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Tag: Social Kinnect

  • Social Kinnect creates unique campaign for Lodha Palava

    Social Kinnect creates unique campaign for Lodha Palava

    MUMBAI: Social Kinnect has devised an innovative campaign for Lodha Group’s Palava City, one of the latter’s most ambitious projects in terms of scale, with the key objective of driving brand awareness in a clutter-breaking fashion. 

    In a press release, Social Kinnect shared that using building blocks to bring alive the scale and ambition of the project, it has replicated the ‘happening’ neighbourhood of Palava, with the focus on India’s Largest mall and the international-standard amenities that it provides like a shopping arcade, a boating zone, an adventure zone, a ferris wheel, multiplexes, open-air dining spaces, cafes, restaurants, an aquarium, and a children’s museum.

    This awe-inspiring structure has been installed at the Xperia Mall in Palava between 28 February and 3 March, free for all to come and view. Social Kinnect also produced a video of the entire campaign, with the objective of driving views and traffic to the Palava website.

    Speaking about this campaign, The Lodha Group chief marketing officer Viral Oza said, “This is a first-of-its-kind campaign in the real-estate space. The magnitude of this project could only be captured in the creative and innovative manner of this campaign. The wide range of amenities and the lifestyle they provide for residents of Palava City is something we are all very proud of, and we’re excited about adding this mall to that range.”

  • Social Kinnect designs interactive campaign #AWonderfulWorld for Lodha Group

    Social Kinnect designs interactive campaign #AWonderfulWorld for Lodha Group

    MUMBAI: Social Kinnect has conceptualised and designed an interactive campaign called #AWonderfulWorld for real estate company Lodha Group to help the latter in creating a connection with its customers. The campaign allows people to virtually experience ‘a wonderful world’ through a 4-part interactive micro-series showcasing luxurious offerings at Lodha Group’s property, Upper Thane.

    Claimed to be the very first interactive digital campaign in the real estate space, #AWonderfulWorld lets users engage with the actual content of the videos. This micro-series, in all its four parts, depicts residents of Lodha Upper Thane living a colourful, joyous, and happy family life.

    Commenting on the campaign, Social Kinnect COO Chandni Shah said, “At Social Kinnect, we strive to lead the way for the firsts in the digital space. We are delighted that for Lodha, we were able to bring out the first ever interactive campaign in real estate digital space. The campaign is not only unique in its concept but also forms an instant connect with the viewers by empowering them to choose how they want to interact with the video content. Working on campaigns like #AWonderfulWorld motivates us to think outside the box and build path breaking campaigns for our clients.”

    Lodha Group CMO Viral Oza said, "At Lodha, it has always been our endeavour to build enriching lifestyles through our products and services. In keeping with that endeavour, Upper Thane brings to Thane, a world-class lifestyle with everything one could dream of. This interactive micro-series in an engaging format helps us bring alive this wonderful life at Upper Thane to the customer."

  • Social Kinnect partnered with Youva, Robin Hood Army to celebrate Christmas

    Social Kinnect partnered with Youva, Robin Hood Army to celebrate Christmas

    MUMBAI: Youva from Navneet Education Ltd partnered with Social Kinnect and the Robin Hood Army on the occasion of Christmas for the #MagicOfChristmas campaign. Social Kinnect conducted fun activities full of art, festivity and the Christmas spirit like drawing, singing and tree decoration with around 100 children from The Robin Hood Army NGO in Mumbai.

    Navneet Education Ltd director – stationery division Shailendra Gala commented, “Christmas is the day of giving and to celebrate love, togetherness, and community. Youva from Navneet has always worked towards empowering the youth in achieving their goals. We partnered with Social Kinnect to give the kids brought together by The Robin Hood Army gift hampers. It was great to see the enthusiasm among the little ones participating and celebrating the Christmas cheer.”

    Youva has earlier too celebrated festivals with the same zest. Recently Youva launched a special series of six Christmas Long Books. Previously, Youva came with some interesting themes like super vehicles, famous personalities, medieval towns and lesser known countries & all our important festivals – Diwali, Holi, etc.

  • DBS Bank is #SparkingTheFuture for kids in Mumbra

    DBS Bank is #SparkingTheFuture for kids in Mumbra

    MUMBAI: To mark the Children’s Day celebration in India, DBS Bank launched a unique campaign, #SparkingTheFuture, featuring cricket legend Sachin Tendulkar, to give the kids an opportunity to play to their hearts' content.

    Designed by Social Kinnect  the campaign highlights the culture of sports that has been brewing in Mumbra and the way DBS Bank is helping in nurturing the same.

