ITV

Tag: Snapdeal.com

  • CouponDunia preps up for Diwali sales bonanza

    CouponDunia preps up for Diwali sales bonanza

    MUMBAI: The burgeoning e-commerce sector has been rapidly powering the growth of Indian SMEs (small and medium enterprises). As the festive season comes down the pike, coupon e-commerce sites like Groupon.com,CouponDunia.com, 27Coupon.com, Snapdeal.com etc are setting the stage to lure customers and merchants alike with their festive season specific campaigns as well as outreach programs to expand their business.

     

    In a highly competitive scenario, a strong strategy is required to build a long term relation with their affiliates in order to achieve healthy business and that’s exactly what the numerous players are striving at. One such player is CouponDunia.com, which is prepping up the upcoming festive season. 

     

    Speaking to Indiantelevision.com, CouponDunia.com CEO Sameer Parwani asserts, “Merchants perceive us as more than just a coupon site. We are looked at as an important channel to drive relevant, targeted, online savvy shoppers at an aggressive price point. Our strategy has always been keeping the consumer first, and merchants see the value in it and respect it.”

     

    Shopping online is not only more affordable but is also a convenient choice. With more and more coupon websites and e-stores coming up, the focus is on taking advantage of not only mobile but also offline platforms so much so that couponing has become a part of most people’s lifestyle. While buyers are gluing on the e-commerce retailers for meeting their demands, a question that begs an answer is: What drives the coupon market in India?

     

    “Couponing has enabled people to save money without much effort. Hence, people are willingly practicing it and making it a popular way of shopping,” says Parwani.

     

    In view of e-commerce’s fast paced growth trajectory, competition in the space has heated up. Even as coupon e-commerce sites are gearing up for a sales bonanza this Diwali season, customers are having to deal with the problem of plenty with offers galore.

     

    Promotional campaigns are being carried out to make consumers aware of the Diwali deals and offers.

     

    “In the previous year, we had run an online video campaign during Diwali called Deal Wali Diwali. Similarly, for Diwali this year, our campaign is called Deals Ka Devta. Our deals ka Devta will be here to save his bhakts from the turbulence of Diwali shopping. We plan to showcase him as their guide, teacher and a rock star. This Diwali, all bhakts will turn to ‘Deals ka Devta’ in the maze of discounts,” asserts Parwani.

     

    The online video campaign shows that the deals ka Devta is aware of all the deals, discounts and offers running over the internet (and beyond, offline). He will be the ‘know it all’ when it comes to the best shopping deals. Moreover, he will be the guide and users will turn to him when they are feeling lost in the multiple discounts being offered by one and all.

     

    Consumer satisfaction plays an important role in building the business of any organisation. Consumers want offers and deals that are delivered to them fastest based on their tastes, choice,  coupon codes that work and last but not the least – deals that are exactly what they claim to be.

     

    “At CouponDunia, we have features such as brand and category alerts, which help users, receive what they want. Our content team works seven days a week to ensure all the deals and codes on the platform are checked and verified before going live. These steps ensure that our users are loyal, great brand ambassadors for us and are served the best deals and offers. Social Kinnect is the agency that executes our creative campaigns,” says Parwani.

     

    CouponDunia has expanded its market nationally as well as internationally.

     

    Parwani says, “While we work at a national level and talk to audiences across state lines, festival or region specific tactical campaigns are something we always keep doing to enhance our overall value proposition.”

     

    He further adds, “We already have 100+ restaurants, and 50+ stores on board with exclusive offers. We’ve been live for about two weeks now, and even though it’s too early to judge user behaviour, we’ve seen a conversion rate between 15-25 per cent, wherein 15 per cent of web visitors and 25 per cent of app visitors, who clicked on ‘get code’.”

     

    Parwani is of the opinion that this reach is mostly organic, and is a steady number to start with. “We hope to seeCouponDunia.com coming up with more consumer friendly offers,” he adds.

     

    With people loosening their pockets in the festive season and online shopping catching the fancy of Indians, this Diwali is going to be festive indeed for coupon e-commerce as well as the others in the online ecosystem.

  • IPL 8: Vodafone, Amazon dominate advertising blitz

    IPL 8: Vodafone, Amazon dominate advertising blitz

    MUMBAI: The ongoing season of the Indian Premier League (IPL) saw telecom operator Vodafone Cellular as the top advertised brand on the basis of secondages during the live coverage.

