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Tag: Snapdeal

  • IAMAI hails CCI order to close investigation against e-commerce

    IAMAI hails CCI order to close investigation against e-commerce

    MUMBAI: The Internet and Mobile Association of India (IAMAI) has welcomed the Competition Commission of India’s (CCI) decision to quash charges of cartelization and anti-competition practices by e-commerce companies.

     

    IAMAI hopes that this will finally put a stop to motivated charges brought up regularly by certain interested groups against e-commerce companies. IAMAI is of the view that this order will allow e-commerce companies to continue to provide innovative services to consumers in a free and fair manner.

     

    In recent months, charges have been brought by various malcontent elements that discount sales launched by numerous e-commerce websites were anti-competitive in nature. It was also alleged that e-commerce websites and online product sellers entered into exclusive agreements, thereby leading to market dominance.

     

    The CCI has ruled that e-commerce companies did not violate competition norms by indulging in cartelization or by abusing their dominant position. “The Commission is of the prima facie view that no case of contravention of the provisions of either section 3 or section 4 of the Act is made out against the opposite parties,” it said in its order.

     

    With regard to exclusive agreements, the CCI said that such pacts need not result in appreciable adverse effect on competition. “It does not seem that such arrangements create any entry barrier for new entrants. It seems very unlikely that an exclusive arrangement between a manufacturer and an e-portal will create any entry barrier as most of the products which are illustrated in the information to be sold through exclusive e-partners face competitive constraints,” the order stated.

     

    In fact, the CCI order praises the e-commerce companies by observing that online distribution channel provide an opportunity to the consumers to compare the prices as well as the pros and cons of the product. Furthermore, through the option of delivery right at their door steps, consumers have the opportunity to accept the purchase at their convenience and do not need to set aside a couple of hours at a stretch to make the purchase through a brick-and-mortar retail outlet. Therefore, at this stage, it does not appear that the exclusive arrangement between manufacturers and e-commerce/portal companies lead to Appreciable adverse effect on competition (AAEC) in the market.

  • Snapdeal appoints Idi Srinivas Murthy as SVP marketing

    Snapdeal appoints Idi Srinivas Murthy as SVP marketing

    MUMBAI: Snapdeal has appointed Idi Srinivas Murthy as senior vice president – marketing. 

     

    Murthy joins Snapdeal after marketing stints in companies like The Coca-Cola Company and GlaxoSmithKline.

     

    Sandeep Komaravelly, who spearheaded Snapdeal’s marketing function for five years, has moved to another strategic leadership role within the company.

     

    Murthy said, “I am extremely excited to be a part of the young, energetic and dynamic team at Snapdeal. The company is creating the largest digital commerce ecosystem in the country and I believe that this is where New Age Marketing will be invented. I look forward to being a part of building an iconic brand in India for India and making Snapdeal’s vision of creating life changing experiences for buyers and sellers a reality.”

     

    His last role was at GlaxoSmithKline (GSK), where as regional director, marketing – Africa based out of Johannesburg. He spearheaded GSK’s portfolio expansion, innovation, and consumer and medical marketing across 44 countries. Murthy’s work has also been recognised with multiple industry awards. In 2009, he featured in Brand Equity’s Indian Marketers League which covered the country’s brightest marketers. 

     

    At The Coca-Cola Company, he worked across different roles in marketing and operations. There, in his last role as marketing director India + South West Asia BU, he was responsible for leading Sprite to the number one beverage brand in the country. 

     

    “We are very excited to have Srinivas join the Snapdeal family. He comes with rich experience in leadership roles across various markets and I am sure his vast knowledge will add tremendous value and further fuel the Snapdeal growth story,” said Snapdeal co-founder and CEO Kunal Bahl.

  • IPL8: Internet services & B2C grab eyeballs; Vodafone tops brands chart

    IPL8: Internet services & B2C grab eyeballs; Vodafone tops brands chart

    MUMBAI: A total of 52 brands from 28 categories have garnished the commercial breaks between overs and fall of wickets so far in the Pepsi Indian Premier League (IPL) season 8. 

