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DELHI: India is contemplating age-based restrictions on social media as the government confronts a new challenge: digital addiction among children and adolescents. In its annual Economic...
GOA: Goa may become the first Indian state to draw a hard line on children’s social media use. The coastal state is studying Australia’s landmark law...
NEW YORK: Connected television was supposed to be the performance marketer’s dream: precision targeting on the biggest screen in the house. A decade in, it’s not...
MUMBAI: Global advertising expenditure is set to surge by 7.4 per cent this year to $1.17trn, according to WARC’s latest forecast—the first upward revision in more...
MUMBAI: India’s top legal regulator has launched a blistering attack on lawyers who peddle their services through social media and celebrity endorsements, declaring the practice as...
MUMBAI: Guess which was amongst the top most watched televised sports event in 2024? The most engaging? The one which saw eye-popping growth on many parameters?...
MUMBAI: No social media for kids. The Aussie house of representatives passed a bill yesterday imposing a ban against Instagram, Tiktok, Facebook, SnapChat, X, Reddit from...
MUMBAI: Bullish is the mood at marketing effectiveness specialist Warc. The firm had forecast in August 2024 that global advertising spend is on course to grow...
Mumbai: In the bustling lead-up to India’s festive season, the digital marketing landscape is set for a significant boost, with brands across e-commerce, retail, FMCG and...
In the rapidly evolving nutraceutical industry, marketing has transcended traditional boundaries, becoming a sophisticated blend of science and art. Social media, once a platform for casual...
Mumbai: AI being the buzzword wherever you head to, is here to stay. Having it as an enabler or an extension of your current workflow means...
Mumbai: The social media landscape has become an undeniable force in shaping our lives, transforming how we connect, share, and pursue our goals. This digital revolution...
Mumbai: In recent development, Shree Das seasoned communication and PR professional joined Britannia Industries Limited as Social Media and PR head. Earlier she served as vice...
Mumbai: The report explores the booming creator economy and highlights the emerging trends they witnessed in 2023. Currently valued at over Rs 100 billion and involving...
Mumbai: Much more than just an annual tradition, the celebration of the biggest festival in India – Deepawali or Diwali – holds a cherished place in...
Mumbai: Magnite, the independent omnichannel sell-side advertising platform, on Tuesday released a study entitled “India Embraces the Streaming Era” that found ads on streaming platforms capture...
Mumbai: At the Big Picture Summit organised by the Confederation of Indian Industry (CII) on 16 & 17 November, among the many dignitaries that were in...
Mumbai: Team Pumpkin has acquired the digital mandate of First Care’s brand, BuddsBuddy. The account will be handled by the agency’s team based out of Bengaluru....
Mumbai: Vavo Digital has initiated a structured initiative to lend a fresh perspective to influencer marketing by exploring the coming-of-age social media platform LinkedIn. At the...
Mumbai: There is no doubt that video marketing is the most engaging medium to connect with consumers and is also enthusiastically embraced by the masses. A...
Mumbai: Vijay Sales’ latest campaign for its new store launch has garnered 2.56 million cumulative impressions across social media. Conceptualised and executed by Puretech Digital, the...
Mumbai: Elon Musk, the billionaire businessman, donned a serious hat with his human appeal on Twitter, just hours after his amusing entry at the company’s headquarters...
Mumbai: Anand Gandhi, known for pushing the boundaries of ideas and possibilities in cinema, games or tech, has taken to Instagram to share something cutting-edge –...
Mumbai: Godrej Jersey has assigned its social media mandate to Moshi Moshi, one of India’s leading and fastest-growing communication companies. The mandate was won through a...
Mumbai: Blink Digital has been awarded the digital marketing mandate for Fibe. Specialising in blending deep digital insights and ideating plans, Blink Digital helps brands grow...
Mumbai: The Election Commission of India has invited entries from media houses for the National Media Award for the best campaign on voter’s education and awareness...
Mumbai: Shopping is a hot topic in the social space, and especially so during the festive season in India. While shoppers turn to services like Twitter...
Mumbai: Meta-owned Instagram has announced that it has expanded the test of new options for people to verify their age to additional countries, including India and...
Mumbai: Aaj Tak’s recent social campaign, “Mera Swabhimaan,” received over one million views across all platforms on the first day of its release. The interactive campaign,...
Mumbai: The International Indian Film Academy (IIFA) this year will celebrate Amitabh Bachchan’s 80th birthday over the next 10 days. The IIFA celebration will consist of...
Mumbai: Zing has launched Tiny Tales, a digital-first short-form video content series aimed at gen Z. The first launch is Tiny Tales – Pyaar Tune Kya...
New Delhi: India Today TV launches Democratic Newsroom, a prime time show devoid of any agenda, where news anchors are given free rein to present their...
MUMBAI: Explurger, an AI-powered intuitive social media app that lets users connect and share their moments with friends and family online said that it has crossed...
MUMBAI: The recent years have seen a marked shift from banking on celebrity endorsers to engaging social media influencers by brands for product promotions. The impact...
Mumbai: As a business leader, you know that the world of marketing is constantly evolving. The advent of digital technology has created new opportunities for reaching...
New Delhi: Flipkart has launched a new influencer campaign- #HomeFlipover. The campaign showcases a wide selection of high-quality home products, perfect for a home transformation. The...
Mumbai: In the modern era driven by technology, organisations across sectors and industries are leveraging tech-enabled solutions to streamline business operations. The surge in digital transformation...
Mumbai: The internet is constantly evolving and has become more interactive. Soon, we will be able to experience it as a network of real-time virtual worlds....
Mumbai: If you reflect ten to twelve years, affiliate marketing was a reliable method of reaching your target audience on the internet. Traditionally, affiliate publishers and...
Mumbai: Fujifilm India, a pioneer in diagnostic imaging and information systems for healthcare facilities, has rolled out a new campaign titled “Never Stop: Innovating for a...
Mumbai: Social entertainment is not just merely content creation and people interacting with each other; it includes different high-tech activities such as video streaming, video chat...
Mumbai: The leading digital agency from the Connect Network family, Connect Digital, has won the social media mandate for Mumbai Metro One (MMO). As a part...
Mumbai: Kinnect India on Wednesday announced that it has won the digital mandate for R K Marble & Granite, which is an Indian conglomerate and a...
Mumbai: WhatsApp has launched the India edition of its global brand campaign to create awareness about its interlocking layers of protection that offer people more privacy...
Mumbai: With technology opening myriad opportunities across sectors, it has ushered in an era of growth for the creator economy. Content creators today have a new...
Mumbai: The Digital India Act (DIA), India’s upcoming digital regulatory framework, will have jurisdiction over OTT and social media platforms like Twitter, Facebook, and the Metaverse,...
Mumbai: Having endured two difficult years due to Covid-19, travel channel Travelxp is now looking at strong growth. Travelxp co-founder & CEO Prashant Chothani said that...
Mumbai: Union IT Minister Ashwini Vaishnaw has withdrawn the Data Protection Bill from Lok Sabha on 3 August 2022. The centre will review the policy and...
Mumbai: Pocket Aces’ newest channel, Nutshell, which focuses on non-fiction infotainment content, has garnered one million followers on Instagram and is now open for brand collaborations....
Mumbai: Spexmojo Technologies, an online eyewear discovery platform, has awarded a social media mandate to Gozoop Group, following a multi-agency pitch. Through a tech-enabled platform, it...
