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Tag: social media campaign

  • Shyam Steel launches new digital campaign featuring Olympic medallists Lovlina Borgohain & Manpreet Singh

    Shyam Steel launches new digital campaign featuring Olympic medallists Lovlina Borgohain & Manpreet Singh

    Mumbai: Shyam Steel has launched a new digital campaign featuring Olympic medallists Lovlina Borgohain and Manpreet Singh. Designed by Creek Creatives, the campaign will be promoted heavily through social and digital media.

    With tagline ‘Neev Se Pravesh Tak,’ this campaign aims to create awareness about the holistic solutions provided by the Shyam Steel Apna Ghar App amongst the individual home builders and send across the brand message that strong foundation is achieved through a perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT bars.  

    The digital film with Lovlina shows her playing with a little girl and knocking out toys for the child. Once she knocks down a stationary toy, the little girl asks Lovlina to knock out a toy that bounces back. The little girl is curious about why the toy bounces back, and Lovlina teaches her that when strength is paired with flexibility, one can bounce back from any knockout, similarly when houses are built with Shyam Steel flexi-strong TMT bars, the house is protected from any possible threats.  

    The digital film with Manpreet highlights his journey through perseverance, strength and determination, which are also affiliated with Shyam Steel’s core brand philosophy. The dream to win is achieved by having the perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT Bars.

    Speaking about this campaign, Shyam Steel Industries director Lalit Beriwala stated, “It is crucial to pay attention to durability, which depends on flexibility, in addition to strength. The campaign reflects the brand’s thought in connection with Lovlina and Manpreet’s grit and determination to overcome every obstacle and achieve their dreams. The campaign will also help us in making the consumers aware of the Apna Ghar App and its benefits.  Lovlina and Manpreet’s success as an Olympian and top athlete inspires viewers of all ages, which helps the brand build a stronger connection with its target audience in the national market.”

    Speaking about the collaboration, Creek Creatives’ Sudipta Chatterjee said, “It was a wonderful experience to work with team Shyam Steel. The campaign was focused to showcase the strength and flexibility that Shyam Steel has been delivering for the last 69 years. It was really a privilege to be associated with Shyam Steel as a production house and create a digital campaign for them with national prominent stars of Indian sports like Lovlina Borgohain and Manpreet Singh.”

  • Aisshpra Gems & Jewels rolls out new campaign with Yami Gautam

    Aisshpra Gems & Jewels rolls out new campaign with Yami Gautam

    Mumbai: Uttar Pradesh-based Aisshpra Gems & Jewels has rolled out a new advertising campaign titled “Main Pratha Bhi Hoon, Main Pragati Bhi,” representing the progressive Indian woman of today. The brand roped in Bollywood actor Yami Gautam Dhar as its new brand ambassador. The campaign is being launched across social media and with outdoor campaigns.

    The campaign showcases Yami in an elegant look where she is adorned with Aisshpra’s iconic polki necklace sets from its ‘Nazakat’ collection and diamond sets in ‘Enchante’ collection.

    On the one hand, the actress represents the progressive Indian woman who is well educated, broad-minded, and independent; on the other hand, she is rooted in her culture and proud of her traditions.

    The partnership aims to promote the idea that a modern yet traditional woman is the future. A woman who is connected to her roots and culture, along with being educated, outgoing, and progressive, has the capability to change the world for the better. Yami will be seen in all the promotional collaterals of “Main Pratha Bhi Hoon, Main Pragati Bhi” till next year.

    Speaking about her association with the brand, Gautam said, “When I heard the concept of “Main Pragati Bhi hoon, Main Pratha Bhi,” I was instantly convinced that I wanted to be a part of this initiative. A very simple campaign with a powerful tagline is going to inspire and empower a lot of women in our country. I am delighted to be associated with the initiative of Aisshpra.”

    Sharing the thought behind the campaign, Aisshpra Gems & Jewels director Vaibhav Saraf said, “We believe that it is our duty to empower our community in whatever way it is possible, and therefore we try to incorporate a social message or call for action in all our initiatives. This ad campaign was very unique as when we were ideating, we wanted to create something that empowered the women around us but did not have a preachy sound, and that’s how “Main Pragati Bhi hoon, Main Pratha Bhi” was conceived. We were lucky that we could cast Yami Gautam Dhar for the same, as we knew that she would be able to effortlessly play this role for us in this campaign.”

  • Titan Eye+ launches integrated campaign with Ayushmann Khurrana

    Titan Eye+ launches integrated campaign with Ayushmann Khurrana

    Mumbai: Titan Eye+ announced the launch of its new integrated campaign featuring Bollywood actor Ayushmann Khurrana. Created by Ogilvy, The campaign “Expert Who Cares” focuses on the consumer’s approach to buying eyewear and aims to make them aware of the important aspects of the process.

