Tag: social distancing

  • Green Trends Salons expecting 60% footfall in first-month of reopening

    Green Trends Salons expecting 60% footfall in first-month of reopening

    NEW DELHI: As the country slowly starts taking positive steps towards lifting the Covid2019 lockdown, several states have allowed salon services to resume after two months of stalled operations. However, for an industry that definitely requires human contact to function, there are huge logistical and safety-related challenges to address.

    Green Trends Salon COO S Deepak Praveen tells Indiantelevision.com that it is totally geared up to tailor its services fitting the new normal. He says, “We strongly believe that post-lockdown consumers might worry about hygiene and safety. Fortunately for us at Green trends, we have always maintained the highest safety standards and salon operations with stringent SOP processes, and hence easier for us to improve upon our processes.”

    The brand has built more than 15 additional SOP processes to ensure a safe salon ambience for the client and employees. While every salon has been geared with additional safety gear and infrastructure the staff has been extensively trained to ensure compliance via nearly 6000 training sessions.

    Sharing details about the technical developments, Praveen says, “At Green Trends we are closely working with our technical team from, apart from inputs from government guidelines and consultations with medical experts. The body scanners, PPEs, etc. are sourced from authorised vendors while the sanitizers which are used in salons have been launched by us as ‘green trends professional hand sanitizer’ which was developed by CavinKare R&D.”

    Praveen is expecting about 60 per cent footfall compared to the regular footfall at the Green Trends salons in the first month of re-opening.

    To ensure that the staff and clients both remain safe, every salon employee would undergo a temperature check every day and will be given a badge with temperature details to wear through the day, to assure the clients. Additionally, for contactless services, every employee will be wearing gloves and using single-use kits for most services. They have also introduced special digital rate-cards.

    Praveen adds, “We are moving to a strict appointment-only system and have revamped our salon POS to help create a seamless shift to appointment-based process for customer comfort. We would also be moving to a ticketing system where a client without entry into the salon (i.e. from the door) can scan QR code from outside to know the queue and book appointment directly – thus not having to wait and can come exactly at a fixed time slot.”

    The clients will be welcomed with a temperature check, hand and foot sanitizing, and face masks to ensure maximum safety.

    The salons have also mandated its employees to download Arogya Setu app on their phones. 

  • Over 50% of corporate India prefers working from home: study

    Over 50% of corporate India prefers working from home: study

    MUMBAI: For many, remote-working is the new norm today as on-ground operations came to a grinding halt due to the Covid2019 pandemic. Buzzinga Digital, a research-first, integrated communications agency, conducted an online research survey in an attempt to understand the behavioral and professional changes the Work From Home (WFH) culture is revealing for India’s workforce.

    The pan-India study surveyed close to 500 industry professionals, across the spectrum – IT, SME, automobile, agriculture, telecom, etc. A bulk of the respondents (80 per cent) belong to the 25-44 age bracket with a majority residing in metropolitan cities like Mumbai, Pune, Bangalore, Delhi NCR, Hyderabad, Chennai, and Kolkata. This insight into the ‘Millennial-Mindset’, during India's largest work from home experiment, reveal –

    · 50 per cent are optimistic about working from home and 30 per cent don’t feel any change

    · 55 per cent find social-isolation a big hurdle

    · 63 per cent said their e-relationship with co-workers is either excellent or very good

    · 75 per cent say the biggest motivation to continue to WFH is not commuting

    · More than 60 per cent feel they work more hours when working from home

    It’s evident that better logistical support from companies, processes, and favorable WFH policies has the power to turn the scales in favor of WFH. This could, however, severely impact the commercial real estate market but save crores in office rental costs for enterprises.

    As corporate India stays at home, it has become evident that they were starved of family time with as many as 54 per cent choosing extra family time as another motivator to continue working from home. Having said that, 75 per cent respondents also said they missed face-to-face interactions with colleagues.

    The study also tried to get an insight into the post lockdown/post-COVID-19 scenario and when working professionals return to their offices. About 60 per cent said they wouldn’t want to come into the office more than two to three times a week, while 10 per cent categorically stated that they don’t like the idea of going back to an office at all.

    When asked if a curfew, as a permanent fixture in the calendar, would be acceptable, almost 70 per cent replied positively with 50 per cent showing a willingness to follow it once a week. A large group of those surveyed cite environmental reasons as a primary reason to accept a curfew – 77.02 per cent believe it’s good for the ecosystem and 61.49 per cent opine that it will reduce our collective carbon footprint.

    “The coming months may also see a rise in the number of digital businesses that exclusively operate online. Employers may consider digital literacy and proficiency in tech-based operations important prerequisites for hiring,” said Buzzinga Digital CEO Yashraj Vakil.

    Overall, the survey indicates that WFH can potentially be the next big shift in India’s work culture. Companies that have conducted their business in traditional office spaces have been the hardest hit due to lockdown restrictions. However, to avoid a similar fate in the future, these firms are likely to embrace digitisation.

    For employees, this may herald a massive change in how they work. As of now, the success of the WFH experiment is a matter of speculation, but time will tell. However, it is our best bet until the Covid2019 pandemic ends and before the lockdown is lifted.

