Tag: Snehil Dixit Mehra

  • Influencer Snehil Dixit joins OMTV’s Ramayan Quiz for season two

    Influencer Snehil Dixit joins OMTV’s Ramayan Quiz for season two

    Mumbai:  OMTV, renowned for its culturally enriching content, continues its commitment to impart India’s rich knowledge system to the youth and children. Following the tremendous success of the first season of “The Ramayan Quiz,” a fun and engaging educational program based on the Ramayana, OMTV is thrilled to announce the launch of its second season. Last year’s initiative witnessed overwhelming participation from 12 premium schools across India, including iconic institutions like Don Bosco Mumbai, Delhi Public School, and Scindia School, resulting in an instant hit among students and educators alike across the country.

    The upcoming season promises to deliver even richer content and excitement. OMTV has enlisted the participation of Snehil Dixit Mehra, popularly known as the “Berry Cute Aunty” on social media platforms, particularly Instagram. Snehil became an overnight sensation during the pandemic with her viral “Attendance video,” and her infectious energy has earned her a massive following.

    Expressing her enthusiasm for the project, Snehil says, “I’m excited to be part of the Ramayan Quiz. This new avenue aligns perfectly with my interests and desire to engage with kids through storytelling. I have never done quiz anchoring although we have been discussing ideas with Nitin as he is my dear friend, but our schedules did not align. This time, everything fell into place. My son is also of a similar age and hearing about this one-of-a-kind quiz makes me hopeful that the kids will learn a lot about our sacred scripture.

    We all want to impart the right knowledge to our kids, and OMTV’s storytelling approach is the best way to do it. Now, this new avenue excites me, as it gives me an opportunity to learn more about Ramayan. I’m thrilled to be part of the Ramayan Quiz and eagerly looking forward to my first day of shooting and meeting all the kids.”

    Founder Nitin Jai Shukla further emphasised Snehil’s positive attributes stating, “Snehil is a very versatile person and truly an amazing human being. I have known her for a very long time now. She is successful and puts her heart into whatever she does. We at OMTV are committed to reaching out to the future generation with our modern web shows and kids’ content. So, with the Ramayan Quiz, the idea is not just to make kids read Ramayan, but to inculcate its teachings through a fun quiz format. We aim to reach out to kids and help them learn the values of Indian culture in an engaging manner. Snehil will bring in a lot of youthful energy, and she has a special connection with kids. I’m excited to have her on board for this project.”

    With a strong focus on combining entertainment and education, OMTV’s Ramayan Quiz is primed to be a flagship program that brings history and culture to life for young learners. The team behind the scenes is excited to collaborate with Snehil Dixit Mehra and create a show that engages, educates, and entertains the kids of India.

  • ALTBalaji onboards Snehil Dixit Mehra as head of content & digital media

    ALTBalaji onboards Snehil Dixit Mehra as head of content & digital media

    Mumbai: A wholly-owned subsidiary of Balaji Telefilms ALT Digital Media Entertainment appointed Snehil Dixit Mehra as the head of content & digital media. Earlier, Mehra worked with filmmaker Sanjay Leela Bhansali as associate director.

    Mehra has a vivid professional portfolio and worked as a writer, director and digital influencer. He recently forayed into acting with her stellar performance in Jio Studios’ Apharan Season 2.

    Mehra brings with her an enviable experience in the media and entertainment space and over 16 years of experience in the broadcast industry. She has held various leadership positions at Bhansali Productions, Star India, Sony Entertainment Television & Endemol India. Ektaa R Kapoor is keen on expanding her digital footprint with producing more originals and after the immense success of her digital reality show Lock Upp she aspires to create more original formats for the non-fiction audiences. Thus, a high-profile acquisition was expected, given the content powerhouse wanted the leadership to work in close association with content creators and producers.

    In her new role, Snehil will be leading the content and programming division for ALTBalaji and will be responsible for managing the upcoming original content line-up and the platform’s creative strategy.

    Talking about joining the team, Snehil said, “This is my second innings at ALTBalaji, a homecoming for me, however with a larger mandate now. I am looking forward to planning a roadmap for further accelerated growth of ALTBalaji as a leading digital content hub.”

  • Voot Select set to stream ‘Apharan 2’ on 18 March

    Voot Select set to stream ‘Apharan 2’ on 18 March

    Mumbai: OTT service platform Voot Select is set to stream the second season of “Apharan 2” on 18 March.

    Produced by Ekta R Kapoor and Jio Studios, the show features a stellar cast Arunoday Singh, Nidhi Singh, Snehil Dixit Mehra, Saanand Verma and Sukhmani Sadana and spans across 11 episodes. The show is directed by Santosh Singh, and it is written by Siddharth Sengupta, Umesh Padalkar, Anahata Menon.

    “Apharan is a cult series that was a runaway success,” said Viacom18 Digital Ventures head SVOD and international business Ferzad Palia. “We couldn’t be happier than to bring the second edition exclusively to Voot Select members and play home to this popular franchise. Apharan Season 2 marks the start of a heavy line up of top-quality Originals with probably the most robust slate that India will witness in 2022.”

    A special screening was held for the launch of the show attended by industry honchos on Wednesday. The star-studded affair was attended by Ekta R Kapoor along with the entire cast of the show.

    “This is my first collaboration with Jio Studios and Voot Select and I am thrilled to associate with them for an unconventional show like Apharan,” said Kapoor. “After the overwhelming response received from the audience for the first season, it only made sense for us to take them by surprise with Season 2 by steering away from the mainstream action-thriller genre.  With never-seen-before plot twists, the sequel is sure to make many jaws drop. Be ready – Kyunki Sabka Katega Dobara!”

    Set against the backdrop of India and Serbia, “Apharan 2” follows the story of a cop Rudra who sets out on a journey to kidnap an intelligent criminal Bikram Bahadur Shah who wants to eliminate India from the world map. The trailer of the show on YouTube crossed 35 million views over 12 days, according to the streaming platform.

    “The Apharan 2 trailer has risen viewers’ curiosity for the sequel, but the wait is not too long now,” said actor Arunoday Singh. “Playing the character of Rudra Srivastava has been an unforgettable experience for me. The entire cast has kept every minute detail in mind while getting into the skin of our respective characters. We embodied their physical as well as emotional traits. All I can say is that it will leave you at the edge of your seat. Hoping that you guys like it.”

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