     

    As per Television Audience Measurement’s (TAM) analysis, Vodafone was closely followed by e-commerce giant Amazon.in, which is IPL’s presenting sponsor this season.

     

    Invading new territories PayTm.com was placed in the third position, while the Aamir Khan endorsed brand Snapdeal.com bagged the fourth berth.

     

    The fifth spot was occupied by the ad for Vimal Pan Masala featuring Ajay Devgn, signifying the brand’s 25 years celebration.

     

    Websites like Cardekho.com, Freecharge.in and Cartrade.com also featured in the list of top ten brands.

     

    On the other hand, the on screen presence was dominated by ACC Cement, which was closely followed by PayTM.com. Brands like Yes Bank, Intex Aqua Speed, Amazon.in and Vodafone Cellular Phone Service followed in chronological order.

     

    TAM’s analysis reflecting on ground presence of brands – Instadia, successfully managed to penetrate through the lenses and grab a slot in the television screen during the match. The category saw title sponsor Pepsi (the cola giant) in the pole position, followed by Pepsi IPL (the cricket tournament). Star India’s VOD platform Hotstar, which is also the official online streaming partner of IPL, is placed in the third spot. Yes Bank and Vodafone Cellular Phone Services followed at the fourth and fifth spot respectively. It must be noted that Hotstar is the sponsor of ‘Hotstar of the Match’ award, whereas Vodfone has ‘Fan of the Day’ and Yes Bank sponsors the ‘Maximum Sixer Award.

     

    Snapdeal brand ambassador Aamir Khan led the celebrity chart on the basis of ad volumes, followed by Ajay Devgn and Indian cricket team captain MS Dhoni.

     

    The list of new advertisers that were endorsing in the multi-million dollar tourney for the first time was led by PayTm.com. Intex Technologies and Vimal Pan Masala and Cardekho.com followed in descending order.

     

    IPL 8 viewership up 23 per cent cumulative reach up 2 per cent

     

    The eight edition of the IPL also received a boost in viewership. As compared to IPL 7, 23 per cent more fans tuned in to various channels of Multi Screen Media (MSM) to enjoy IPL action. After 45 matches, the current season registered 9,823 TVTs (000’s) whereas in 2014 the championship manage to garner 7,985 TVT’s (000’s) after same number of matches.

     

    The cumulative reach also went up compared to the previous edition. After 45 matches IPL 8 garnered 182 million viewers as compared to 179 million in 2014 edition, which signifies a growth of two per cent.

     

    The average time spent witnessed a growth of nine per cent as the current registered 45.04 minutes per match compared to 41.22 minutes of 2014 edition.

     

    IPL 8’s viewership so far has been dominated by males aged between 15 to 24 and 35 above. 

     

    Source: TAM Peoplemeter System; TG: CS 4+ Yrs, Market: All India; Period: 8 April – 9 May, 2015; IPL 7: 45 matches played between 16 April – 19 May, 2014

     

    To view the entire presentation, click here.

  • Snapdeal enters into strategic tie-up with Hungama

    Snapdeal enters into strategic tie-up with Hungama

    MUMBAI: Hungama.com has entered into a strategic partnership with Snapdeal.com to offer digital entertainment content to its shoppers. The tie-up between the brands will begin with an offer wherein shoppers on Snapdeal’s mobile app will get access to Hungama’s premium PRO service free for a period of nine weeks.

     

    Hungama PRO, which is a paid premium subscription service, offers users HD quality music videos with the lyrics of songs, and can be accessed offline without any internet charges. It is also an ad-free app, which further makes for a hassle-free experience. The mobile app is available for download from the Google Play Store and the iOS App Store. Post the initial nine weeks, the service will later be made available to the users at a price of Rs 120 per month.

     

    Both have been focusing on expanding their leadership position by tapping into developing tier II markets. The recent update that brought transliteration features to Hungama’s android app, made it one of the first India apps to be available in five languages viz. English, Hindi, Tamil, Telugu and Punjabi – an ideal service for Snapdeal’s user base that is spread across 5000 plus cities and towns in India.

     

    Snapdeal and Hungama are also working on creating more offerings for their users, which will see entertainment options bundled with shopping purchases and are likely to be rolled-out in stages over the next one year. According to a recent IAMAI report, that pegged India’s Internet population at 300 million by December 2014, entertainment and shopping were among the highest drivers of internet usage on mobile phones – a market that the companies aim to tap into jointly. 

