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Tag: Snapdeal

  • Weekend Unwind with: Supertails co-founder Varun Sadana

    Weekend Unwind with: Supertails co-founder Varun Sadana

    Mumbai: Saturday’s here, bringing with it the time to unwind yet again with our special series, “Weekend Unwind.” Here we take a peek into the minds of corporate heads through a fun lens in an attempt to get to know the person behind the title a little better. In this week’s edition, we have Supertails co-founder Varun Sadana. Supertails is a one-of-its-kind platform that supports the ever-increasing pet parent community with veterinary care and a one-stop solution for pet food and supplies.

    An MBA from IIM Lucknow, Varun comes with rich experience of building and leading teams across strategy, procurement, production, and sales. His previous stint was as the co-founder and COO of the fresh meat brand, Licious. Armed with a decade-long stint in the FMCG and retail spaces, having worked with brands such as Hindustan Unilever, Snapdeal, and IBM, to name a few, Varun aims to reimagine pet care in India with Supertails. Along with the team, he aims to bridge the accessibility gap in pet healthcare and create an ecosystem of products and services that make pet parenting smooth and enriching.

    So, without further ado here goes…

        A book you are currently reading/plan to read

    “Thinking Fast And Slow by Daniel Kanheman”, reading it for the second time.

        Your fitness mantra, especially during the pandemic

    45 minutes workout, seven days a week with no cheat day.

        Your comfort food

    Eggs – sunny side up (add mashed potatoes for extra gluttony).

        When the chips are down a quote/philosophy that keeps you going

    Bad times are important to help you understand how good times feel like, embrace them!

        Your guilty pleasure

    Watching cookery videos on YouTube.

        When was the last time you tried something new?

    I recently learned how to code in python.

        A life lesson you learnt the hard way

    Everyone has a different way to respond to things, and it’s important to learn to appreciate the other point of view.

        What gets you excited about life?

    Everything – the fact that one is alive is enough to be excited about.

        What’s on top of your bucket list?

    Chase the northern lights, knowing well that I hate the cold!

        If you could give one piece of advice to your younger self, what would it be?

    Do more. There is always time, you just have to find it.

        One thing you would most like to change about the world

    We can live with so much lesser polarisation of our views, without hurting our right to speech.

        An activity that keeps you motivated/charged during tough times

    Talk to a lot of people to get ideas and help, it works. Advices are always easier to give, and almost always free.

        What lifts your spirits when life gets you down?

    Tomorrow is a new day, focus on getting a good night’s sleep.

        Your go-to stress buster

    Cooking while listening to stairway to heaven.

        Your mantra for life

    Ambition should always be greater than resources.

  • Snapdeal opens 130 new distribution hubs across India

    Snapdeal opens 130 new distribution hubs across India

    Mumbai: E-commerce marketplace Snapdeal announced that it has opened 130 new distribution hubs across all of India since January, covering 26 states and two union territories. The expanded network is designed to cater to the surge in demand ahead of the festive season starting in India from early October. 

    The e-tailer further shared that the maximum number of these hubs are located in Maharashtra, Karnataka, Telangana, and Uttar Pradesh. In addition, Snapdeal has augmented its logistics network in Jammu & Kashmir and in the North-East. 

    The network expansion serves the growing demand for online shopping from smaller cities, said the e-tailer, such as Baramulla (J&K), Saharanpur (Uttar Pradesh), Khammam (Telangana), Alwar (Rajasthan), Sambalpur (Odisha), Tumkur (Karnataka), Latur (Maharashtra), Dimapur (Nagaland) and is designed to speed up deliveries for customers in these cities and in surrounding areas.

    “The new hubs are located in areas where there is either growing buyer demand or higher seller concentration. The new facilities are designed towards rapid pick-ups from sellers and faster deliveries to buyers”, a Snapdeal spokesperson said. “The network expansion will also reduce the distance that some of our shipments travel by helping fulfill some of the demand from within the region,” the spokesperson added. 

    With the addition of these new hubs, Snapdeal now serves over 26,000 pin codes, reaching over 90 per cent of Indians across India, including metros, tier 1 & 2 cities, and most of tier 3 and 4 towns of India, stated the e-tailer.

