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Tag: social media

  • SVOD sees 82% growth in urban India

    SVOD sees 82% growth in urban India

    KOLKATA: Contrary to popular belief that Indians don’t pay for content, Kantar’s ICUBE 2019 report has found that SVOD has seen a significant surge of 82 per cent in India over the last one year. Moreover, smaller towns have driven growth. 

    While total online video users count rose to 294 million in December 2019, online video usership in urban India grew by 25 per cent over the last one year compared to 11 per cent active internet user growth.  Notably, the growth of online video users in urban India is highest among 45 years and above age group. In addition to that, the proportion of this age group watching online video is higher among smaller cities than metros and large cities.

    Along with the surge in the number of users, the engagement of users has also gone up as 65 per cent of online video watchers watch video online daily. On-demand video content watchers are on the rise in urban India. Thanks to affordable internet and a wide range of curated content, on-demand video has seen significant growth over the last year. 

    While SVOD content has witnessed a significant surge over the last one year with users growing to the tune of 82 per cent in urban India over the last one year, AVOD has also marked growth in users by 29 per cent. The growth of social media video users has been slower compared to AVOD or SVOD growth rate. Although there is an increase in the number of social media video viewers by 18 per cent, the proportion of video users accessing social media video has dropped over the last year.

    The growth of SVOD is driven by smaller towns (less than five lakh population). SVOD users have witnessed a significant demographic change over the last one year. 37 per cent of SVOD users now belong to small towns compared to 10 per cent of 2018. SVOD users are more mature as the majority of them are already using both social media and AVOD content. 99 per cent of the SVOD users watch either AVOD or social media videos. 

    The report says that while SVOD has witnessed a huge surge in the last one year, AVOD will continue to be the most-watched video platform for foreseeable future due to its short format videos in comparison to long format videos of SVOD. It has also added that people watch AVOD content more frequently than SVOD content. But video watched on AVOD platforms is shorter than that of SVOD content. The majority of the AVOD content has a duration of lower than 10 minutes whereas the majority of the SVOD content has a duration of 15 minutes to up to one hour.

    Music and movies have emerged as the two most-watched online video content in urban India. YouTube dominates on-demand video usage across genre, from music videos to news, except live sports, which is dominated by Disney+ Hotstar. 

    Kantar Insights Division executive vice president  Biswapriya Bhattacharjee said, "The one line verdict on digital entertainment for the year is that of uninterrupted growth. There is good news, for both platforms and marketers.  The digital medium is way younger than its offline counter parts but we already see a very discerning audience base. The concept of specialisation is already in place and the platform allows the content creators to bring out their creative best on this platform.”

  • TV actors expand footprint via digital platforms

    TV actors expand footprint via digital platforms

    MUMBAI: Even before the lockdown, Bollywood actors had started to make themselves prominent on social media.

    During this pandemic, Instagram, YouTube and TikTok gave TV stars ample opportunity to connect with fans in a relatively safe environment. While production was halted, actors leveraged digital mediums to expand their footprints as well as their earning potential. They are able to provide companies, advertisers and sponsors, a solid set of analytics and data attached to a specific audience. 

    Television actors Vatsal Sheth and Ishita Dutta have been posting fun videos on TikTok recently. Dutta says that technology has felicitated work from home format to a certain extent. Says she: “We have made a music video and a short film at home. Thanks to technology we could still work from home. Because of social media platforms specially Instagram and TikTok, our fans can connect to us directly. During this lockdown, I utilised my time to create content.”

    Initially the couple started creating short films for their own platform. But slowly their content gained traction after which Times Music approached them to make a music video. This lockdown period is also giving different revenue options for the couple. When actors are unable to shoot, social media helps in terms of networking and brand endorsements.

    While Dutta is busy creating content for Instagram and TikTok, she is not planning to make videos for YouTube anytime soon. According to her, Instagram is very convenient for people who are not tech-savvy or who are interested in creating short-form content. Most importantly, technology has set artists free.

