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Tag: Snapdeal

  • Snapdeal traffic grows 61% in a year, now India’s third-largest marketplace

    Snapdeal traffic grows 61% in a year, now India’s third-largest marketplace

    MUMBAI: Snapdeal’s web & mobile sites has more than tripled from 27 million monthly visits in October 2017 to more than 87 million visits in September 2019, reveals a latest SimilarWeb data report. As per the data, in the last one year, Snapdeal’s traffic has grown 61 per cent to cross 87 million monthly visits in September 2019 to its web and mobile sites.

    Snapdeal with its 848 million visits in the last 12 months is now the third-largest marketplace in India, more than four times the size of #4*, which with 205 million visits in the last 12 months is a distant #4 in the Indian market.

    As per the brand, this gain in the reach and popularity has been a result of its steady focus on the mass segment of the e-commerce market in India.

    Pursuant to its Snapdeal 2.0 strategy unveiled in August 2017, Snapdeal sharpened its focus on the needs of the value-conscious buyers in India. This market of 400 million potential buyers is the fastest-growing segment in Indian e-commerce.

    Consistent with its focus on the value segment, more than 90 per cent of Snapdeal’s users come from the small towns and cities of India.

    As per a recent tweet by Snapdeal’s CEO and co-founder Kunal Bahl, the company saw its highest-ever monthly transacting users in September 2019. In the on-going Diwali sales, Snapdeal’s order volumes grew 52 per cent over last Diwali and volumes doubled in more than 120 cities across India.

    Snapdeal’s total monthly traffic across the web, mobile site and app at nearly 150-180 million is expected to cross 220 million in October 2019 with the on-going festive season. With the success of its 2.0 strategy, Snapdeal has established itself as a strong #3 in the Indian market, with a leadership position in the Bharat-focused value segment.

    Snapdeal’s growth is based on a strategy of pursuing growth basis healthy unit economics while simultaneously maximising the operating efficiency of the marketplace. This is reflected in its audited financials for the FY 2019-19, released in July 2019.

    Snapdeal’s consolidated revenues grew by 73 per cent (from Rs 535.9 Cr in FY 18 to Rs 925.3 crore in FY19). Simultaneously, it also reduced its loss by 71 per cent (from Rs 611 Cr in FY 18 to Rs 186 Cr in FY 19).

    Snapdeal CEO & co-founder Kunal Bahl said, “The growing volumes on Snapdeal are built on a sound and granular understanding of the importance of value in Bharat-focused e-commerce. Our ability to build scale along with favorable unit economics gives Snapdeal an immense competitive advantage.”

    Snapdeal’s growth in traffic, increase in volumes is also due to the deepening of its focus on value-priced merchandise. In the last two years, Snapdeal has added 60,000+ new seller partners, who have added over 50 million new listings through a structured engagement aimed at building a deep assortment of products relevant for value-savvy buyers. Snapdeal now has more than 500,000 registered seller-partners, who have more than 200 million listings on the marketplace.

  • Snapdeal witnessed 50% growth over last year from two Diwali sale editions

    Snapdeal witnessed 50% growth over last year from two Diwali sale editions

    MUMBAI: Snapdeal, one of India’s largest value-focused online marketplaces, concluded the first two of its Bharat-focused Diwali sales on a high note. Snapdeal witnessed a 50 per cent growth over last year from the first two sale editions of this year and is confident of the momentum continuing in the third and final Snap-Diwali sale.

    Two out of every five buyers who bought in the Diwali sales came back for another purchase during the ongoing sales to take advantage of the attractive offers.

    For Snapdeal, the strong performance this Diwali continues, with orders consistently at more than 1.5 times that of last Diwali. Nearly 90 per cent of the orders received on the marketplace so far were from non-metro cities like Nagpur, Surat, Vijayawada, Chandigarh, Panaji, Jamshedpur, Shimla,  Guwahati, Roorkee, Hazaribagh, Khammam, Tezpur etc.

    The first time users surged across cities like Nashik, Surat, Chandigarh, Panaji, and Guwahati and the overall growth in first time users was 2.3 times YoY.

    Working closely with its seller-partners & logistics companies, Snapdeal has already shipped out 97 per cent of the Diwali sale orders so that orders are delivered ahead of the upcoming festivities.

