ITV

Tag: social campaign

  • Aaj Tak’s social campaign ‘Mera Swabhimaan’ touches 1 mn views

    Aaj Tak’s social campaign ‘Mera Swabhimaan’ touches 1 mn views

    Mumbai: Aaj Tak’s recent social campaign, “Mera Swabhimaan,” received over one million views across all platforms on the first day of its release.

    The interactive campaign, in collaboration with Lux Cozi, was officially launched on 3 October during prime time on Aaj Tak, urging viewers to submit their entries, and was flooded with over 2,50,000 submissions from people against being mistreated.

    According to Aaj Tak, these are the most active participants any televised campaign has ever seen in such a short period of time.

    The momentum grew even stronger after recording over 35,000 tweets on the microblogging platform Twitter in less than two hours.

    Many celebrities and influencers, including well-known actor Rajpal Yadav, joined forces with the “Mera Swabhimaan” campaign to support the working class.

    The massive response to the “Mera Swabhimaan” demonstrates how serious the problem of ill-treatment of the working class is and how deeply affected this group of people is.

    “The campaign struck a chord at an emotional level with the blue-collar workers and a few sensitive and sensible sections of our society. Aaj Tak’s well-planned, well-timed and well-executed initiative once again has proved the leading Hindi news channel’s determination to not only broadcast journalism but also to spotlight and curb social malaises,” the channel said.

  • Mamaearth celebrates every day as Earth Day in new brand campaign

    Mamaearth celebrates every day as Earth Day in new brand campaign

    Mumbai: Personal care brand Mamaearth has announced its latest campaign #EverydayIsEarthday to celebrate mother earth every day. As a part of this campaign, the brand unveiled a new digital film encapsulating the essence of World Earth Day.  

    Conceptualised by Korra Worldwide, the film starts with a little girl named Shreya, the central character of this campaign who is depicted as a goodness specialist at Mamaearth, emphasising how every day is Earth Day at Mamaearth by explaining the facts. It begins with the Plantgoodness initiative of planting trees in abundance, and she fumbles when looking at the number of trees planted, which is around 300,000, and visualises it as an amusement park, explaining that three lakh trees are comparable to 2200 acres of land covered by 22 amusement parks.

    She further takes through the next initiative of recycling plastic and explains in a simpler form by connecting the amount of plastic recycled is equivalent to the weight of 854 elephants. She continues explaining the next initiative of Goodbooks made with one side used papers and connects one lakh used sheets used by Mamaearth to a size of a football ground and tells to reduce paper wastage by reusing.

    “Being a purpose-driven brand with the objective of serving a greater purpose with our products and initiatives. We at Mamaearth, celebrate every day as Earth Day as we strive to take one step every day with our Plant Goodness and Plastic Positive initiative,” commented Mamaearth co-founder and chief innovation officer Ghazal Alagh. “This Earth Day we wanted to share the impact of our initiatives with our consumers and followers. The campaign aligns perfectly with our purpose, and we pledge to commit to staying honest to our principles and values in investing in our planet through our good deeds.”

    “Mamaearth isn’t just a brand, but a way of life. We believe that big things happen when you do small good every day. And this earth day, we wanted to showcase the small good we do every day,” shared Korra Worldwide chief creative officer Deepak Kumar. “From our initiatives to our products to the simple choices we make. But we wanted to simplify this impact of goodness in a language that everyone could understand. So, we took the help of an eight-year-old kid who could demystify things for everyone in a simple video; a video made with a lot of goodness and innocence for all the goodness we all do together, throughout the year.”

  • Concern India aims to curb vaccine hesitancy with a new social campaign

    Concern India aims to curb vaccine hesitancy with a new social campaign

    Mumbai: Even as India rushes to reach its goal of vaccinating 100 per cent of the eligible population, many are still hesitant to take the jab against Covid-19. Keeping this in mind, Concern India Foundation, a non-profit organisation has launched a social campaign in areas of Bangalore with high vaccine hesitancy. With the help of community leaders, the foundation has created a unique audio appeal called the Divine Voice.  