    She further adds, “Digital medium is here to stay. All the leading TV channels have their own apps now. People are preferring OTT platforms and social media platforms to watch content.”

    They are planning to continue making content even after shooting resumes. As a result, the couple has already invested in tripods, lights and other necessary equipment.

    TV actor Niti Taylor is busy creating content for her recently-started YouTube channel. It mainly features home remedies and easy home exercise. She thinks that on YouTube collaborations and cross promotion helps to garner more audiences.

    The actor believes that digital would be the most preferred medium now because even after the lockdown is lifted, things would be stricter in terms of crowd gathering.

    She adds that technology has made her life much more easier and hassle free. However, technology has its own pros and cons. For a beginner who is just setting up, it could be really frustrating at times to understand things. Taylor also thinks that at times, technology makes a person more dependent.

    According to Taylor, a digital medium acts as a platform to address important issues. But, actors, at times, pay the price for being vocal; they are constantly under the radar. She adds, “Sometimes I feel social media is overrated, we are being judged for whatever we say.”

    Kasautii Zindagii Kay actor Erica Fernandes thinks technology has facilitated work from home option. It has become easier to upload content by sitting in the comfort of your home. Fernandes, who has 1.26 million subscribers on her YouTube channel, feels that today everybody has all the devices and equipment ready to create content. One does not need a proper setup to begin a channel, content can be created just by using a mobile phone.

    For Fernandes, YouTube is the most favourite platform and she is not planning to expand to other platforms like Instagram or TikTok. According to her, YouTube has a huge audience base and consumption rate is also high. It is highly profitable in terms of revenue. She adds that YouTube has more reach as compared to Instagram’s IGTV feature.

    She notes, “YouTube is a knowledge-based platform. If someone wants to know about a particular topic they will go to YouTube and not Instagram.” Investors will be more interested in digital entities now as the sector is booming. Unlike television, digital platforms don’t have a set deadline to meet.

    Fernandes concludes the conversation by highlighting that digital will remain the most preferred medium because it is easily accessible and convenient. Actors who are not able to explore their creativity on television, can express themselves through digital mediums. It also helps in generating revenue, getting brand deals and advertisement.

  • I&B ministry drafts policy guidelines to improve govt’s social media outreach

    I&B ministry drafts policy guidelines to improve govt’s social media outreach

    MUMBAI: The Ministry of Information and Broadcasting (MIB) has come up with policy guidelines for empanelment of social media platforms with Bureau of Outreach and Communication (BOC). The new policy guideline is aimed at improving the social media outreach along with putting in place a policy framework which enables ministries and BOC to engage with social media platforms on the basis of various criteria, terms and conditions and processes stipulated in the guidelines.

    “A number of ministries and departments of government of India have a substantial presence as well as organic reach across various social media platforms which they utilise to connect to the members of the public. However, the organic reach is limited to only such people who have connected with the social media handle of the concerned ministry/department. At times, the need is felt to reach or connect to people who are not connected/linked with social media handle of the concerned ministry/department,” MIB stated.

    “It is important for the ministry to determine modalities for engaging social media platforms for assured reach. Hence there is a definite need for policy guidelines for engagement of social media platforms so that assured reach may be attained on payment basis to increase visibility of socially relevant messages,” it added.

    The new policy guidelines will remain valid for a period of five years.

    Media planning and execution of campaigns:

    BOC will determine which social media platform(s) is/are relevant in light of planned outreach activity of the client ministry/department based on target audience, theme and content of proposed activity, budget and duration of the campaign.

     In doing so, preference may be given to the social media platforms which are based in India without affecting the desired outcome from the campaign activities.

     BOC will prepare a media plan within the indicated budget wherein the suggested platforms and the expected deliverables would be indicated to the ministries/ departments along with the tentative cost. However, since the models are based on dynamic pricing/auction/bidding, the actual delivery (as against expected deliverables) and the actual buying rates (as against indicated in the plan) would be found out on the final completion of the campaign. 

