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Tag: social media marketing

  • Social Panga to handle social media marketing mandate of Tally Solutions

    Social Panga to handle social media marketing mandate of Tally Solutions

    Mumbai: An integrated creative and digital marketing agency Social Panga on Monday announced the appointment of Tally Solutions, country’s leading business management software provider, as its social media marketing partner.

    This mandate will work towards fulfilling the brand’s objective of establishing greater connect, and engagement across all customer and segment profiles, as a smart and relevant, trustworthy and expert brand that already has millions of fans across the world. Apart from India, Social Panga will also manage Tally’s social media content and strategy across other geographies like – North America, Kenya, Indonesia, MENA, and Bangladesh.

    A pioneer in the software products industry, Tally Solutions has been assisting small and medium businesses in their journey towards automation, for over three decades. Tally’s marque product TallyPrime is a simple, flexible, and reliable business management software assisting entrepreneurs with all their business needs across accounting, inventory, payroll, and compliance. Tally caters to over seven  million users across industries in over 100 countries.

    Tally Solutions chief marketing officer Jayati Singh said, “We are glad to partner with Social Panga for our social media marketing activities and are positive that with its strong foothold in the digital segment, they will help us bring an outside in perspective and help communicate with our audience more effectively.”

    “We are delighted to partner with a visionary brand like Tally & are looking forward to making significant contributions towards strengthening Tally’s online presence by highlighting the smart and interesting side of the brand that is relevant for all age groups, and business segments alike, partnering with them in their growth,” said Social Panga co-founder Himanshu Arora.

  • Hashtag Orange onboards seven clients in two months

    Hashtag Orange onboards seven clients in two months

    Mumbai: Gurugram-based integrated digital marketing agency Hashtag Orange has been on a winning spree with multiple pitch wins in the recent two months. The agency bagged mandates across several key accounts including GMR Hyderabad International Airport, Monte Carlo, Rock-It, Hype Ryno, EDGE by Pearl Academy, HOUSR co-living and Tulips Hygiene.

    The agency is expanding its footprints to other markets starting with Hyderabad from where the GMR Hyderabad International Airport business will be managed for their creative, media and social media marketing mandates.  

    Speaking on their multi-fold growth and future-plans,  Hashtag Orange founder Mukesh Vij said, “Our focus has always been to deliver value to the clients across categories and verticals, while being an employee first organisation. With much done, and a lot more in the pipeline, we are eyeing 5X growth in the current financial year. Godspeed to us all!”

    Hashtag Orange co-founder & chief creative officer Amit Shankar added, “Technology led creative solutions have been the key pillars of our ongoing success delivering some disruptive campaigns for different brands. We have always seen digital marketing through a new age consumer engagement by exploring multiple channels that precisely gives us an edge over others.”

    The agency has been consistent in proving their creative prowess ever since they started in 2018. Their recent works include Father’s Day campaign featuring Ayushmann Khurana and Piyush Mishra developed for The Man Company, a male grooming brand; a high-on-quirk product campaigns for Carrier Midea Air Conditioners and Tulips Hygiene brand launch.

    Hashtag Orange chief growth officer Gaurav Singh said, “This has been a great year for us. We have won mandates for brands across different categories which clearly demonstrate our capability to offer solutions which go beyond communication and address a real business challenge through our inhouse creative, technology or effective digital marketing. This year, we have also significantly strengthened our teams and hired some of the bright minds across verticals. With this growth curve, we are excited and confident of taking Hashtag Orange to newer heights in times to come.”

  • Vijay Sales renews its digital marketing association with Puretech Digital

    Vijay Sales renews its digital marketing association with Puretech Digital

    Mumbai: The award-winning digital agency Puretech Digital has retained and expanded its mandate for Vijay Sales. The agency will handle performance marketing, organic search growth, social media marketing, and content marketing for the electronic store. The agency will focus on strategizing for creative content and amplifying the brand’s social media presence across all the social media platforms.

    The brand has been closely working with Puretech Digital for the past one and a half years and they now look at a strengthened association that will drive the growth for Vijay Sales through a holistic view. Puretech Digital has played a vital role in the digital journey of Vijay Sales and has scaled exponential growth for the brand since 2020.

    Speaking on the extension of the mandate, Puretech Digital CEO Prashant Deorah said, “We are very glad about the trust Vijay Sales has shown in us. What started as an engagement for the festival of Diwali has now turned into a multi-faceted union of us taking charge of the integrated digital growth of the brand. Vijay Sales has grown manifold with us since November 2020 and we have overcome a plethora of challenges through timely and effective solutions. We look forward to the next phase of our digital journey with them.”

    Vijay Sales director Karan Gupta added, “Puretech Digital has been associated with us as our digital partner for over two years now and has been instrumental in implementing some noteworthy campaigns and projects. We are excited to see our strengthened association turning more fruitful and us achieving our renewed goals.”