ITV

Tag: social media campaign

  • Cancel flights of fancy, says DIAL in new campaign

    Cancel flights of fancy, says DIAL in new campaign

    Mumbai: Delhi International Airport Limited (DIAL) has won hearts online for its effort to discourage people from non-essential travel. DIAL launched a social media campaign with a series of #TravelTomorrow quotes to drive home the message with a twist. The campaign was conceptualized by 22feet Tribal Worldwide, part of the DDB Mudra Group.

    With the country grappling with the second wave of the pandemic, people have been advised to stay indoors to curb the spread of Covid-19. In a crisis of this nature, non-essential travel is best avoided. However, constant reminders of beautiful locations, serene beaches on social media can potentially trigger housebound travellers to put their pending travel plans in action. This insight was an enabler for DIAL to go against the very grain of its own interest and launch a campaign that puts national interest first, for the safety of the people and the country.

    Motivational travel quotes are regularly seen over social media, and they are often shared with a beautiful backdrop that immediately makes one want to be part of that exotic locale. The idea was to play around with people’s expectations around such inspiring travel quotes. The campaign was brought to life by putting a unique spin on often used terms such as ‘Carpe Diem’ and ‘Wanderlust’ with visuals of looking out from a window, showing beautiful locations but from within the safety of one’s home.

    22feet Tribal Worldwide national creative director Debashish Ghosh said, “Social media captures an individual’s imagination, especially when they are cooped up in their home with a limited set of activities. In the current scenario, staying home is the best way to protect ourselves and leisure travel must be avoided. While DIAL is at the forefront of receiving and facilitating aid flights as well as Vande Bharat flights from across the globe; the travel facilitator also took on the responsibility to dissuade people from non-essential travel. The team deployed a counter-intuitive take on popular travel verbiage to inject the message with a dose of levity. And that’s how this campaign came to fruition.”

    The campaign is live across social media platforms such as Instagram, Facebook, Twitter and LinkedIn.

    ·       https://www.instagram.com/p/CPk-3cNnPXu/

    ·       https://www.instagram.com/p/CPcn_x4nwLM/

    ·       https://www.instagram.com/p/CPV5qzxHidc/

  • Mother Sparsh launches social media campaign #UnscentedHappiness

    Mother Sparsh launches social media campaign #UnscentedHappiness

    MUMBAI: Mother Sparsh – India's leading organic and eco-friendly baby care products brand is successfully running an online campaign on Instagram and Facebook called #UnscentedHappiness. Began in November 2019, the campaign is an extension of Mother Sparsh's focus on using eco-friendly products for children. Their naturally assembled 99% pure water-based baby wipes are equivalent to the natural as love and care of a mother. To further emphasize on this, Mother Sparsh's #UnscentedHappiness campaign is all about the happiness of mothers with their kids and a mother’s pledge to choose purity over artificial for her little one.

    With an aim to expand its reach to new mothers, #UnscentedHappiness campaign focuses on new members to participate and follow their social media pages. The campaign will be live till December 31, 2019 and 10 lucky participants stand a chance to win a shopping voucher of Rs. 2000 each until December 14, 2019.

    Mother Sparsh founder, and head brand strategist Rishu Gandhi "Mother Sparsh is primarily known for its eco-friendly water-based baby wipes and other environment-friendly products. The ongoing campaign #UnscentedHappiness is all about the bond and happiness of mothers with their kids. As per our internal study, many people find it difficult to come across the right products for their kids and we hope more mothers who want nothing less than the best for their children will join us in the mission via this campaign." She further added "We will continue to make similar campaigns on social media so that more people in need of the right baby products can discover us easily."

    Approx 1 million women will be involved in the campaign and more are joining with each passing day to date. Mother Sparsh is an ingenious Eco-friendly baby care brand focused on delivering a holistic experience to the mothers and babies with their natural; eco-friendly, biodegradable, paraben-free and chemical-free offerings. The brand is known for its innovation and revolutionary product segment.  Hence, the brand has sold over more than its 5 lack eco-friendly water-based wipes thus avoiding over 100 tonnes of plastic waste to get into our eco-system and it is also recognized by various research organizations for their innovation in the field of personal care wipes market. The brand has a wide set of natural products including ayurvedic tummy roll-on, natural insect repellent and more.

