ITV

Tag: Sneha

  • Zydus Wellness launches Ayurvedic drink Complan Immuno-Gro

    Zydus Wellness launches Ayurvedic drink Complan Immuno-Gro

    Mumbai: Zydus Wellness, a science-backed FMCG major, has expanded its offerings under the iconic brand Complan with the pilot launch of the immunity-boosting drink, Complan Immuno-Gro in Tamil Nadu.

    Scientifically designed to provide strong immunity while supporting growth and memory among children, Complan Immuno-Gro is formulated with a unique blend of more than 20 Ayurvedic herbs, such as Amla, Ashwagandha, and Brahmi. According to studies, a weak immune system may cause growth and developmental delays besides other illnesses. Complan Immuno-Gro offers specialised benefits to strengthen children’s immune systems against common illnesses.

    While the nutrition drinks category in Tamil Nadu stands at a robust ₹940 crore, seasonal changes that often affect children’s immunity have triggered an increased consumer aspiration for natural immunity-boosting products.

    Recognising this market opportunity and the need for a superior quality immunity booster, Zydus Wellness has forayed into the Ayurvedic segment under Complan, a brand synonymous with good health and nutrition. This pilot is one of the several new launches in the company’s pipeline during the coming months.

    Commenting on the launch, Zydus Wellness CEO Tarun Arora said, “There is a marked shift in consumer mindset as natural and herbal products have become the go-to solution for most modern problems and immunity concerns. Our new offering, Complan Immuno-Gro, is based on scientifically designed Ayurvedic innovations catering to growing children’s immunity needs. Through this pilot launch, we also aim to gain market share and expand our foothold in the white powder segment. Further, Sneha’s association with the brand will help us reiterate our values as she is the embodiment of trust, care, and well-being amongst mothers.”

    To further amplify the launch and drive brand awareness, Complan Immuno-Gro has unveiled a new TVC in Tamil Nadu with famous South Indian actor Sneha. The commercial revolves around the low levels of immunity in children, which may manifest into a plethora of diseases, especially during monsoon. To ensure safety and health of her child, the mother in the TVC holds him back from enjoying the rain. Taking a cue from the mother’s concern for her child’s well-being, Sneha articulates the need for Complan Immuno Gro, immunity-focused solutions for children.

    Actor and Complan brand ambassador, Sneha said, “I am delighted to be associated with the launch of Complan Immuno-Gro. Complan has been a trusted name in my household since childhood, and I am now happy to introduce it to my own children. The new ad campaign is a special story that resonates deeply with me, and I believe it will resonate with mothers across the state.”

    Complan Immuno-Gro is available in two packs of 400g refill and 500g jars priced at Rs 279 and Rs 350 respectively.

  • Madhuri Dixit and Sneha emphasise protein criticality in I’m Complan Boy-Girl” campaign

    Madhuri Dixit and Sneha emphasise protein criticality in I’m Complan Boy-Girl” campaign

    Mumbai: Complan, a health food drink from Zydus Wellness Ltd announced a new “I’m Complan Boy/Girl” campaign featuring Bollywood superstar Madhuri Dixit and acclaimed South Indian actress Sneha. In the new communication Madhuri & Sneha are highlighting the criticality of Protein for growing kids and recommending Complan, which has 63 per cent more protein than other leading kid’s health food drinks, as the best solution. Madhuri will be the face of the campaign in the Hindi-speaking markets and Sneha will be helming the brand’s new narrative in the southern regions.

    In the new communication, Madhuri & Sneha are shown talking to mothers and their kids during the school annual day function. They share with the audience that doctors emphasised protein critically in growing years of their kid’s and routine daily food is not always enough to cater to kid’s daily protein needs. They recommend Complan because its scientifically developed composition has 63 per cent more protein than the leading kid’s health food drink along with 34 vital nutrients. Hence Complan gives 2X faster growth and supports memory and concentration. The ad ends with brand’s the most recalled iconic tagline “I’m Complan Boy/Girl.”

    Speaking about the Complan’s newly-launched campaign, Zydus Wellness CEO, Tarun Arora said, “Complan is an iconic brand in children’s health food drink category and contains 100 per cent milk protein. Over the years we have highlighted to mothers the need to provide the right quantity of good quality protein for full growth of kids. Madhuri & Sneha are not only known as superstars and acclaimed actresses but also as caring mothers who are completely involved in their kids’ growth & development. Because of this credibility, we decided to partner with them to help educate mothers about the criticality of protein in their children’s growing years & to make the right nutritional choice, and therefore, to highlight how Complan is the superior solution to cater to this need.”

    Speaking about association with Complan, Madhuri Dixit said, “I’m delighted to be associated with this iconic brand because I’m a ‘Complan mom’. As a mother, I can understand the challenges of other mothers in providing optimum nutrition to their kids for their proper growth. Through this new campaign, we are helping them navigate this challenge so that they make an informed nutritional choice and growth of their kids do not get compromised.”

    Speaking about association with Complan, Sneha said, “ Complan as a brand brings a smile to my face because it reminds me of the iconic “I’m Complan Boy/Girl” commercial that I used to watch on TV myself. Now I’m really delighted to associate with the new version of “I’m Complan Boy/Girl” campaign as a “Complan Mom”. With this new campaign, we are providing a solution to every mother for their challenge to provide the right nutrition for their growing kids.”    

    The TVC has been conceptualised by McCann Worldgroup India and will air on TV in five languages – Hindi, Marathi, Bengali Tamil and Telugu. This video will be available across all of Complan’s digital and social media platforms.