    “The temples and mosques in India have speakers. These speakers usually broadcast prayers and holy messages. Concern India weaved vaccination messages into these prayers. These messages were then broadcast live through these speakers by the community leaders themselves,” said the statement.

    “Though vaccines were available, there was a poor turnout in the vaccination camps. Our discussion with Ogilvy led to launching the campaign,” commented Concern India deputy director Pampa Chowdhury. “Initially we were apprehensive whether it would work. But with immense cooperation from all the stakeholders, the campaign worked. People showed up in numbers, creating a model that can be used as an awareness tool.” 

    According to Chowdhury, “Earlier only about 30 or so people would turn up for vaccination. But after the campaign, more than 200 people were vaccinated per day, and more were in waiting.” 

    Encouraged by the positive response to the campaign, Concern India Foundation is looking to expand its Bangalore model to more areas. “We will continue with the vaccination drives using this model…religious influences can be a catalyst of social change,” Chowdhury further said.

    Attachments area

  • News18 Rajasthan & MP/CG launch ‘Vaccine Kavach Ko Na Nahi’ campaign

    News18 Rajasthan & MP/CG launch ‘Vaccine Kavach Ko Na Nahi’ campaign

    Mumbai: News18 Rajasthan and News18 Madhya Pradesh/Chhattisgarh on Monday launched a special campaign called ‘Vaccine Kavach Ko Na Nahi’ to urge viewers to get fully vaccinated and alongside, take mandatory precautions like wearing masks and maintaining social distance.

    As India enters the third wave, immunising the entire population resonates as the only solution to tackle the coronavirus scare efficiently. The increase in cases in the last few days and the spread of the new variant ‘Omicron’ is a sign that the country’s vaccination drive needs further reinforcement. Booster shots to health and frontline workers including those above 60 years of age have already begun, Meanwhile, vaccinations for children between 15 to 18 years are also on. Fostering the objective to share the pressing health and wellness goals among its viewers, News18 Rajasthan & News18 MP/CG have launched a special campaign ‘Vaccine Kavach Ko Na Nahi.’

    Through the campaign, the channels urge viewers to get fully vaccinated and alongside, take mandatory precautions like wearing masks and maintaining social distance. The channels through its special episodes will highlight the tireless efforts of medical teams and local administration during the peak of the pandemic period of respective states. There will be stories around bursting myths that are still prevailing in rural areas of states. 

    The campaign will also help the viewers comprehend the unwelcome consequences of the pandemic that aggravate because of ignorance and unpreparedness.

  • News18 India’s special campaign urges people to get fully vaccinated

    News18 India’s special campaign urges people to get fully vaccinated

    Mumbai: As India speculates the probability of a third wave, immunising the entire population resonates as the only solution to tackle the coronavirus scare efficiently. Fostering the objective to share the pressing health and wellness goals among its viewers, News18 India has launched a special campaign – ‘Vaccine Se Rukegi Teesri Lahar.’ Starting from 3 January, the campaign involves medical practitioners and expert panelists to discuss key interventions that can be taken at both the policy and individual level. 

    The increase in cases in the last few days and the spread of the new variant Omicron is a sign that the country’s vaccination drive needs further reinforcement. Through the campaign, the channel urges its viewers to get fully vaccinated and alongside, take mandatory precautions like wearing masks and maintaining social distance. 

    The channel will also highlight the tireless efforts of medical teams and local administration during the peak of the pandemic period. This will help the viewers comprehend the unwelcome consequences of the pandemic that aggravate because of ignorance and unpreparedness.

    Being the country’s leading Hindi news channel, News18 India has been raising pertinent issues impacting the citizens. India will start giving booster shots to health and frontline workers including those above 60 years of age from next week. Meanwhile, vaccinations for children between 15 to 18 years have already begun. 

    News18 India, through an innovative approach to raising awareness, has garnered unflinching support from viewers in its previous campaigns. The channel aims to further its efforts through regular engagement and high-quality relevant content across various subjects.

