ITV

Tag: Snitch

  • Lucira shines bright with 5.5m dollars seed round led by Blume Ventures

    Lucira shines bright with 5.5m dollars seed round led by Blume Ventures

    MUMBAI: Lucira Jewelry is proving that lightning and sparkle can strike twice. The fine jewellery startup, founded by ex-Candere creator Rupesh Jain alongside Vandana Jain, has raised a dazzling 5.5 million dollars in seed funding, the largest seed round ever for a jewellery startup in India.

    The round was led by Blume Ventures, with participation from Spring Marketing Capital, Siriusone Capital Fund, and marquee individual investors including the founders of Dot & Key, Livspace, Snitch, and Bewakoof. The raise marks a strong show of faith in Jain’s ‘second innings’ after successfully building Candere, later acquired by Kalyan Jewellers.

    Lucira is positioning itself as a design-first, sustainable luxury brand aimed at India’s new-age jewellery buyers who want more than just investment value. They want authenticity, craftsmanship, and emotional connection. Since its launch, Lucira has built a portfolio of 1,000 plus customisable lab-grown diamond designs, all IGI/GIA/SGL/BIS certified and backed with lifetime exchange and buyback guarantees.

    The brand is also stepping into physical retail, with its first Mumbai store opening this month and plans to add four flagship outlets by the end of FY 2026. The fresh funds will fuel this omni-channel expansion while strengthening digital-first buying experiences and technology-driven personalisation.

    “Indian consumers are moving beyond jewellery as mere investment,” said Lucira, co-founder, Rupesh Jain. “They want design, trust, and a brand they can emotionally connect with. With this backing, we’re ready to make Lucira India’s most trusted design-first fine jewellery brand.”

    For Blume Ventures, it’s a chance to back a category they see ripe for disruption. “Rupesh has already proven his ability to build and scale with Candere,” said Blume, managing partner, Karthik Reddy. “What excites us most is Lucira’s omni-channel vision, blending cutting-edge digital with physical retail to create a category-defining brand.”

    With capital in hand, Lucira is doubling down on design leadership, scaling its studio, hiring top talent, and embedding consumer trust at every step. As Jain puts it, “We’re not just selling jewellery, we’re shifting mindsets.”

    Cumulative Ventures advised the transaction, with Novolex serving as legal counsel.

     

  • Philips partners with Snitch to ‘Steam It Up’

    Philips partners with Snitch to ‘Steam It Up’

    MUMBAI: Showcasing an exciting blend of innovation and style, Philips home appliances, from the house of Versuni India has announced a retail partnership with Snitch, a popular men’s fashion brand, and launched “Steam It Up” — an exceptional in-store experience blending modern fashion with smart garment care. The collaboration aims to engage the audience across 12 Snitch stores in Bangalore, Mumbai, Delhi-NCR, Jaipur, and Ahmedabad.

    As the official Garment Care Partner for Snitch, Philips home appliances brings its innovation-led STH5000 Garment Steamer range into the lifestyle space. Known for its vibrant colors, sleek design and travel-friendly body, the garment steamer is designed for today’s fashion-forward generation— aligning perfectly with the high-energy, expressive aesthetics that define Snitch.

    Extending an engaging and value-added customer experience, the activation makes Snitch’s walk-in customers experience Philips’ latest range of handheld garment steamers—a product designed to make daily fashion care easier, quicker, and more effective.

    The campaign kicks off with a pan India activation across Snitch stores, including select in-store setups where customers can design Snitch outfit looks, steam them up with the Philips STH5000 garment steamer, and post their styled photos on social media to participate in an exciting daily contest. Every day, one lucky winner will receive a Philips garment steamer and Snitch’s exclusive fragrance set.

    “We wanted to create an experience that seamlessly weaves garment care into the fashion narrative. The Philips garment steamer is the perfect everyday solution for your garment care needs. This partnership with Snitch is a celebration of individuality, functionality and style—values that deeply resonate with today’s Gen Z audience,” said Versuni India CMO Pooja Baid.

