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Tag: social media influencers

  • Social media influencers are reshaping India’s wellness culture, Ipsos finds

    Social media influencers are reshaping India’s wellness culture, Ipsos finds

    MUMBAI: Social media influencers are no longer just selling protein shakes and yoga mats. They are increasingly setting the tone for how Indians think about diet, fitness and mental health. A new Ipsos Market Essentials study shows that across generations, people are tuning into influencers for health advice, from smoothie recipes to sleep hacks.

    Millennials top the charts, with 81 per cent saying they pick up health and dietary trends from influencers, closely followed by Gen X (76 per cent) and Gen Z (74 per cent). Even among boomers—traditionally thought sceptical of online chatter—a striking 57 per cent admitted to drawing wellness cues from influencer feeds.
    “Influencers with credible qualifications and relevant expertise have cemented their position as trusted voices in health and wellness,” said  MSU Global Ipsos senior vice president Allyson Leavy.

    Yet the same platforms that dispense health wisdom are also fuelling unease. More than half of Gen Z (54 per cent) confessed to feeling anxious about the negative effects of social media on wellbeing. The worry is less pronounced among millennials (47 per cent), Gen X (37 per cent) and boomers (28 per cent). The tension underlines the double-edged nature of social media: a source of connection and information, but also of misinformation, comparison and stress.

    India paints a paradoxical picture. A robust 71 per cent of Indians say they feel good about themselves mentally and physically—far higher than the global average, where only one in two citizens express such satisfaction. But optimism coexists with strain. Nearly half (47 per cent) of Indians report that stress is embedded in their daily lives, mirroring global patterns where 50 per cent of respondents feel the same.

    Helplessness in the face of global crises is another unifying theme. 61 per cent of Indians, identical to the global average, admitted to anguish over challenges that feel too large to solve—whether climate change, geopolitical turmoil or economic uncertainty.

    Asked about their biggest health concerns, Indians singled out “mental vitality”—a catch-all for sharper focus, resilience and energy. Some 59 per cent cited it as their top priority. The specific complaints: low energy (32 per cent), mental health struggles (29 per cent), fatigue (16 per cent) and insomnia (13 per cent).

    Global citizens echoed these worries, with 57 per cent prioritising mental vitality. But fatigue (26 per cent) and insomnia (29 per cent) registered at higher levels globally than in India, suggesting that Indians, while stressed, may be faring marginally better on rest and recovery.

    “The July edition of our tracker offers a deep dive into health and wellness by age group and consumer cohort—a goldmine for marketers tailoring their communication,” said Ipsos India group service line leader market strategy and understanding Archana Gupta. She added that previous editions explored leisure travel, examining motivations, preferred destinations and the very definition of leisure—whether adventure, luxury or immersive experiences.

    Ipsos conducts the Market Essentials survey across 15 countries including India, the US, the UK, Germany, China, Japan and Brazil. Around 1,000 respondents are sampled in large markets, 500 in smaller ones. In India, the sample skews more urban, affluent and connected than the general population.

    Results are presented as a “global country average” rather than a world total, since large parts of the global population remain outside the survey. Ipsos notes that its online polls carry a credibility interval of +/-3.5 percentage points.

  • Hoopr-Budding Influencers ink partnership to ensure copyright-safe content

    Hoopr-Budding Influencers ink partnership to ensure copyright-safe content

    MUMBAI: India’s leading copyright-safe music platform, Hoopr, has partnered with Budding Influencers to address one of the most pressing challenges in content creation—copyright compliance. This strategic collaboration aims to provide creators with legal music solutions and educational resources, ensuring a seamless and ethical content production process.

    Many content creators unknowingly use copyrighted music, exposing themselves and their associated brands to legal risks. According to Hoopr’s research, 87 per cent of Indian influencers have used unlicensed music and faced copyright claims, leading to penalties, content takedowns, or strained brand relationships. A recent study by the Advertising Standards Council of India (ASCI) revealed that 69 per cent of the country’s top 100 digital influencers failed to meet disclosure guidelines, including those related to music usage. These figures highlight the urgent need for accessible and compliant music solutions.

