ITV

Tag: social media campaign

  • Samsung rolls out a new campaign with Alia Bhatt for Galaxy Z Series

    Samsung rolls out a new campaign with Alia Bhatt for Galaxy Z Series

    New Delhi: Samsung has launched a new campaign with actress Alia Bhatt for its recently-launched Galaxy Z Flip4 and Galaxy Z Fold4 smartphones.

    Directed by ace filmmaker Abhishek Varman, the campaign film shows Alia experiencing Galaxy Z Flip4 at a carnival while discovering the versatility of FlexCam and the nightography camera feature, along with her best friend. The carnival setting is an ideal background to express oneself in myriad ways with the stylish Galaxy Z Flip4.

    The #FlexEveryAngle digital film went live on Samsung’s social media channels.

    “I have been using the Galaxy Z series as part of my everyday professional and personal life over the past year. I look forward to adding new editions to my style essentials. Galaxy Z Flip4 and Z Fold4 resonate with my persona and depict who I am. The unique flexcam feature in Galaxy Z Flip4 allows me to shoot videos and capture shots from different angles. I am excited to be associated again with the brand to showcase their new range of foldable phones,” Alia Bhatt said.

    Over the next few months, Alia will be seen featuring in a 360-degree campaign that includes digital and outdoor activations, along with hyperlocal and data-driven videos. Using artificial intelligence and machine learning, different versions of the video using Alia and her voice will be created to serve hyperlocal markets, where young smartphone users are waiting to upgrade to foldables.

    Speaking on associating with Alia Bhatt, Samsung India senior director and head of product marketing Aditya Babbar said, “We are delighted to collaborate with Alia Bhatt for the foldables for the second year as she truly embodies the attributes of Galaxy Z series. Galaxy Z Flip4 is high on style quotient and resonates with Alia’s style statement. With the launch of Galaxy Z Flip4, we look to empower our millennial and Gen Z audiences with enhanced productivity and self-expression. Using the innovative flexcam capabilities, our consumers can capture videos and photographs in angles like never before.”

    Galaxy Z Flip4 builds on the success of Samsung’s iconic form factor, adding key features, including an upgraded camera experience, a larger battery and expanded customization while maintaining its ultra-compact design. Galaxy Z Fold4 opens up new possibilities for users by delivering Samsung’s most comprehensive smartphone experience to date, offering shape-shifting design, immersive and flexible displays and PC-like multitasking features, in addition to advanced camera technology and powerful processor.

  • Grapes wins digital AOR mandate of Maharishi Ayurveda

    Grapes wins digital AOR mandate of Maharishi Ayurveda

    New Delhi: Maharishi Ayurveda has awarded its digital AOR mandate to Grapes. The agency won the mandate following a multi-agency pitch for the German market. The team from New Delhi will service the account.

    According to the mandate, Grapes will be responsible for handling the marketing communication activities for Maharishi Ayurveda. The agency will be looking after services such as content planning, digital marketing strategy, social media management and media planning & buying. Maharishi Ayurveda has been Europe’s leading brand for authentic ayurveda products since 1987.

    Speaking on the occasion, Maharishi Ayurveda head of global marketing & digital business Rajat Wahi said, “Considering that we live in a digital age, it becomes even more essential to establish the right communication and present a comprehensive brand image. We chose Grapes to achieve this purpose as it has a niche in curating end-to-end marketing strategies which will give the desired media mileage to our brand. The collaboration will help us in widening our target audience base, in our existing and new markets we plan to foray into, and at the same time instill a strong recall value amongst the consumers for our brand”.

    Sharing her thoughts on the win, Grapes co-founder & chief executive officer Shradha Agarwal said, “We are looking forward to our association with Maharishi Ayurveda. I believe working with them will bring a new set of experiences for us. We are determined to make Maharishi Ayurveda a go-to brand amongst the cohort who aspires to live a healthy and natural life. We are in perfect alignment with the aspiration of the brand which will help us in coming up with strategies and narration that will echo the excellence of the brand in their particular category. In this, our marketing expertise will play an instrumental role in creating awareness about the brand.”

