ITV

Tag: social media strategies

  • Goldmine Advertising wins social & digital media mandate for Canara Bank

    Goldmine Advertising wins social & digital media mandate for Canara Bank

    Mumbai: Goldmine Advertising has won the social and digital media mandate for Canara Bank, one of India’s leading public sector banks. This strategic partnership empowers Goldmine to amplify the bank’s digital presence, establish deeper connections with audiences, and enhance its rapport with younger consumers, positioning Canara Bank as a forward-thinking leader in the digital space.

    Goldmine Advertising will lead the development and execution of comprehensive social media strategies, ensuring Canara Bank’s digital presence resonates with today’s tech-savvy banking consumers. The agency will strengthen the bank’s visibility and engagement across key social media platforms, including Facebook, Instagram, X (formerly Twitter), LinkedIn, and YouTube. Additionally, Goldmine will focus on community building, online reputation management, and implementing SEO strategies to help Canara Bank stay competitive in an ever-evolving digital landscape.

    Goldmine Advertising, CEO, Pratik Singla shared his excitement about the collaboration: “Canara Bank is a prestigious legacy brand with a nationwide reach. This partnership strengthens our BFSI portfolio and presents an exciting opportunity to leverage our expertise to enhance their social media presence. Our teams are excited to craft impactful campaigns and push creative boundaries with our in-house content studio and digital media experts.”

    With a strong focus on the BFSI sector, Goldmine brings valuable experience to the table, having worked with top-tier banks including Indian Bank, Union Bank of India, Punjab National Bank, Bank of Baroda, and many others. This expertise is key to driving Canara Bank’s digital transformation and ensuring its continued success in the digital realm.

  • Zee Cafe and Zee Cafe HD to premiere season 4 of House Of Cards

    Zee Cafe and Zee Cafe HD to premiere season 4 of House Of Cards

    MUMBAI: Zee Cafe is all geared up to premiere the new season of House Of Cards on 12 and 13 March 2016. The show will air 5 pm onward. The increasing interest around the show prompted the channel to introduce marathon viewing of its third season which went onto become a trend in the English entertainment space. Keeping in with the success, the fourth installment will also have a marathon start to end run over this weekend to keep the viewers glued to their small screens. 

    The channel promoted the show’s latest season through innovative campaigns and social media strategies. An all-round 360 degree campaign was initiated spanning across mediums like print, TV, radio, outdoor and airport branding to garner maximum outreach. The channel introduced series of contests and activities on its social media platforms one month prior to the premiere to create the recall value. 

    A Watch & Win contest sponsored by New Renault Duster will also be launched by the channel. The viewers can answer questions asked during the episodes and tweet them to @ZeeCafe with #HOConZCafe. With one laptop and 4 smartphones up for grabs, House of Cards S4 would surely make for an epic premiere.

    Speaking on the promotional idea, Zee English cluster business head Ali Zaidi said “Bringing our viewers the best in English entertainment has been our forte and House of Cards has always topped that list. While the world is abuzz with talk of House of Cards Season 4, we feel proud to have a marathon run of the show for our viewers. Just like the third season, we hope this one will also live up to the expectations and gain maximum viewership upon its premiere.” 

    The fourth season of House Of Cards will show how the conniving, methodical and vicious, President Frank Underwood played by Kevin Spacey will take Washington by storm and try to retain his position in the White House. 

  • Zee Cafe and Zee Cafe HD to premiere season 4 of House Of Cards

    Zee Cafe and Zee Cafe HD to premiere season 4 of House Of Cards

    MUMBAI: Zee Cafe is all geared up to premiere the new season of House Of Cards on 12 and 13 March 2016. The show will air 5 pm onward. The increasing interest around the show prompted the channel to introduce marathon viewing of its third season which went onto become a trend in the English entertainment space. Keeping in with the success, the fourth installment will also have a marathon start to end run over this weekend to keep the viewers glued to their small screens. 

    The channel promoted the show’s latest season through innovative campaigns and social media strategies. An all-round 360 degree campaign was initiated spanning across mediums like print, TV, radio, outdoor and airport branding to garner maximum outreach. The channel introduced series of contests and activities on its social media platforms one month prior to the premiere to create the recall value. 

    A Watch & Win contest sponsored by New Renault Duster will also be launched by the channel. The viewers can answer questions asked during the episodes and tweet them to @ZeeCafe with #HOConZCafe. With one laptop and 4 smartphones up for grabs, House of Cards S4 would surely make for an epic premiere.

    Speaking on the promotional idea, Zee English cluster business head Ali Zaidi said “Bringing our viewers the best in English entertainment has been our forte and House of Cards has always topped that list. While the world is abuzz with talk of House of Cards Season 4, we feel proud to have a marathon run of the show for our viewers. Just like the third season, we hope this one will also live up to the expectations and gain maximum viewership upon its premiere.” 

    The fourth season of House Of Cards will show how the conniving, methodical and vicious, President Frank Underwood played by Kevin Spacey will take Washington by storm and try to retain his position in the White House.