    An interesting trend that emerged this year is of buyers from metro hubs like Delhi, Gurugram, Noida, Mumbai, Bengaluru, Pune, Ahmedabad, and Kolkata using Snapdeal to send Diwali gifts for their families back home in Uttar Pradesh, Uttarakhand, Bihar, Odisha, West Bengal, and Himachal Pradesh. These gifts were sent to small towns like Khalgaon & Sangrampur in Bihar, Tato in Odisha, Rampur in Himachal Pradesh etc.

    According to Snapdeal, “The trend of users buying gifts on Snapdeal and sending it to their families back home is something that started last year and has grown sharply this year. The volume of such gifts has already tripled this year and we expect more such orders over the next few days.”

    “The range of festivals starting with Karva Chauth and followed by Dhanteras, Diwali, Bhaiya Dooj and Chhath Puja have become important gifting occasions. Many of our users who stay away from their families, find and ship their gifts home via Snapdeal. We are privileged to be connecting loved ones with their families on these festive occasions.”

    Highest trending products for gifts sent home: 

    ●        Clothes for family members constituted 60 per cent of the gift items, with Sarees, sweaters and childrens’ garments accounting for the bulk of this.

    ●        Home use products like Steel utensil sets, copper flask-tumbler, quilts, blankets and bed sheets accounted for nearly 20 per cent of the gifts category.

    ●        The other popular items shipped home by family members in big cities included set of 3-watches, duffel bags, mini bluetooth speakers, earphones, Rechargeable LED lights, mosquito nets and Toran door hangings.

    Overall Sale:

    ●        Home, kitchen and fashion categories were key drivers of repeat purchases.

    ●        Festive fashion, electronic accessories, Diwali lights, traditional Diwali decorations and home products continued to be strong sellers in the Diwali Sales.

    ●        2 out of 5 buyers who bought in current Diwali sale came back for another purchase

    ●        97% of orders received already shipped.

    The third & final Snap-Diwali sale for the festive season will commence on 18 October and will conclude on 20 October 2019.

  • Snapdeal’s Brand Registry helps sellers protect their registered brands

    Snapdeal’s Brand Registry helps sellers protect their registered brands

    MUMBAI: Snapdeal, India’s largest value-focused online marketplace, is scaling up its brand registry program, which helps protect sellers having their own registered brands from brand infringements on its marketplace.

    Snapdeal has more than 500,000 registered sellers, who together have more than 200 million listings on the platform. Snapdeal is a pure marketplace and all products are listed and sold by third party, independent sellers.

    According to a Snapdeal spokesperson, “Many of the sellers have successfully developed their own brands for online sales. The success of these brands leaves them open to the threat of their brand name being misused by those looking to sell lookalike products under the same name.”

    To assist such brands, Snapdeal runs a program whereby sellers on Snapdeal having their own registered brand name, trademarks etc. get exclusive rights to sell their product in the relevant categories on the Snapdeal marketplace. 

    More than 1000 brands are now part of the registry. These include brands like Wolphy (Fitness Equipment), Tanishka Fabs (Bed Linen), Voylla (fashion jewelry), Bentag (Electronics) – all of whom have a strong online presence in their respective categories.

    Many of these brands have been bestsellers in Snapdeal’s recent Diwali Sale, which saw business volumes double in 120 cities across India, with 90% of the sales coming from non-metro cities.

    Snapdeal’s focus is on the value-conscious segment, which comprises emerging brands and the unbranded segment. The unbranded market in India is worth ~ USD 160 Billion and is now starting to come online in a big way to meet the demand of buyers from non-metro cities.

    The emerging brands focus on serving the unmet needs of buyers by focusing primarily on the functional attributes and with a pricing strategy that doesn’t include large brand premiums. 

    The online markets present an opportunity to create brands in an efficient way without the need to invest in mega advertising campaigns or a network of physical stores. In fact, India is now witnessing the emergence of many online-only brands, mirroring the trend in China, where many brands have chosen not to explore the physical markets while establishing new lines of products, especially in personal care, food and home products.

    According to a Snapdeal Spokesperson, “The program is aimed at helping SMEs create and grow their own brands. This initiative strongly supports, domestic “Made-in-India” brands in their online growth. We are happy to be able to support these brands right from the initial stages of their journey.”

