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Tag: social media mandate

  • Goldmine Advertising wins social & digital media mandate for Canara Bank

    Goldmine Advertising wins social & digital media mandate for Canara Bank

    Mumbai: Goldmine Advertising has won the social and digital media mandate for Canara Bank, one of India’s leading public sector banks. This strategic partnership empowers Goldmine to amplify the bank’s digital presence, establish deeper connections with audiences, and enhance its rapport with younger consumers, positioning Canara Bank as a forward-thinking leader in the digital space.

    Goldmine Advertising will lead the development and execution of comprehensive social media strategies, ensuring Canara Bank’s digital presence resonates with today’s tech-savvy banking consumers. The agency will strengthen the bank’s visibility and engagement across key social media platforms, including Facebook, Instagram, X (formerly Twitter), LinkedIn, and YouTube. Additionally, Goldmine will focus on community building, online reputation management, and implementing SEO strategies to help Canara Bank stay competitive in an ever-evolving digital landscape.

    Goldmine Advertising, CEO, Pratik Singla shared his excitement about the collaboration: “Canara Bank is a prestigious legacy brand with a nationwide reach. This partnership strengthens our BFSI portfolio and presents an exciting opportunity to leverage our expertise to enhance their social media presence. Our teams are excited to craft impactful campaigns and push creative boundaries with our in-house content studio and digital media experts.”

    With a strong focus on the BFSI sector, Goldmine brings valuable experience to the table, having worked with top-tier banks including Indian Bank, Union Bank of India, Punjab National Bank, Bank of Baroda, and many others. This expertise is key to driving Canara Bank’s digital transformation and ensuring its continued success in the digital realm.

  • Global Creator Network wins AJIO’s social and content mandate

    Global Creator Network wins AJIO’s social and content mandate

    Mumbai: On Tuesday, Ajio announced the hiring of OML Entertainment’s branded content arm, Global Creator Network (GCN), to handle its social and content mandate. This new collaboration will bring a spunk, verve, bold and fresh perspective to Ajio’s digital communication.

    In line with its brand philosophy—celebrating fearlessness and uniqueness-Ajio is constantly looking to bring a fresh, current, and accessible perspective to personal style. GCN, with its industry expertise and talent network, will look after end-to-end executions of campaigns and content that will help Ajio stay ahead of the competition.

    GCN will work to design and craft innovative, engaging, and effective content for Ajio in tune with the current trends and tastes. Ajio, a fashion and lifestyle brand, is Reliance Retail’s digital commerce initiative and is the ultimate fashion destination for styles that are handpicked, on-trend, and at prices that are the best you’ll find anywhere.

    As a part of the mandate, GCN will build a robust brand strategy, creative first social campaigns with IPs, creator activations, and enable the brand to build a community of like-minded people across various social media platforms such as Facebook, YouTube, Twitter, and Instagram. The digital marketing communication will be designed to elevate the brand’s presence in the minds of the consumers using effective branded content strategies.

    Commenting on the win, GCN senior vice president of branded content Devarshi Shah, said, “As a team, we are excited to be associated with a popular and loved brand like Ajio. It would be interesting to build a fresh line of digital communication strategies that are futuristic yet relevant in today’s time. Our focus will be to create meaningful, innovative, and fresh content strategies. The aim is to keep the brand ahead of the competition with campaigns that click.”

  • Moshi Moshi wins the social media mandate of Godrej Jersey

    Moshi Moshi wins the social media mandate of Godrej Jersey

    Mumbai: Godrej Jersey has assigned its social media mandate to Moshi Moshi, one of India’s leading and fastest-growing communication companies.

    The mandate was won through a competitive pitch process. The directive includes managing the brand presence on social media to create greater awareness, trust and engagement across all customer and segment profiles through strategic brand campaigns and communication.

    Speaking on the appointment of Moshi Moshi, Godrej Jersey assistant general manager of marketing Ajesh Sathyababu said, “We aim to engage consumers and reiterate the message of purity, thickness, and the right blend of nutrition across Godrej Jersey’s product portfolio. To do so, we are glad to partner with Moshi Moshi as they understand the local business climate and correspond with our brand’s values. Through this partnership, we aim to create a space for the cross-pollination of ideas and opportunities for social media collaboration with Moshi Moshi.”