  • upGrad announces its latest digital campaign for MICA Ahmedabad to aspire Indian youths

    upGrad announces its latest digital campaign for MICA Ahmedabad to aspire Indian youths

    Mumbai: upGrad has launched a new campaign reflecting the well-established legacy and the key differentiators of its digital marketing programme from MICA Ahmedabad.

    The narrative entails the legacy of the program, which is a well-accepted digital marketing course in the industry that provides 100+ digital marketing tools, the opportunity to run campaigns for real money, and access to MICA faculty.

    The programme has 12,000+ learners over 50 batches in seven years, with 300+ recruiters from leading companies and a wide alumni network that is recognised by the industry as a benchmark in digital marketing.

    Conceptualised by its in-house digital creative team, the campaign highlights how young potential aspirants, with a sheer ambition to fast forward their career, are all wanting to improvise in this digital era, while the campaign rightfully outlines how “Greatness can recognise Greatness.”

    As part of its digital campaign, the two ad films beautifully capture the excellence of its program, which is widely accepted and holds industry recognition for helping professionals build their careers.

    Speaking of the campaign, upGrad vice president & head of marketing Ankit Khirwal commented, “The career outcomes and the credibility the programme holds echoes for itself. It’s imperative in this era to hone the right skills needed to be future ready and we are glad that we are empowering the working professionals with the right skills, best pedagogy along with mentorship that will enable our learners to become future leaders of the industry.”

    “Through this film, we have tried to bring out the legacy of our digital marketing programme from MICA Ahmedabad that is widely recognised in the industry,” he added.

    upGrad associate director, head of creative and content marketing-India Shreyas Shevade added, “I’ve been on every side of the table at MICA except for one-behind the desk in their classrooms. I’ve been hired from there, taught there, and even applied to study there. So the idea for this campaign came from the many times I’ve seen a MICAn in an interview getting recognised for their degree. It’s amazing and a little envious that young and aspiring marketers today can add a great name like MICA to their CV just like that. And that’s what upGrad is all about-making great education easily and equally accessible to everyone with will and potential.”

  • Signify launches new festive campaign ‘Smarter Generation ki smart lights’ featuring Sanya Malhotra

    Signify launches new festive campaign ‘Smarter Generation ki smart lights’ featuring Sanya Malhotra

    Mumbai: Signify on Monday announced the launch of its new festive campaign “Smarter Generation ki smart lights” for its Philips smart wi-fi LED lighting range, featuring actor and Philips brand ambassador Sanya Malhotra.

    The peppy 40-second film, designed by Hashtag Orange, features a catchy soundtrack and highlights the remarkable features of Philips smart wi-fi LED lights, such as dimming, pre-set modes, voice and app control, and 16 million colour options to create the perfect ambience during the festive season.

    The TVC will play on primetime TV slots across leading general entertainment, movies, and news channels across India, in addition to YouTube and social media channels.

    The TVC begins with Sanya’s younger cousin asking her what’s new this Diwali, to which Sanya responds by turning on the magic of Philips smart wi-fi LED lights. By tapping on the multiple colour options on the WiZ app, she is able to transform the mood and ambience of the room completely, eliciting a sense of wonder from her young cousins who are dancing alongside her. She also shows them its multiple pre-set modes and smart dimming features. The film ends with a naughty twist, as Sanya uses the voice control feature to instantly change the colours of the room from party to Diwali scene when their parents walk in.

    Embed Link: https://fb.watch/fhWcWZt_m_/

    Speaking about the new campaign, Signify Innovations India head of marketing and integrated communications and commercial operations Nikhil Gupta said, “Smart lighting is a new yet rapidly growing category in India, with the demand driven by young consumers who prefer home devices that are smart, convenient, and innovative. Our latest TVC highlights how smart LED lights can completely transform the ambience and mood of a room, and the campaign tagline “Smarter Generation ki Smart Lights” aptly positions the new Philips smart wi-fi LED lights as the perfect lighting option for the modern tech-savvy generation. We are the global leader in lighting and the film reiterates our technology leadership in the LED lighting segment.”