    The difference between the media plan conveyed to the client and the media plan actually executed will be communicated to the client ministry/department post execution with details. These terms shall be communicated by BOC to the client Ministry/Department before execution and their acceptance would be obtained before executing the media plan. 

     The client ministry/department shall indicate social media page/handle which will be designated for the campaign activity. The ministry/department will also be required to share the credentials (such as password) of the page/handle. Thereafter, the BOC and client ministry/department will nominate personnel to execute and monitor the campaign. 

    BOC will schedule the activity in such a manner that more deliverables may be generated at a lesser cost wherever timelines for undertaking the activity permits such scheduling. 

    The ministries/departments would have to convey approval for outreach activity to BOC at least five days in advance for the campaign to get started. 

    The ministries/departments would place 100 per cent funds in advance with BOC for campaign to be run. This is non-negotiable as default in payment by one ministry/department may adversely impact social media campaigns of other ministries/departments of the government. If the actual expenditure exceeds the planned expenditure, the balance shall be paid by the client ministry/department to the BOC.

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  • Facebook sees dip in ad demand in last 3 weeks of Q1

    Facebook sees dip in ad demand in last 3 weeks of Q1

    MUMBAI: Despite increased engagement due to shelter-in-place directives in many countries, Facebook experienced a significant reduction in the demand for advertising. After the initial steep decrease in advertising revenue in March, Facebook has seen signs of stability reflected in the first three weeks of April.

    However, the social media giant has reported $17.74 billion, slightly beating analysts’ expectations for the quarter up by 18 per cent, and net income of $4.9 billion (or earnings per share of $1.71). Advertising revenue stood at $17.44 bn.

    Daily active users (DAUs) on the social media platform were 1.73 billion on average for March 2020, an increase of 11 per cent year-over-year. And monthly active users (MAUs) reached 2.60 billion as of March 31, 2020, an increase of 10 per cent year-over-year.

    “Our community metrics, including Facebook DAUs and MAUs and Family MAP and DAP, reflect increased engagement as people around the world sheltered in place and used our products to connect with the people and organizations they care about. We expect that we will lose at least some of this increased engagement when various shelter-in-place restrictions are relaxed in the future,” the company stated in a statement.

    Facebook also witnessed a related decline in the pricing of its ads, over the last three weeks of the first quarter of 2020. However, due to the increasing uncertainty in its business outlook, Facebook has not provided any specific revenue guidance for the second quarter or full-year 2020.

    “After the initial steep decrease in advertising revenue in March, we have seen signs of stability reflected in the first three weeks of April, where advertising revenue has been approximately flat compared to the same period a year ago, down from the 17 per cent year-over-year growth in the first quarter of 2020. The April trends reflect weakness across all of our user geographies as most of our major countries have had some sort of shelter-in-place guidelines in effect,” it added.

    It expects to realize operational expense savings in certain areas such as travel, events, and marketing as well as from slower headcount growth in the business functions. But it also mentioned that the company plans to continue to invest in product development and to recruit technical talent.

    “We plan to continue to grow our capex investments to enhance and expand our global infrastructure footprint over the long term. In 2020, we expect capital expenditures to be approximately $14-16 billion, down from the prior range of $17-19 billion. This reduction reflects a significant decrease in our construction efforts globally related to shelter-in-place orders,” it added.

  • Is FB-Jio deal just a great Indian e-commerce story?

    Is FB-Jio deal just a great Indian e-commerce story?

