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Tag: Social Media Agency

  • Hockey India names Digital Latte as its social media agency

    Hockey India names Digital Latte as its social media agency

    Mumbai: Hockey India has announced the signing of Digital Latte as its new digital media agency for the management of its social media requirements. 

    Digital Latte, a full-service creative digital agency, will be working towards presenting fresh digital ideas to push for engaging content on all social media platforms, and will also be using consumer insights to connect with the hockey fans in India and abroad, said the statement.

    “We are delighted to partner with Digital Latte as our new social media agency. In the growing digital world, it is important to connect with your audience digitally, and Digital Latte’s growing reputation over the past decade has convinced us that it is the ideal agency for us to work towards that goal,” stated Hockey India president Gyanendro Ningombam.  

    Following the success of the Indian Men and Women’s Hockey Teams at the Olympic Games Tokyo 2020 where the Indian Men ended a 41-year medal drought with their bronze medal feat and the Women team’s historic fourth-place finish, Hockey India believes it is the right time to seize the popularity of the sport and engage with global fans with right digital messaging and promotion of the players across teams.

    “Particularly after the Olympic success, Indian Hockey is gaining popularity not just in India but across the world and the sport’s digital presence is of paramount importance. We see this as an opportunity to further build the Hockey India brand and explore commercial opportunities for the future development of the sport,” Ningombam further said.  

    Commenting on the new association, Digital Latte founder and director Chintan Vora said, “Hockey is a sport of intrinsic value to our cultural and national identity in India. It is a great opportunity for Digital Latte to associate so closely with an organisation of national importance such as Hockey India.”

  • The Heritage Street onboards Digital Tribe as brand strategy & social media agency

    The Heritage Street onboards Digital Tribe as brand strategy & social media agency

    Mumbai: Prose Integrated’s digital arm Digital Tribe will handle the digital strategy and roll out across social media platforms for The Heritage Street, a cloud kitchen curated by noted chef Varun Inamdar.

    The food tech startup offers 29 vegetarian delicacies from across Maharashtra, along with a banana leaf to its customers. The agency will be responsible for strengthening the brand’s SEO and SEM across multiple channels in its second phase, said the statement.

    The Heritage Street founder chef Varun Inamdar said, “We aim to offer a traditional Maharashtrian experience which was earlier limited only to weddings, religious ceremonies, and auspicious days. We are delighted to partner with PROSE Integrated for creating awareness and building orders for this service via the emerging digital media landscape”

    Prose Integrated CEO Setu Shah said, “We specialise in offering a combination of brand building based on consumer insights and understanding algorithms of new-age digital platforms. In the first phase, our team will leverage our domain expertise and harness the power of Facebook & Instagram for achieving the brand’s objective.”

  • WarnerMedia ropes in TheSmallBigIdea as its social media agency for HBO and WB brands in India

    WarnerMedia ropes in TheSmallBigIdea as its social media agency for HBO and WB brands in India

    MUMBAI: TheSmallBigIdea has been appointed as WarnerMedia’s social media agency for HBO and WB, the global media and entertainment company’s two English-language movie channels in India. Their mandate includes Facebook, Instagram, and Twitter. 

    The full-service digital agency is tasked with increasing reach by using social media to build brand awareness in new markets, strengthen affinity in existing markets through relevant engagement and by developing a distinct voice to drive publicity.

    The agency will create localised and bespoke communication to build viewer interest within newer audience demographics in tier 2 and 3 cities. 

    WarnerMedia entertainment networks South Asia MD Siddharth Jain said, “TheSmallBigIdea will elevate our social media strategy for the vibrant English-language entertainment portfolio. HBO and WB already have a huge fan following on social, but with the agency’s strategic support, creative and data-driven approach, we’re looking forward to taking this to the next level.”

    TheSmallBigIdea CEO and co-founder Harikrishnan Pillai added: “TheSmallBigIdea and the team at WB and HBO are all aligned to our goals. While maintaining the current conversation with the core audience base in metros, we intend to reach out and build a new audience base. We have formulated a market-specific strategy, built on the back of some of the world’s leading blockbusters.”

    Earlier this year, the agency rolled out a multi-language campaign for HBO to promote ‘Godzilla: King of the Monsters’. 

  • Maxus, Tata Sky shine at Big Bang Awards

    Maxus, Tata Sky shine at Big Bang Awards

    MUMBAI: The award-winning spree for the GroupM company Maxus continues as it won the Social Media Agency of the year at the Big Bang Awards 2016 (constituted by Advertising Club of Bangalore). Tata Sky was named ‘Client of the Year’ for its innovative 13-episode TVC campaign called Daily Dillagi.

    An elated Maxus South Asia managing director Kartik Sharma said, “Maxus has made strong and consisted efforts to become future ready in a digitally charged competitive ecosystem. We are committed to approach planning and investments in an integrated manner with deep emphasis on innovative media concepts that bring digital media, content and data together. These wins ratify our belief in being the pioneers in investing behind futuristic solutions such as marketing command centre (MESH) which helps us continually get great insights into consumers and help us use the same in our communication solutions.”

    “We are excited and humbled that Tata Sky has also won the award. A lot of things have gone into the relationship: Shaping brands for 10 years, launching new products, inventing new practices that are born off more challenges,” added Sharma.