    The TVC features Khurrana with a kid in a Titan Eye+ showroom in an instance where they have to buy spectacles. Khurrana begins the process as most consumers would, by checking how the frames look.

    The film takes an interesting turn when the kid urges Khurrana to reconsider his questions and takes charge of the situation. Through this engaging ad film, Titan Eye+ conveys the importance of asking the right questions about your eye health and assures consumers that they have all the right answers to their concerns.

    Commenting on the new campaign, Titan Company marketing head for eyecare division Maneesh Krishnamurthy said, “Today, consumers restrict their questions to style and price while purchasing eyewear and our new campaign is born out of the desire to change this very perspective. We had very serious questions to ask. What better way than to ask it disarmingly with a child’s innocence.”

    “The Titan Eye+ brand promise is expertise and empathy, and the ‘Experts Who Care’ campaign advances that conversation. Titan Eye+ insists that only qualified optometrists test eyes through our unique 20-step eye test as well as recommend the correct eye care for each consumer’s needs,” he added.

    Titan Eye+ has led the category conversation since its inception, starting by being the first retailer to offer an open-browse format and standard pricing across all stores. With a 4.9 star rating on Google by over five lakh consumers, Titan Eye+ is its customers’ favourite and trusted eyewear brand. With a wide range of designs and styles that cater to different functionalities, the brand, with its new campaign, successfully puts out the idea that eye testing and expert advice should override every other buying decision when it comes to eyewear.

    Sharing the idea behind the campaign, Ogilvy Bangalore COO Puneet Kapoor said, “With this campaign, Titan Eye+ champions a behavioural insight in the category, which is an eye-opener for most seasoned spectacle wearers. The entire category is so heavily dominated only by the style of conversation that the conversation around accurate vision correction is diluted. While style is important, and we have frames that have won enough design awards, the conversation around accurate testing and accurate prescription needs to be rescued from the blind spot it sits in right now. That is where this campaign succeeds and strikes the proper balance in the conversation we need to have.”

  • Vaani Kapoor becomes the brand ambassador for Noise X-Fit 2 smartwatch

    Vaani Kapoor becomes the brand ambassador for Noise X-Fit 2 smartwatch

    Mumbai: Noise announced that it has onboarded Bollywood actor Vaani Kapoor as the face of its upcoming X-Fit series smartwatches in India and is all set to launch the X-Fit 2 smartwatch in India on 4 August.

    The X-Fit series by Noise was announced last year in partnership with HRX by Hrithik Roshan and Exceed Entertainment.

    The brand has unveiled Vaani as the face of the X-Fit 2 with the release of the #KeepGoing campaign across its digital assets. With this development, Noise aims to initiate conversation around how fitness has become a part of our everyday lifestyle and we must pursue it in style and with comfort.

    Vani Kapoor will start the Noise #KeepGoing campaign with a fitness challenge, asking the audience to share “What keeps them going” through social media posts.

    Speaking about the campaign, Noise co-founder Amit Khatri said, “Our partnership with HRX has led to the launch of one of the most celebrated series in our smartwatch segment – X-Fit, designed for the athleisure-loving community who seek innovation bundled with style. We are all set to introduce the new X-Fit 2 smartwatch in India and are delighted to collaborate with Vaani Kapoor as the face of this new-age smartwatch. Vaani’s zeal for fitness and deep connection with Indian youths, millennials and Gen Z consumers will enable us to inspire a larger community and drive the adoption of smart innovations among them.”

    Commenting on the partnership, Kapoor commented, “It is a pleasure to be a part of the journey with Noise and HRX to launch their upcoming X-Fit 2 smartwatch in India. The new smartwatch combines my fondness for gadgets with my passion for leading a fit lifestyle, and what inspires me even more is the brand’s message to always follow our instincts and believe in ourselves to mark a change.”

  • The Glitch bags digital mandate for OLX Autos

    The Glitch bags digital mandate for OLX Autos

    New Delhi: OLX Autos has appointed The Glitch for its digital duties. The digital-first creative agency within the VMLY&R network has won the account through a competitive pitch.

    As a part of this partnership, The Glitch will partner with OLX Autos to create awareness and recognition for the brand across India via a robust digital strategy.

    The Glitch has a decade of experience in building digital-first brands and championing editorial-first content. It will be responsible for re-imagining OLX Autos presence online via focused and engaging content.

    OLX Autos country head of marketing Siddharth Agrawal said, “We are very excited to have The Glitch on board as our partner. We are committed to building a strong brand presence in the digital and social media space and are confident that working with The Glitch will help us drive a better engagement with our target audience.”