    MUMBAI: What has been hogging the limelight lately? The Rs-43,574-crore Facebook-Jio deal. When the entire country continues to be bogged down by the Covid2019 pandemic, when marketing sentiments were at their nether, the deal came as a big surprise, a refreshing break from all the gloom and doom. Indeed, it is worth the tom-tom, for, the world’s largest social media group has just invested in India’s largest telecom operator, Jio, run by the country’s richest man Mukesh Ambani. Irrefutably, it's a multifaceted deal, but more skewed towards e-commerce play. Even though Jio’s parent company Reliance Industries Ltd (RIL) has a hold over the Indian media and entertainment ecosystem, there have been speculations about its impact on the sector but it's going to be a minor one for now.

    Because the two giants have been known to disrupt the ecosystems over and again, it's not easy to predict the direction this new association might take. But the e-commerce ambition is unquestionable and has become more evident with JioMart going live on WhatsApp in some areas of Mumbai. Announcing the deal, Jio said: “Our focus will be India’s 60 million micro, small and medium businesses, 120 million farmers, 30 million small merchants and millions of small and medium enterprises in the informal sector.”

    Will India get its own WeChat?

    SBICap Securities institutional equity research head Rajiv Sharma says WhatsApp Payments is in the process of getting launched and it took five years for Paytm to get all the vendors and merchants signed up. While Jio is doing this kirana commerce, it will be significantly faster for WhatsApp Payments to go to market thanks to the partnership. 

    “For Facebook, it is ‘get set go’ on the WhatsApp Payments and WhatsApp Business and if it can make it work here then not only it will improve the value but also the investment it has made, and it will create a new revenue stream. And that model can be replicated in other countries,” he adds.

    An analyst unwilling to be named says WhatsApp will turn out as WeChat of India as Facebook will use even Instagram and look at expanding the horizon by looking at other sectors like healthcare as well. According to him, Jio is going to create a market along with Facebook through this “thick partnership.” It will empower them to do multiple businesses. 

    “I'd always said India will be eventually a hybrid e-commerce market with neighbourhood kirana stores being an integral part of fulfilment strategy. JioMart and WhatsApp have the potential to significantly build on this model and change the rules of the e-commerce landscape in India. While on one side the ease of WhatsApp will make it convenient for consumers to transact, the reach and prowess of the JioMart engine will provide the necessary boost to WhatsApp to exponentially grow as a business platform. It will be interesting to see how Google Spot and Paytm Mall play out their strategies in this space,” PwC India media, entertainment and sports advisory, partner and leader Raman Kalra says.

    What Jio gets out of it?

    Ambani’s biggest bet for the future will also benefit from the deal. The first and foremost is Jio’s debt coming down as RIL may go soon with the former’s initial public offering (IPO). Moreover, the company had laid out a plan to become net debt-free. The deal also comes at a time when the market is significantly hit by the Covid2019 crisis, making business worse for many tycoons. And not to be forgotten, RIL’s oil business may face a huge headwind in the future, especially with the delay in its deal with Saudi Aramco too.

    Sharma explains that while Jio is focusing a lot on commerce, WhatsApp is a great brand to make it very easy for the kirana guys to relate to, if you have payments linked to your chat. Elara Capital VP – research analyst (media) Karan Taurani says that access to Facebook’s large user base across apps will help Jio’s e-commerce ambition, making it a large entity after Amazon and Flipkart. 

    “Across various platforms (Facebook, WhatsApp, Instagram), FB enjoys significant time wallet share of Indian consumers and with Jio's reach across content and commerce, it creates an attractive value proposition and stickiness for existing consumers as well as the incremental net new consumers. This boost can fuel the digital adoption across multiple untapped segments of society across end consumers and small businesses. With Facebook's focus around groups and communities, the extended reach can provide an exponential boost across healthcare and education segments,” Kalra adds. 

    Will the media and entertainment sector see an immediate impact?

    Although e-commerce is the biggest narrative here, stakeholders and experts across the media and entertainment sector are also evaluating the deal. This is not unpredictable as RIL has built its own media empire by acquiring majority stakes in networks, content production studios, etc. While there is no short-term impact, the combined force can create another wave of disruption in the industry.