    Snapdeal’s Brand Registry is expected to scale up to include more than 5000 emerging brands by March 2020.

    Snapdeal also operates “Brand Shield”, which offers a single point of contact for brands to report suspected counterfeit products being sold on the Snapdeal platform. Brand Shield offers a fast-track one-day delisting process for verified complaints. The program has significantly boosted collaboration between brands and the marketplace in on-going and successful efforts to weed out sellers who peddle counterfeits on online platforms.

  • Snapdeal’s second Diwali Sale showcases Festivity, Fashion & Fitness

    Snapdeal’s second Diwali Sale showcases Festivity, Fashion & Fitness

    MUMBAI: After a stupendous growth in the first phase of the sale, Snapdeal, India’s largest value-focused ecommerce marketplace, today announced the second edition of its “Snap Diwali” sale, commencing on 11th October until 13th October 2019.

    Witnessing a jump of over 1.5 times Diwali Sales volumes over last year in the previous sale and an excellent response from tier II & tier II city, the second leg of the sale has multiple offers across various categories. Some of the best offers are built around the themes of festivity, fashion and fitness, basis the demand and from the tier II and tier III consumers.

    According to Snapdeal, “the second Snap-Diwali sale mirrors the mood of our buyers – festivities, fashion & fitness. Our sellers have curated irresistible offers for buyers to adorn their homes and dress up for the celebrations. We also have special offers for those who believe that fitness & festivities belong together.”

    The festivity offers are all about adorning the home and the sale has an extensive collection of LED Diyas, Sky Lanterns, Fairy Lights, Ornate Lamps and Diwali Rangolis. Curtains, throws and carpets in festive hues are also up for grabs. Idols of various deities, small home temples, silver & copper utensils and Pooja Thalis are part of the festive range.

    Given that Diwali is also about cleaning the home, the sale offers a large collection of DIY hand tools, kitchen organisers, vacuum cleaners, fabric protectors and cleaning accessories like microfiber dusters, spray-mop sets, home ladders etc. Other offers include Aquarium decor like pebbles, diffusers, submersible lights, aquarium toys and glowing light with air stones. There is also a wide variety of ornamental plants in decorative pots. 

    Based on consumer feedback, Snapdeal’s fashion range for Diwali has a large selection of silk kurta-pajama sets and gowns for kids, embroidered Kurtis for women and Pathani Suits for men. According to a Snapdeal survey done before Diwali, Banarasi Silk Sarees, Art Silk Sarees, Gota-Patti kurtis and small pieces of kundan jewellery are expected to be high-sellers during the festive season. Accordingly, it has curated a large variety of these with attractive discounts.

    Fitness bands and smartwatches with multiple health trackers are emerging as popular gifting choices this year and feature prominently in Snapdeal’s sale. For many die-hard fitness buffs, fitness and festivities can co-exist together. For these users, the sale includes a comprehensive, value-priced range of fitness accessories like tummy trimmers, sauna belts, steppers and push up bars. A selection of dry fruits and berries offers options for healthy indulgence this festive season.

    Snapdeal users can avail up to 25% instant from bank cards, e-wallets or coupon codes. Punjab National Bank users get a 25% discount. Rupay and Bank of Baroda card users can avail up to a 20% discount. Federal Bank and RBL card users also get up to 15% off.

    Snapdeal’s first sale Diwali sale which concluded on 6th October saw its Diwali order volumes double across more than 120 cities across India. The overall orders rose sharpy by 52% over last Diwali, driven largely by strong buying trends from non-metro cities like Nagpur, Surat, Vijayawada, Chandigarh, Panaji, Jamshedpur, Shimla & Guwahati.

    In the 8-day, “Snap-Diwali sale” that ran from 29th September – 6th October 2019, the platform clocked more than 76 million visits – surpassing its monthly visits within the first week of October 19. During the sale more than 15 million users played “Spin the Wheel” game on the Snapdeal app to discover additional bargains and win sale coupons.

    Snapdeal has more than 500,000 registered sellers, who have more than 200 million listings on the marketplace.