    With social media marketing budgets surging and the Indian creator economy growing at a CAGR of 18 per cent year-on-year, the demand for copyright-safe music has never been greater. Through this collaboration, over 400,000 influencers from Budding Influencer’s network will gain access to Hoopr’s extensive library of copyright-safe music, allowing them to enhance their content without legal concerns. The partnership will also roll out educational initiatives to simplify copyright laws and promote the ethical use of music in digital content.

    Hoopr co-founder & CEO Gaurav Dagaonkar commented, “We are excited to join forces with Budding Influencers to tackle these critical issues in content creation. By offering premium copyright-safe music alongside valuable educational resources, we are fostering a safer and more innovative ecosystem for creators.”

    Budding Influencers co-founder & CMO Sanober Surani echoed this sentiment, “Copyright violations have long been a challenge for influencers and brands. I recall an instance where a creator unknowingly used copyrighted music in a campaign, leading to a legal notice for the brand. This highlighted the urgent need for accessible, compliant music solutions. We are thrilled to collaborate with Hoopr to equip our creators with high-quality, legally safe music.”

    This partnership underscores a shared commitment to democratising access to essential resources and fostering a sustainable creator economy. By tackling copyright-related challenges at their core, Hoopr and Budding Influencers are empowering creators to innovate freely, without the risk of legal repercussions.
     

  • Social media influencers redefine power in Bharat Dialogues’ 2024 Top 100

    Social media influencers redefine power in Bharat Dialogues’ 2024 Top 100

    MUMBAI: Who holds power in India today? Politicians, business tycoons, and cinema stars may still dominate the limelight, but the rise of digital creators is rewriting the playbook of influence.

    The Bharat Dialogues’ 2024 List of the 100 Most Influential People has brought this shift into sharp focus, featuring 16 social media influencers alongside the likes of prime minister Narendra Modi, Indian cinema icon Shah Rukh Khan, and business mogul Gautam Adani.

    This evolution, driven by the Rs 12,000 crore creator economy and India’s insatiable appetite for digital content, reflects a new era where relatability often trumps legacy. The list, compiled from insights of 30,790 respondents and deliberations by an esteemed jury, celebrates individuals across politics, entertainment, business, startups, and more, offering a vivid snapshot of India’s changing influence landscape.

    The 2024 Bharat Dialogues List signals a seismic shift. Where once influence rested solely in the hands of politicians (24 on the list), industrialists (18), and cinema stars (12), creators like Ankur Warikoo, Raj Shamani, and Urfi Javed now share the spotlight.

    “These creators don’t just entertain,” said Bharat Dialogues co-founder Vivek Satya Mitram, “they connect deeply with audiences, shattering traditional hierarchies of power.”

    Take Ranvir Allahabadia, a fitness entrepreneur turned motivational force, or Dolly Chaiwala, whose satirical commentary draws a massive 10-million-strong following. They don’t merely inspire; they engage, offering something legacy figures often struggle to match: authenticity.

    Creators vs Titans

    The list paints an intriguing juxtaposition:

    . Politicians: With Narendra Modi and Yogi Adityanath dominating governance, their influence stems from shaping policy and public narratives. But creators bring a fresh voice to grassroots issues, connecting directly with audiences often underserved by traditional media.

    . Business leaders: Industrialists like Gautam Adani and Falguni Nayar continue to drive economic innovation. Yet influencers like Ashneer Grover blend entrepreneurial grit with digital savvy, reaching millions through bold, relatable content.

    .  Cinema celebrities: While Shah Rukh Khan and Deepika Padukone command cultural clout, influencers like Urfi Javed redefine stardom by shunning convention and celebrating individuality.

    Digital creators thrive in a space where relatability trumps wealth or authority. Platforms like YouTube and Instagram have removed gatekeepers, empowering figures like Acharya Dhirendra Shastri to merge spirituality with digital innovation, or Ankur Warikoo to transform financial literacy into an engaging digital movement.

    “Influence has shifted from boardrooms and red carpets to smartphones and social feeds,” observed Bharat Dialogues co-founder Pooja Priyamvada.

    By the numbers:

    . India’s creator economy grew by 25 per cent in 2024, reaching a staggering Rs 12,000 crore.

    . Social media advertising now accounts for 35 per cent of India’s total ad spend, reflecting brands’ increasing reliance on influencers.

    . Influencers generate 60 per cent higher engagement than traditional celebrity endorsements.