  • Land Rover’s ‘never stop discovering’ campaign aims to raise awareness on wildlife conservation

    Land Rover’s ‘never stop discovering’ campaign aims to raise awareness on wildlife conservation

    MUMBAI: Land Rover in India has launched its latest digital and social media campaign, ‘Never Stop Discovering’ to create conversations around India’s wildlife and thus recognizing the stupendous work being done to protect our diverse wildlife by some of the most passionate and knowledgeable minds in India. This follows the very successful ‘Discovery With A Purpose’ journey, undertaken in February 2018 in Land Rover Discovery vehicles that covered   1 200 km across various forests and terrains of Assam and Arunachal Pradesh, to create awareness and conversations around India’s endangered wildlife.  

    Rohit Suri, President & Managing Director, Jaguar Land Rover India Ltd (JLRIL), said: 
    “Our Discovery family, with class leading versatility and capability, is a great enabler for the curious minds, for those who want to get out there and explore more, and share these explorations and new experiences with their family and friends. Through the 'Never Stop Discovering' campaign, we want to reach out and connect with all such people and inspire them with purposeful stories.”

    The ‘Never Stop Discovering’ campaign focusses on stimulating stories of journeys in Land Rover Discovery Sport to Nagarhole National Park to showcase initiatives in the field of eco-tourism, which is providing impetus to wildlife conservation in India. The films feature big cat specialist, wildlife photographer and cinematographer Shaaz Jung for the Indian Leopard and the very elusive Black Panther, Aly Rashid for the Sloth Bear in Satpura National Park and Harshawardhan and Poonam Dhanwatey for the Bengal Tiger in and around the Tadoba Andhari Tiger Reserve.

    Speaking on the release of the first film, Shaaz Jung, said: “Life is a safari and utilising eco-tourism as an integral tool for conservation has always been my priority. We created The Bison and BCRTI (Buffer Conflict Resolution Trust of India) to address the conflicts in our buffer regions whilst also providing vocational training and creating awareness. Helping people understand the importance of our flora and fauna is the key to saving our country and retaining India’s culture and it’s great that Land Rover is bringing this to the fore through ‘Never Stop Discovering’

    The first story under the campaign may be viewed at https://bit.ly/2GlUlSG with others to follow in March and April 2019.  

  • Social media campaign to clean littered places gets support from Dabang Delhi, Jubin Nautiyal

    Social media campaign to clean littered places gets support from Dabang Delhi, Jubin Nautiyal

    NEW DELHI: In a unique campaign, a not-for-profit non-governmental organization will print photographs of unclean and littered public spaces in cities to encourage people to join together to clean up those areas.

     

    Charities Aid Foundation (CAF) India will through Click2Clean to organise collective action by citizens, governments and the private sector.

     

    A community-driven initiative, the campaign is initially being rolled out in Delhi NCR (Delhi, Gurgaon, Noida, Faridabad, Ghaziabad) today and will later cover cities across the country.  

     

    Through the Click2Clean campaign, citizens of Delhi NCR will click and upload photographs of ‘unclean’ and littered public spaces, after which a screening committee will select 100 sites from all the images it receives and ensure they become litter-free within a given timeframe.

     

    A Facebook page has been created to help citizens upload images. People can also donate for the campaign through this link. 

     

    The campaign has already received support and has been endorsed by Pro Kabaddi League team Dabang Delhi and Bollywood singer Jubin Nautiyal.

     

    CAF India CEO Meenakshi Batra said, “While we are doing a lot of work in the area of sanitation in rural areas, there is an urgent need to clean up our cities as the number of people migrating from rural to urban areas continues to surge with every passing day. This exerts an ever-increasing pressure on civic agencies to ensure cleanliness and maintain sanitation standards. Keeping this in mind, we have launched the Click2Clean campaign in Delhi NCR to start with and appeal to corporates and individuals to participate in this movement to clean our cities.’’ 