  • Diwali Sales volumes grow 1.5 times over last year : Snapdeal

    Diwali Sales volumes grow 1.5 times over last year : Snapdeal

    MUMBAI: Snapdeal, India’s largest value-focused online marketplace, concluded its first Diwali sale of 2019 with record orders received, showing a massive growth of 52% over last Diwali volumes.

    The  growth of e-commerce via increased adoption was also evident from the sharp increase in first time users on the platform – which more than doubled from the last Diwali season.

    Given Snapdeal’s focus and leadership in the Bharat-focused value merchandise, nine out of every ten orders received on Snapdeal were from non-metro towns across India.

    According to Snapdeal, the increase in volumes from smaller cities was a pan-India trend. However, cities like Nagpur, Surat, Vijayawada, Chandigarh, Panaji, Jamshedpur, Shimla & Guwahati emerged as the new e-commerce hotspots of India, with orders surging at least four-fold over the previous year.

    Over 120 cities and towns across the country registered at least 2X volumes compared to last Diwali sales. These include cities like Satara, Anand, Bharuch & Pali (West India), Malerkotla, Roorkee, Jhansi & Haridwar (North India), Hazaribagh, Raniganj & Paradip (East India), Tezpur, Itanagar & Majuli (North-East India) and Khammam, Hassan, Miryalaguda and Bhimavaram (South India)

    Snapdeal attributed this growth to the deepening of its focus on value-priced merchandise. In the last two years, Snapdeal has added 60,000+ new seller partners, who have added over 50 Million new listings through a structured engagement aimed at building a deep assortment of products relevant for value-savvy buyers. Snapdeal now has more than 500,000 registered sellers, who have more than 200 million listings on the marketplace.

    Interestingly, most of the listings on Snapdeal are by small businesses and existing retailers from the physical bazaars in India, who are well conversant with the latest products – both Indian and imported. They also have a good understanding of the value-pricing strategy, given the competitive pricing that is the norm in the numerous wholesale and retail bazaars across the country.

    According to Kunal Bahl, CEO & Co-founder, Snapdeal, “This festive season, we are witnessing the early phase of India’s rich and vibrant bazaars exploring the online opportunity. 100% of the sellers on Snapdeal are independent, third-party sellers and hence the growing volumes on our marketplace translate directly into greater opportunities for India’s small and medium businesses. It is a matter of great pride for us to help build an enabling and inclusive Indian e-commerce ecosystem.”

    The most popular items in the sale were everyday apparel, with both men and women shoppers preferring track pants, t-shirts and shorts over formal wear. In fashion accessories, casual shoes, flip flops, belts  and artificial jewelry were the top selling items.

    Personal care products continued their recent trend of rising sales with shaving & grooming products for men and epilators for women amongst the most bought products.

    The home category best sellers included multi-function kitchen gadgets, kitchen storage, towels & home linen.

    Bedsheets from Jaipur were the single largest selling items that received orders from 180+ cities across India.

    Snapdeal’s 8-day sale was planned to maximise the opportunity for buyers to browse the endless feed on the Snapdeal app. In the 8-day, “Snap-Diwali sale” that ran from 29th September – 8th October 2019, the platform clocked more than 76 million visits – surpassing its monthly visits within the first week of October 19.

    During the sale more than 15 million users played “Spin the Wheel” game on the Snapdeal app to discover additional bargains and win sale coupons.

    Snapdeal’s second “Snap-Diwali” sale will be live on 11th October and will run till 13th October’19.

  • LimeRoad Bolsters Senior Leadership Team

    LimeRoad Bolsters Senior Leadership Team

    New Delhi: LimeRoad, India’s largest independent fashion platform recently announced its entry into offline stores and continues to execute its aggressive talent plans for 2019.  The firm has made 2 high profile appointments – Ragini Singh as Vice President for Community & Creative, and Adesh Kumar as Director Engineering effective August 2019. Ragini Singh joins LimeRoad from Cosmopolitan, Better Homes & Gardens, Goodearth and Nicobar Design Studio and Adesh Kumar from Snapdeal. With their experience of nearly two-decades across various firms, Ragini and Adesh are valuable additions to the senior leadership team at LimeRoad.

