ITV

Tag: social campaign

  • News18 Madhya Pradesh launches ‘Sadak Mein Saindhmaari’ campaign

    News18 Madhya Pradesh launches ‘Sadak Mein Saindhmaari’ campaign

    Mumbai: After the success of ‘Sabki Sehat Sabse Zaroori’ campaign, which aimed to transform the healthcare system of the two states, News 18 Madhya Pradesh/Chhattisgarh is all set to launch another initiative with the intent to put light on one of the major issues of the two states i.e., encroachment on roads and pavements.

    The problem of illegal encroachment on roads and pavements has become a major issue that is often neglected, leaving the people of the state in peril. All the big and small cities have fallen prey to illegal encroachment leading to several other problems for commuters including immense traffic congestion, accidents and even loss of life. As the problem keeps on growing and is overlooked as a general trend, there is a need to take on this issue and devise solutions through which the problem of encroachment can be reduced, making roads and pavements safer for commuters and pedestrians. 

    News18 Madhya Pradesh/Chhattisgarh with its month-long initiative ‘Sadak Mein Saindhmari’ will identify major constituencies of the two states where encroachment is a big problem and crackdown on illegal encroachments. 

    The campaign will consist of stories, special shows as well as interviews with the concerned leaders and other important members of the local administration. It will also include shop owners and retailers in a constructive dialogue to identify solutions for same.

  • National Doctors’ Day: CNN-News18 salutes medics with its social campaign

    National Doctors’ Day: CNN-News18 salutes medics with its social campaign

    New Delhi: In the midst of COVID-19 pandemic, doctors and the entire medical fraternity have worked selflessly and relentlessly to not only treat patients but also help raise awareness to keep people safe. To salute their undying spirit and pay tribute to the brave doctors, CNN-News18 has launched the #ExtraordinaryAmongUs campaign starting from 1 July.

    Commemorating National Doctor’s Day, the news channel has announced a week-long programming line-up exemplifying the relentless drive of our doctors. The line-up will comprise special shows such as Warrior’s Talk that will capture the stories of doctors, their experiences of treating the patients, and ensuring their mental and emotional well-being.

    The campaign will also bring an exclusive segment called Survivor’s Note which will showcase the heartening stories of the survivors of COVID-19. Viewers will witness hitherto unheard stories of tender care given by the doctors helping people fight and survive through COVID-1

    Speaking on the campaign, Network18’s CEO -business news cluster, Smriti Mehra said, “As a responsible news channel, we, at CNN-News18, have always believed in driving impact through engaging conversations. With this campaign, we recognize the unwavering spirit and commitment of our doctors and the entire medical fraternity in these unprecedented times. #ExtraordinaryAmongUs aims to highlight the stories of bravery, and selfless service provided by the doctors.”

    The campaign will conclude with Doctors’ Corner, a virtual conclave that will host some of the notable personalities from the Indian medical fraternity as they share their experiences from the COVID-19 wards. The channel’s formidable team of editorial experts led by veteran anchors and journalists will also pay their tribute to the incredible service offered by the doctors to humanity. 

  • #YehDiwaliBachchonWaali: United We Care bats for mental health

    #YehDiwaliBachchonWaali: United We Care bats for mental health

    NEW DELHI: This Diwali, United We Care is encouraging people to let out their inner child and share their stories and experiences. The integrated campaign called #YehDiwaliBachchonWaali, launched across various digital platforms, focuses on bringing back the carefree childhood days as well as being able to have some heart-to-heart conversations. The underlying idea is to encourage adults to talk openly without inhibitions.  

    Given how Diwali coincides with Children's Day this year, the campaign highlights the essence of childhood and encourages adults to open up. The first video talks about how we express ourselves easily as children, share and forget easily. As we grow up, we are bound by the worry of stigma, judgement, and overthinking. It stems from the concept of gifting everyone better mental health and well-being during the festive season by unleashing the unabashed and hopeful spirit of the child within each of us.

    The campaign also introduces a team of experts including life coaches, psychologists, and lawyers who share their childhood experiences that led them to take up the professions they are in today. For instance, a lawyer who saw her father losing a land case as a child decided to take up the profession to ensure no one else undergoes the same experience. Right after she became a lawyer, she helped her father win the case. As they narrate their stories, they also “Pledge to Create a Happier You” with United We Care.

    United We Care founder  Shumita Kakkar said apart from Covid2019, people are also experiencing a second pandemic in the form of mental health issues. However, these issues are not new but have been there since ages. “Today, when things are so complicated, it is time once again to rewind to our childhood, a time of free spirits, endless conversations, and when every day was a new beginning. United We Care’s campaign this Diwali is about unleashing your inner child and speak up openly about anything under the sun – without the fear of stigma and for better mental health.”

    United We Care is an app-based platform that integrates social, mental, financial, and legal support systems for men, women, youth and children and members of the LGBTQIA+ community.