    As digital consumption surges, this trend shows no signs of slowing. With younger generations driving content trends, creators like Raj Shamani-a voice for entrepreneurial aspirations—are not just reshaping influence; they’re redefining it entirely.

    “Creators are more than disruptors,” said Vivek. “They’re the architects of a cultural shift that will continue to reshape India’s socio-economic fabric.”

    As India stands on the cusp of this transformation, Bharat Dialogues’ 2024 list offers more than a snapshot—it captures a nation in transition, where influence is no longer inherited but earned in the hearts of millions.

    Explore the full list here: Bharat Dialogues Top 100

  • bigbasket partners with social media influencers to brighten Diwali

    bigbasket partners with social media influencers to brighten Diwali

    Mumbai: bigbasket is transitioning into a full-stack quick commerce player, expanding its offerings beyond groceries to meet customer demand for a wider selection of quality products from top brands.

    With Diwali approaching, bigbasket is making it easier for customers to celebrate by delivering a variety of products in just 10 minutes. The Diwali-specific range includes gold and silver coins from Tanishq, electronics and home appliances from Croma, toys from Mattel, Hasbro, Lego, and Beyblade, as well as apparel from Tata Cliq.

    bigbasket marketing head Anand Bhaskaran said, “This Diwali is extremely important to us. To amplify our reach, we are partnering with national and regional influencers, who will showcase the ease and convenience of shopping with bigbasket for all Diwali needs.”

    The Diwali marketing campaign is inspired by the concept of ‘Poo bani Parvati,’ where influencers embody different festive personas to showcase the versatility of bigbasket’s offerings for family gatherings, Diwali parties, and traditional pujas.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Aatman Desai (@aatmeme.in)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Danish sait (@danishsait)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Niti Taylor (@nititaylor)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Vividh 2.0 (@thekurtaguy)

    In the North, influencers like Kusha Kapila, Gaurav Kapoor, and Agasthya Shah contribute their unique styles, while RJ Princy Parik and Aatman Desai represent the East. In the South, influencers like Danish Sait, Ayyo Shraddha, and Anu highlight bigbasket’s extensive range of products for festive occasions.

    The campaign aims to illuminate social media by demonstrating that bigbasket is more than just groceries. Through engaging reels, influencers emphasise the app’s ease of use, diverse product selection, and how bigbasket is transforming Diwali shopping across India.

  • Sonic Lamb headphones breaking sound barriers

    Sonic Lamb headphones breaking sound barriers

    Mumbai: In a heart-warming twist of fate, social media influencer Sohan Rai (@Zikiguy) demonstrated the transformative power of Sonic Lamb headphones, fostering inclusivity for the hearing impaired through the gift of music.

    Rai’s journey began with purchasing Sonic Lamb Headphones, an unusual headphone with unique hybrid driver technology that reproduces the physical experience of sound – you actually feel the music when listening to it on these headphones. Little did he know this choice would lead to a remarkable discovery at a restaurant? There he met Nandish, partially deaf, and Sohan’s curiosity sparked compassion. Sohan asked Nandish to try out Sonic Lamb headphones.

    To their amazement, Nandish could experience the music flow through him, and joy welled up as he described it as the “best listen ever.” The power of this experience fuelled a fervent wish to share it with his sister, Netra, who has been completely deaf since birth.

    Inspired and intrigued, Sohan approached Rapture Innovation Labs, the startup behind the Sonic Lamb headphones. Touched by the story, co-founder Navajith Karkera and his team embarked on a remarkable collaboration with Sohan. They customized a pair of Sonic Lamb headphones specifically for Netra by passing through bass and mid-range audio frequencies (vocals and instruments) through the Hybrid Driver technology, which reproduces through skin and bone conduction instead of just the sub-bass and bass as per their actual design, and they hoped for the best.

    Taking the modified headphones to Nandish’s village, the team witnessed an incredible moment as Nandish’s sister, Netra, was able to experience music and feel the beats and rhythms of music for the first time in her life. Her sheer joy and excitement were palpable. This heart-warming event highlighted the power of Sonic Lamb to reproduce the physical and sensory experience of feeling the music but also to bridge gaps and bring the gift of music to those who had never experienced it before.