    Ragini Singh will be driving LimeRoad’s content and community while rapidly accelerating in video. Ragini started her professional journey from India Today as Jr. Designer in 1996 and brings 20+ years of experience from Cosmopolitan, India Today, Goodearth and Nicobar Design Studio. Community and content are an intrinsic part of the LimeRoad experience, and every repeat users home feed comprises completely personalised content. Ragini will play a critical role in adding video to commerce.

    Adesh Kumar makes the move to LimeRoad from Snapdeal where he gained extensive experience with building and maintaining low latency, highly available, intelligent, distributed software systems that operate to scale including witnessing the peaks of Snapdeals scale. Adesh has close to 15 years of experience and is passionate about driving excellence in customer experience via technology.

    “Delighted to have both Ragini and Adesh join us in the next phase of our journey as we drive to the next 10-20X. They both have what we treasure most here at LimeRoad. A true founder’s mentality, drive and a continuous desire to raise the bar. We are absolutely delighted to have them onboard,” said Suchi Mukherjee, Founder & CEO, LimeRoad.

    These new joinees come on the back of recent leadership hiring announcements of CFO, Pankaj Jain who joined LimeRoad after a 9-year stint as the CFO of the ibibo group, and Dr. Shashank Teotia, who joined as Senior VP for People and Talent Development earlier this year.  

  • Snapdeal’s Snap Diwali Sale: Exciting deals on Oppo Phones

    Snapdeal’s Snap Diwali Sale: Exciting deals on Oppo Phones

    MUMBAI: Snapdeal, India’s largest value-focused ecommerce marketplace is hosting the Snap Diwali Sale from 29th September to 6th October. Today, it announced deals on 19 affordable smartphones from Oppo’s A series. The series is known for its battery life and camera, both features that are important to most Snapdeal users who come from small towns of India. The phones range from Rs 6490 to Rs 13990 making it a perfect fit for the middle and lower segment of the market. 

    Snapdeal has launched interesting bank offers on smartphones. Punjab National Bank users are eligible for a 25 percent instant discount while Bank of Baroda users get up to 20 percent instant discount. Rupay users can also avail a 20 percent instant discount and MobiKwik mobile wallet users get 15 percent supercash.

    Here are some of the Oppo smartphones on offer today:

    Oppo A1K

    Oppo A1k is for those who are looking for an easy to use smartphone with key features. It packs an 8-megapixel rear camera and a 5-megapixel camera on the front for selfies. It has a powerful 4000mAh battery. The price of 32GB Memory and 2gb ram smartphone variant has been brought down to INR 6490 from INR 10,990.

    Link: https://www.snapdeal.com/product/oppo-black-a1k-cph1923 32gb/5764608164834049082

    MRP: 10,990

    Snapdeal offer price: 6,490

    EMI starts at Rs. 308 /month

    Oppo A3s

    Oppo A3s is in quirky colours like red and dark purple. The phone has a dual-camera feature and packs 13-megapixel on the rear and 8-megapixel camera on the front for selfies. Its battery is more powerful than A1k – 4230mAh battery. From INR 13,990 the price of this smartphone has been brought down to INR 6990.

    Link-https://www.snapdeal.com/product/oppo-red-oppo-a3s-16gb/6917529712160411411

    MRP: 11990

    Snapdeal offer price: 6990

    EMI starts at Rs 332/month

    Oppo A5s

    Oppo A5s has a big 6.2-inch display with a waterdrop notch. The display has HD+ resolution. For this phone, Oppo has used MediaTek Helio P35 SoC to power the A5s which provides decent performance. Priced at INR 7,740 on Snapdeal, the phone is available in 3 colours including Red, Blue and Black fitting everyone’s style and pockets.

    Link:https://www.snapdeal.com/product/oppo-black-a5s-cph1909-256gb/8070451180060055940

    MRP: 12,990

    Snapdeal offer price: 7,740

    EMI starts at Rs. 367 /month

    Oppo A5

    Oppo A5 has Qualcomm Snapdragon 450 processor. It has a 4GB RAM which is bigger than Oppo A5s.

    Link:https://www.snapdeal.com/product/oppo-blue-oppo-a5-cph1809/5764608181848967178

    MRP: 15,990

    Snapdeal offer price: 9990

    EMI starts at Rs. 474 /month

    Oppo A7

    This smartphone is for those who love modern style. It has a waterdrop notch design and a laminated back. The phone 8MP front camera and 13 GB rear camera which shoots good quality pictures. Snapdeal is now offering the phone at INR 9,990 from the previous INR 15,990.

