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Tag: Social Beat

  • Social Beat campaigns for #StaySafeSaveWater

    Social Beat campaigns for #StaySafeSaveWater

    MUMBAI: Social Beat, an independent digital marketing agency, launched the campaign #StaySafeSaveWater to create awareness to conserve water during the times of the global pandemic, 'Covid-19'. 

    In a series of posts on its social handles, Social Beat used the backdrop of beautiful locations such as Kerala backwaters, Dal Lake (Kashmir), Lakshman Jhula at Rishikesh, Howrah Bridge and Jamuna basin along with the Taj Mahal as the backdrop to keep the focus on the essence of saving of water.

    During times of perils and a global pandemic such as the current times, water becomes one of the most essential, cheapest and easiest ways to prevent the spread of the virus. In our fight against COVID-19, as we continue to practice being sterile and sanitized, it's also important to be conscious of our natural resources and be conscious of using water wisely.

    Speaking on the campaign, Social Beat head creative Panisa Shah said, “With most of us being guilty of wasting water in one way or the other, it is important to be able to visualise and understand what will happen in the future if we do not start acting now. Even in trying times like these, we need to ensure there is awareness to avoid indiscriminate use of water. With this campaign, we are hoping to tell the world that water is indispensable and we as people need to save it.”

    According to a study, approximately, a leaking faucet can waste 4,000 drops of water, which is equal to a Liter of water. The per-capita annual water availability of less than 1,700 cubic meters for Indians is defined as a water-stressed condition. The Indian government estimates that this may reduce to 1,341 cubic meters by 2025 and 1,140 cubic meters by 2050. On average, every Indian waste around 45 Liters of water on a daily basis.

    These numbers stand testimony to the grim situation our future generations would face. With this campaign, Social Beat paints that futuristic picture requesting all to pledge to #StaySafeSaveWater.

  • Social beat strengthens its leadership teamwith 3 new executive VP

    Social beat strengthens its leadership teamwith 3 new executive VP

    MUMBAI: Social Beat is delighted to strengthen its leadership team by bring on board AvinashShenoy, PratikshaSinha and TuhinaBapuli as Executive Vice Presidents (EVP) for Mumbai and Bengaluru. They will be working closely with the existing leadership to drive growth and move closer towards the company’s vision of being India’s no. 1 independent digital agency by 2021.

    AvinashShenoy hails from a core advertising, brand management and marketing communications background. His professional journey spans management and execution of strategies for various marquee brands. His 17 yearprofessional journey includes working at various key roles in brand marketing and customer marketing at PepsiCo, managing key personal care brands for Unilever at Lowe and being a part of a key online jewellery brand where he worked towards delivering their growth hacking and digital marketing initiatives.

    Talking about his new role as an Executive Vice President in Mumbai, Avinash stated, “The new world of the consumer is fast evolving in terms of consumption and communication, thanks to digitisation and e-commerce. It is imperative that brands and businesses are on top of the game to match these needs. I really believe the team at Social Beat has the right passion and purpose to deliver these evolving digital needs. I am really delighted to be a part of this journey and look forward to working with this young and dynamic team to create winning ideas and solutions to help build business for our clients.”

    Pratiksha’s career in marketing took shape 6 years ago, with her gaining expertise in creating and executing GTM strategies for known brands across various verticals, including building client relations and business development. Her stint at Sokrati and Anarock has been instrumental in shaping her career in performance marketing, with the latter company even allowing her the opportunity to onboard and work with established brands such as Piramal Realty, TATA Housing, Mahindra, Shapoorji, Viacom, Swiggy and AJIO, to name a few.

    Joining Social Beat as an Executive Vice President in Mumbai, Pratiksha shared, “In Social Beat, my key focus area would be to grow our business by almost 10x in the next 18 months, by helping our existing clients scale their customer growth through paid marketing and organically, and also onboarding new clients who are looking at driving significant scale through digital.”

    TuhinaBapulihas over 10 years of experience in the craft of core marketing, having worked in brand awareness, consumer marketing, brand building. She has also gained exposure in corporate events including MICE and trade meets, and managed dealer engagements with CHA, IT, FMCG, Apparel, BFSI and Automotive brands. In addition to this, she has explored structured social and digital marketing attributed to her stint at Autumn Grey – WPP. 

    Expressing her excitement, Tuhina said: “The digital marketing field is ever-evolving, with the need to stand out in the crowd. It is indeed exciting to step into a new journey in my professional career, working with a company that recognises talent and brings the best results. I look forward to contributing my skills and expertise at our Bangalore office, and utilising digital marketing’s dynamic nature to the fullest.”

    Co-Founder, Suneil Chawla said, “As we move towards our goal of being the no. 1 Independent digital agency in India, we are really excited to have Avinash, Pratiksha and Tuhinijoin us and playa crucial role in our growth journey. With each of them having varied experiences across Branding, Story-telling and Performance marketing, we look forward to them accelerating our growth, nurturing talent and taking our work across some of India’s best brands. We are delighted to have the three of them be a part of this journey.”
     

  • Social Beat leverages user-generated content to reach the new internet users

    Social Beat leverages user-generated content to reach the new internet users

    MUMBAI: The best way for a brand to tap newer audiences and widen their clientele is by sharing content for the users, by the users. This notion paved the way for user-generated content (UGC) – the next big thing in the online marketing space. With big platforms like TikTok, Twitter and Instagram leading the way when it comes to user-generated content, brands are now leveraging this to promote better recall and engage with the next billion Internet users. Keeping this in mind, Social Beat, one of India’s fastest-growing digital marketing solutions company, is working with leading brands to tap the power of UGC. 

    Swiggy, India’s largest food ordering and delivery platform, is working with Social Beat to launch their first-ever talent show – SwiggyStarhunt. The objective of the talent show is for the delivery partners to showcase their talent by uploading videos on popular video-sharing app TikTok. These videos come under the categories of acting, dancing, singing and musical instruments. The campaign which is ongoing has already got multiple entries and views on TikTok.  Social Beat is also working on a robust social media strategy in 11 languages to reach a pan-Indian audience. 

    Another successful campaign in terms of user-generated content is that of “Seasons of Chocolates” launched by Social Beat and Callebaut Chocolate Academy. As part of the campaign, top chefs from across India were asked to share innovative chocolate dishes that celebrate Indian festivals such as RakshaBandhan, Eid, Diwali, etc. The posts were shared with the hashtag #MadeWithCallebaut and contributed to the brand awareness of Callebaut Chocolate Academy.

    “User-generated content is definitely the way to increase engagement and consumer trust. With the availability of low-cost smartphones and data plans, more and more Indians are getting online and the best way to engage with them is by getting them involved in your marketing strategy”, says VikasChawla, co-founder of Social Beat.