    Commenting on the idea behind the campaign, Hashtag Orange co-founder and chief creative officer Amit Shankar shared, “There couldn’t have been a better brief for Diwali than Philips smart wi-fi LED lights. When we researched the product and all the offerings that come with it, our entire team got excited knowing that these LED lights are wi-fi enabled with voice commands and have a customised WiZ app that lets you switch between millions of colours based on your mood.”

    He added, “To showcase these lights, we decided to craft a film with a contemporary take on Indian festivities. We married choreography with the various functionalities of the lights, which work wonderfully through voice and app control. We highlighted the playfulness of young members of the family and how well these smart LED lights could change the entire setting based on their various moods. For us at Hashtag Orange, we had a blast filming and editing this peppy, energetic, and truly Diwali film. After this wonderful film, we have come to realise that when it comes to smart lighting, it has to be Philips.”

  • Himalaya Pure Hands launches new TV campaign ‘Let Kids Be Kids’

    Himalaya Pure Hands launches new TV campaign ‘Let Kids Be Kids’

    Mumbai: Himalaya Wellness Company has launched a new TVC campaign, “Let Kids Be Kids,” encouraging parents to trust Pure Hands Tulsi Purifying Hand Wash for their child’s hand health and hygiene.

    Created by Complete films. The film is directed by Gaurav Gupta. The new TVC campaign reminds parents to let their children explore and get their hands dirty without worrying about their hand hygiene.

    Enriched with the power of Tulsi, this hand wash from Himalaya provides 99.9 per cent germ protection and has a pH balanced formula, giving children the freedom to maintain their hand hygiene and not compromise on adventure and fun.

    Parents, especially in the past two and a half years, are more aware that keeping their children’s hands clean is one of the most important ways of preventing illnesses. Himalaya Pure Hands Tulsi Purifying Hand Wash uses the power of Tulsi to provide protection for pure hands, while its pH balanced formula is designed for soft hands.

    The new Himalaya Pure Hands TV campaign follows two siblings and their adventures throughout the day. Whether it is building a small kennel for stray puppies, making clay art, repairing their cycles, or helping their mother in the kitchen, they do it all with their bare hands. Here, Himalaya reminds parents to not worry about how dirty their hands are and instead provide them with the protection their hands need, as they will be using their hands to achieve their milestones.

    Speaking of the campaign, Himalaya Wellness Company business director-consumer products division Rajesh Krishnamurthy says, “As a brand committed to spreading wellness and health, the “Let Kids Be Kids” campaign by Himalaya Pure Hands Tulsi Purifying Hand Wash is an integral part of our endeavour to see “Wellness in every Home and Happiness in every Heart.” Our hope is to inspire parents to let their children explore the world around them and keep an eye on their hand hygiene at the same time, as they inculcate in them the habit of washing their hands properly.”

    Adding to that, Himalaya Wellness Company brand manager-consumer products division Rajiv Sinha said, “Our Pure Hands portfolio consisting of the range of hand washes ensures total hand hygiene for all our consumers. Seeing the world through the curious eyes of a child, this TVC encourages us to recognise how important it is for them to explore, build, create, and learn with their hands. Through the “Let Kids Be Kids” TVC campaign, we wish to assure our consumers that Pure Hands is there to take care of their child’s hand hygiene, while they go back into the world and be their inquisitive selves without fear.”

    Sharing the idea behind the campaign, 82.5 Communications senior vice president and branch head – South Naveen Raman said, “Our endeavour was to find the right balance between brand values and category codes. Protection is the foremost need in this category. We married it seamlessly with care and warmth, which are the true values of brand Himalaya. It was crucial to emphasise Himalaya’s supremacy in herbal medicine strongly in the market promise.”

    82.5 Communications, South group creative directors Sangeetha Sampath and Ravikumar Cherussola further elaborated, “Protection, in the post Covid-era, is an extremely important need. It has become a part of life. Children, especially, need to be protected. However, childhood is for freedom and learning. Through this campaign, we want to show mothers that children can experience childhood at its best and still stay protected from germs, with Himalaya Pure Hands Hand Wash.”