    Link-https://www.snapdeal.com/product/oppo-purple-oppo-a3s-32gb/6917529673539537532

    MRP: 15,990

    Snapdeal offer price: 9,990

    EMI starts at Rs. 474 /month

  • Snapdeal launches new brand campaign

    Snapdeal launches new brand campaign

    Gurugram: Snapdeal has launched a festive season brand campaign that showcases the rich diversity and depth of products available on its platform.

    The campaign comprises multiple short films each highlighting the “undiscovered stars” of online shopping – products for everyday living at great prices – all of which enable the user to upgrade her life in a snap!

    The campaign uses the theme of discovering products at “the snap of a finger” to underscore the ease of discovery on the platform. Set to foot-tapping music by Milan-based sound agency, Smider, each film shows users having fun with the products bought on Snapdeal.

    The range of products showcased in the films include fun, eclectic products like magnifying mirrors, makeup brushes, selfie lights and camera tripods for those putting up perfect pics on social media and blogs.

    For those using Diwali to upgrade their homes, sensibly priced products like multi-function fruit & vegetable peelers, wooden spoons, frying pan sets, USB-powered smoothie blenders, sponge hand gloves for cleaning, water pH meters etc have been showcased. A range of beautiful LED lights and diyas offer a short introduction to the vast range available on the platform.

    According to a Snapdeal spokesperson, “E-commerce in India is now beyond just brands and discounts. It is about accessing products that add value and help upgrade the daily lives of the users in multiple, small yet meaningful ways. The purpose of the “Snap-Diwali” campaign is to showcase the vast selection of unique and functional products that are available online. ”

    The campaign is already live on digital platforms like YouTube, Instagram, Facebook, TikTok, Voot, Hotstar etc. Later this week, it will also be seen across various top national and regional TV channels. The rise of regional consumption is reflected in the fact that the campaign will run in seven languages – Hindi, Tamil, Kannada, Marathi, Bangla, Telugu and English. The campaign is expected to run across four weeks.

    According to Mohit Dhar Jayal, co-founder of Motherland Joint Ventures, which is Snapdeal’s strategic advisor on various aspects of customer experience, “Snapdeal is in a category of its own. It offers customers a kaleidoscopic, non-stop mix of shopping and entertainment – all wrapped up in fun, accessible user experience, and super-affordable pricing. And there’s a pipeline full of exciting innovations on the way from the Snapdeal lab!”

    The films have been made by Italy-based illo.tv, a design studio which has worked on iconic projects for brands like Airbnb, UEFA, Snapchat, Bloomberg and various other innovative international startups. Led by the creative duo of llenia Notarangelo and Luca Gonnelli, Illo’s  style is characterized by a minimal and colourful aesthetic with particular attention to clear storytelling. According to Ilenia Notarangelo, Creative Director, illo, “Snapdeal was one of the most fun & challenging projects in terms of production for our studio, this year. We tried to come up with some quirky, not stereotypical 15 second plots that could match the different and unusual products that Snapdeal offers. From a stylistic point of view, we tried to match our visually synthetic set design approach with the Indian Diwali mood. I think that the result is a pretty refreshing mix, with a little reference to the Memphis style.”

    The music for the Snap-Diwali films has been created by Milan-based sound agency Smider, which has created iconic compositions for brands like Reebok, Nike, MTV, Yamaha, Ducati, Audi, BMW and others. Smider offers an unconventional flavour driven by a taste for experimental compositions mixed with the use of traditional instruments. According to Smider, “We are excited about this music since we wanted to merge a contemporary way of music production with some Indian elements. The sound design process, in this case, was all about the transitions from one scene to another, layering different sounds and of course using the “snap” as an element of both music and sound.”

    Snapdeal is India’s largest value-focused e-commerce marketplace. More than 70 million users visit Snapdeal every month to browse and buy from amongst the 200 million SKUs listed by more than 500,000 independent registered sellers on Snapdeal.