    The growing importance of online consumers from India’s smaller cities in driving India’s e-commerce growth was highlighted in a recent report by global consulting firm Kearney. The report shared that aspiring & mass households earning less than Rs 10 lakh per annum account for nearly 70 per cent of India’s non-food, value-driven retail demand. However, this segment today accounts for only 16 per cent of value e-commerce demand. This is expected to grow to 38 percent by 2026 and to nearly 50 per cent of value e-commerce demand by 2030. 

    Growing internet adoption and whittling away of resistance towards online shopping during the pandemic is driving online adoption in this segment. The Gen-Z users in India’s smaller cities are digitally savvy and they are joining the millennials as independent shoppers, which is expected to accelerate the growth of value e-commerce in India. 

    The rise of value-conscious shoppers, especially beyond the bigger cities in India is expected to be one of the key drivers of value e-commerce growth in India, the Kearney report added.

  • Snapdeal bats for southern markets with new digital campaign

    Snapdeal bats for southern markets with new digital campaign

    Mumbai: E-commerce platform Snapdeal has announced its brand campaign called “Brand Waali Quality, Bazaar Waali Deal” in southern markets, including Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, and Kerala. The campaign targets savvy, value-conscious buyers while communicating the e-tailer’s unique value proposition for high utility items, including fashion, accessories, homeware, and more.

    The campaign takes a lighthearted dig at the burden users feel about desiring a “branded” lifestyle. Moving the humorous narrative forward, it showcases how the users are liberated from this burden when they discover the depth of high-quality, affordable selection available on Snapdeal. The campaign comes to life through a series of videos in Kannada, Telugu, and Tamil and will be live across all social media platforms like YouTube, Facebook, Instagram, Twitter, and OTT entertainment networks like Hotstar and MX Player.

    However, taking a unique approach in the Malayalam speaking market, Snapdeal will run the campaign with Youtube Creator Promotions and Facebook Branded Content Ads only and has partnered with 30+ creators/influencers like Kalidas Jayaram, Ahaana Krishna, and Shamees Kitchen to create 100+ content pieces that will reach out to relevant audiences in Kerala & other southern states.

    So far, many people believe that online shopping cannot match their experience of local shopping, which caters to their choices and sensibilities and assures them the comfort of buying from known places. While value retail has traditionally thrived in India’s bazaars and in more recent times through modern format value retailers, an online equivalent of the same was missing.

    Speaking on the launch of the campaign, Snapdeal brand marketing director Soumyadip Chatterjee said, “With Snapdeal’s Brand Waali Quality Bazaar Waali Deal, we are breaking the myth that only expensive & branded products offer good quality. It also highlights our positioning as a leading value e-commerce platform. We also want to create awareness among people that good quality doesn’t have to cost extra, and they can now find many suitable options and choices online from the comfort of their homes.”

    “Tamil Nadu/Karnataka/Kerala/Andhra Pradesh and Telangana are a significant customer base for Snapdeal, and the scope & potential to increase our reach in these markets is immense,” he added.

    Earlier this year, Snapdeal had launched its Brand Waali Quality, Bazaar Waali Deal, for its Hindi speaking market with a series of 10 videos starring  Bollywood actors Riteish Deshmukh and Genelia Deshmukh.

  • E-commerce may become a major growth driver for FMCG in 2021

    E-commerce may become a major growth driver for FMCG in 2021

    NEW DELHI: If there is one business which has distinctly gained during the unprecedented Covid2019 pandemic, it is e-commerce. And this gain has occurred across product categories and sectors. Building on this advantage, there would be only more traction for e-commerce in the coming year. What will particularly be more noticeable is the entry of a whole lot of new players, both big and small, democratising the e-retail marketplace. However, this expanded and democratised e-commerce marketplace would co-exist with the physical brick-and-mortar retail spaces. These kirana stores significantly enough would forge partnerships with online delivery services while also digitally upgrading themselves with the help of the latter. Therefore, apart from the regular retail formats, there would be more tie-ups with different brands on e-comm platforms.

    The extraordinary growth of e-commerce

    In a report, the Indian e-commerce industry has been projected to grow by 40 per cent in 2020 as compared to 23 per cent in 2019. In fact, it has even been reported elsewhere how during the Covid2019 months, a decade of growth has been registered within just a few months this year. And in terms of cross border growth, the country’s e-commerce sector has been ranked ninth globally. Around the festival season in the second half of the year, major players such as Amazon, Flipkart, Myntra, and Snapdeal made sales worth $3.1 billion in the first four to five days of the festive season sale. And this growth has not remained confined to metros and big cities. An online player reported that 70 per cent of its orders were received from tier-2 and tier-3 towns during Diwali. Once we have seen the last of Covid2019 which is expected in 2021, these figures would grow to become even more impressive. In fact, the e-commerce penetration in the country is expected to cross 10 per cent in the coming five years from the current four to five percent.