    Amongst all the categories, Internet services and B2C categories topped the chart with 29 per cent share of ad volume. It must be noted that e-commerce ventures like Amazon, PayTm also fell under the same category. Amazon upgraded itself as a presenting sponsor of the flagship franchisee cricket tournament.

    On second spot stood cellular phone services with a share of 11 per cent of ad volume, whereas cellular phones – smart phones category with a 10 per cent share of ad volume was on the third spot. Two wheelers and aerated drinks were ranked fourth and fifth with shares of eight and six per cent respectively.

    The pole position in brands chart was acquired by Vodafone cellular phone service (8.4 per cent share) closely followed by Amazon.in (8.03 per cent share). DTH player Tata Sky, which recently launched a multi film series ad campaign called ‘Daily Dillagi’ exclusively for the IPL, ranked third in the list of brands with top ad share. Paytm and Snapedeal.com followed at fourth and fifth spot respectively.

    • Parameters

    1. Source : TAM Media Research

    2. Channel: SONY MAX || SONY SIX || SONY AATH || SONY KIX

    3. Period: 8 April – 18 April, 2015

    4. Match: Match 01 – Match 14

    Commercial Advertising: A period of time when commercial ads are shown during live telecast of the match at events like over change, fall of wicket etc.  

    • Highlights:

    • A total of 57 brands were present during Commercial Breaks of IPL 8 matches on Sony Max, Sony Six, Sony Aath and Sony Kix.
    • Twenty-nine per cent share of ad volumes during IPL 8 matches was from ‘Internet Service – B2C & Online Shopping’ category under which brands Amazon and paytm topped.

    · Notes:

    1. Only Live matches excluding Pre-Mid-Post Match analysis

    2. Report based on Pure Advertising duration i.e. it excludes Program Promotion ads, Franchisee ad, Cricket Board (BCCI) and Official Broadcaster (Max)

  • Godrej Nature’s Basket revamps ecommerce platform

    Godrej Nature’s Basket revamps ecommerce platform

    MUMBAI: India’s retail innovation for fine foods from across the world, Godrej Nature’s Basket has launched its ecommerce platform.

     

    Godrej Nature’s Basket is the first-mover among brick and mortar retailers to bet big online when it started retailing through its website two years ago. The brand recently partnered with Snapdeal.com increasing its reach to 5000 plus cities. Nature’s Basket offers the wide and exclusive range of gourmet products that includes fresh fruits & vegetables, international cheese and cold cuts, bakery products, ice creams, desserts, fresh made-to-order party snacks, patisserie, frozen veg and non-veg ready to cook/ serve range and much more.

     

    Godrej group executive director and chief brand officer Tanya Dubash said, “One of the strategic pillars of achieving a full potential plan for Godrej Nature’s Basket is to have a world class integrated ecommerce platform, which will significantly enhance the omni channel experience that we wish to provide our customer with. We are confident that our offering will redefine the standards of online shopping in the food and grocery segment and make food shopping a finer and brighter experience for the ever evolving Indian consumer.”

     

    Godrej Nature’s Basket MD Mohit Khattar added, “With the launch of a new powerful online platform, we are in a position to offer our customers, a host of user friendly features that would certainly enhance their shopping experience significantly. Our unmatched proposition of delivery within 3 hours of placing an order would be a first-of-its kind in the industry. We expect an exponential rise in traffic and conversions rates that can lead to about 10X growth in our online business revenues. The new platform is a result of the successful integration of existing online presence and a robust and proven technology platform from Ekstop.”

  • Payback inks strategic partnership with MobiKwik

    Payback inks strategic partnership with MobiKwik

    MUMBAI: India’s multi-brand loyalty program Payback has tied-up with mobile wallet MobiKwik to extend the strengths of the two platforms to more than 50 million consumers. This partnership will provide MobiKwik’s 15 million customers value from Payback-enabled loyalty benefits for their transactions at MobiKwik and all other Payback partners.