  • Zee TV delights SNEHA foundation’s women with a Christmas bash

    Zee TV delights SNEHA foundation’s women with a Christmas bash

    Mumbai: Zee TV, over the past three decades, has been one of India’s leading Hindi general entertainment channels that continues to bring its viewers stories that touch upon subjects close to their hearts and introduce them to characters, they fall in love with! With Christmas around the corner and the spirit of loving, caring and giving in the air, the channel invited women from the SNEHA (Society for Nutrition, Education & Health Action) foundation on the sets of its two popular shows- ‘Kaise Mujhe Tum Mil Gaye’ and ‘Kumkum Bhagya’ on 21 and 22 December respectively, for an exclusive meet & greet with the stars and a Christmas celebration!

    A festive Zee TV-branded bus picked up women supported by SNEHA foundation from their respective centers. They were invited to meet the stars of ‘Kaise Mujhe Tum Mil Gaye,’ Sriti Jha and Arjit Taneja, as well as Abrar Qazi and Rachi Sharma from ‘Kumkum Bhagya,’ alongside the entire cast. The actors turned santas as they came with a large bag of presents and warmly welcomed the special guests. Following introductions, Sriti and Rachi graciously led the ladies on tours of their respective sets, offering glimpses into their daily lives on set. The women were delighted with the experience, and the visit brought immense joy, turning it into a truly merry Christmas for them!

    Sriti Jha said, “I am extremely happy that I got this opportunity thanks to Zee TV to celebrate Christmas with the working women of the SNEHA foundation. It was indeed an honor for me to meet them and get to know them. I just loved the smile they had on their face when they came to meet us. Christmas is a festival of spreading smiles and I am grateful for being a part of this.”

    Arjit Taneja said, “I felt honored to have met these women from the SNEHA foundation and celebrated Christmas with them. They work very hard every day, and it was just a small initiative from Zee TV and our show’s team to make them feel special on this occasion. It was indeed a surreal experience for me.”

    Abrar Qazi said, “Spreading love and cheer is what Christmas is all about. I am really delighted to be a part of the Kutumb and get involved in this celebration. I hope the women from the foundation loved the overall experience of visiting our sets and meeting us.”

    Rachi Sharma said, “Christmas is a celebration of joy and enthusiasm, and I’m glad that our little effort of spreading cheer was met with so much love. The women from SNEHA foundation were really sweet and took a lot of interest in our daily lives on the sets. I am grateful to be a part of this celebration.”

    SNEHA program officer Kunal Dambale said, “It was a great opportunity and new experience, meeting the television serial actors at Zee TV. They were curious to know about SNEHA and the work being done, so I shared about organisation with them. They appreciated the work done by SNEHA. I would like to thank Zee TV for this experience!

    Stay Tuned to Zee TV and keep watching Kumkum Bhagya and Kaise Mujhe Tum Mil Gaye, every day at 9 and 10 pm respectively!

  • Godrej Expert unveils TVC for new easy 5-minute hair colour

    Godrej Expert unveils TVC for new easy 5-minute hair colour

    MUMBAI: Godrej Expert, India's foremost and largest selling hair colour brand from the house of Godrej Consumer Products Ltd (GCPL), launched a TVC of its latest innovation in the hair colour category; Godrej Expert easy 5-minute hair colour.  The new TVC featuring Sneha and Prasanna, is released in Tamil, Telugu, Malayalam, and Kannada languages for the South region.

    Through this campaign, Godrej Expert Easy 5-minute hair colour aims to create awareness about this new innovative hair colouring solution for consumers, which can eliminate all effort from conventional hair colouring process. It is the perfect solution for the busy time pressed consumer who is seeking a convenient hair colouring ritual.

    Conceptualised by Creativeland Asia, the film opens in a living room of a South Indian family where a father and daughter are having a sweet moment; the daughter is sitting on the father’s shoulders counting his grey hair. The daughter is surprised that the count of the grey hair has increased to 30 and expresses the same in a shocking way. The father refrains from colouring his greys as he feels hair colouring process is a very messy and cumbersome exercise. Just then the mother who is watching the conversation from far steps in and hands over Godrej Expert Easy 5-minute hair colour to her husband. He applies Godrej Expert Easy and the TVC signs off with a happy father who is pleased with the results and the convenience of usage.

    Speaking on Godrej Expert Easy and its TVC campaign, Godrej Consumer Products Ltd CEO – India and SAARC Sunil Kataria said, “Hair colouring is a tiresome process given the conventional hair colouring process and hence they often avoid it. Given the different formats, shampoo based hair colour format in India has had a dramatic growth in the last 4 years and one of the main reasons for this shift is the ease of product usage for the busy time pressed consumer. Through this TVC, we wanted to highlight the convenience of using a shampoo based hair colouring format which is not only quick but is also enriched with the benefits of amla and shikakai.”

    Commenting on the TVC,  Creativeland Asia Group chief creative officer Anu Joseph said, “Godrej Expert understands the conventional man and hence always find an engaging way to connect with their audience. It always has a certain appeal in its communication, and is constantly looking for topics that are relevant to its users, to be associated with.’’

    Actors Sneha and Prasanna, who are prominent names in the South Indian film industry, are now the brand ambassadors for Godrej Expert Easy. Southern region is a key market for Godrej Expert Easy 5-minute hair colour and thus the campaign is released in languages like Tamil, Telugu, Malayalam, and Kannada.