ITV

Tag: social media mandate

  • Chalo signs DViO Digital as its digital agency

    Chalo signs DViO Digital as its digital agency

    New Delhi: The popular public transport technology company, Chalo, has appointed DViO Digital as the digital (creative) agency.

    The mandate puts DViO in charge of the brand’s digital & social media management. The primary focus of the campaigns across all platforms will be to generate awareness among bus users and operators as well as increase app downloads.

    DViO will be involved in developing a digital-first brand & creative campaigns, enhancing Chalo’s reputation as a reliable brand in the mobility space. In addition, the agency will also be responsible for creating campaign strategy, ideating for co-branded activations, and performance campaign management i.e., deploying digital media for the effective distribution of the content to build TOM, preference and divert traffic to the website.

    Founded by Vinayak Bhavnani, Mohit Dubey, Priya Singh Dubey, and Dhruv Chopra in 2014, Chalo offers real-time bus tracking as well as digital payments in buses through the Chalo App and the Chalo Card. It has a presence in 40 cities across 13 Indian states including Maharashtra, Karnataka, Kerala, Madhya Pradesh, Tamil Nadu and others.

    Speaking of the association, DViO Digital founder & CEO Sowmya Iyer said, “At DViO Digital, we lead brands through digital transformation and assist businesses in their growth journeys. A lot goes behind establishing a brand online and creating active conversations. With our unique creative strategy, media campaigns and content creation at play, we are sure to establish Chalo as a tech-forward, customer-focused brand in the market.”

    Adding to it, Chalo’s CMO Dhruv Chopra, said, “We are delighted to onboard DViO Digital as our digital partner. Chalo is in the phase where the company is rapidly growing its footprint in the country. In DViO we saw the right team with a fantastic blend of speed and execution and strategic understanding that can help us reach our ambitious goals. We are glad to partner with them and look forward to an exciting journey together.”

  • Hotstuff and Genesis to handle digital mandate of Goeld Frozen Foods

    Hotstuff and Genesis to handle digital mandate of Goeld Frozen Foods

    Mumbai: Hotstuff Medialabs and Genesis Film Production have joined hands to work on the brand and social media mandate for Goeld Frozen Foods.

    Goeld is an entirely vegetarian frozen food brand that uses cutting-edge freezing technology to preserve all the nutrients, flavour, and texture of the food. ‘Mac and Cheese Pops,’ ‘Dilliwalli Dal Aloo Tikki,’ ‘Oozy Cheese Corn’ bites, are just a few of the interesting alternatives available in the product line-up. Goeld also makes other Indian breads like Lachha Paratha, a premium Malabar Paratha, and other Indian breads.

    With such a broad variety, Hotstuff and Genesis intend to take the brand digitally across platforms, focusing on product awareness and brand promotion that would eventually promote the offtake, both online and offline.

    Speaking on the collaboration, Genesis founder and director Prahlad Kakkar said, “I have been associated with the Goel family for a couple of years now and it gives me great pleasure to be entrusted with the branding of their latest venture, GOELD frozen Foods. What makes this brand stand out from the others in the category is its unique attributes to India’s diverse food cultures, offering the basics in staples to the exotic in snacking. We do have a lot in store for the brand, which will be rolled out strategically through the year, with the ad film being the big highlight to watch out for… so stay tuned.”

    About the association, Goeld Frozen Foods director Archit Goel added, “We as a brand and organisation, are looking for a huge game, and after meeting the teams at Genesis and Hotstuff, I knew that these are the individuals who can make my goal of a clean-label frozen food brand a reality while also making it simple for consumers to understand. Team Genesis and Hotstuff, as collaborators, have solutions to all our marketing and promotional needs. And yes, they’re very practical and have thoughts of the common man (not easy to find these days). I am sure that with the talent on board, we are going to work together for a longer period of time to create something like Garma-garam.”

    Working with the individuals behind the brand, Hotstuff business head associate partner Rohit Sadavarte said, “It is more interesting than working with the brand itself. Archit Goel, the team’s spearhead, is frequently portrayed as having a contagious excitement and sense of optimism.”

    “Because of this, we are free to consider and try out novel concepts and branding strategies. With Goeld as a new entrant to the Hotstuff family of clients, we are aggressively looking at spreading our wings in new directions; the future will soon see Hotsuff across categories like beverages, EV two wheelers, motor SUVs, fintech and many more,” he added.

    Goeld is a brand that emphasises its unique qualities through India’s many culinary cultures With the purpose of digitally disseminating its specialties among customers, it seeks to offer a variety of items to its clientele while also taking part in many industries. With this mandate, Hotstuff is looking to cement their place as a leading media agency that has the experience and expertise to work across verticals.

  • Integrated marketing agency Grapes to handle social media duties for JBL

    Integrated marketing agency Grapes to handle social media duties for JBL

    Mumbai: JBL, an American-based audio electronics company owned by HARMAN, has chosen Grapes, a New Delhi-based integrated marketing agency, as its social media partner. The agency won the mandate following a multi-agency pitch.

    As per the mandate, Grapes will be responsible for the JBL’s social media strategy, planning, and execution. The agency will look after content creation and ORM, respectively, for the company.

    Speaking on the development, JBL, HARMAN India head of digital marketing Akhil Sethi said, “We are excited to partner with Grapes to further strengthen our social media efforts for JBL in India. The agency perfectly aligns with our vision, and we are confident that the collaboration will bring about a unified end result. Our campaign objective lies in creating clear communication that will help us connect with customers across demographics. We are looking forward to establishing a powerful brand narrative for JBL through Grapes in the months to come.”

    Commenting on the mandate win, Grapes CEO & co-founder Shradha Agarwal said, “We’re ecstatic to be associated with JBL India as their digital partners. The brand has a legacy of 75 years built on its unmatched sound quality and we are determined to strengthen JBL’s presence further with value-driven engagement, to make it the most preferred audio brand amongst the growing audience base.  With social media at the epicentre of our lives, we are keen on taking the brand’s social presence to the next level. While we will continue to leverage the key pillars of the brand like Mute the World, Dare to Listen, the Quantum gaming series, etc., we will be focusing on further enhancing the headphones vertical. We are also keen on tapping into the large sound and music-loving demographic in the country to build a unique community for the brand. The agency will create innovative campaigns for the brand to establish a strong line of connection with the audience, all aimed at enhancing the recall value of the brand.

  • Madison Digital bags social media mandate for Glide Invest

    Madison Digital bags social media mandate for Glide Invest

    Mumbai: Madison World’s digital arm, Madison Digital, has won the social media mandate for Glide Invest, an online financial planning platform backed by Motilal Oswal Group. 

    The account was won after a multi-agency pitch involving several rounds of presentations. 

    Speaking about this association, Glide Invest founder and CEO Pratik Oswal commented, “We are impressed by Madison’s depth and expertise in the space and are excited to partner with them.”

    Madison Digital vice president Kosal Malladi commented, “We are delighted to partner with Glide Invest and be a part of their digital growth journey. We are looking forward to doing some ground-breaking work together.”

    Madison Digital has grown 10x in terms of billing in the last three years, to become a 200+ employees strong outfit with capabilities in Branding, Performance & Creative solutions.