    Sharma says that both could share insights around consumers and subscribers, based on data that could allow them to understand consumer behaviour around digital content in a much better way. If Facebook shares some of the consumer insights on Indian users and Jio shares that of all its users, both the parties can have a huge understanding of how the larger part of India is consuming content.

    “From a media and entertainment perspective, the combined force will carry the potential. However, a lot would depend on the content creation and sharing strategies between the two. With extended reach into the hinterland and rural segments, Facebook will have the opportunity to provide extended services around short-form video creation like TikTok and end the monopoly in that segment. I do expect sports streaming to become a strategic focus for the combined force in times to come. All this leading to higher time share on FB platforms could also help them with a few incremental points gain in the digital advertising market share,” Kalra says.

    Data sharing concerns?

    With the massive extraordinary user base, both the parties have access to huge data which has created a concern in the ecosystem. One of the legal experts in the M&E sector says it's important to evaluate the conditions of data sharing, given Facebook’s tainted record, especially in the recent past with regard to data privacy and sharing. Considerably, India is yet to finalise a data protection law. He also adds that the unfair advantage of data sharing may throw more challenges to competitors. However, according to media reports, both the parties emphasised that there would be no data sharing. 

  • Make your online business Work

    Make your online business Work

    It’s no good really having an online business that doesn’t do well. You want your online business to flourish and to rake in sales and revenue while you sleep.

    Today’s consumers are disgruntled, hard-to-please people, and somehow you’ll have to let them see that what you’ve got to offer is something wonderful, something that will delight them.

    Know what you want to sell

    Once you’ve done all the planning, and your online business is up and running, how can you be sure to set your business on a course for future success? Starting an online business requires you first knowing what you’re going to sell and to whom.

    Also, pricing is most important and you’ll have to do market research and benchmark against competitors on what is a fair price. And what about invoicing? How many entrepreneurs don’t struggle to get paid on time? There are luckily online apps for easy accounting and invoicing, but what happens when you’re at a loss as to how to actually get started with your online business? It’s jolly hard work and there’s a whole lot of things that need to be done at the right time to make it work.

    Get a solid foundation for future online success

    It’s why Shopify, an eCommerce platform makes it so easy for you to set up your online store. It’s a leading commerce platform that can be of assistance to businesses of all sizes.

    Assuming that you’ve chosen products to sell, the next step is –

    • Finding suppliers. With dropshipping you don’t hassle with upfront inventory costs or shipping logistics because with dropshipping, products are sent directly to your customers from the wholesaler.

    • When it comes to choosing a domain name, it has to be a name that is unforgettable and that represents your niche ideally.

    • You’ll also need to create a marketing plan and use it to achieve your marketing goals. This marketing plan is important because it guides your business and helps you understand its goals in terms of financial reports, what services it offers, what its sales reports look like. It will help you see what can work and what won’t work for your online business.

    Your plan should also include a summary outlining who your direct competition is and what advantages you have over them.

    • Blogging too, is a good way to drive traffic to your store, because customers love to read about the product and services they’re interested in. Writing useful content and putting it on various channels gives a good chance for promoting your product.

    • You want to know how to actually reach your true, interested customers and you’ll discover how to with Search Engine Optimization – SEO – or on social media.

    It’s all so easy

    Whatever your online business is – music, pet products, flowers, jewelry or something else, the platform can help you sell your products. Simply read their terms of service and benefits because they’re there to launch and manage your online store, allowing beginners to create an online store without coding, without software installation and without hosting services.

  • Facebook ad biz weakening despite upsurge in users

    Facebook ad biz weakening despite upsurge in users

    MUMBAI: Streaming services, social media services and apps are emerging as the unwitting beneficiaries of an unprecedented situation which has forced people to stay at their homes. The usage of Facebook has gone up in many of the countries hit hardest by the novel coronavirus. Total messaging has increased more than 50 per cent over the last month. Moreover, in places hit hardest by the virus, voice and video calling have more than doubled on Messenger and WhatsApp. Despite the spike in usage, however, Facebook's ad business seems to be weakening.

