ITV

Tag: social impact

  • LG rallies youth to step up with ‘Life’s Good When Life’s Shared’ campaign

    LG rallies youth to step up with ‘Life’s Good When Life’s Shared’ campaign

    MUMBAI: LG Electronics India has turned up the volume on social responsibility with its latest campaign, ‘Life’s Good When Life’s Shared’. The company has launched a compelling video urging young people to step up and embrace the life-saving power of blood donation. In a world where hashtags trend and causes go viral, LG is bringing an important message to the forefront—your small act of kindness can mean the world to someone in need.

    The campaign video captures the energy and optimism of youth, painting a picture of camaraderie and selflessness. It highlights how donating blood is not just an individual act but a community-driven movement that saves countless lives. Because nothing says ‘I care’ better than giving a literal part of yourself to help another.

    Featuring today’s socially conscious generation, the video opens with a powerful call to action, emphasising the vital role of blood donation in fostering community spirit. Through engaging visuals and a narrative that pulls at the heartstrings, it showcases how small acts of kindness can transform lives. The campaign jingle, a vibrant blend of uplifting beats and an infectious hook, makes sure the message lingers long after the video ends.

    A robust digital strategy is in place, leveraging influencers, user-generated content, and social media activations to encourage participation. The campaign invites individuals to take a pledge to donate blood, creating a movement that extends beyond the digital sphere and into real-world impact.

    The campaign video is part of LG’s mega blood donation drive, covering 69 cities across India. Over two months, LG will set up 400 blood donation camps in collaboration with trusted NGOs and blood banks, ensuring safety and efficiency throughout the process. Over the years, LG has successfully mobilised thousands of donors, proving that CSR activity is more than just an activity—it’s a commitment.

    With ‘Life’s Good When Life’s Shared’, LG continues to walk the talk, using its influence and storytelling prowess to inspire tangible change. Blood donation isn’t just a one-time gesture—it’s an ongoing movement, and LG is making sure it stays at the forefront of public consciousness.

    For more information on the campaign and how to participate, visit: LG Blood Donation

  • Canon India rolls out I #CANwithCanon campaign empowering positive attitude

    Canon India rolls out I #CANwithCanon campaign empowering positive attitude

    MUMBAI: Canon India has just given storytelling a powerful new lens with the launch of its latest campaign, ‘I #CANwithCanon’, proving that when it comes to real impact, technology isn’t just about pixels and prints—it’s about possibilities. This campaign doesn’t just celebrate Canon’s products; it highlights how its solutions empower individuals, businesses, and communities to achieve the extraordinary. And yes, it’s all based on real-life stories—not just glossy advertisements.

    Canon, which has been a household name in India for nearly three decades, is using this campaign to underscore its role not just as a tech leader, but as a partner in progress for its consumers, businesses, and society. With six compelling videos spanning consumer, SME, enterprise, government, and social sectors, I #CANwithCanon delivers proof that innovation is not just about gadgets—it’s about making lives better.

    Kicking off the campaign, Canon India president & CEO Toshiaki Nomura remarked, “For over two decades, Canon India has been at the heart of countless success stories across the nation. I #CANwithCanon is our tribute to these partnerships and milestones, showcasing how Canon’s solutions have empowered individuals and businesses to unlock their full potential.”

    Adding to this, Canon India senior director- product & communication, C Sukumaran stated, “This campaign brings alive Canon’s philosophy of enabling excellence in business and everyday life. These stories demonstrate how our solutions address real business challenges and creative aspirations.”

    Canon’s technology has turned businesses into powerhouses. Just ask Wee Prints, a major player in digital printing. Before Canon stepped in, their print volume was 1.5 lakh pages—impressive, but not enough. With Canon’s cutting-edge solutions, they’ve now ramped up to 2.5 lakh pages, meeting increasing client demands with ease and efficiency. Their business performance? Sharper than ever.

    Printers and copiers are great, but what’s even better? A trusted partner. That’s what Wheelzy Spot (an authorised JK Tyre dealer) discovered when they sought Canon’s help. More than just technology, they needed efficiency, reliability, and—most importantly—support. Canon delivered all three. With a dedicated service team ensuring smooth operations, Wheelzy Spot’s business is running smoother than a newly paved highway.

