MUMBAI: Globus, Rajan Raheja Group’s chain of retail stores, has brought on board Social Wavelength to handle the social media communication duties. The retailer zeroed in...
MUMBAI: Mumbai-based media monitoring service provider Esha Media Research Limited (EMRL) is foraying into the television audience measurement space. Television audience measurement or television ratings service...
MUMBAI: Contrary to predictions that the digital age would drag people away from television, people are watching more TV than ever and people‘s viewing experience is...
MUMBAI: Manhattan Digital, the digital arm of Manhattan Communications India, has appointed Manish Srivastava as business head – Digital. Manish has over 10 years of work...
MUMBAI: Social media is having a profoundly positive impact on TV viewing, as a new group of “highly-engaged” TV viewers is using social media to talk...
MUMBAI: Real estate company Tata Housing Development Company has roped in digital marketing agency Social Wavelength to handle it social media mandate. The agency‘s approach and...
MUMBAI: Reliance Footprint has appointed AliveNow as its social media agency. The Bangalore-based agency will now manage the brand‘s social media presence. The agency has earlier...
MUMBAI: The Interpublic Group (IPG) has sold its remaining shares in Facebook Inc. for net cash proceeds of $95 million and expects to record a pre-tax...
MUMBAI: Social media strategy consulting agency WATConsult has won the social and digital duties of Godrej Group‘s gourmet retail venture Godrej‘s Nature Basket. Work on the...
MUMBAI: As digitisation becomes a reality in India, news channels have realised that a branding exercise is the need of the hour in order to catch...
MUMBAI: Dairy products brand Mother Dairy has launched a new campaign titled ‘Maa Jaisa Koi Nahi‘ which highlights the pivotal role of mothers in a child‘s...
MUMBAI: Bengaluru City Police has partnered with Havas‘s full service digital agency Havas Worldwide Matrix to build their police community engagement program through social media. The...
MUMBAI: Allied Media Network, the media planning, buying and evaluation arm of Percept, has appointed Shilpa Dhanu as Head – M3 Project & Strategy Team. In...
MUMBAI: Mumbai-based digital creative agency Flying Cursor has won the social media mandate of Bisleri. The incumbent agency on the account was Digital Beehive. The mandate...
MUMBAI: Nike, publicly traded clothing, footwear, sportswear, and equipment supplier, has launched its new ad campaign titled ‘Find Your Greatness‘. Wieden + Kennedy, Portland is the...
MUMBAI: Pepperfry.com, the eCommerce portal, has handed over its social media mandate to Gozoop Online. Based in Mumbai and Dubai, Gozoop is a digital marketing agency...
MUMBAI: Cycle Pure Agarbathies, the flagship incense sticks brand of NR Group, has appointed AliveNow as its social media agency. The account will be serviced by...
MUMBAI: Windchimes Communications has won the social media mandate for Yes Bank. The agency’s mandate is to set up and sustain the bank’s presence across different...
MUMBAI: Digital media agency Magnon Solutions has won the digital media account for Haier Appliances. The agency will manage the social media duties for the brand,...
MUMBAI: Global media network Mindshare has integrated Amsterdam based Socialmedia8 into its network as a step towards expanding its footprint globally. Furthermore, Socialmedia8 founder Igor Beuker...
MUMBAI: Digital agency Cogmat has been roped in by luxury hotel InterContinental Marine Drive to handle its social media mandate. This is a first for the...
MUMBAI: Digital marketing agency Digitas India has appointed Tim Guillois as the senior vice president for social media. He will report to Digitas India president Kanika...
Mumbai: Hungama Digital, part of Hungama Digital Media Entertainment, has won the social media mandate for Microsoft India‘s corporate brand. The digital agency will manage all...
MUMBAI: With social media becoming the buzzword for brands over the last one year, most chief marketing officers have now either created a presence for their...
MUMBAI: Online travel agency portal Cleartrip.com has awarded its social media duties to digital marketing agency Webitude. Before this, the site’s social media duties were handled...
MUMBAI: Global advertising agency Ogilvy & Mather announced the launch of Social@Ogilvy ,a worldwide practice connecting all of the agency’s social media experts to deliver solutions...
MUMBAI: The social and mobile media revolution is changing the way people communicate, look at brand and media, seek information and purchase goods. This is forcing...
MUMBAI: Windchimes Communications has bagged the social media mandate for the online lifestyle portal, Pepperfry.com. Windchimes will help the brand launch on social media and expand...
MUMBAI: Maharashtra Institute of Technology (MIT) has awards the social media responsibilities of four of its institutes to Windchimes Communications. The social media agency will be...
MUMBAI: Windchimes Communications has been assigned with the social media duties by insurance brand Aegon Religare. Windchimes will leverage Aegon Religare‘s presence in the social media...
MUMBAI: Waggener Edstrom Worldwide, a multiservice communications agency, today announced its expansion in India, as it establishes a presence in major cities Delhi and Bangalore. This...
MUMBAI: As part of a year-long celebration of the studio‘s centennial,Universal Studios is redesigning both its audio visual and print logos that will be unveiled early...
MUMBAI: Marketers are using social media to build their brands and connect with their audience more directly. Even as US consumers spend more time than ever...
MUMBAI: Media2win, the independent full service digital agency, has won the social media digital business for female ethnic wear brand Biba. Media2win will be responsible for...
MUMBAI: The awards ceremony of the 11th edition of EMVIEs, the media awards instituted by The Advertising Club Bombay, will be held on 26 August. The...
MUMBAI: Social media agency, Social Wavelength, has been appointed by manufacturers and exporters of diamond jewelry, Kama Schachter, to manage its social media marketing activities. Kama...
MUMBAI: Social Media agency, Social Wavelength, has been appointed by retail-finance company, Magma Fincorp (MAGMASHFI) to manage its social media communications. The mandate was awarded following...
MUMBAI: Social media agency, Windchimes Communications, has been roped in by Yardley London to consult the cosmetic brand as it forays into social media. Yardley is...
MUMBAI: OgilvyOne Worldwide has launched a new offering, Social Selling, in the US to help companies drive topline growth through the use of social media. It...
“Who has that time and that energy and that passion [to make mashups, do blogs, make YouTube videos, etc.]?” “The answer is, you do. And for...
MUMBAI: US media firm PodTech.net which is dedicated to podcasting and delivering Fresh Voices for the iPod generation has debuted a new podcast brand The new...
MUMBAI: Live from the 2006 Consumer Electronics Show (CES), Google Inc. announced the planned opening of the Google Video store, the first open video marketplace enabling...