  • News18 Bihar/Jharkhand launches social campaign – ‘Hip Hip Hurray’

    News18 Bihar/Jharkhand launches social campaign – ‘Hip Hip Hurray’

    Mumbai: The region of Bihar/Jharkhand has an abundance of footballing talent, however basic infrastructure such as football fields, have been neglected in recent times resulting in an erosion of facilities available to players. News18 Bihar/Jharkhand has launched a campaign called ‘Hip Hip Hurray,’ that aims to shine the spotlight on this issue and drive action through concerned authorities.

    There’s a severe shortage of quality infrastructure when it comes to football. The lack of proper pitches is alarming.

    What’s worse is that even the best clubs in the country are failing to produce or maintaining quality football pitches. Poor pitches severely hinder the development of good football and footballers. 

    The campaign will cover all these elements  and thus help India shine in Football. The campaign will consist of stories, special shows as well as interviews with the concerned authorities and sportspersons and will also aim to encourage the female talent in the two states.

    Launching episode itself saw the support of many personalities along with sports minister of Bihar Alok Ranjan Jha, who appreciated the campaign and also promised to work hand in hand for improving the sports infrastructure in the region.

  • News18 Madhya Pradesh/Chhattisgarh launches ‘Park Ki Peeda’ campaign

    News18 Madhya Pradesh/Chhattisgarh launches ‘Park Ki Peeda’ campaign

    Mumbai: Public parks are a key element in any urban landscape today and with changing lifestyles and increasing construction the importance of public parks has increased manifold. These are areas that create a sense of community besides being the green lungs for the local area.
    Given the importance of these green spaces, News18 Madhya Pradesh/Chhattisgarh has launched a special campaign called ‘Park Ki Peeda’ to put the spotlight on the upkeep of public parks in the two states.

    Often times it is seen that these spaces are not adequately cared for and look visibly unkempt with garbage lying around apart from being frequented by nefarious elements, strays etc. The objective behind the campaign is to highlight the importance of public parks and partner with the concerned authorities to ensure proper upkeep and care of the same.

    The campaign has multiple elements to highlight key aspects of the issue – stories and packages with comments of people about why they feel these parks are important. Special shows and discussions with local authorities, as well as top leaders, are being done to encourage requisite action.

    News18 Madhya Pradesh/Chhattisgarh has been at the forefront of raising and addressing issues that directly concern the people of the two states – this campaign is another step in this direction.

  • ACC launches ‘Leave Behind No Waste’ campaign with BCCI for Ind-NZ series

    ACC launches ‘Leave Behind No Waste’ campaign with BCCI for Ind-NZ series

    Mumbai: ACC Ltd has partnered with the Board of Control for Cricket in India (BCCI) to take on the onus of collecting and managing waste, during the first India vs New Zealand test series match which was held on 25 November at Kanpur’s Green Park Stadium.

    ACC has encapsulated the entire idea led by a digital film titled ‘Leave behind No Waste’ depicting the brand teaming up with its waste management arm – Geocycle to collect and co-process all the plastic waste which is left behind in the cricket stadium. The voice in the film has been lent by the renowned veteran actor and voice-over artist – Piyush Mishra.

    In the film, the cricket term of getting ‘Out’ is used in juxtaposition with the plastic waste that does not get ‘Out’ easily from the environment. The brand then takes charge to throw out the single-use plastic from the stadium to be re-purposed and safely managed in its cement kiln.

    Through the co-processing technology, ACC provides a ‘Zero Landfill’ solution that doesn’t create any additional emissions and in addition avoids soil contamination, water, and air pollution coming from landfill sites, recovery of energy and minerals from the waste materials, said the company in a statement.

    The match is expected to create approximately two tonnes of single-use plastic waste. Enabling a circular economy model, the collected waste will be co-processed to generate fuel through Geocycle’s safe waste management solutions, it further said.

    “Cricketing events create massive amounts of waste and have a large carbon footprint. Through this film, we want to give out a message about how we can make sports more sustainable,” stated ACC Ltd MD and CEO  Sridhar Balakrishnan. “Aligned to our net zero vision, we will continue our efforts to provide safe waste management solutions to industries and municipalities while meeting the highest standards of health, safety, and sustainability.”

