and others, Uttar Pradesh Chief Minister Yogi Adityanath in an exclusive conversation  with Arnab Goswami assured a probe based on the evidence put out by the channel.  

    Not just in terms of setting the agenda on ground, the Republic Bharat launch investigation report became the country’s top talking point on social media. 

    With families of missing karsevaks and political parties promising to take up the fight for justice in the wake of new evidence put out by Republic Bharat, the channel’s launch story has  left an indelible mark on viewers and is pegged to whip up a political storm in the coming days. 

    After marathon coverage of the developments in Kolkata on the Mamata Banerjee story, Republic Bharat once again set the agenda in terms of content with an exclusive Sting Operation on a former TMC Member of Parliament who was arrested in the Saradha Scam. 

    While Mamata Banerjee sat on her protest in Kolkata, the Republic Bharat team broke its sting at 6pm on its third day of broadcasting. Union Minister SmritiIrani, MoS PMO Jitendra Singh and  UP Minister Siddharthnath Singh were among the first to react to the sting operation by Republic Bharat. 

    After an evening breaking of the exclusive sting, the hashtag garnered 44 Million impressions in 13 States across the country. #SaradhaSting managed to create a massive impact on Twitter. With maximum mentions from Uttar Pradesh, Maharashtra, NCR, Rajasthan, and West Bengal.

    With its diversity of exclusive content in its first 3 days, a precision in terms of production and design, and an impressive scale of coverage from across the country, and with an astronomical 500 Million Impressions on social media, Republic Bharat has shaken up the Hindi news television market in its launch week. 

  • LaLiga and GSIC launch the largest global competition for startups on disruptive solutions in the football, sports and entertainment industry

    LaLiga and GSIC launch the largest global competition for startups on disruptive solutions in the football, sports and entertainment industry

    MUMBAI: LaLiga and the Global Sports Innovation Center powered by Microsoft (GSIC) present the 2019 Startup Competition of The Original Inspiration Centre by LaLiga supported by GSIC, a joint initiative to identify the best technological developments in the sports and entertainment industry. The aim is to empower digital talent developing disruptive solutions in the football, sports and entertainment industry which can help continue LaLiga’s growth in the field of technology and innovation, by means of a global technological startups competition starting on 29 January. This milestone represents yet another step forward in the strategy for promoting innovation as part of the collaboration agreement between Microsoft and LaLiga since they began working together on the digital transformation of LaLiga in December 2016.

    The competition promoted by LaLiga and managed by GSIC is the result of an agreement signed in September 2018 and aims to create a gateway to the sports and entertainment industry for new companies around the world. The solutions presented in the competition must be based on four cornerstones:

    ·       Media: OTT, broadcasting, social media, digital content, new media, digital marketing, second screens, graphics, analysis, piracy.

    •       Fan engagement: fan profiles, social media, electronic sports, gamification, social listening, community, commercialisation, VR/AR/MR, digital games.

    •       Smart venues: security, fan engagement, ticket sales, fan experience, food and beverages, connectivity, cashless payments, access control and guest management.

    •       Sports performance: analysis, sports training materials, injury prevention, health and lifestyle, research.

    •       Others such as big data, artificial intelligence, machine learning, etc.

    Iris Cordoba, the general manager of GSIC, remarks that "we are committed to innovative companies and organisations that add value to the sports industry in their digital transformation processes. Forming part of this initiative allows us to support LaLiga's innovation strategy and offer the finalist companies membership of GSIC, which has a 200-strong company network, mentors and activities which will facilitate of possibility of launching a pilot project with LaLiga."

    Meanwhile, Minerva Santana, LaLiga's Innovation Director, assures that "at LaLiga we are committed to the development of the best technological innovations that help to improve the experience of our fans and the technological growth of our clubs. What’s more, with this kind of initiative, we reassert our commitment to empowering talent in the football industry."