    Emerging new players are intensifying competition

    While Covid2019 did pose a stupendous challenge to many small players in the early phases, several of those same affected players soon enough turned this adversity into an opportunity by upgrading themselves digitally and even recasting their product portfolios. While staying at home, a new generation of entrepreneurs called ‘homepreneurs’ has emerged, offering competition to existing players. This will only get bigger and a more competitive retail marketplace including both online and offline will emerge in the coming year.

    Kirana stores taking the digital leap

    At the same time, demonstrating massive momentum on the b2b front, several new players as well as existing players reinvented their business processes by forging links with other players and bigger and stable e-commerce businesses. Many new e-commerce start-ups have come up helping kirana stores or mom-and-pop stores digitize and expand their operational footprints. A cash and carry store had offered digitisation services to kirana stores promising complete digitisation in a span of 24 hours. So a vigorous drive for development of e-commerce platforms for local retailers and grocery stores underpinned by digital payment mechanisms has been underway. This trend is expected to continue in the present year democratising the marketplace further.

    Contactless delivery of ready-to-eat and packaged food to acquire permanence

    During Covid months, the trend towards partnerships between online delivery behemoths and FMCG companies including food brands has been a notable phenomenon. Also, the tie-ups between local food businesses and local e-commerce startups for final delivery of products have been equally noteworthy. In light of Covid-dictated explosion of cloud kitchens and food delivery apps, the near-institutionalization of highly-sanitised kitchen environment, double-layer packaging of food products, deployment of all-round safety gear equipped-delivery personnel, and contact-less delivery services would acquire a more permanent feature. The ripple effect of this new delivery culture would be seen even for the delivery of packaged food for final consumers.

    Trends in shopping spend across categories

    According to market research, in terms of average spend by online shoppers, electronics and accessories (39 per cent) had emerged as the largest product category followed by mobile and accessories (12 per cent); fashion, including apparel, footwear, and accessories (10 per cent); and appliances such as TV, washing machines, refrigerators (nine per cent) in the aftermath of Covid2019 outbreak. However, a management consultancy white paper has revealed that food, grocery, consumer electronics and apparel will be the top e-commerce product categories contributing to sales in the coming five years. Then based on a report by Goldman Sachs, online grocery and fashion/apparels are set to be the biggest drivers of incremental growth in e-commerce in the country.

    M&As and investments to impact domestic e-commerce space

    The last few months have seen considerable investment by foreign social media behemoths such as Facebook into domestic giants such as Reliance Industries which could allow the latter to play a bigger role in the e-commerce market. Then Reliance retail buying out Future Group has been another significant development.  

    Therefore, while 2020 was a year of crisis-driven instant improvisations and restructuring in a broadly subdued business environment, the coming year would see more stability and consolidation of the e-market space. Essentially, 2021 will see businesses adopting more of an omni-channel approach.

    (The author is director, Bikano. The views expressed here are his own and indiantelevision.com may not subscribe to them.)

  • Snapdeal takes a dig at brand hype to highlight its value proposition

    Snapdeal takes a dig at brand hype to highlight its value proposition

    KOLKATA: E-commerce player Snapdeal has rolled out a new campaign – Brand Waali Quality, Bazaar Waali Deal, which seeks to disrupt the notion that only expensive products offer good quality. In a straightforward manner, it communicates Snapdeal’s unique value proposition – good quality at low prices.

    The campaign features Bollywood actors Riteish Deshmukh and Genelia Deshmukh. Using humour, the ad takes a lighthearted dig at a mindset that feels that anything can be good only if it is branded.

    Through a series of videos, the campaign challenges the conventional “brand-oriented” thinking and draws the attention of the audience to the depth of high-quality choice that is available online and showcases that great quality is also available at affordable prices. It is targeted towards smart, value-conscious buyers, who are not necessarily taken in by the “brand quotient”, but are focused on getting good quality, high utility items including fashion, accessories, homeware and much more.

    Snapdeal CEO & Co-founder Kunal Bahl said, “Value is an integral part of India's purchase journey – online or offline. It is shaped by decades of experience and acumen of Indian families in looking beyond the sales talk to find the best value for their rupee. In today’s connected world, it is also in the collective wisdom from one’s network that helps sort real value from the hype. This campaign is a nod to the savvy online buyers, who understand that great quality does not need to cost more.”