     

    The mobile industry in India is growing at an increasing rate and M-Wallets are the next big trend. The partnership between the two promises to reach out to the customers by offering them with loyalty points.

     

    Payback India CEO and MD Rahul Rana said, “Mobile wallets are a fast growing category as India embraces technology and witnesses strong growth of e-commerce. People prefer to store their cash digitally and use it seamlessly via mobile and online transactions. This partnership will allow MobiKwik customers to earn rewards when an online transaction is made. Further Payback customers also get access to a seamless payment experience with wide merchant coverage. Our endeavor is to continue to partner with newer categories in online and offline commerce such that Payback Customers can have greater choice in earning and redeeming their rewards at the click of a button.”

     

    MobiKwik provides a user friendly, app-based interface for recharges, bill payments, shopping, and money transfer to friends and family, through the MobiKwik wallet. MobiKwik’s wide merchant coverage ensures that existing Payback customers can redeem their points for MobiKwik wallet balance, and thus use MobiKwik at coffee shops, to make e-commerce purchases, buy bus, flight, and movie tickets, recharge mobile phones and DTH. MobiKwik is now enabled across more than 20,000 merchants including Café Coffee Day, Jabong, Snapdeal, BookMyShow, Domino’s Pizza, eBay, HomeShop18, Infibeam, Purplle, MakeMyTrip, Naaptol, Pepperfry, ShopClues, TastyKhana, and JustEat.

     

    MobiKwik CEO and founder Bipin Preet Singh added, “We are happy to be associated with Payback as it will benefit the MobiKwik users at large. The aim behind this partnership is to create loyalty for MobiKwik users and attract Payback users to adopt MobiKwik as their mobile wallet option. With this increase in our network strength we are confident of leveraging on economies of scale to deliver higher value to our customers.”

  • Snapdeal ropes in Aamir Khan as brand ambassador

    Snapdeal ropes in Aamir Khan as brand ambassador

    MUMBAI: E-Commerce venture Snapdeal has appointed Bollywood actor Aamir Khan as its new brand ambassador. The company will launch a new brand campaign Dil Ki Deal featuring Khan in its latest TVC.

     

    The campaign is an extension of Snapdeal’s philosophy of creating life changing experiences for its buyers and sellers by helping them meet their aspirations and fulfilling their dreams.

     

    Through the new brand campaign, Snapdeal aims to highlight the fact that how with the wide range of products available on its platform, it is not only making people’s lives simpler or better but is also a medium that they can use to express their love for their dear ones.

     

    The ad film features Khan, as an observer, an onlooker and also a consumer himself. He not only witnesses how wishes of people around him are being fulfilled through Snapdeal’s varied product offerings but also receives a Dil Ki Deal himself.

     

    Talking about selection of the brand ambassador Snapdeal senior vice president – marketing Sandeep Komaravelly said, “Aamir Khan is undoubtedly one of India’s finest and most loved actors. However, his persona goes beyond his acting prowess. He cuts across audiences and appeals to every consumer. These are the attributes, which enthused Snapdeal to associate with him. We truly believe in the power of emotions and are sure that with Aamir Khan as the face of the campaign, it will receive a warm uptake amongst consumers.”

     

    Khan added, “I was quite amazed to see how Snapdeal as a platform is so empowering to both the seller and the buyer. Also, their emphasis on quality control, reliability, and competitive pricing is most impressive.”

     

    This campaign marks a shift from Snapdeal’s earlier communication around the value a consumer derives by shopping on the platform. Keeping that tangible benefit alive, the brand is elevating this positioning to build an emotional connect with its customers and the Dil Ki Deal campaign is the first step in the direction of bringing this proposition alive.