  • Yamaha rolls out ‘The Call of the Blue’ version 3.0 campaign

    Yamaha rolls out ‘The Call of the Blue’ version 3.0 campaign

    Mumbai: Yamaha India has launched the 3rd version of its ‘The Call of the Blue’ campaign to elevate its image by intensifying its aspirational value through engaging customer-centric activities and launches.

    Since 2018, with the announcement of each phase of “The Call of the Blue” brand campaign, the company has been executing its product planning, marketing, and customer engagement strategies in line with the brand’s global image of “Excitement, Style, and Sportiness.” As a result, eight new global products were introduced with a focus on the premium segment. This led to an impressive rise in Yamaha’s market share in the premium motorcycle segment, moving up from 10 per cent in 2018 to 15 per cent in 2021.“

    Under this refreshing brand campaign, Yamaha is further revving up the excitement quotient by offering a premium ownership experience to all its customers by organising engagement activities like “The Call of the Blue Track Day,” “Blue Streaks Ride” and “The Call of the Blue Weekend.”

    A new brand campaign film, “The Call of the Blue” Version 3.0, was also released on Tuesday. The film portrays the aspiration levels of owning a Yamaha and how every Yamaha product enriches the lifestyles of young people from different walks of life. It also showcases how the aspirations of the youth turn into reality, as they ride together to create new memories and evolve with “The Call of the Blue.”

    Yamaha, to amplify its presence in the premium segment, is aggressively expanding its current network of over 80 Blue Square showrooms, offering its customers a platform to interact with the brand and enjoy a unique buying and ownership experience. Currently, India Yamaha operates with 1800 plus touch points across India.

    On this occasion, the company also announced the #MyCalloftheBlue online contest for its customers. The top four winners will win an exciting trip to witness Sepang MotoGP in action.

    Speaking on this occasion, Yamaha Motor India Group chairman Eishin Chihana said, “In India, “The Call of the Blue” brand campaign has played a significant role in positioning Yamaha as a premium brand with a strong racing heritage. To further build on this image, and to create a sense of aspiration and pride of ownership within the Indian youth, we are glad to announce the launch of “The Call of the Blue” Version 3.0. We will reach out to a wider set of customers who aim to make motorcycle riding a part of their lifestyle. Additionally, we will intensify our promotion activities and expand our network of premium Blue Square stores to provide customers with a delightful experience.”

  • OTTplay launches quirky campaign to woo audiences across India

    OTTplay launches quirky campaign to woo audiences across India

    New Delhi:  OTTplay has rolled out a new campaign ‘Maze Karo Multiply’, introducing a one-of-its-kind proposition for the fast-growing OTT audience in India. 

    The campaign takes inspiration from the power of content in bringing together & connecting people hailing from different cultures, backgrounds and demographics. The video ad focuses on the blockbuster content library, which includes availability of 20,000 shows and movies on OTTplay platform, coining the ‘Har Din Kucch Naya Dekho’ catchphrase.

    OTTplay has introduced five curated subscription packs for the OTT audiences, from the ‘Power Play Pack’, which includes all 12 OTTs in one pack to the ‘Jhakaas Pack’ that offers ‘masaaledaar’ blockbuster Bollywood content. The other subscription packages include ‘Simply South Pack’ offering curated regional content, whereas the ‘Chota Pataka Pack’ and ‘Totally Sorted Pack’ brings together an assorted mix of Premium OTT platforms. With these packs starting at Rs 50 per month, the nominal pricing provides access to around 65,000 titles, which are currently available to stream on the OTTplay platform with ultra HD streaming quality.

    Talking about the #MazeKaroMultiply campaign, OTTplay co-founder & CEO  Avinash Mudaliar, “We are delighted to announce the launch of our inaugural ad campaign, as we introduce the brand’s ‘Maze Karo Multiply’ positioning to OTT audiences across India in a quirky way. As category-creators, we strive to provide an exceptionally personalised viewing experience to our subscribers, by enabling audiences to consume relevant content from across genres, languages and platforms. Further, our extensive content library provides subscribers with world-class movies, web series and shows to consume basis their distinctive moods.”