    Beyond business, Canon’s skill development & livelihood program is changing lives. Tanu and Karina, two individuals who were once struggling to find stable employment, are now thriving professionals, thanks to Canon’s initiatives. Their stories are a testament to the company’s commitment to real progress and meaningful change.

    Canon India has built its brand not just on its technology, but on its customer-first approach and social commitment. As this campaign rolls out, more real stories of growth, success, and transformation will be unveiled in the coming weeks.

    Because at the heart of every great achievement, there’s someone who once said, “I CAN.”

  • Gautam Adani marks son’s wedding with Rs 10,000 crore donation for social causes

    Gautam Adani marks son’s wedding with Rs 10,000 crore donation for social causes

    Billionaire industrialist, Gautam Adani has stayed true to his commitment of hosting a simple and traditional wedding for his son, Jeet Adani. Contrary to speculation about a grand celebration, the wedding was understated, aligning with Gautam’s earlier remarks at the Maha Kumbh Mela last month.

    Marking the occasion with an extraordinary gesture, Adani has donated Rs 10,000 crore towards various social causes. Sources close to him reveal that his philanthropic priorities align with his guiding philosophy: ‘Seva sadhana hai, seva prarthana hai, aur seva hi parmatma hai’ (Service is devotion, service is prayer, and service is the ultimate divinity).

    A significant portion of the donation will be directed towards infrastructure development in healthcare, education, and skill enhancement. The funds are expected to support world-class yet affordable hospitals, medical colleges, K-12 schools, and global skill academies, ensuring access to high-quality education and employment opportunities across all sections of society.

    Jeet, son of billionaire industrialist Gautam, tied the knot with Diva, daughter of diamond trader Jaimin Shah, in an intimate ceremony at the Belvedere Club in Ahmedabad’s Adani Shantigram township. The wedding, held this afternoon, was a private affair attended only by close family and friends. Notably absent were politicians, business leaders, diplomats, film stars, and other high-profile figures.

    In a heartfelt gesture, Gautam referred to his daughter-in-law as his ‘daughter diva’ in a social media post. His emphasis on simplicity was consistent with his earlier remarks at the Maha Kumbh Mela, where he dismissed speculation of a grand affair, stating, “We are like common people. Jeet came here to take Ma Ganga’s blessings. His marriage will happen in a simple and traditional way.”

    Two days before the wedding, Gautam launched Mangal Seva, an initiative to support newly married women with disabilities. Under this programme, 500 women will receive Rs 10 lakh each annually. To mark the launch, Jeet personally met 21 newly married divyang women and their husbands.

    Through his Rs 10,000 crore donation and his commitment to social impact, Gautam has redefined personal celebrations, choosing ‘Seva Over Self’. His approach underscores a shift towards meaningful philanthropy, prioritising societal well-being over lavish displays of wealth. NDTV is majority-owned by the Adani Group, which acquired a 64.71 per cent stake in December 2022 through its subsidiary AMG Media Networks.

  • Prapti Anand joins Stepathlon advisory board to boost social impact

    Prapti Anand joins Stepathlon advisory board to boost social impact

    Mumbai: Stepathlon proudly announces the appointment of Prapti Anand to its global advisory board, reinforcing its dedication to ‘Commerce with Compassion’. Prapti brings extensive international expertise in strategic philanthropy across both public and private sectors, most recently leading CSR investments and partnerships for Fondation CHANEL in APAC.

    Stepathlon CEO, Ravi Krishnan expressed enthusiasm about the new addition: “Stepathlon’s mission is to be both a ‘thought and thoughtful leader’. Prapti has the capability  and conviction to carry and ensure we fulfil our purpose.Prapti’s active involvement and experience will strengthen our commitment to ‘Commerce with Compassion’ and ‘Endeavour with Empathy’”

    Anand’s reputation for building impactful, multi-sector partnerships aligns seamlessly with Stepathlon’s goal of promoting well-being. Her leadership is set to enhance the company’s initiatives that foster social impact through strategic alliances.

    Anand shared her excitement: “I am excited to join a company that prioritises well-being and social impact  blending purpose with commerce. I look forward to contributing to Stepathlon’s ambition to  create a healthier, happier population and planet!”

    Stepathlon’s commitment to improving global well-being is set to deepen with this strategic appointment, advancing its vision for a compassionate approach to business and community growth.