    Expressing his thoughts on the collaboration, VMLY&R MD (North) Paras Johar said, “The OLX group has a legacy of changing the way Indians buy and sell pretty much anything. We are humbled and excited to be partnering OLX Autos in their journey to do the same for the pre-owned cars segment across the country. Through innovative processes and solutions, they have been able to provide true value for their users since launching in 2009 and we look forward to helping further this through a unique social media strategy to unlock deeper engagement, understanding and conversations with their audience.”

  • Manyavar launches #RakhiKaBroCode campaign to showcase latest collection

    Manyavar launches #RakhiKaBroCode campaign to showcase latest collection

    Mumbai: Marking the occasion of Raksha Bandhan, Manyavar announced the launch of two television commercials highlightings its new campaign #RakhiKaBroCode. The campaign is designed by creative agency Shreyansh Innovations.

    The campaign encourages brothers to dress up in a cool and colourful celebratory kurta from Manyavar and make this Raksha Bandhan deeply special by surprising your sister with being festive-ready in Indian wear.

    The two ad films depict the daily banter and instances between brother and sister duos, which is full of love. The sisters who are excited and dressed up to celebrate Raksha Bandhan with their brothers are frowning as they are not ready in Indian wear to celebrate the occasion. The brothers then get ready by donning a Manyavar kurta to celebrate the festivity of Rakhi with their sister. Now every time there’s a celebration, big or small, Roka or Rakhi, Ganpati or Gangaur, Manyavar would like to remind us to dress up for the occasion. Ab Jab bhi Koi Khushi ki Baat ho, pehno Manyavar!

    Speaking about this campaign, Vedant Fashions chief marketing officer Vedant Modi said, “I personally believe that occasions are not just mere rituals that we follow but they are a celebration of love and bonds which keep us together. Manyavar’s philosophy is all about keeping our culture and heritage in mind and making them even more special by wearing our traditional Indian wear. With the #RakhiKaBroCode campaign we aim at spreading the message and getting more people to wear Indian wear on all occasions.”

    Sharing the idea behind the campaign, Shreyansh Innovations director Shreyansh Baid said, “Manyavar as a brand, always wanted to be synonymous with all joyous occasions, big or small. Rakshabandhan was an opportunity for us to bring out the joy of celebrating the love between siblings. Through our communication, we have reflected that the true essence of this festival comes only when the brother too is dressed in an Indian attire!”

  • Nikon India appoints magnon eg+ to handle its creative and digital duties

    Nikon India appoints magnon eg+ to handle its creative and digital duties

    Mumbai: Nikon India on Tuesday announced that it has on-boarded magnon eg+ as its creative and digital partner. The account was won after a multi-agency pitch and will be managed by the agency’s Delhi NCR office.

    As part of the partnership, magnon eg+ will be responsible for the creative strategy and execution across online and offline platforms, including digital campaign planning, social media management, media planning and buying, online reputation management, and content strategy and creation, along with strategizing and executing influencer and creator-led content. The agency’s focus will be to partner closely with the team at Nikon to further build and strengthen equity for the brand and manage the entire portfolio of their imaging products.

    Speaking about this collaboration, Nikon India managing director Sajjan Kumar said, “Nikon’s presence in the imaging market has been exceptional and we wanted an innovative digital strategy to take it further. I am pleased that this partnership with magnon will bring a fresh perspective to the brand proposition.”

    Adding to it, magnon group founder and CEO Vineet Bajpai said, “We are delighted to win the creative & digital mandate for a renowned brand like Nikon, a world leader in the imaging products industry. Our team at magnon eg+ comes with marketing communications experience of over 20 years and is confident about delivering effective solutions and strategies to enhance the top-of-the-mind recall of the brand.”

    Further, magnon eg+ managing director Vivek Merani added, “We are glad that Nikon India appreciated our creative concepts and awarded this mandate to us. We look forward to supporting the brand in a long-term partnership to further increase the desirability of its product portfolio and help convert customers to brand loyalists. This association is bound to click and we are all geared up to take it to the next level.”

  • Tata Sampann rolls out new campaign #JaiseNatureNeBanaya with Manoj Bajpayee

    Tata Sampann rolls out new campaign #JaiseNatureNeBanaya with Manoj Bajpayee

    Mumbai: Tata Sampann has launched a new campaign called # JaiseNatureNeBanaya, which features Bollywood actor Manoj Bajpayee in a TV commercial. Crafted by Ogilvy, the campaign is in line with the company’s focus on ensuring “For Better” products for its consumers seeking quality nutrition as part of their everyday Indian diet. At the core, is the brand’s inspiration to address consumers’ needs by providing quality food choices and retaining the power of the food ingredients by avoiding any additional processing.