    Adding to it, Moshi Moshi co-founder & creative director Ajay Bothra, said, “Moshi Moshi has always aimed at providing a value proposition to generate relevant, long-lasting, and captivating communication to all our clients. We will continue to deliver with the same zeal and commitment to Godrej Jersey as well. We are delighted to have them on board and look forward to stirring the dairy market with some innovative & creative campaigns.”

  • Team Pumpkin bags marketing and social media mandate for Maple

    Team Pumpkin bags marketing and social media mandate for Maple

    Mumbai: Team Pumpkin has won the social media and performance marketing mandate for Maple.

    The mandate was won following a multi-agency pitch. The agency will create a communication strategy to take on a three-pronged objective, which is to create awareness about the brand, and the value it provides to consumers to further increase sales. The account will be serviced by Team Pumpkin’s Mumbai office.

    Speaking of this partnership, Maple founder & managing director Manil Shetty said, “Shopping is not just related to purchases; it is the value for money and customer satisfaction that we bring through our service. Maple customers buy products and services that not only satisfy their needs but also lift their moods and give them a delightful experience. Aside from Apple products, Maple provides valuable programmes like Eleva, a privilege programme along with super-fast delivery across India, giving us an edge over other premium resellers in Mumbai, Mangalore, and across the country. Team Pumpkin’s marketing insights will help us actualise our organisational goals. We also share similar values with Team Pumpkin, making this partnership even more delightful.”

    Adding to it, Team Pumpkin chief business officer and co-founder Swati Nathani said, “Maple’s innovative approach and dedication to their service are quite intriguing and a pleasure to work with. It comes with the scope for a lot of learning and creativity. Maple is on the right path. They know what they are doing and aim to change and disrupt the shopping experience of the Indian audience. This is what makes us a perfect fit for each other, as it aligns with our own goals and philosophy. Team Pumpkin vows to go above and beyond to achieve their marketing goals and maintain brand value for customers.”

  • SPRD bags the PR mandate for Wubba Lubba Dub Dub

    SPRD bags the PR mandate for Wubba Lubba Dub Dub

    Mumbai: Stories.PR.Digital (SPRD) has bagged the public relations mandate for Bengaluru-based meme marketing company Wubba Lubba Dub Dub (WLDD).

    SPRD is passionate about building a brand story for communications. It will manage industry alliances and help the client build thought leadership in addition to public relations.

    Commenting on the mandate win, SPRD director Asif Upadhye stated, “In a world full of routines, people seek solace in ‘memes’. It’s a fun as well as challenging way to accomplish customer retention strategies by deepening the connection with your audience. We are definitely looking forward to unfolding what this collaboration beholds.”

    Creating a meme revolution in India, WLDD has helped several businesses break through the clutter via snackable and entertaining communication models. With relatable content, they’ve introduced meme marketing to over 100+ brands so far and have expanded their horizons as a leader in digital assets. “Everything your audience sees online leaves an imprint on them, and through an extension of tech products, our aim is to showcase how this industry can continue to be profitable, number-driven, and accessible for all. We’re committed to solidifying our impressions and communications with this partnership,” added WLDD chief executive officer Arihant Jain.

    Memes have gained immense popularity today and play an integral role in an organisation’s marketing plan. Leveraging this strategy since its inception as a startup turned pioneer of meme and experiential marketing in India, WLDD has successfully ventured into community building by expressing and engaging with audiences via a diversified meme-connect. Founded in 2018 by Arihant Jain, Jaidev Kesti, and Vivekanand Kilari, three college friends from Belgaum, WLDD envisioned reaching greater heights with new-age memes and experiential marketing. This indicates the tremendous growth opportunity for the meme companies which would benefit from this trend.

  • Art-E MediaTech bags social media mandate for IndiaMART

    Art-E MediaTech bags social media mandate for IndiaMART

    Mumbai: IndiaMART has awarded its social media mandate to Noida-based full-stack agency, Art-E MediaTech. The partnership will be an essential step for IndiaMART in reinforcing its brand communication with its digital audience in a more strategic and effective manner.

    This social media mandate was accorded to Art-E MediaTech in a competitive multi-agency pitch. As a leading independent digital marketing and technology consulting firm, Art-E MediaTech will now be in charge of IndiaMart’s social media strategy, influencer marketing, strategy formulation, and media buying.

    Speaking about this partnership, IndiaMART, InterMESH chief operating officer Dinesh Gulati said, “We are pleased to partner with Art-E MediaTech for our social media handles with the aim of establishing a strong digital presence. This collaboration will significantly add value to IndiaMART’s brand awareness & loyalty and help us connect & engage with more potential customers.”