    Conceptualised and developed in partnership with All things small and EO2, Snapdeal’s Brand Waali Quality, Bazaar Waali Deal will reach out to consumers pan-India. The campaign has gone live today and will run over the summer months.

  • Snapdeal targets low-end value shoppers in strategic shift

    Snapdeal targets low-end value shoppers in strategic shift

    KOLKATA: It has been more than six months since the onset of the pandemic. While most businesses have taken a major hit, e-commerce has been have a rollicking time with a further boost projected during this festive season.

    A recent report from ReedSeer Consulting said that goods with a gross merchandise value of  $3.1 billion were sold by e-commerce companies  like Flipkart, Amazon, Myntra, and Snapdeal  in less 4.5  days of starting their festive sales. Snapdeal’s Kum Mein Dum sale, which concluded on 20 October, saw a massive adoption in smaller cities. Eager to hold on to this fresh inflow of shoppers, the platform is widening the depth of the value segment, said Snapdeal communications & corporate affairs SVP Rajnish Wahi.

    He explained that a large part of the audience the company targets is in tier-2, tier-3 and beyond. Moreover, many of them have high aspirations but limited disposable incomes. After fulfilling basic expenditures, they may not have Rs 10,000 to buy a pair of shoes at the end of a month. But they shop often, mostly in local outlets. “Our target is to bring the same collection online which they would possibly go to local markets for,” he said, adding that most products on the platform are priced between Rs. 250-2,000.

    The e-tailer has added 10,000 small and local sellers  and manufacturers in the last couple of months.

    Along with creating the value shopping segment, Snapdeal is also trying to make the service easier and more accessible for buyers of all shades and income levels. As a number of them are not comfortable with English, it has also added eight Indian local languages to its user interface. 30 per cent of the overall users opt for the UI in vernacular languages. Not only can they shop in their mother tongue, but also get promotional messages in that language as well.

    “India is a very heterogeneous market. At first, the 80-100 million who came online were largely urban, English-speaking with high disposable incomes. In the second phase, up to 300-400 million are going digital, and these people have different tech-awareness, different language preferences, and lower disposable income. Those who seek to discover, who want to explore further are our target segment. What differentiates us is the depth of merchandise in  our "value" segment,” said Wahi.

    He emphasised that owing to its good brand awareness and high recall value, Snapdeal is among the top three e-commerce players in India.

    With the change in its business strategy, Snapdeal has also started going hell for leather by investing increasingly in digital marketing, especially on social  media. Wahi explained that the platform has moved beyond the brand-building phase and is now looking at a more targeted, result oriented marketing strategy.  While social media can also help to explain a product, it’s word of mouth that greatly helps a discovery-led platform like Snapdeal, he added.

    Will visitors make a great deal out of Snapdeal's  broadbasing strategy?-

  • Snapdeal establishes new logistics hubs

    Snapdeal establishes new logistics hubs

    NEW DELHI: E-commerce platform Snapdeal has expanded its nationwide logistics network. It has by opened eight new centres at manufacturing hubs that are located across cities in India. The new centres are part of a pre-Diwali increase in capacity initiative to cater to the festive spike in volumes.

    The new centres are located inside the manufacturing hubs at Bahadurgarh, Rajkot, Bhiwandi, Agra, Yamuna Nagar, Noida, Mathura, and Mumbai.

    The expansion is part of a decentralised network designed by Snapdeal, where its centers are located within commercial hubs inside a city to ensure faster pickup of packets from the sellers. This has become all the more important due to Covid2019 related restrictions, which at times reduce the operating hours or prohibit weekend operations in some parts of the country.

    These new centers will cater to manufacturers and sellers of decor and furnishing items like lights, curtains, bedsheets, kitchenware, and apparel including sarees and ethnic wear. All these items are expected to witness high festive sales volumes due to an increase in the number of Indians preferring to buy online for convenience and safety reasons.

    Earlier this year, Snapdeal opened 15 logistics centres. With the new addition, the company now runs 23 logistics centres. Its logistics hubs offer dedicated facilities for the manufacturing units, including packaging of orders and online tracking for orders in transit and facilitate faster movement of packets.