    Facebook shared in its blog post that much of the increased traffic is happening on its messaging services, but it has also seen more people using its feed and stories to get updates from family and friends. 

    “At the same time, our business is being adversely affected like so many others around the world. We don’t monetise many of the services where we’re seeing increased engagement, and we’ve seen a weakening in our ads business in countries taking aggressive actions to reduce the spread of COVID-19,” Facebook stated.

    According to Cowen & Co analysts' estimate, the two internet giants, Facebook and Google, together, could lose more than $44 billion in worldwide ad revenue. Facebook ad revenue for the year is expected to slide by $15.7 billion to reach $67.8 billion for the year. 

    “During this emergency, we’re doing everything we can to keep our apps fast, stable and reliable. Our services were built to withstand spikes during events such as the Olympics or on New Year’s Eve. However, those happen infrequently, and we have plenty of time to prepare for them. The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day,” it added further. 

    The social media giant also noted that maintaining stability throughout these spikes in usage is more challenging than usual as now most of the employees are working from home. However, it has mentioned that the team is working to keep the apps running smoothly while also prioritising features such as COVID-19 Information Center on Facebook as well as the World Health Organization’s Health Alert on WhatsApp.  To help alleviate potential network congestion, Facebook is temporarily reducing bit rates for videos on Facebook and Instagram in certain regions. 

  • TheSmallBigIdea thinks big

    TheSmallBigIdea thinks big

    MUMBAI: In advertising the Big Idea comes from a small insight. That was the inspiration behind former Reliance Big executive Harikrishnan Pillai and Ex-Times Network's Manish Solanki naming their agency soon after they quit their jobs. Six years down the line, their full-service digital agency,TheSmallBigIdea (TSBI), has grown to a team of 84 professionals, having served clients such as Star Sports,&TV, Colors, Zee Bioskope, Seychelles Tourism, IDFC Bank, HDFC Life, Asian Paints, Chennaiyin FC, and Big Magic. Recently,the agency created headlines for winning the social media mandate for movies like Love Aaj kal and Shubh Mangal Zyada Savdhan.

    For Pillai, it has been a dream journey from 2014, when he started the TheSmallBigIdea as a self-funded venture, by imbibing his experience from the Zee network and Reliance Broadcast Network.  
    His fruitful stints at Zee and Reliance helped him a lot. Talking about his past experience, he said: “If we have hunger and perseverance they gave us the opportunity. It is probably the biggest legacy that I have carried into my team. As I have said, most of our team is home-grown, all trained internally with strong ethos. The team at TheSmallBigIdea is creatively strong.  They are leading the team as if they themselves are the entrepreneurs. The second lesson learnt has been a focus on delivery. A great idea without impeccable execution is nothing. So, while we are idea-driven, we are extremely focused on executions, delivery, and measurement.”

    While brands in the media and entertainment category contribute 60 per cent of its business, TheSmallBigIdea has a stronghold and focus in tourism, education, e-commerce and BFSI. Then around 15-18 months ago,  it ventured into movies. “Movies happened last year with Badhaai Ho. Then we did Bala, Good Newzz, Dream Girl, and so on. Our primary focus is on sustainability and growth. What is going to give us sustainability is the large clientele that we have; our focus has been to provide services to them so that they can stick around us. The other most important factor is growth. When you look at sustainability you also look at growth,” said Pillai. 

    Largely based out of Mumbai, it has reps in Bangalore, Delhi, Punjab and Chennai. 

    The agency also has a sprinkling of media-only clients for whom it does the planning and buying like: Seychelles Tourism, Bahrain Tourism, Welingkar Institute and Dalmia College. Realising the potential in going local, TheSmallBigIdea launched TSBI Bharat as it saw the need to reach out to the next 100 million people who are going to come online. It's not just about language translation but studying how regional markets behave, how they consume internet and the role of neo-social apps in their ecosystem. 