  • Nickelodeon and Laal Singh Chaddha partner to entertain families across India

    Nickelodeon and Laal Singh Chaddha partner to entertain families across India

    Mumbai: Viacom18’s leading kids’ entertainment channel, Nickelodeon, has joined forces with Aamir Khan’s upcoming “Laal Singh Chaddha.” The film is the endearing story of the determined “Laal Singh Chaddha” who, like Nicktoons Motu Patlu and Bhoot Bandhus, through innocence and strength of character, overcomes all obstacles.

    With this collaboration, Nickelodeon has raised the existing fervour for “Laal Singh Chaddha” with unmatched and interactive initiatives that will provide entertainment and fun experiences for families to enjoy together.

    In addition to the tentpole campaign IPs and contests, “Laal Singh Chaddha” break bumpers will also run across key shows on Nick and Sonic. The campaign also extends to the Nickelodeon franchise’s social media channels and other digital media platforms with innovative posts and stories and influencer outreach. We are sure the adventures of Nicktoons and “Laal Singh Chadha” will entertain families this Independence Day weekend.

    The month-long integrated campaign will showcase Aamir Khan in his “Laal Singh” avatar having a fun time with India’s favourite Nicktoons, including Motu, Patlu, and Pinaki & Happy-The Bhoot Bandhus.

    With ideas that build resonance with the character of Laal, who has childlike innocence and honesty much like Nickelodeon’s young viewers and Nicktoons, the deep integrations will witness Laal immerse himself in the world of Nicktoons seamlessly. Through Nick’s Golgappa Party contest and Sonic’s Bhaag Laal Bhaag contest, kids will also get a chance to meet megastar Aamir Khan, in addition to winning a host of exciting prizes by simply participating in the on-air contests.

    Nickelodeon has also left no stone unturned to reach out to its young viewers with fun contests like the Chaddi Buddy Contest with Aamir.

    Finally, adding to the endless excitement is an innovative virtual running game that is sure to drive conversations while keeping kids on their toes. Resisting on nickindia.com, the virtual game allows one to play as Laal, Motu, or Patlu to chase the feather and collect coins along the way while chasing away evil.

    Speaking about the collaboration with “Laal Singh Chaddha,” Viacom18 head-Hindi mass entertainment & kids TV Network Nina Elavia Jaipuria said, “We are delighted to collaborate with “Laal Singh Chaddha” on this highly interactive and engaging campaign that will give kids and their families an opportunity to be a part of the film and celebrate the character of Laal along with their favourite Nicktoons. At Nickelodeon, each collaboration and partnership that we innovate for has kids at the heart of it, and this partnership with the adorable character of Laal is sure to strike a chord and provide many priceless moments. We look forward to further collaborating with brands and films to create deep and meaningful integrations for our young viewers.”

    Speaking about reaching out to kids with this family entertainer and about the association with Nickelodeon superstar Aamir Khan, he said, “”Laal Singh Chadha” is an inspiring film and the innocence and honesty of the affable character of Laal is sure to strike a chord with kids and families. This massively interesting and fun collaboration with Nickelodeon and its characters, who embody the same positive traits as Laal, was hence a great way for us to together take the story of “Laal Singh Chaddha” and make it a part of every child’s life along with their favourite characters. We are sure that kids will have a great time watching our labour of love with their families and look forward to the same.”

    On the collaboration with Nickelodeon, Viacom18 COO Ajit Andhare said, “The advantage at Viacom18 is the opportunities and ability we have to collaborate with the powerhouse brands in our platoon. Right from bringing the Paramount story to India under our banner to partnering with Nickelodeon, we have had seamless associations with the film. A family entertainer at its heart, we are looking forward to kids enjoying the film as much as adults, as they will resonate with the pure and simple soul of “Laal Singh”.”

  • Amazon miniTV friendship day campaign creates buzz amongst brands

    Amazon miniTV friendship day campaign creates buzz amongst brands

    Mumbai: Amazon miniTV friendship day campaign #CaseTohBantaHai has marked a new milestone in creating content-led entertaining experiences for its audiences. Interestingly, brands across the vertical started participating in the campaign. 

    When the campaign was unveiled, the streaming service opened the floor to the audiences to put forth an Atrangi Ilzaam on their friends, which is the unifying theme of their tentpole comedy reality show Case Toh Banta Hai. 