    According to a Snapdeal Spokesperson, “The additional logistics capacity comes ahead of the festive season sale when the volume of orders is higher. The new centres make the fulfillment process simpler for the manufacturer-sellers so that they can devote all their resources towards production.”

    Snapdeal is aiming to add 5000 manufacturer-sellers on its platform this year. Most of these manufacturers produce and sell daily use products like steel and copper utensils, kitchen gadgets like food processors and fashion accessories like watches and wallets.

  • This Independence Day, brands celebrate spirit of frontline workers

    This Independence Day, brands celebrate spirit of frontline workers

    NEW DELHI: Today, when India celebrates its 74th Independence Day, brands managed to engrave the patriotic sentiment through video campaigns on various social media platforms. Some brands took this as an opportunity and gave huge discounts on shopping and other offerings.

    Brands from various categories like consumer durables, real estate, FMCG and others have rolled out quirky campaigns for the day.

    Last year brands dedicated their campaigns to freedom fighters but this year the main theme for many brands is saluting the spirit of India’s frontline pandemic warriors.

    Indiantelevision.com curated a list of a few such campaigns that have made an impact.

    Blackberrys

    Blackberrys, launched a new campaign #UnitedWeRise. In sync with the brand’s ‘Keep Rising’ philosophy; this latest campaign motivates the people to fight the obstacle of COVID2019 with strong will and unity.

    The campaign encourages people to share their fighter spirit to sail through these tough times and to embrace this new normal with enthusiasm. The campaign is also backed by a special offer through which the customers can become a part of the noble cause of lending support to all the warriors including doctors, bankers, police officials and other safety workers who are selflessly working to achieve freedom from the virus.

    Suzuki Motorcycles

    The two-wheeler subsidiary of Suzuki Motor Corporation, launched the Independence Day campaign, #ParkForFreedom. The campaign consists of a digital film featuring Indian citizens revving their stationery vehicles and requesting people not to step outside their homes on 15 August unless it is absolutely essential. The heartwarming campaign where the sound of accelerating engines is rhyming with the melody of ‘Sare Jahan Se Acha’ song, conveys a public interest message to curb the spread of Covid2019 by staying at home this ‘Independence Day’. The five-day long initiative is targeted at two-wheeler riders across the nation.

    MAGGI

    Nestlé India announced the launch of “MAGGI Desh Ke liye 2 Minute – Ek Chhoti Si Koshish”, a set of year-long initiatives, across the country.

    The initiative begins with a digital launch followed by several initiatives focusing on Swasthya (health), Swachhta (cleanliness) and Sahayata (co-operation) that will be unveiled as the year progresses. As part of these initiatives, MAGGI will partner with various entities, including reputed NGOs to assist society in a variety of ways.

    The brand aims to provide for a meal to be fed to the disadvantaged and weaker sections of our population, support 10000 street food vendors come out of these challenging times and continue the environmental sustainability initiatives with a focus towards plastic waste management.

    Tata Tea

    Tata Tea Premium-‘Desh Ki Chai’ lend support to ‘Desh ke Karigar’, the brand has extended support to the Indian artisan community through a special ‘Desh Ki Mitti’ collection. The brand encourages Indian handicraft in partnership with Rare Planet, a young start-up focused on uplifting rural artisans that connects more than 2000 artisan families across India. This is an integrated campaign with print advertorials, digital, social media followed by influencers.

    Nobel Hygiene

    Friends Dry Pants – the flagship brand of Nobel Hygiene, specially designed for people suffering from Incontinence, launched its freedom campaign today via a national campaign across television and digital platforms. With Azaadi Mubarak, the campaign focuses on educating people about the problems faced when one goes through Incontinence and recommend an easy solution that is within everyone’s reach. Friends Dry Pants is an effective way to manage incontinence and the product is engineered for both men and women. The campaign will also create solidarity among people suffering from incontinence by letting them know they are not the only ones in this situation while helping them accept the truth.

    Snapdeal

    Snapdeal launched its ‘Pride of India e-store’ with specially curated patriotic-themed items. It also has products from Indian artisans, weavers, craftsmen, and women entrepreneurs. The move will also help sellers of these indigenous products revive business as they rebuild their businesses after the massive disruption due to the Covid2019 pandemic. The special promotion gives a boost to these indigenous Indian products.

    The e-store also features casual apparel from famous India-made brands like Mufti, John Player, Spykar, Cantabil, and Duke.

