Mumbai: Media agency Dentsu X India, on Wednesday, won the media mandate for Tata 1mg – India’s largest digital healthcare platform. Dentsu X will oversee the...
Mumbai: Web3, blockchain, and metaverse are three concepts that are generating a lot of buzz and enthusiasm in the domain of business technology right now. There...
Mumbai: Meta’s director business group India Sandeep Bhushan has announced his decision to move on from the tech conglomerate. Bhushan took to LinkedIn to announce that...
Mumbai: The Advertising Standards Council of India (Asci) has recently released its annual complaints report for the financial year 21-22. The report provided information on the...
MUMBAI: How much does talking about brands and products impact sales? And how do businesses tap into this power? Over 90 per cent of shoppers actively...
Mumbai: From 22 July 2022 digital sports destination FanCode will stream the Indian cricket team’s tour of the West Indies. In the just launched campaign, FanCode...
Mumbai: News network Zee Media has chosen Grapes as its integrated creative partner. The Delhi office will handle account servicing after a multi-agency pitch resulted in...
Mumbai: Indian multilingual social media platform Koo has announced the appointment of Sunil Kamath as chief business officer. Kamath will lead growth strategies, marketing, business partnerships,...
Mumbai: After a lot of speculation, Tesla chief executive officer Elon Musk has pulled out of the $44 billion deal to buy Twitter which he inked...
Mumbai: There is no denying that digital marketing in the modern era is an essential part of brand building and expansion. Not only does digital marketing...
Mumbai: Social media platform Khul Ke, launched by Loktantra Mediatech, has rolled out its first campaign “Naya Daur – What’s Next, India?” to commemorate India’s glorious...
The use of an opt-in email form to gather leads is known as email lead generation. It all comes down to acquiring data on potential clients,...
Mumbai: Short-form video-making community Tiki aims to create a new record of 100 thousand budding creators through their new programme – ‘GrowWithTiki’. With an aim to...
Mumbai: Until recently, the concept of brand endorsements and the way brands reach their target audience has recreated the social media landscape. A newer concept of...
Mumbai: If you are a social media influencer, then, come July, you will have to take a tax cut on the gifts or freebies received from...
Mumbai: The globally acclaimed digital agency, Blink Digital, has united with Kalvi to flawlessly encapsulate what sets it apart and ties back seamlessly to the target...
Mumbai: The leading Odia entertainment channel, ZEE Sarthak, has unveiled a new campaign that pays ode to the women of Odisha. The new brand identity of...
Mumbai: Cartoon Network has launched an initiative called ‘Redrawing India’. This announcement is part of Cartoon Network’s new brand promise ‘Redraw Your World’, which aims at...
MUMBAI : Through the years, what has been constant is how brands evolve with new tools and modes of communication to best connect with their customers...
Mumbai: CP Plus has signed Grapes Digital for its digital AOR mandate. The company has won the mandate following a multi-agency pitch and will service the...
MUMBAI: An Isobar company and the globally awarded hybrid digital agency from Dentsu India, WATConsult has bagged the creative and social media mandate for CarDekho, India’s...
Mumbai: The Twitter acquisition drama has been playing out- where else but on Twitter- on a daily basis (or hourly, if you go by Musk’s tweets)...
Mumbai: Sony Sports Network has launched its new campaign for cricket that provides the chance to celebrate India’s favourite game in 2022. The sports network launched...
Twitter is likely to charge costs for commercial or government users, Tesla’s CEO Elon Musk revealed in a recent twitter post. He also highlighted that Twitter...
Mumbai: Goafest returns back once again! For advertising and media businesses, it is one of the important celebrations. 15 years of Goafest is truly a special...
Mumbai: Bollywood superstar Akshay Kumar often remains in the discussion for his films. The actor has been in talks on social media again for the past...
Mumbai: Consumer durables technology company Instashield India has rolled out its first ad film on IPL Hotstar, social media platforms, and YouTube. The ad campaign features...
Mumbai: Team Pumpkin, a 360-degree digital marketing agency has bagged social media and performance marketing mandate for a healthy foods brand The Rooted Company. The mandate...
Social media is a platform that not only entertains, educates, informs, and entertains people through video viewing but also by disseminating entertainment and knowledge. Sajid Shaikh...
Mumbai: Influencer marketing (IM) has made a big mark in the social media space. It has become a serious business and reached the multi-billion-dollar mark like...
Mumbai: Video streaming platform ZEE5 has announced the launch of the second edition of its campaign- ‘Dekhtey Reh Jaogey’ starring Sara Ali Khan and Amol Parashar....
Mumbai: A conversation can lead to many possibilities, but the existing clutter of social media platforms currently does not encourage or enable users to explore this power....
Mumbai: Entertainment news portal BollywoodLife.com has announced the third season of ‘BollywoodLife Awards 2022.’ The two-hour virtual gala session will have a live telecast on 25 March on...
Mumbai: Hashtag Orange has bagged the digital marketing mandate for educational brand LPU Online. It will be tasked with the responsibility of social media, creative, SEO...
Mumbai: Home decor brand Pure Home+Living has assigned its digital, brand and performance marketing duties to Ants Digital. The agency will strategise to enhance the brand’s...
Mumbai: Creative-tech and digital-first marketing agency DViO Digital has been onboarded as the digital creative and social media marketing partner for ZebPay – a homegrown platform for...
Mumbai: Cars24, the homegrown e-commerce platform for pre-owned vehicles has launched its latest campaign ‘MRL Pass Toh Gaadi First Class’ featuring Indian cricketer MS Dhoni. The...
Mumbai: Viacom18 in association with Mondelez India is all set to release a light-hearted celebratory song ‘Single Single’ this Valentine’s Day. The song, created as a...
Mumbai: dentsuMB, the integrated communication agency from dentsu India, has won the digital creative mandate for Social Alpha. The account was won following a multi-agency pitch...
Mumbai: For the biggest event of the year – the budget 2022 coverage, Zee Business had planned way ahead of the competition and was the first...
Mumbai: Majority of Indian marketers surveyed consider ad fraud to be a great concern across mobile environments in 2022, according to the latest Industry Pulse Report...
Mumbai: Microsoft Teams has made its Walkie Talkie feature launched in 2020 for frontline workers available to all its users. The ‘push to talk’ feature was...
Mumbai: The government has blocked several social media handles for allegedly circulating “fake and inciting” content, said minister of state for IT Rajeev Chandrasekhar. “Taskforce on...
Mumbai: As India continues to fight Covid-19 and Omicron, and people continue to fear venturing out, digital initiatives in both advertising and marketing will become more prevalent...
Mumbai: Creative agency Sociowash has resumed its mandate of social media marketing for the voguish theatre circuit, Cinépolis. With the onset of the pandemic, as the...
Mumbai: In today’s times, Direct-to-consumer is an extremely exciting space, primarily because there are so many interesting brands coming up in multiple industry verticals. Right from...
Mumbai: Marketing and management services company iVIPANAN Digital has announced the promotion of Reshma Rohida to the role of manager – social media and creatives. She...
Mumbai: DigiChefs, an independent and high-performance creative agency has won the social media and influencer marketing duties of Ram Bandhu, the flagship brand from FMCG company...
Mumbai: As part of Instagram’s ‘We Are In The Making’ campaign that celebrates young people who’re in the making, and in the run-up to Meta Fuel...
Mumbai: Social media will be the fastest-growing channel between 2021 and 2024, with an average annual growth rate of 14.8 per cent, closely followed by online...