  • Maxus, Tata Sky shine at Big Bang Awards

    Maxus, Tata Sky shine at Big Bang Awards

    MUMBAI: The award-winning spree for the GroupM company Maxus continues as it won the Social Media Agency of the year at the Big Bang Awards 2016 (constituted by Advertising Club of Bangalore). Tata Sky was named ‘Client of the Year’ for its innovative 13-episode TVC campaign called Daily Dillagi.

    An elated Maxus South Asia managing director Kartik Sharma said, “Maxus has made strong and consisted efforts to become future ready in a digitally charged competitive ecosystem. We are committed to approach planning and investments in an integrated manner with deep emphasis on innovative media concepts that bring digital media, content and data together. These wins ratify our belief in being the pioneers in investing behind futuristic solutions such as marketing command centre (MESH) which helps us continually get great insights into consumers and help us use the same in our communication solutions.”

    “We are excited and humbled that Tata Sky has also won the award. A lot of things have gone into the relationship: Shaping brands for 10 years, launching new products, inventing new practices that are born off more challenges,” added Sharma.

  • I&B Ministry mandates BECIL to undertake bidding for social media agency

    I&B Ministry mandates BECIL to undertake bidding for social media agency

    NEW DELHI: In an attempt to strengthen its Social Media Communication Hub, the Information and Broadcasting Ministry has invited tenders for selection of agencies for Response Management Services related to 24×7 function, operation and maintenance apart from testing of software and a separate one for Monitoring services.

    The Broadcast Engineering Consultants (India) Ltd (BECIL) has been engaged by the Ministry to undertake the bid process management and execute the project and functioning, operationalisation and maintenance of the social media communication hub. 

    Bidding will be conducted through the Two Envelope Competitive Bidding procedures specified in the GFR Procurement Manual/BECIL Purchase procedure, and are open to all eligible bidders as defined in the Ministry website. 

    The operation agency will be responsible for one year from the date of award of work order extendable for a period of two year (if required) in case of renewal at the same terms and condition of work order. 

    The estimated date of start of operations and services will be from April 2016. 

    The selected agency must have all the facility and solution in-house, so that the 
    “project” can be made operational within the stipulated time frame and keep it functional thereafter on 24×7 basis. 

    All other requirements such as essential equipment / hardware, software, networking and required services etc including bandwidth will have to be provided by the selected agency.

  • I&B Ministry mandates BECIL to undertake bidding for social media agency

    I&B Ministry mandates BECIL to undertake bidding for social media agency

    NEW DELHI: In an attempt to strengthen its Social Media Communication Hub, the Information and Broadcasting Ministry has invited tenders for selection of agencies for Response Management Services related to 24×7 function, operation and maintenance apart from testing of software and a separate one for Monitoring services.

    The Broadcast Engineering Consultants (India) Ltd (BECIL) has been engaged by the Ministry to undertake the bid process management and execute the project and functioning, operationalisation and maintenance of the social media communication hub. 

    Bidding will be conducted through the Two Envelope Competitive Bidding procedures specified in the GFR Procurement Manual/BECIL Purchase procedure, and are open to all eligible bidders as defined in the Ministry website. 

    The operation agency will be responsible for one year from the date of award of work order extendable for a period of two year (if required) in case of renewal at the same terms and condition of work order. 

    The estimated date of start of operations and services will be from April 2016. 

    The selected agency must have all the facility and solution in-house, so that the 
    “project” can be made operational within the stipulated time frame and keep it functional thereafter on 24×7 basis. 

    All other requirements such as essential equipment / hardware, software, networking and required services etc including bandwidth will have to be provided by the selected agency.

  • CFA Institute appoints Ketchum Sampark as its PR and social media agency

    CFA Institute appoints Ketchum Sampark as its PR and social media agency

    NEW DELHI: CFA Institute, a global association for investment professionals, has appointed Ketchum Sampark as its PR & social media agency in India following a closely contested pitch.

    The PR mandate for CFA Institute will be managed by Ketchum Sampark Mumbai office.

    Ketchum Sampark will manage both traditional PR and Social Media communication programs in India for CFA Institute.

    The mission of CFA Institute is to lead the investment profession globally by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society. The organisation is committed to working with members and the global investment community to achieve their mission through Ethical Champion, Global Community, Industry Knowledge, Professional Excellence and The Greater Good.

    Confirming the appointment, Terry Lee, Director of Marketing and Communications, Asia Pacific, of CFA Institute said, “Ketchum Sampark’s expertise in the financial services sector and its creative ideas for a holistic communication approach for CFA Institute in India were the key differentiators in awarding the mandate. In addition to the professional programs CFA Institute has been offering, we recently launch various initiatives including the Future of Finance project and the new certification program Claritias® Investment Certificate, we look forward to working closely with the team promoting the CFA brand in India.”

    Ajay Sharma, Managing Partner, Ketchum Sampark, said, “It is our proud privilege to work with CFA Institute in India. CFA Institute is the largest global association of investment professionals with more than 100,000 members in more than 130 countries. Ketchum Sampark will provide strategic counsel and work on outreach plans for CFA Institute with various stakeholders.”