    Philips home appliances and Snitch are working together to create a unified consumer experience – covering everything from high-tempo fashion to effective garment care. This is the beginning of a long-term strategic partnership that will engage a new-age consumer relating to style, utility, and lifestyle. It combines the legacy retail expertise of Philips with the new-age content driven retail expertise that Snitch offers.

    “At Snitch, we’re always looking to create engaging in-store experiences that go beyond shopping. This collaboration with Philips brings together two brands focused on smart, stylish everyday living. It’s our way of adding a little more ease, energy, and excitement to our customers’ fashion journey,” said Snitch founding member and CMO Chetan Siyal.
     

  • Bollywood classics, remixed by Snitch

    Bollywood classics, remixed by Snitch

    Mumbai: This festive season, Snitch, a fashion brand, has launched a new campaign, taking a bold route that breaks from typical festive ads. Instead of holiday clichés, Snitch is tapping into nostalgia—reviving memories of celebrated movies with elements of pop culture and humor that defined GenZ’s earlier years. The campaign features three light-hearted ads on social media, each inspired by a popular Bollywood film with the brand’s playful twist.

    Snitch’s fun take on Go Goa Gone

    Snitch adds a playful twist to a famous Go Goa Gone scene. A Saif Ali Khan look-alike gets called out for his knock-off jacket. His regret? Shopping at Palika Bazaar. The solution? Snitch—where style meets affordability. The ad closes with a cheeky nod to Saif’s iconic ‘Wow’ moment, blending humor and fashion effortlessly.

    Festive fun inspired by Delhi Belly

    Inspired by Delhi Belly, this light hearted ad shows friends poking fun at each other’s fashion fails. As one friend flaunts Snitch’s latest collection, it’s clear—no one wants to be caught with bad style this festive season. Snitch ensures you stand out with trendy and quirky options.

    Fashion first, inspired by Kabhi Khushi Kabhie Gham

    In this festive ad, a Kareena Kapoor look-alike picks the best-dressed guy at a party, thanks to his outfit from Snitch. The message is simple: with Snitch, your style does the talking. Be party-ready with fashion that makes a statement, effortlessly.

    Snitch CMO Chetan Siyal said, “We wanted to do something unique this festive season—something that’s true to the Snitch spirit of confidence with style and fun. Reminiscence is powerful, especially when it connects with a generation that grew up on these famed films. Our aim was to blend that emotion with our fashion to create something memorable and meaningful.”

    The campaign has been conceptualised by market consulting company BeenThereDoneThat (BTDT). Through these exceptional ads, the brand is showcasing its continuous expansion and innovative marketing approach. These campaigns represent a fresh milestone in the brand’s swift rise, solidifying its position as a fashion label that connects with GenZ through a blend of creativity and remembrance.

  • SwopStore partners with Snitch

    SwopStore partners with Snitch

    Mumbai – SwopStore, a leading e-commerce optimisation platform, has successfully partnered with Snitch, resulting in a significant revenue surge of approximately Rs five million. SwopStore’s strategic interventions, leveraging advanced analytics, targeted marketing strategies, and enhancements to user experience, have played a pivotal role in boosting Snitch’s market presence and profitability.

    In this collaboration, SwopStore implemented comprehensive data analysis to identify key market trends and consumer preferences, enabling Snitch to tailor its offerings more effectively. Additionally, targeted marketing campaigns were designed to reach a wider audience, while user experience improvements were made to ensure a seamless and engaging shopping experience for Snitch’s customers. These combined efforts have not only increased Snitch’s revenue but also enhanced customer satisfaction and retention rates.

    SwopStore CEO & founder Ayush Gupta commented on this successful partnership: “At SwopStore, our mission is to enable businesses to harness the power of data for tangible results. Our collaboration with Snitch is a testament to the potential of our platform in driving digital excellence and performance optimization. We are thrilled to see Snitch achieving such remarkable success and are committed to supporting their ongoing growth.”