    “Art-E MediaTech has an excellent team that can assist IndiaMart in fulfilling its mission and vision by bridging the gap between the target audience and the brand. The team’s ideals brilliantly overlap with those of IndiaMart, and thus, the collaboration is destined to produce notable results. ArtE understands how to make a brand’s voice heard and I am sure that will aid us to further strengthen our positioning,” he added.

    Sharing his thoughts on the win, Art-E MediaTech co-founder Rohit Sakunia said, “IndiaMart pursues excellence in strengthening businesses in the MSME sector as the company’s major objective. The brand not only shapes the future of small businesses but also drives their business values. Hence, for ArtE, the partnership with IndiaMART is a testament to our expertise in providing result-oriented communication to the leading B2B companies of India while leveraging our detailed market insights.”

    “We help brands create meaningful, long-lasting, and impactful communication that drives growth for their businesses through our creative and strategic prowess. With this collaboration, we are looking forward to creating innumerable insight-led campaigns for IndiaMART, driving remarkable results and achieving new levels of success in the digital space,” he concluded.

  • Grapes wins digital AOR mandate of Maharishi Ayurveda

    Grapes wins digital AOR mandate of Maharishi Ayurveda

    New Delhi: Maharishi Ayurveda has awarded its digital AOR mandate to Grapes. The agency won the mandate following a multi-agency pitch for the German market. The team from New Delhi will service the account.

    According to the mandate, Grapes will be responsible for handling the marketing communication activities for Maharishi Ayurveda. The agency will be looking after services such as content planning, digital marketing strategy, social media management and media planning & buying. Maharishi Ayurveda has been Europe’s leading brand for authentic ayurveda products since 1987.

    Speaking on the occasion, Maharishi Ayurveda head of global marketing & digital business Rajat Wahi said, “Considering that we live in a digital age, it becomes even more essential to establish the right communication and present a comprehensive brand image. We chose Grapes to achieve this purpose as it has a niche in curating end-to-end marketing strategies which will give the desired media mileage to our brand. The collaboration will help us in widening our target audience base, in our existing and new markets we plan to foray into, and at the same time instill a strong recall value amongst the consumers for our brand”.

    Sharing her thoughts on the win, Grapes co-founder & chief executive officer Shradha Agarwal said, “We are looking forward to our association with Maharishi Ayurveda. I believe working with them will bring a new set of experiences for us. We are determined to make Maharishi Ayurveda a go-to brand amongst the cohort who aspires to live a healthy and natural life. We are in perfect alignment with the aspiration of the brand which will help us in coming up with strategies and narration that will echo the excellence of the brand in their particular category. In this, our marketing expertise will play an instrumental role in creating awareness about the brand.”

  • Mumbai Metro One signs Connect Digital for its social media duties

    Mumbai Metro One signs Connect Digital for its social media duties

    Mumbai: The leading digital agency from the Connect Network family, Connect Digital, has won the social media mandate for Mumbai Metro One (MMO).

    As a part of this association, the agency will build and manage the content strategies and creatives for the brand on Facebook, Instagram, and Twitter.

    Connect Network MD and founder Haresh Nayak said, “We are ecstatic to be working with a legacy brand to help them create visibility amongst the relevant target audience. Our team is confident in shedding new light on the brand’s social media pages and contributing to their growth.”

    On sharing the excitement of winning the mandate for MMO, Connect Digital AVP Charu Rawat commented, “We are happy to have the opportunity to partner with Mumbai Metro One and we can’t wait to build a dynamic brand presence for them. Our strategy is to enhance the top-of-mind recall that the brand has created by applying creative, new-age thinking and a strong storytelling narrative.”

    “The agency looks forward to harnessing the best of their capabilities, talent, technology, and partnerships and helping Mumbai Metro One build even more powerful consumer connections,” she added.

    Speaking about this association, Mumbai Metro One business head Shyamantak Choudhury said, “Connect Digital demonstrates a strong understanding of the digital category at large. The team is motivated , diligent, and pays strong attention to detail, something that became evident in the multiple discussions we’ve had over a period of time. We’re thrilled to partner with them as our social partners. This engagement will help us elevate our brand presence with the right strategy, innovation, and creative thinking. We are looking forward to creating some good and memorable work.”