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Tag: social media management

  • Interactive Avenues to handle A23 Games’ digital media duties

    Interactive Avenues to handle A23 Games’ digital media duties

    Mumbai: A reprise network company, Interactive Avenues, and the digital arm of Mediabrands India, have won the digital media duties for A23 Games. The account will be led out of the agency’s Bengaluru office.

    A23 Games is India’s leading multi-gaming platform with 16+ years of experience in the online skill-based gaming industry.

    With a goal of expanding A23’s reach across the country and establishing online gaming as a source of entertainment, Interactive Avenues’ mandate for A23 Games includes online brand building, social media management, content development, and digital activations.

    Interactive Avenues EVP (south) Aparna Tadikonda said, “We are delighted to add another marquee brand and an industry leader like A23 Games to our clientele. The online gaming sector is booming, and A23 Games has played a pioneering role, since its inception over 16 years ago, in catapulting India to the second position in the world. Their “Responsible Gaming” campaign with superstar Shahrukh Khan has already raised the content bar, and we are truly excited to leverage our media expertise and creative prowess to not only elevate A23 Games’ digital game but also to help realise their vision of making India an online gaming powerhouse.”

    Interactive Avenues is India’s leading full-service digital marketing company with offices in Mumbai (headquarters), Gurugram, Bengaluru, Chennai, and Kolkata. They offer a comprehensive range of cutting-edge services, including media, programmatic, data & analytics, e-commerce, paid search, social media, SEO, ORM, creative, and web development, all under one roof with fluid, multidisciplinary teams.

  • Integrated marketing agency Grapes to handle social media duties for JBL

    Integrated marketing agency Grapes to handle social media duties for JBL

    Mumbai: JBL, an American-based audio electronics company owned by HARMAN, has chosen Grapes, a New Delhi-based integrated marketing agency, as its social media partner. The agency won the mandate following a multi-agency pitch.

    As per the mandate, Grapes will be responsible for the JBL’s social media strategy, planning, and execution. The agency will look after content creation and ORM, respectively, for the company.

    Speaking on the development, JBL, HARMAN India head of digital marketing Akhil Sethi said, “We are excited to partner with Grapes to further strengthen our social media efforts for JBL in India. The agency perfectly aligns with our vision, and we are confident that the collaboration will bring about a unified end result. Our campaign objective lies in creating clear communication that will help us connect with customers across demographics. We are looking forward to establishing a powerful brand narrative for JBL through Grapes in the months to come.”

    Commenting on the mandate win, Grapes CEO & co-founder Shradha Agarwal said, “We’re ecstatic to be associated with JBL India as their digital partners. The brand has a legacy of 75 years built on its unmatched sound quality and we are determined to strengthen JBL’s presence further with value-driven engagement, to make it the most preferred audio brand amongst the growing audience base.  With social media at the epicentre of our lives, we are keen on taking the brand’s social presence to the next level. While we will continue to leverage the key pillars of the brand like Mute the World, Dare to Listen, the Quantum gaming series, etc., we will be focusing on further enhancing the headphones vertical. We are also keen on tapping into the large sound and music-loving demographic in the country to build a unique community for the brand. The agency will create innovative campaigns for the brand to establish a strong line of connection with the audience, all aimed at enhancing the recall value of the brand.