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MUMBAI: Social Panga is stepping up its game in the creator economy. The integrated creative and digital marketing agency has launched The Viral Union (TVU)—a dedicated...
Mumbai: Integrated marketing communications advisory The Mavericks India has won the integrated PR mandate for grocery delivery app, Zepto. The mandate includes strategic media outreach, social...
MUMBAI: Brands often boast about the number of “likes”, “followers” and “tweets” they garner, but are these measures of brand advocacy too crude? Are people that...