     

    Speaking about the new campaign  Komaravelly said, “With our previous campaigns, we have established the USP of Snapdeal being a destination that offers the widest assortment of products at great value. Building on that tangible benefit, we feel Snapdeal today has evolved to take the next step in its communication journey and lay emphasis on the emotional fulfilment it enables for its consumers. Shopping for loved ones is a very emotional and fulfilling experience. Snapdeal’s latest ‘Dil ki deal’ campaign showcases the same and rides on some such emotions of love, care, joy and fulfilment.”

     

  • Star India ropes in new brands; hikes ad rates for World Cup

    Star India ropes in new brands; hikes ad rates for World Cup

    MUMBAI: As Dhoni and team prepare to face Australia and book a berth in the final of the biggest cricketing event, Uday Shankar and his team at Star India have roped in more brands as partners to make the ICC Cricket World Cup 2015 one of the biggest revenue generating sport event in India.

     

    Before the start of the semi final rounds, Star India roped in many new sponsors across categories like Amazon, Snapdeal, indiaproperty.com, OLX, Voltas, Dell, Panasonic and Toyota.   

     

    Sources in Star told Indiantelevision.com that the ad rates have also seen a substantial hike. “A 10 second slot during India VS Australia bout will cost around Rs 18 – 22 lakh and the later the brand comes in, the more it pays,” the source added.

     

    The cumulative reach of the tournament soared up to 576 million viewers and is expected to grow further if India qualifies for the finals. 

     

    In the other semi final, New Zealand face South Africa. While both teams played numerous semi finals, neither have managed to qualify to the final of the flagship tournament. A highly nail biting match is expected and hence the ad rates have been hiked to Rs 14 – 16 lakh for a 10 second slot.       

     

    Star had a slow start to the tournament as Indian performances prior to the tournament was below par and fans had low expectations from the team. However in a way, this did Star a big favor as circumspect brands endorsed till certain stage predicting limited progress of Indian team. “People thought India won’t qualify for the final stages and bought slots till certain rounds instead of the full tournament. Due to that, in the later stages there are slots available, which is enabling Star to rope in brands at such high pricing,” said a media buying and planning expert.

     

  • Snapdeal bags title sponsorship of India Fashion Forum for three years

    Snapdeal bags title sponsorship of India Fashion Forum for three years

    MUMBAI: Snapdeal.com has entered into a partnership with retail intelligence organization Images Group to present the three-day annual mega annual congregation of the India Fashion Forum (IFF) 2015 from 18 – 20 March at the Bombay Exhibition Centre in Goregaon, Mumbai.

     

    India Fashion Forum is in its 15th year of operations and offers a great platform for exchanging knowledge, insights and discussing future trends within the right networks of fashion and aligned sectors. Fashion already accounts for over 70 per cent of orders volume at Snapdeal.com and the company has robust business plans to strengthen this category further. Recent acquisition of Exclusively.com was one such step in this direction and Snapdeal.com aims to reach the $2 billion GMV mark in the fashion category by this year.

     

    Snapdeal.com’s continuous endeavor is to empower the ecosystem it operates in and the thematic focus on fashion is no different. The company strongly believes in the power of innovation and reinvention and this ideology falls in line with IFF’s this year’s philosophical focus on convergence of out-of-the-box ideas and innovations in fashion creation and retailing. As the fashion business captains, policy makers, entrepreneurs and professionals from India and overseas join this annual exchange of knowledge and insights, Snapdeal.com aims to forge a new set of business relationships in this high focus category.

     

    Snapdeal.com vice president, fashion Amit Maheshwari said, “IFF is one of the biggest conglomerations of the best and biggest personalities in the Indian fashion industry and we are proud to be associated with it. This association provides Snapdeal.com a great platform to address and interact with those who have been instrumental in building fashion across the value chain; from manufacturers, brands, large format retailers, sellers and trendsetters. With our unbeatable reach and customer service platform together with business and knowledge leaders of the offline world, we are sure that we can herald a new era for the fashion industry building e-commerce as a sustainable, massively scalable ecosystem that contributes positively to all involved.”