    “We want to understand their sentiments, what kind of content they want to consume, etc. It is about addressing a larger ecosystem rather than addressing one particular language,” says Pillai. 

    TheSmallBigIdea is expecting a lot of growth coming from TSBI Bharat. It is pushing brands to create content in regional languages using neo-social apps. “We are also focusing on TSBI studios, which is the production division at TheSmallBigIdea to create more short-format content, podcasts and ad films. Our analytics tool ACE allows business to derive actionable insight through a thorough evaluation of social and enterprise data,”he added. 

    The agency, is looking at hiring more people to reach the 100-mark. Going forward, TheSmallBigIdea envisages a brighter future. “What works for us are the insights and the content,” says Pillai confidently. “Not only our ideation team but our service team is very strong and that is reflected by the fact that 80 percent of our clients renew contract on Y-o-Y basis. What is not working for us is the reputation of being a media and entertainment company, which is not true. Like I have said we get only 60 percent of revenue from media and entertainment. This perception I would like to change.” he concludes.

    Now that’s what sounds like a sound idea. A big sound idea. 

  • Big Trunk Communications appoints Praharsh Dixit as head – Social Media

    Big Trunk Communications appoints Praharsh Dixit as head – Social Media

    MUMBAI: Big Trunk Communications, an award-winning, Mumbai-based independent creative digital agency, recently announced the appointment of Praharsh Dixit, as ‘Head – Social Media’ at its Mumbai office.

    Dixit will be heading the Strategy and Social Media Team at this young and enthusiastic agency and will be paving way for acquiring new businesses with constructive strategies to promote the growth of the organization. Under the same, he will also play a crucial role in nurturing existing clients and meeting their diverse requirements in the social media arena by providing creative and innovative solutions.

    Dixit’s experience narrates his immediate past assignment as a ‘Manager – Digital Strategy’ with NetBiz Systems Pvt. Ltd. wherein he was instrumental in channelizing team efforts and contributions, articulating strategies for renowned brands and executing the same to leverage their presence on various digital platforms.

    Big Trunk Communications  CEO   Akhil Nair said,  “We extend a warm welcome to Praharsh. We believe that his expertise when clubbed with our goals, will lead to desirable outcomes. We look forward to a long and fruitful association with Praharsh to further strengthen the presence of Big Trunk Communications.” 

    His experience also records his association with some top-notch firms like Fanatics, Gutenberg Communications and Tata Consultancy Services. Honorary awards also occupy a special section in his successful journey.

    Speaking about his appointment, Dixit said, “It gives me immense pleasure to be associated with an agency of creative and passionate minds. My areas of focus include constructing new and effective strategies to enhance the social media presence of all the existing clients and pitching prospective clients. I have a feeling that this is going to be a thrilling journey and I am committed to innovate and deliver maximum value to Big Trunk.”

  • Facebook plans to invest in tech startups of India

    Facebook plans to invest in tech startups of India

    MUMBAI: Social media giant Facebook is planning to invest in technology startups of India. Few months back, the first minority investment that Facebook made was in Meesho. Speaking at the opening session of the second edition of ‘Huddle Kerala 2019,’ Facebook India vice president and managing director revealed the plan.

    “We now have shown willingness to make direct investments in technology startups in India. We are willing to spend our time, and energy to tap the massive depth of engineering talent in the country,” Mohan said.

    The first investment Meesho could bring 2,00,000 first-time female entrepreneurs online which relies on the existing behaviour of communities in India and leverages on women entrepreneurs essentially pitching products to their friends and families.

    “It is an innovation that was coming out of India which can be exported to rest of the world, and that model has scaled a dramatic impact in job creation. Any analysis of economy, most of the job creation happens from small business,” Mohan added.