    All findings are available to see for free on Buzzinga Digital’s website: https://bit.ly/3dyCqEK   

  • It’s Saturday Night, but nowhere to go? Get your own DJ with House Party Nights

    It’s Saturday Night, but nowhere to go? Get your own DJ with House Party Nights

    With a global lockdown in effect and social distancing effectively becoming a way of life, partying seems like something that “we used to do”. That was the case, until Sony Music India decided to bridge that void with their new online initiative, House Party Nights.

    Featuring a new celebrity DJ behind the console every Saturday night at 8, the hour-long gig is quite literally where you want to party — in your bedroom, in your living room, in the kitchen, quite literally anywhere.

    The idea is to make sure you stay entertained and party responsibly while you #StayHomeStaySafe as you shimmy and shake like nobody’s watching at your own personal “club” — your home.

    Partnering with Sony Music India are some of the biggest names in the business: DJ Angel, DJ Paroma, DJ Shilpi Sharma, DJ Suketu, and  DJ Akhil Talreja,

    So, Stay Home, Stay Safe And Party Hard!!

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  • Social distancing makes clients, agencies bond well

    Social distancing makes clients, agencies bond well

    MUMBAI/NEW DELHI: With the whole country at a standstill because of the Covid2019 crisis, there is hardly anything that seems positive to businesses across the spectrum. It has been well reported that media spends are being cut as clients deal with massive liquidity issues raised by problems in supply and distribution chains. But what this crisis has managed to do beautifully is create human relationships, which are going to be the spirit of agency-client bonding in the years to come.

    According to industry insiders, this time has given them an opportunity to bond well with their clients, which are more trustworthy and dependable.

    There have been significant examples of brands and agencies working remotely yet coming together with great pieces of work. Some time back, Indiantelevision.com had covered how Ogilvy came on board with brands like Asian Paints and Tata Sky to shoot videos from home.

    Elaborating more on how the client-agency relationships have improved in recent times, Publicis Worldwide MD Srija Chatterjee said during one of our virtual roundtables: “We have started understanding each other more. There is much more transparency now. As an agency, we know what the issues are that they face with the cash flows and we are trying our best to help them out.”

    She elaborated that they are tackling each client’s problem with a different approach, catering to their specific needs. “Clients are going through a tough time and we are working with them on a 60-90 day plan. We workshop together and discuss ideas. For example, for a client like Cars24, we are expecting that once the lockdown is removed, the demand for second-hand cars may rise as people who did not have a vehicle in their house faced mobility issues and the brand must benefit. So, we are creating hypotheses like that and working on it.”

    Madison Media and OOH group CEO Vikram Sakhuja shared that while clients are facing issues with cash flows right now, customers like to get some reassurance in times of a crisis. “We are trying to tell brands that these things (advertisements) will help in the longer run. Strong brands will come out stronger and we are encouraging them to advertise.”

    DDB Mudra Group’s CEO and MD Aditya Kanthy said: “There is a lot of work but its nature and form are different from business as usual. It is more consultative in the spirit of client partnership; working together to find answers to the hard questions that are emerging each day for their businesses and ours. It is important to acknowledge that change regardless of increased media consumption.”

    Digitalkites senior vice president Amit Lall says that brands are understanding the needs of consumers right now and creating ads according to that. "The consumer is not in the right frame of mind; the sentiments are relatively low. The thing which is important to him now is something he can survive on. Hence, for categories which are supporting consumers, whether it is to boost his immune factor; like Dabur Chyavanprash or sanitizers, the sales which have gone up. From the advertising point of view, purchasing is out of the radar. At this challenging time, it is important for brands to come forward and speak in a motivational way."

    Ogilvy India CCO Sukesh Nayak also feels that brands have a role to play during the time of crisis. "It has happened with both the brands; Tata Sky as well as Asian Paints. At the end of the day, consumers are your guide. Ads are created for them.  Today we all are at very challenging times in our lives. Everybody is struggling with their own fear, anxiety, and pressure," he said.

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  • Covid-19: NBA issues directives to news channels on social distancing

    Covid-19: NBA issues directives to news channels on social distancing

    MUMBAI: The Board of Directors of News Broadcasters Association (NBA) has requested all news broadcasters to take certain preventive measures immediately to ensure social distancing to deal with Coronavirus. NBA president Rajat Sharma stated in a press release that keeping in mind the fact that news broadcasting is an essential service, studios and broadcast offices cannot be shut down.

    The measures stipulated by the NBA are:

    1. Steps should be taken to minimize staff in the broadcast centres and all those employees who can work from home should be requested to work from their residence. 

    2. All reporters and camerapersons, who are out in the field among the public, shall not come to their offices but send their news feeds from the field.

    3. All reporters and camera persons should not to crowd around individuals to collect sound bites. They should maintain a distance of at least four feet from one another while holding their mikes in pursuance of the WHO guidelines.

    4. NBA has requested Delhi government to earmark a particular parking lot for parking DSNG vans so that these vehicles may not be required to return to office.

    5. NBA has asked all member news channels to telecast special programmes to create awareness among the public about precautions to be followed to counter the Coronavirus threat.

    Photo by Tyler Casey on Unsplash