  • Snapdeal to kick-start the festive season with 8-day ‘Snap-Diwali’ sale

    Snapdeal to kick-start the festive season with 8-day ‘Snap-Diwali’ sale

    MUMBAI: Snapdeal, India’s largest value-focused e-commerce platform, today announced three mega sales for this festive season. The first sale, coinciding with Navratri festivities, will run from 29 September to 06 October. The next two sales will run in the second and third weeks of October. In the Diwali season, the company expects more than 85% of its sales to come from non-metro users.

    The sale aims at offering special deals on a wide range of its bestsellers from Indian bazaars, including products for home, fashion and fitness. The range comprises products offering users smart solutions for daily living, including multi-function kitchen tools, dough makers, USB-powered juicers, LED lights, magic mops and more. For the social media savvy users, items such as selfie lights, tripods, karaoke mics and multiport USB hubs will be showcased. Also on offer will be wellness accessories such as yoga mats, fitness bands and home gym equipment.

    Speaking about the sale, Snapdeal Spokesperson said: “In line with Snapdeal 2.0, this year’s sale is designed to capture the needs of customers from tier II and tier III markets. With the aspirations of smaller towns and middle-class consumers growing faster, we see immense potential in the market. India’s consumption is moving to $1 trillion with only 10% of this coming from organised retail. Snapdeal’s sale will provide an opportunity for the unorganised retail sector to grow faster too. This season, we are expecting more than 85% of our sales to come from non-metro cities.” 

    According to Snapdeal, the Diwali sales will also offer curated selections around Navratri/Pujo, Dhanteras, gifting options and home decoration and lighting collections. Besides existing offers, customers can avail an instant discount of 25% when using PNB debit and credit cards.

    Snapdeal is India’s largest marketplace focused on the aspirational needs of users in Tier 2 & 3 cities across the country. Since Snapdeal is a pure marketplace, with all sales being fulfilled by independent third-party sellers, the increase in business volumes will lead to direct benefits for the sellers associated with the platform. Snapdeal has more than 500,000 registered sellers on the marketplace.

  • Snapdeal partners Jharkhand govt to promote bamboo products

    Snapdeal partners Jharkhand govt to promote bamboo products

    MUMBAI: Snapdeal, India’s leading value-focused marketplace, has launched hand-made bamboo products from Jharkhand on its platform. The products were launched in partnership with Mukhya Mantri Laghu Kutir Udyog Vikas Board (MMLKUB), an initiative of the Department of Industries, Government of Jharkhand.

    The selection will include a curated range of home and kitchen accessories and furniture made by the Kalindi and Sabars tribes from Jharkhand. Daily use items like baskets, racks, and stands are expected to be fast-moving items.

    In line with the emphasis on reducing the use of plastic, there is also bamboo cutlery and kitchen range that includes straws, spoons, forks, bowls, mugs, tray, bottle cover, boxes, coasters and glasses.

    Home decor items like lamps, sofa sets, tables, chairs, beds, showpieces, mats and vases made in warm tones of traditional hardwood are also part of the selection.

    The artisans have also made unique fashion accessories like bangles, hair clips, earrings, necklaces, bags that depict the distinctive culture of the region. Kanshi grass, palm leaves, and beads made in eco-friendly material are also used in making the products.

    Snapdeal has conducted a “train-the-trainers” program that will help officials of MMLKUB train artisans to sign up and list their products on the Snapdeal platform, using a simple 4-step sign-up process, which needs only bank details, phone & email and a GST number.

    With the partnership, Snapdeal aims to make the indigenous bamboo industry mainstream outside Jharkhand.

    “Jharkhand has high-quality bamboo in abundance. The tribes of this region are also skilled to make aesthetically appealing and functional items for Indian households. We are delighted to bring these fun yet eco-friendly bamboo items on our platform,” says Snapdeal spokesperson.

    “Snapdeal's close connect with buyers from all over the country, including in the smaller cities, is a valuable opportunity to take the indigenous bamboo craft of Jharkhand deeper in India. Also, the training provided by Snapdeal to officials of the Department of Industries, govt of Jharkhand will help drive greater impact for this joint initiative," Government of Jharkhand secretary, industry K. Ravi Kumar.

    Snapdeal enables small businesses to sell online. Its product assortment includes value merchandise which is available in the bazaars of India. Currently, Snapdeal has over 200 million SKUs from 5 lakh sellers on the platform. The platform has 70 million monthly users.