ITV

Tag: Social Experiment

  • Paytm’s latest campaign is all about treating women with respect

    Paytm’s latest campaign is all about treating women with respect

    Mumbai: Paytm, mobile payments & financial services company has teamed up with Dentsu Impact – a dentsuMB company & the creative agency from dentsu India to roll out a thought-provoking campaign about treating women with respect.

    The digital film released as part of the campaign drives the message, through a relatable scenario that women find themselves in during New Year parties. There are times, when random men try to buy unsolicited drinks for women – a practice often seen in bars and pubs. The new campaign offers a refreshing take on it, with a message on respecting women. The film also takes forward Paytm’s belief to be an enabler for women’s financial autonomy and builds on a similar social experiment film, launched by Dentsu Impact on Women’s Day in 2021 – The Divide.

    With the onset of this campaign, Paytm sparks a conversation about rethinking what treating women with respect actually means through a day-to-day scenario. It also paves the way for women to be more in control of such difficult social situations while staying completely secure.

    Dentsu Impact national creative director and managing partner Anupama Ramaswamy said, “Giving it back, by paying it back makes the intent of this campaign palpable for both women and men. The New Year campaign demonstrates how it pays to challenge the conventions of how we think of finance and gender. And any challenge to the traditional way of accepting things makes the brand and the message it conveys modern and aspirational, striking a chord especially with a younger generation.”

  • OZiva says challenges stereotypes in new ad film #BeYourOwnMan

    OZiva says challenges stereotypes in new ad film #BeYourOwnMan

    Mumbai: OZiva, plant-based nutrition, and wellness brand has launched a social experiment film #BeYourOwnMan challenging the stereotypes that Indian men face with respect to their mental health and wellbeing.

    The experiment is an attempt to highlight the popular misconceptions plaguing men’s health that often go untended. According to the survey conducted by the brand, at least 51 per cent of men equate being healthy to ‘just feeling’ fit while 27 per cent of them feel embarrassed to openly speak about mental and physical health. The global statistics also show that on average, men are dying five years earlier than women and men account for a whopping 69 per cent of the total number of suicides, said the brand in a statement.

    OZiva co-founder Aarti Gill said, “The importance of good health cannot be defined by genders. However, we are seeing a huge divide in the way health is perceived by men and women. At OZiva, we want to empower every individual to be healthier and better in every way. Whether men or women, physical and mental health should always be a priority. And we are hoping to open more conversations and also encourage men to seek help when needed as there is no shame in prioritizing health.”

    According to the brand, the social experiment film will help by working on multiple levels to permeate the idea that it is essential for men to take care of their physical and mental wellbeing. It plunges deep into the intricacies of men’s psyche and attempts to understand their various mental and physical concerns. The film uses a simple insight that men rarely shy away from boasting about their scars- whether it’s a childhood scar from a cool mischief story or the one they got as teenagers while playing. In fact, they wear these stories like a badge of honor! But when it comes to sharing or talking about scars that are not really visible, their mental and physical health, there is a lot of hesitation, fear, and embarrassment as well.

    The film aims to break the stereotype of what it means to be a man by encouraging every man to #BeYourOwnMan and tell them it’s okay to speak up about health and get help when needed.