  • News18 Rajasthan launches special initiative ‘Khel Se Kholo Kismat’

    News18 Rajasthan launches special initiative ‘Khel Se Kholo Kismat’

    Mumbai: Rajasthan has produced some of the best athletes like Rajyavardhan Singh Rathore, Krishna Poonia, Apurvi Chandela, and Devendra Jhajharia who have represented India at global meets. However, the lack of proper sporting infrastructure and facilities has contributed to the lack
    of more sporting talents and sports in the state. Recently, the state sports ministry has announced many initiatives to overcome these challenges and transform the sports ecosystem. To give further momentum to the government’s initiative and to contribute to making Rajasthan a sporting
    powerhouse, News18 Rajasthan has launched a special campaign called ‘Khel Se Kholo Kismat.’

    The campaign will be launched on Monday at 2 p.m on News18 Rajasthan. The launch will be graced by the presence of minister for sports and youth affairs of Rajasthan Ashok Chandana; Olympian and Congress MLA Krishna Pooniya; Tokyo Paralympics gold medalist Avani Lekhra; Paralympics double gold medalist Devendra Jhajhariya; Asian Games medalist Raju Lal Chaudhary,  and Tokyo Paralympics gold medalist Krishna Nagar.

    News18 Rajasthan will identify four major regions in the state that have abundant talent but lack sporting facilities across different levels – schools, colleges, government facilities, or even traditional sports facilities like akhadas. The channel will do special shows and stories from these regions highlighting the issue as well as interviews with the concerned leaders and other important members of the administration.

  • Republic Media Network, BeatO team up for diabetes awareness campaign

    Republic Media Network, BeatO team up for diabetes awareness campaign

    Mumbai: Republic Media Network and BeatO have come together to launch the social campaign called ‘India Beats Diabetes.’ The campaign focuses on showcasing facts about diabetes, breaking myths, and starting conversations with the masses to drive better health outcomes in the country.

    Through this campaign, BeatO aims at enabling people with diabetes and pre-diabetes to effectively control and reduce the severity of the condition, with the knowledge and expertise of top doctors and coaches from BeatO, said the statement.

    “The prevalence of diabetes in India is enormous. The general awareness of the condition in the country is low, which results in a significant effect on the number of complications that people experience,” stated Republic Media Network MD and editor-in-chief Arnab Goswami. “There is an urgency for a sustained conversation on this subject; creating awareness on diabetes and the necessary measures required to battle it. Republic stands tall with partners who dedicate themselves to a social cause.”

    “Gautam, Yash, and Kunal have a vision and they are here to revolutionise the path of access to healthcare for people across the nation, and we at Republic will support it in every possible way,” he further said.

    In India, more than 77 million adults live with diabetes. Researchers predict that this number will change to 134 million by 2045. High prevalence and the expected rise in lifestyle conditions call for an urgent need for all stakeholders to drive awareness of proper diabetes management and care.

    Research also estimates that 57 per cent of cases of diabetes remain undiagnosed. This is highly alarming, as the risk of complications increases when one avoids medication to control blood sugar regularly.

    At BeatO, our vision is to support every Indian family to beat diabetes. BeatO gives the power to prevent, control, and reverse diabetes into the hands of millions of Indians. We do this through our smartphone-connected glucometer and app that provides personalised insights and timely guidance by medical experts,” said BeatO co-founder and CEO Gautam Chopra. “This partnership with Republic will help us bring the same in-depth knowledge and expertise in diabetes care, control, and reversal (type 2 diabetes) to empower people across the country to manage the condition.”

    “At BeatO, we are working to alleviate the burden of chronic diseases to make sure India beats diabetes. Today when we face unprecedented challenges in the health sector, we at BeatO are taking diabetes management one step further and are now able to offer highly personalized care for type 2 Diabetes reversal – which addresses the root cause of diabetes- insulin resistance and carb intolerance,” added BeatO co-founder and COO Yash Sehgal.