    Snitch CMO Chetan Siyal also shared their thoughts on the partnership: “Partnering with SwoStore has been a game-changer for us. Their advanced analytics and data-driven insights have significantly contributed to our revenue growth and operational efficiency. We are excited about the new growth opportunities this collaboration has unlocked and look forward to continuing our journey with SwopStore.

  • Snitch redefines sustainable fashion with Relove integration

    Snitch redefines sustainable fashion with Relove integration

    Mumbai – Snitch, a leading men’s fashion brand, is proud to announce its integration of Relove, an innovative platform for sustainable fashion. This strategic move underscores Snitch’s commitment to sustainability and offers customers the opportunity to purchase authenticated preloved Snitch items at significant discounts while also having the option to sell their own preloved Snitch products.

    The seamless integration of Relove onto Snitch’s platform ensures a user-friendly experience for customers. By simply visiting the Snitch website, customers can browse, sell and purchase preloved items with the assurance that each piece has been verified for quality. This initiative delivers exceptional value and actively contributes to waste reduction, aligning with broader environmental conservation objectives. In the last two years, Snitch has saved three million litres of water and keeps its products in circulation, preventing them from entering landfills.

    The fashion industry’s substantial carbon footprint, responsible for 10 per cent of global emissions, is a pressing concern. Through the resale of each garment, Snitch helps save six times its weight in CO2, significantly reducing the fashion industry’s environmental impact. Additionally, this initiative empowers customers to retain cherished pieces while finding new homes for those they no longer wear, promoting sustainable fashion and a mindful approach to consumption.

    Snitch CEO & founder Siddharth Dungarwal expressed, “The Integration of Relove epitomizes our steadfast commitment to sustainable fashion. We believe in offering our customers stylish and high-quality clothing and the opportunity to make eco-conscious choices. By integrating Relove, we are empowering our customers to contribute to a more sustainable future. This initiative allows them to enjoy their favourite Snitch styles while supporting environmental conservation.”

  • Snitch partners with EcoReturns to reduce its returns using Gen AI

    Snitch partners with EcoReturns to reduce its returns using Gen AI

    Mumbai: In a strategic move, Snitch, the Shark Tank-featured fashion brand, has teamed up with EcoReturns to revolutionise its return processes. Led by Siddharth Dungarwal, the founder of Snitch, this partnership is a big step forward in making the fashion industry more efficient, sustainable, and satisfying for customers.

    Currently managing a 50,000 sq ft in-house warehouse and an extra 50,000 sq ft warehouse via a 3PL, the brand, according to information from ETRetail, is making a significant investment of Rs 5 crores to expand its warehousing capacity by an additional one lakh sq ft.

    In their growth plan, Snitch isn’t just adding more space; they’re using technology to boost efficiency. The goal is to handle a whopping 20,000 shipments daily during one work shift, and they plan to achieve this by adopting the latest technologies. One of the major technological enhancements Snitch is embracing is the integration of EcoReturns, an AI-powered returns management solution.

    EcoReturns utilises the advanced capabilities of Gen AI, ensuring a smooth and user-friendly process for customers initiating return and exchange requests. The innovative solution automates the returns and exchange process and marks a significant step towards reducing return rates.

    Snitch founder Siddharth Dungarwal emphasises the importance of technology in this strategic move. He states, “We are bringing in a lot of technology, including AI, to improve and make the processes efficient. EcoReturns has been instrumental in our journey to elevate customer satisfaction while optimising our operations.”

    “Our fundamental goal has always been to deliver outstanding experience to our customers. Leveraging EcoReturns’ AI capabilities, we’ve significantly improved the customer experience, particularly in terms of returns and exchanges”, Snitch CMO Chetan Siyal added.

    The collaboration between Snitch and EcoReturns is set to create new standards in the retail world, showing great possibilities when brilliant strategies are combined with smart AI solutions. As the fashion brand gears up for an exciting phase of growth, this partnership demonstrates how innovation and customer-centric approaches can redefine industry standards. EcoReturns developed by Saara, is supported by prominent VC firms such as Binny Bansal-backed 021 Capital and 9Unicorns.