     

    DoIT Sports Management (India) director Radha Kapoor and Dabang Delhi team owner added, “Dabang Delhi is committed to positive social change as part of the socially responsible objectives of DoIT Sports Management. As a step in that direction we are pleased to associate with Charities Aid Foundation’s Click2Clean campaign. Dabang Delhi strongly believes that hygiene and sanitation are major contributors to a healthy living and this campaign fulfils our objective of reaching out to society and specifically educating our youth to keep the environment clean. We endorse the ‘Swachh Bharat Abhiyaan’ and strongly believe that just like sports, healthy habits, need to be practiced and made a way of life.”

     

    The campaign, which will be implemented in collaboration with CAF India-validated NGO partners, aims to raise public awareness, build critical ethical and civic sense in communities, enhance citizen participation and volunteerism through civic action, and promote partnerships and alliances among various stakeholders (communities, government, and the private sector).

  • Colors Infinity goes for Twitter trends to gain traction

    Colors Infinity goes for Twitter trends to gain traction

    MUMBAI: The social media boom has been a boon to all businesses and the entertainment business too has been no stranger to its advantages. Such is the power of the medium that the newest entrant in the English entertainment genre Viacom 18’s Colors Infinity was trending on Twitter even before it was launched. While some were paid trends, some were also organic in nature.

    The channel’s strategy of airing episodes back-to-back has been garnering a lot of appreciation from consumers on Twitter. Colors Infinity relays three back-to-back episodes of every show from 9 pm to 12 pm everyday and all the shows so far have been a trending topic in India.

    Recognising the importance of the all-pervasive social media, a designated team was created to draw out digital media marketing strategies for the channel. “The digital media marketing team looks after social media platforms, web and mobile initiatives. The team is completely in house and all initiatives are conceptualized, executed and evaluated by this team,” says a channel spokesperson.   

    Colors started the social media campaign by promoting the launch of Colors Infinity through a paid trend. Describing the strategy behind it, the spokesperson says, “A paid trend is a very effective way to put out your message to a large base of audience on a crowded platform like Twitter. For a new brand, it allows for all conversations, discussions, queries and concerns to be grouped under one umbrella.”

    The paid promotion was followed by organic success galore on the same platform where the channel trended organically for four days in the launch week itself with hashtags like #ColorsInfinity, #BetterCallSaul, #FargoAT9, #TheFLASHAt9.

    “We managed to do so by having meaningful conversations, providing information about the show and host a contest specific to the shows on their premiere day. In short, a paid trend ensures visibility with your TG but trending on Twitter ideally is something we would try and achieve organically,” the spokesperson opines.

    The channel took a two-pronged approach to the message it wanted to send out. “To the existing viewers of English entertainment, we wanted to convey that we have the best of shows from across the world coming to your TV screen. For the new viewers, we wanted to build relevance and familiarity with this kind of content and our co-curators (Karan Johar and Alia Bhatt) helped us in reaching those audiences. So effectively, our communication objective is being served by two unique campaigns going on at the same time,” says the spokesperson. 

    However, notwithstanding its merits, the fact is that trending topics trend for a day or so and eventually perishes into oblivion. A new day brings forth new trends thereby questioning the sustainability of social media marketing. Speaking about the same, the spokesperson says, “Social media for us is not a launch initiative. It is the start of building a platform for the content hungry new Indian who is always seeking to know more and be up to date with the world. Our long-term social media strategy is to be known across platforms as a brand that conveys ‘Stories about Stories.’ The storylines of our shows are so strong that they evoke responses, reactions, debates and disappointments. We intend to provide an all-encompassing digital experience to be able to host all these conversations across our social media assets. The digital journey of this channel has just begun and there is a lot more from where this came from.”

    As of now, Colors Infinity has over 17,000 followers on Twitter while on Facebook it has 1,90,000 followers.

    While Colors Infinity has successfully managed to make its presence felt amongst the English entertainment viewers, it remains to be seen if it manages to sustain it in the long run and achieve its goal of redefining the space.