    Sohan’s empathy and curiosity, coupled with Rapture Innovations Lab’s spirit of innovation, have woven a story of inclusivity and the transformative power of a single sound.

    Join the conversation online using #soniclamb, #Inclusivity and #MusicForAll.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Sohan Rai (@zikiguy)

     

  • PRCAI’s Deeptie Sethi emphasises PR industry’s need to upskill

    PRCAI’s Deeptie Sethi emphasises PR industry’s need to upskill

    NEW DELHI: The PR and communications industry is doing very well thank you. That’s the view of The Public Relations Consultants Association of India (PRCAI) CEO Deeptie Sethi. The former Ford India communications boss who was brought into lead the professional organisation after stints in the US expects the spin doctoring business to grow at a healthy 12 percent year on year and she estimates it to cross Rs 2,000 crore in the not too distant future.

    “It has been growing  rapidly and is almost back to pre-pandemic levels,”  she says with a big smile.

    Sethi has brought in a new drive into the PRCAI, organising workshops, training masterclasses, keeping in mind the demands that clients are dishing out in a complex world consisting  of newspapers, whatsapp, digital media print and video outlets, TV channels, social media influencers, bloggers, fake news, podcasters, paid media, earned media, short video platforms  and what have you. 

    “There was a time when all you had to do was draw up the right communications strategy and reach out to ensure print and TV channel journos got the right brand message through the dissemination of releases,” she explains. “But today you have several options and the responsibility of a communication professional has multiplied manifold. There is a high level of penetration of mobiles, and you know, millennials, the way they are absorbing content. Today, we are overloaded with information. Upskilling and sharpening existing skillsets are the order of the day. We listen, we learn, we educate, and we practise.”

    Towards this end, the PRCAI  has conducted a three month programme called ‘Writing Pen Upskilling’ which helps professionals to learn new techniques of writing and helps them visualize a story from the journalist’s and writer’s perspective.   “We had a batch of 41 PR people. Practitioners from 10 consultancies came forward and nominated their people, ” she reveals, adding that another upskilling programme is on the anvil.

    According to her, the manner in which communications messages are being delivered has transformed with digitisation. Currently, the audience consumes messages according to their taste and requirements. And it is quick to voice its opinion and ire against brands to their followers on social media. Hence, crafting the right communications strategy targeting the right audience and tracking its impact is becoming even more challenging.  

    “Performance marketing and influencer marketing are about having the right skills but public relations and communications is all about that trust and authenticity. We have that higher responsibility to make sure we are communicating the right story,” she highlights.

    Sethi cautions that  brands cannot be built in one day. “It is a consistent effort to put the message across to the audience and build credibility in the market. Defining a clear objective is imperative to achieve the right result. The problem is that people are unable to set a clear objective and what they would like to achieve from promotion or marketing.” she explains.

    The industry is focusing on bringing in research-oriented communication expertise and specialisation, which help to identify different trends and customise effective communication strategies.

    “Today, a lot of research is happening in our communication industry, from using data accurately, to learning and improving skills,” Sethi says. “Artificial intelligence, machine learning and automation are all the rage. It is something that agencies, consultancies and  brands are looking to adopt. It is important to figure out where the gaps are and how we can work together and overcome them. Through this the industry is also solving customer’s problems – a skill that is much-needed at this hour.”

    Sethi is optimistic about the growth of the PR and communication industry in 2022. However, she is concerned about the macro challenges that the country is facing currently, with rising inflationary pressures, a weak rupee, and economic uncertainty.

    “If economic slowdown and recession come, budgets will be impacted, thereby, various other things will be affected. We can also be impacted, so we need to be cautious in our approach,” she predicts.

    Wise words from a seasoned veteran.

     

  • ‘coto’ partners with BigBang.Social to nurture entrepreneurial aspirations of women creators

    ‘coto’ partners with BigBang.Social to nurture entrepreneurial aspirations of women creators

    Mumbai: Eve World’s ‘coto’ has partnered with leading influencer marketplace Collective Artists Network’s BigBang.Social (BBS) to offer early access to their strong, incredible base of female creators across genres.

    This association is in line with ‘coto’s’ commitment to enabling meaningful conversations for women creators and social media influencers.

    Both ‘coto’ and BigBang.Social take a step ahead to help nurture the entrepreneurial aspirations of women creators. Creators can offer paid communities, paid content, live commerce, social commerce, and merchandising on the platform.