     

    “With the modes and models of fashion retailing in India having shifted dramatically in recent times, IFF’s association with a next-generation e-tailing leader such as Snapdeal.com reflects the tremendous innovation and opportunities defining the Indian marketplace,” added IFF chief convenor Amitabh Taneja.

     

    Over the three-day association, Snapdeal.com will set up a premier lounge at the venue, which will showcase to the audiences the nuances of India’s largest marketplace by setting up experiential zones with live interactive screens to help people shop online from the site. To showcase its commitment and appreciation for the fashion fraternity, Snapdeal.com has also planned to institute special awards for its sellers and fashion brands associated with the company. These awards will be given away in a special Snapdeal.com awards segment designed to honor the good work being done in the industry.

     

    Additionally, India Fashion Forum will also act as an open platform of communication for potential sellers, retailers and fashion brands at large with Snapdeal.com and help them understand the business opportunity at the largest online marketplace. To facilitate onboarding, a registration desk will be set up at the venue which will educate and evangelize all business partners.

  • Google India launches #TogetherOnline initiative

    Google India launches #TogetherOnline initiative

    MUMBAI: In its efforts to gather support for more women to get on the Internet, Google India has launched an initiative #TogetherOnline in association with Snapdeal, Axis Bank, HUL and GSK. The new initiative aims to encourage Internet users to step up and help women get on the Internet and understand how she can use the web to get ahead in life.

     

    The nine week along initiative, will see a number of activities across India, starting with a concert with Farhan Akhtar to raise awareness amongst the youth in metro cities. Axis Bank will host special digital literacy workshops for women customers in their branches across India, whereas Snapdeal will run awareness campaigns amongst its shoppers and educate women on the entrepreneurial opportunities on their platform. To take the initiative to interiors of India, Google will also launch 500 custom designed Internet carts that will reach out to 5000 locations to engage women in towns and villages across India.

     

    Google India director marketing Sandeep Menon said, “Internet has completely transformed the way we live our lives. Everyday people are discovering new opportunities and finding newer and better ways of doing things on the web to get ahead in life. We want to encourage all these users to extend this power of the web to women in India. #togetheronline is an effort to empower women in India with the knowledge of Internet and how they can use it to do different things in their daily lives. We along with our partners will host a number of initiatives to play our part and we invite all Internet users to play their part and help get more women online.”

     

    In addition to this, Google has partnered with PopXo to cover easy to know and follow steps for day to day living for various categories. The aim of this partnership is to promote digital literacy amongst women.

     

    Axis Bank group executive and head – retail marketing Rajiv Anand said, “As Axis Bank, progress is a part of our identity, our DNA. And we believe that empowering women is integral to the progress of our society. With the Indian woman today transforming from being a key influencer to a decision maker, it is important for her to be empowered with information. We are proud to be championing this cause in association with Google, to bring knowledge at the click of a button and help get more and more Indian women online.”

     

    GSK Consumer Healthcare India marketing head Prashant Pandey added, “The bond between mothers and daughters has always been a unique and everlasting one. From 1896, Horlicks has been helping mothers make their daughters tall, strong and sharp. Today we are delighted to partner Google for their ‘Helping Women Get Online’ – an initiative that encourages daughters to help their mothers go online to stay aware and connected. This is yet another way of saying #LoveYouMaa like our recent digital film celebrating the universal truth that only mothers can give what they don’t have.”

     

    Google has already introduced a number of initiatives to help get more women online through partnerships with various state governments and outreach efforts in the states of Madhya Pradesh, Tamil Nadu, Maharashtra, Uttar Pradesh and more recently in Andhra Pradesh. Under the helping women get online initiative, Google has imparted basic Internet training across 950 educational institutes training over 45,000 girl students and over 5000 teachers who can continue to educate and inform more girl students across India.