    Airowate

    Airowater Private Ltd launched a campaign #HarBoondSeBadlegaIndia through which it aims to educate the people not only the threats of water security but also encourage the individuals to join hands towards a greener, healthier, and happier society.

    The ad focuses on freedom from water shortage, diseases caused by water, freedom from plastic bottles, and ground water.

  • Snapdeal engages experts from Indian Institute of Counselling for employee wellness

    Snapdeal engages experts from Indian Institute of Counselling for employee wellness

    MUMBAI: Snapdeal, an e-commerce platform, has onboarded experts from the Indian Institute of Counselling experts to provide easy access to its employees who wish to seek counselling support to handle any issues of anxiety or stress in their lives.

    Considering the current testing times with unprecedented uncertainties, it is natural for people to feel anxious. The initiative is an attempt to build a positive and relaxed frame of mind by providing access to mental health professionals who are trained and experienced in helping people deal with anxieties. The entire process is confidential and counsellors can be reached via a telephone number available to the team.

    The company has also scheduled mental wellness awareness webinars for all its employees with experts from the industry. The webinar aims to support employees in functioning effectively, coping with day-to-day stress and being productive and positive as individuals.

    Snapdeal has begun multiple initiatives to keep the team motivated and healthy from day one of the lockdown. One such program is ‘Hustle for Muscle’, created to encourage employees to stay healthy and fit. Each day a video displaying a different form of exercise or activity, such as at home Zumba, Yoga, Aerobics, etc., is shared with the team to help them kick-start their day on a high-energy note.

    “At Snapdeal, the wellbeing of every team member is of paramount importance. We are encouraging and supporting team members in pursuing physical and mental well-being,” said a Snapdeal spokesperson.

    With all teams working diligently from home, the company has also launched a Snapdeal Radio featuring curated songs to begin the day positively as well as a daily tip that makes WFH more productive and helps the teams balance their work and personal lives.

    Additionally, Snapdeal has started fun games and contests such as Online Scavenger Hunt or “Ghar ghar mein talent hai”, wherein family members of teams showcase the talent hidden in their own homes. The “I Commit to a 21-day Miracle” was also launched, urging people to pick up a new activity or hobby that makes them happy and helps release suppressed stress created by the pandemic forcing people indoors. Other recent fun interactions are the introduction of childhood favorite games and engaging activities like Tambola etc.

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  • Snapdeal resumes pan-India deliveries

    Snapdeal resumes pan-India deliveries

    Snapdeal, India’s leading e-commerce platform, today announced that it had restored service to 100% of the pin codes that it was serving before the Covid-19 linked restrictions disrupted deliveries.

    Effective today morning it has switched on all locations for delivery, excluding the containment zones, which continue to remain inaccessible for e-commerce deliveries as per guidelines issued by the central and state governments.

    The swift resumption of the complete network has been possible on account of detailed planning exercises completed between Snapdeal and its third-party logistics providers over the course of the last week in anticipation of lockdown 4.0 relaxations. To help in logistics planning, Snapdeal has engaged Legistify, a law tech platform, that provides live trackers of latest regulations in red, orange, green and containment zones, including the trends and micro details from such areas.

    In addition to being the first platform to restore pan-India operations, it is also the only platform that is offering the customers a Cash on Delivery (CoD) option.  This option is available in across all 26000 pin codes – in green, orange and red zones.

    All major platforms in the country have restricted orders only to pre-paid orders. According to Snapdeal, many shoppers either do not have access to digital payment options or are not comfortable using them. In order to make it simple for these users to buy online, Snapdeal has continued the availability of CoD and a large part of non-metro users are using this option extensively. As a measure of precaution, buyers are encouraged to pay for their orders using digital payments anytime before and even during the delivery process. However, for those buyers who still prefer to pay cash, the deliveries are completed accordingly.

    Snapdeal has completed delivery of nearly 50% of the pre-lockdown orders placed by buyers in March, but which could not be delivered due to the sudden imposition of lockdown restrictions. All deliverable orders from this backlog are expected to be cleared by the end of this month.

    As per Snapdeal, it is working closely with its logistics partners to share updated demand assessments so that adequate availability of delivery agents can be planned for. It is also helping its partners plan delivery protocols that enhance safety for both the buyer and the delivery agent.

    According to Snapdeal Spokesperson, “Customers all over the country have been waiting for long to receive their orders and place new orders. Thanks to advance planning and with the active support of our logistics partners, we are excited to swiftly resume deliveries all over the country for both essentials & non-essentials.”