    Commenting on this association, ‘coto’ founder and CEO Tarun Katial said, “It is our commitment to provide community-driven opportunities to creators worldwide. We are happy to partner with BigBangSocial and take our vision to empower female experts and social media influencers further. We want to build a responsible virtual environment that incentivizes and gives an equal shot at digital value creation and ownership for women worldwide.”

    Collective Artist Network founder and group CEO Vijay Subramaniam added, “BigBang.Social has always functioned at the forefront of exploring new opportunities for creators and providing them with the platform they need to both showcase and monetize their talent, thereby catalysing their growth. I’m glad to have us associated with ‘coto’ and provide a new avenue for women to amplify their voice and meaningfully engage with the right audiences.”

    Priyanka Mohite who plans to build her community OceanToSky@coto commented, “It has always been my life’s mantra to work hard and with passion. ‘coto’ as a women’s-centric platform helps me be myself without any societal pressure. I want to build a community of like-minded people who thrive on doing big things in life. I look forward to OceanToSky@coto, where I want to motivate young girls and women to take up trekking and mountaineering.”

    Priyanka holds the Tenzing Norgay National Adventure Award, 2021 in recognition of her achievements and contribution to land adventure. She is the first Indian woman to climb Mt. Annapurna and the youngest Indian woman to climb Mt. Lhotse.

    Ankita Gain who plans to build her community GetFitWithAnkita@coto said, “In any sphere, it is very important for women today to be recognised. ‘coto’ does just that with a web3 platform designed for women, enabling them to build their own space and be themselves without being judged. As we all know, the fitness industry today is mostly male-dominated, and it is very important to have female representation. As a fitness expert and influencer, I want to educate women and encourage them to adopt a healthy lifestyle with the help of my community, GetFitWithAnkita, on ‘coto’.”

    Ankita Gain, a bodybuilder and fitness trainer, has won the title of Miss India Junior twice, conferred by the Indian Body Building Federation (IBBF).

    BBS has curated over 15,000+ creators across genres such as beauty, fashion, lifestyle, parenting, health, motivation, and finance in their marketplace. ‘coto’ and BBS plan to evangelise the concept of community building for creators and leverage Web3 through learning and interactive sessions.

  • Minimum followers on Instagram to get paid in India

    Minimum followers on Instagram to get paid in India

    Mumbai : Instagram has emerged as a platform where many people spend hours and hours scrolling down. It has over a billion monthly active users (MAU). Instagram is also a platform of opportunity for many, who earn millions just by sharing their part of life with the audience. Instagram has metamorphosed the career of social media influencers.

    Instagram is now part of the meta companies, except for the name, there is no change in its data policy and terms of use. Earning procedures are thus also same.

    There is no particular criteria of minimum followers given by Instagram. The rule that is generally observed is that the more engaged your followers are, the lesser followers you’ll need to start earning. However, with minimum of thousand followers, you can start earning with your Instagram account along with the several other factors which must be in your favour. If you can have followers and build trust, there are lots of potential business opportunities to make money on Instagram.

    Here are the other factors that you should know:-

    On Instagram, you can promote your business with sponsored Instagram post to reach to wider audience, where you use organic post of your page and pay to promote them to target audience. It increases your reach and helps your business grow.

    Using relevant hashtags are a great way to connect to audience who is looking for your type content. Hus your reach will increase and thus your business/ content will be benefitted. You can also use smm panel india for the increasing your reach.

    Go live and earn extra income with Instagram badges. When you go live with badges, your audience can buy badges to support you and to get you extra recognition, while you earn from the content that you create.

    Partner with brands. Your followers look up to you to know what brands and products you like. As you grow, brands pay you to share their intel.

    Open your shop on Instagram. TO open your shop, follow the following steps.
    1.Convert to a business account.
    2.Connect your Facebook page.
    3.Upload your products.
    4.Complete account review.
    5.Turn on shopping.

    On Instagram, you can reach to wider audience by tagging, and get to know how your product is performing by going to Insights.

    Make reels and earn with Bonuses. Bonuses are opportunities for you to earn money according to your reels. But you get bonuses on the invite by Instagram and influencers having less than one million followers may get selected for the invite. You can monitor bonuses on your professional dashboard.