    The 360-degree integrated campaign started with Twitterati making funny and outlandish accusations against their friends. Along with that, a barrage of relatable memes inspired by the show also started pouring in. 

    Soon enough, brands jumped onto this bandwagon and #CaseTohBantaHai took over the internet. Over twenty brands including Swiggy, Pizza Hut, Noise, Tinder, Durex, Domino’s Pizza, Baskin-Robbins, Shemaroo, Dunzo, Shaadi.com, Gold’s Gym, PharmEasy, Mad Over Donuts, and Cleartrip joined the digital jest. The brands used this opportunity to poke fun at their customers’ traits, thus leaving the digital-first generation in splits.

    Some of these hilarious ‘cases’ are given below:

    Domino’s

    Swiggy

    Tinder

    Durex

    Pizza Hut

    Baskin-Robbins

    This campaign also coincided with the “Case Toh Banta Hai Celeb 2.0” reveal, which announced a stellar line-up of celebrities who will appear on the show. Concurrently, the celebrities slated to appear on “Case Toh Banta Hai” turned the excitement up a notch higher. Abhishek Bachchan, Shahid Kapoor, Ananya Panday, Chunky Panday, Sonakshi Sinha, Sanjay Dutt, and Pankaj Tripathi, amongst others, took to their social media to answer their summons to the katghara. These posts got people talking and amplified the buzz around #CaseTohBantaHai and also the anticipation for the show.

    “Case Toh Banta Hai,” a one-of-its-kind courtroom comedy reality show, features Riteish Deshmukh, Varun Sharma, and Kusha Kapila in the roles of Janta Ka Lawyer, Defense Lawyer, and Judge, respectively. Each week, a new celebrity appears on the show, facing hilarious accusations and having to defend themselves. Produced by Banijay Asia, Case Toh Banta Hai is the perfect blend of sketches, talk shows, and impromptu comedy. Viewers can enjoy new episodes every Friday for free, exclusively on Amazon miniTV, which you can find on Amazon’s shopping app and Fire TV.

  • Vi launches new campaign #BestIsGettingBetter

    Vi launches new campaign #BestIsGettingBetter

    Mumbai: Vi has launched a campaign to highlight its network engineers’ efforts to make “the best network even better” in order to reinforce its commitment to providing a superior network experience to its customers. The eight-week long campaign #BestIsGettingBetter, themed as ‘Best ho raha hai aur bhi Behtar’, went live over the weekend.

    Conceptualised by Ogilvy Mumbai, The high-visibility 360-degree campaign illustrates Vi’s continued commitment towards enabling customers to excel and will be seen across diverse media including TV, OOH and digital.

    The brand campaign comprises a series of three quirky TVCs which showcase the continuous effort of network engineers in providing the customers the best network experience with Vi GIGAnet—India’s fastest 4G network.

    The first TVC focuses on two boys who wonder what the network engineers are up to even after becoming the fastest 4G in India.

    The other two TVCs will be launched in the course of the campaign.

    Commenting on the campaign, Vi chief marketing officer Avneesh Khosla said, “Vi has consistently topped the network quality parameters and speed rating charts of several independent network testing agencies. The latest validation from Opensignal is an endorsement of our efforts to constantly work towards enhancing the customer experience through superior network performance. Our new campaign is a celebration of the critical role of our Network Heroes, who tirelessly work in all conditions to improve network performance on a continuous basis, helping Vi users to do more and thrive in the digital world.”

    Adding to this, Ogilvy Mumbai ECD Rohit Dubey said, “Announcers are a balancing act, a sweet spot between chest thumping and humility, with a bit of ‘ok…so what?’ closure. And that’s what the crafting challenge was when Vi achieved “India’s fastest 4G” claim. I was watching an athlete’s Insta-feed and noticed the gap between his Olympic gold and the next practise session. There was a seed of thought—after achieving something, even the “best” take a bit of rest, and bask in the moment’s glory. What if our network engineers are cut from a different cloth? And they don’t? Taking a leap from there, we crafted these moments between our Vi network engineers, as they go about making India’s fastest 4G, even better.”