    To make this campaign successful, DBS Bank has also invited people to become a part of the movement online and pledge their support in #SparkingTheFuture of kids.  Next month, DBS will light up an entire ground in Mumbra, to give the kids access to playground, even after the sun sets.

    Social Kinnect COO Chandni Shah said, “At Social Kinnect we strongly believe in bringing out the impact of socially relevant campaigns to ensure that they resonate with the audience and encourage them to join the movement. #SparkingTheFuture by DBS Bank is one such campaign that aims at highlighting the difference that has been made on-ground. The idea was to keep the campaign realistic by featuring kids who have been impacted and Sachin Tendulkar, who is one of the strong pillars of the campaign.”

    DBS Bank marketing head Sheran Mehra said, “It all began when we at DBS Bank and Sachin came together to #SparkAPurpose. Sachin’s real-life mission is to facilitate play amongst children, we made it our shared purpose, and decided to provide kids access to play even after the sun sets. It’s been an incredible journey since, and now we are #SparkingTheFuture of the next generation of our country by lighting up our first ground at Mumbra. We intend to fuel the existing counter-culture of sports amongst kids and enable them to play to their hearts content.”

  • Social Kinnect Appoints Bharat Suri as the Vice President of Operations

    Social Kinnect Appoints Bharat Suri as the Vice President of Operations

    MUMBAI: Social Kinnect, one of the largest independent Digital Marketing agencies in India, recently announced the appointment of Bharat Suri as Vice President of Operations.

    Bharat is a key hire at this stage of Social Kinnect’s expansion. As the head of operations, he will drive optimised, technology-fueled efficiency and further growth for Social Kinnect

    Having formerly worked with giants such as LinkedIn in India and BuzzLogic, Adify Corporation and Red McCombs Media in San Francisco, Bharat has over 15 years of experience across online media, e-commerce, social media, mobile, programmatic and technology. His consultative approach to people management and problem solving make him the right fit for this role. Bharat will be working closely with Chandni Shah, co-founder and COO of Social Kinnect.

    Commenting on Bharat’s appointment, Chandni Shah said, “Social Kinnect is currently experiencing an extreme growth phase. We are confident that Bharat’s immense experience and expertise in people management, process creation and technology adoption will help us operate at the level of any world-class organisation. We are excited to have him on board and wish him a long and successful stint at Social Kinnect. ”

    Discussing his new role, Bharat Suri said, “I am really excited to be one of the young and dynamic Kinnectors! I have been following the excellent work done by the agency across various domains and industry verticals. One meeting with Rohan and Chandni, and I felt aligned with their vision for the company. The growth trajectory that the company has charted for itself is exceptional and I am delighted help take this story to new heights.”

  • fbb launches its festive collection at Mumbai Airport

    fbb launches its festive collection at Mumbai Airport

    MUMBAI: The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season. Fashion brands are doing everything in their power to ensure that shoppers take notice of them and choose them as their styling partners. So how do you break the clutter and ensure the audience remembers you?

    Fashion retail brand fbb wanted to find the perfect way to launch their biggest festive collection yet. So digital marketing Agency, Social Kinnect conceptualised and brought to life the #fbbAirportMakeover where the beautiful festive collection was launched through a one of a kind fashion show at Terminal 1 of the Mumbai airport and showcased to the audience across the country through a Facebook Live.

    Once the plan was in place, capturing the audience’s attention was key. To do this, fbb reached out to the audience by giving them the unique opportunity to win a free round-trip flight and witness the gorgeous 2nd Runner up of Miss India 2018 Shreya Rao Kamavarapu walk the ramp. But it didn’t stop there, one lucky audience member even got to walk with celebrity showstopper Radhika Apte. 

    fbb also tied up with a few influencers to ensure people who couldn’t make it to the airport in time, could stay updated with the happenings of the event.

    The fashion show seamlessly worked into the feel of a normal day at the airport with models walking onto the ramp from different directions. With a few of the models coming in from around the conveyor belt and a few breaking out from their circles in the audience and walking onto the ramp.

    Best of all, fbb gave all the onlookers a special gift. As their baggage came onto the conveyor belt, each suitcase had an envelope tied up on it that contained an exclusive voucher to shop at fbb.

    Future Group’s head of digital Pawan Sarda says, “For the launch of this year’s stunning festive collection, we wanted to create an experience for our audience that they were least expecting. We wanted to capture their attention in the short span between baggage collection and exiting an airport. And that’s how the fbb Airport Makeover came to life! It’s a first of its kind fashion show at an airport and marks the launch of the beautiful collection we have to offer.”

    Social Kinnect COO Chandni Shah adds, “At Social Kinnect, we  thrive to break conventional boundaries. With that in mind, we spearheaded for fbb, the unveiling of their festive collection in a way that has never been done before.”