    Tata Sampann, as a brand, believes that there is an authentic essence in the food that we eat and that, when processed in a mindful way, helps to harness the elemental power of nature. Through a series of ad films featuring actor Manoj Bajpayee, this belief has been brought to life. The films encourage consumers to rethink their choices when purchasing food items, further raising questions in their minds if they focus too much on how the spices and staples look over their flavour and benefits, thereby reaffirming the brand’s promise that Tata Sampann delivers staples and spices “just as nature intended them to be.”

    Commenting on the campaign, Tata Consumer Products president of packaged food India Deepika Bhan said, “Our commitment is to bring high quality nutrition to Indian homes. This commitment inspires us to work towards mindful processing, allowing for food to retain its full nutrient potential. The constant obsession with retaining natural goodness is why our products are high quality and have high sensorial value—so they taste great. Tata Sampann is Sarvagun Sampann.”

    Speaking on his association with Tata Sampann, Manoj Bajpayee said, “My favourite kind of food is always the everyday Indian food that I eat at home. I am very particular about quality, be it my roles or my food ingredients. Tata Sampann’s proposition of providing sarvagun nutrition to its consumers was one of the key driving factors for my association. I personally believe that if your ghar ka khana is made with high quality ingredients that are not tampered or polished in any way, their nutrition will be as close to nature as possible and will assure sampann poshan at all times.”

    Commenting on the thought behind the advertisement, Ogilvy chief creative officer Sukesh Nayak said, “We wanted to present Manoj Bajpayee not just as an actor but as a discerning food lover who loves to cook. In this light-hearted campaign, he shares with us some simple yet effective tips on how to elevate even the most basic dishes with Tata Sampann dals and haldi.”

    The campaign is live across the electronic channels and social media platforms of Tata Sampann.

  • Tata Wiron’s latest campaign #RozaanaKiDhun hails India’s resilience

    Tata Wiron’s latest campaign #RozaanaKiDhun hails India’s resilience

    MUMBAI: Steel wire manufacturer Tata Wiron has launched #RozaanaKiDhun, a digital film that gives a shout-out to the resilience of ordinary Indians.

    The two-minutes long film depicts how the spirit of ordinary people has kept the country’s economy up and running amid the pandemic when everything else seemed bleak and uncertain.

    The film, released on Tata Wiron’s Facebook and YouTube channels, has been conceptualised by the Company’s digital agency YellowBulbs and produced by the new-age content studio Fickle Formula. It features lyrics written by Varun Grover with Swanand Kirkire’s rendition, alongside the duo Mayukh-Mainak who composed the music.

    “Through #RozaanaKiDhun, we are celebrating the spirit of humans who continue to exude positivity and spirit despite challenges, even seemingly insurmountable ones like the pandemic,” says Global Wires India chief of marketing and sales Vivek Chauhan. “We see this reflected in our products as well – they enable resilience & strength in structures & ecosystems. Tata Wiron reaffirms its commitment to help strengthen, resolve and celebrate the hope of a brighter tomorrow.”

     “It was an exhilarating experience to travel the length and breadth of India to capture the everyday songs and silences – especially the quietude of inactivity – that slowly but steadily turned back into the melody that makes the country go round! The spirit of resurgence, revival, and optimism of every Indian is what #RozaanaKiDhun is all about,” says Fickle Formula co-founder Suman Sen, who has also directed the film.

    “#RozaanaKiDhun represents the soft yet strong voices of India’s small businesses and entrepreneurs who continue to hum the tune of life with unwavering enthusiasm and awe-inspiring positivity to keep the country going stronger and brighter on the path to progress,” says YellowBulbs co-founder and CEO Vivek Modi.

  • World MSME Day: Kotak Mahindra Bank launches campaign to empower young entrepreneurs

    Mumbai: On World MSME Day, Kotak Business Banking Solutions launched a new campaign called ‘Empowering Business, Empowering You’ that celebrates the never-say-die attitude of India’s young MSME entrepreneurs. Via this social and digital campaign, the bank promises to partner businesses in young entrepreneurs’ journeys, and empower them to thrive and succeed despite internal and external challenges.

    The campaign, which is conceptualised and executed by Tonic Worldwide, includes a series of three videos that highlights the common stereotypes that young entrepreneurs face. These videos showcase how they eventually work towards proving every assumption wrong and emerge as leaders and winners in their respective fields.

    Speaking on the campaign, Tonic Worldwide’s chief business officer Sudish Balan shared, “Often, what inspires the young, budding business owners are the success stories of the entrepreneurs who build up through a series of three films, we aim at showcasing the encouragement and unconditional support Kotak provides to these business ventures.”