    Earn with affiliate. Promote brand’s product and drive sale for a brand and get commission payments on each sale you generate. Find the best smm panel and start growing your social media.

    Earn recurring money with subscriptions. With Instagram subscriptions, your followers can subscribe you to see exclusive content with purple ring, to stand out with having subscriber batch next to their name which makes them stand out in the comment section and DMs. They pay monthly fee to subscribe and you get recurring income.

  • 89.5% influencers witness a dip in engagement post ASCI guidelines: IPLIX survey

    89.5% influencers witness a dip in engagement post ASCI guidelines: IPLIX survey

    Mumbai: Influencer marketing and talent management agency, IPLIX Media has released insights from an independent survey on influencer sentiment post-release of ASCI guidelines 2021. According to the survey, nearly 89.5 per cent of influencers witnessed a dip in engagement on their content since ASCI guidelines went live. However, over 56.7 per cent of respondents (influencers) said that they found the ASCI guidelines to be helpful, while 35.3 per cent admitted that it needs more structure and transparency. 43.3 per cent of influencers were unsure about the penalties or the repercussions they may face for not adhering to the guidelines further indicating the need for more clarity.

    The pan India survey included metros and tier 1, 2, and 3 cities across 200+ influencers.

    When it comes to content format, in 2020, both long-format and short-format garnered engagement for creators with the latter slowly taking lead. In terms of content categories – Fashion & Beauty (54.2 per cent), Comedy (20.9 per cent) & Travel (18.9 per cent) are the top three categories of the respondents. The majority of these influencers are creating somewhere between 20-40 per cent of branded content.

    On the survey that drove insights from micro, macro, and nano influencers across the country, IPLIX Media LLP co-founder Neel Gogia said, “ASCI guidelines are a welcome step forward in introducing transparency and authenticity across the content creation ecosystem. However, there were certain aspects on which more clarity was required. The insights from the survey clearly reveal demand for a structured approach to put this into motion and a better understanding of the penalties.”

    When it came to brand associations, 34.3 per cent of influencers rated ‘relevance’ at the top with consistency closely following behind. With a more aware audience set, content creators are generating the content, even branded, that sticks, builds loyalty, and represents their true self. Before the ASCI mandate, 48.3 per cent of influencers revealed that only 10 per cent of brands they worked with opted to tag content as sponsored.

    Social satirist Saloni Gaur said that the audience these days is smart enough to figure out what’s sponsored and what’s not even before adding a paid partnership tag. “I agree with the fact that ASCI guidelines are still not clear to many of us. But, from an audience’s point of view, it’s a good step and definitely adds more transparency,” Gaur said.

    “As for the revenue part, I certainly thought that some brands would not undertake associations because they don’t want the paid partnership tag on our posts, but I’m glad to say they have adapted really well to these guidelines. In addition to this, I also thought that this will reduce the engagement significantly as people tend to leave the video as soon as they hear any brand name, but this hasn’t been the case for me,” she added.

    BB Ki Vines- manager & partner Rohit Raj said, “I believe that guidelines are necessary to bring in more structure to the content creation and monetisation ecosystem. However, having worked with some of the top creators in the industry, I believe that we need to approach this in phases. This will help iron out the creases and create a more holistic approach.”

  • Trell celebrates bond of friendship with #TrellMereYaar campaign

    Trell celebrates bond of friendship with #TrellMereYaar campaign

    Mumbai: Homegrown social commerce platform Trell has announced a new campaign #TrellMereYaar to celebrate Friendship Day on 1 August.

    The ten expert ‘Trellers’ – Anusha Swamy, Rohil Jethmalani, Tanaya Mahajan, Sanchit Batra, Rose Kawatraa, Macedon D’mello, Jeet Nayak, Disha Batra, and Clince Varghese will take over the brand’s social media handle by going LIVE and urging their followers to express themselves and their passion freely on the app, the platform said in a statement.

    The campaign has an eventful lineup of activities for the community to bond over food, fashion, music, movies, arts, wellness, and more, it added.

    As part of the #TrellMereYaar campaign, Trell’s app will also feature a multitude of specially curated Friendship Day-themed content across English, Marathi, Hindi, Bengali, Kanada, Telugu, Tamil, and Malayalam languages.