     

    Speaking on partnering with Snapdeal, Hungama.com CEO Siddhartha Roy said, “With music and shopping being among the primary drivers of mobile internet consumption, our tie-up aims to offer users an enhanced value proposition. 2015 is likely to be a vital year for brands to out to middle Bharat, and tie-ups like this will help our brands to attract a larger share of the consumer’s mind space.”

     

    “We at Snapdeal are focusing hugely on making sure our customers get a great shopping experience on our app. The partnership with Hungama brings shopping and music together, both are a way of life for Indian consumers. We want to encourage the growing love of apps by providing customers with what they love most – high quality uninterrupted music and awesome deals on the go,” commented Snapdeal marketing SVP Sandeep Komaravelly.

  • Den Networks reports growth in operational and subscription revenue for Q2-2015

    Den Networks reports growth in operational and subscription revenue for Q2-2015

    BENGALURU: Den Networks Ltd (Den Networks) reported   that its cable business operational revenues stood at Rs 286.22 crore, up 11 per cent y-o-y from Rs 258.06 crore in Q2-2014 and that its cable business subscription revenues for Q2-2015 were Rs 146.75 crore, up 49.2 per cent y-o-y from Rs 98.34 crore in Q2-2014.

     

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

     

    Den Networks Total Income from Operation (TIO) at Rs 291.72 crore in the current quarter fell 2.4 per cent from Rs 298.81 crore in the immediate trailing quarter and was 7.3 per cent more than the Rs 271.87 crore in Q2-2014. TIO in HY-2015 at Rs 590.53 crore was 9.2 per cent more than the Rs 540.57 crore in HY-2014.

     

    Den Networks recently launched its high speed broadband and says that the service is gaining great traction and has achieved 9,600 subscribers at an average ARPU of Rs 740 per month.

     

    The company also says that its joint venture (JV) with Snapdeal.com has been received extremely well. Within the first month, Den Networks claims that the company has clocked an annualised Gross Merchandise Value (GMV) in excess of Rs 50 crore based on the annualised latest daily run rate and is expected to scale significantly as the channel gets distributed across networks.

     

    Den Networks COO M G Azhar said, “We are pleased with the overall company’s financial performance as the company continues to invest in transforming from B2B to B2C environment. The Company has started seeing traction in its recently launched broadband services and also in the Den Snapdeal home shopping channel.”

     

    Let us look at the other numbers reported by Den Networks

     

    Total Expense (TE) in Q2-2015 at Rs 297.81 crore (102.1 per cent of TIO) was 4.5 per cent more than the Rs 284.93 crore (95.4 per cent of TIO) in Q1-2015 and 32.7 per cent more than the Rs 224.43 crore (82.6 per cent of TIO) in Q2-2014. HY-2015 TE at Rs 582.74 crore (98.7 per cent of TIO) was 28.3 per cent more than the Rs 454.12 crore in HY-2014.

     

    The company’s content cost in Q2-2015 at Rs 108.91 crore (37.3 per cent of TIO) was 2.3 per cent more than the Rs 106.42 crore (35.6 per cent of TIO) and was 20.3 per cent higher than the Rs 90.54 crore (33.3 per cent of TIO) in Q2-2014. For HY-2015, content cost at Rs 215.33 crore (36.5 per cent of TIO) was 22.7 per cent more than the Rs 175.55 crore (32.5 per cent of TIO) in HY-2014.

     

    The company’s operational, administrative and other costs (admin cost) in Q2-2015 at Rs 78.61 crore (26.9 per cent of TIO) was 11.6 per cent more than the Rs 70.47 crore (23.6 per cent of TI) in Q1-2015 and 18.5 per cent more than the Rs 66.34 crore (24.4 per cent of TIO) in Q2-2014. Admin cost for HY-2015 at Rs 149.08 crore was (25.2 per cent of TIO) was 3.1 per cent more than the Rs 144.66 crore (26.8 per cent of TIO) in HY-2014.

     

    The company reported a loss of Rs 20.45 crore in Q2-2015 versus a PAT of Rs 1.12 crore (0.37 per cent of TIO) in Q1-2015 and a PAT of Rs 11.18 crore (4.1 per cent of TIO) in Q2-2014. The company reported loss at Rs 19.33 crore in HY-2015 as compared to a PAT of Rs 21.33 crore in HY-2014.

     

    The company’s EBIDTA (without considering other income) in Q2-2015 fell 28.4 per cent to Rs 40.94 crore (14 per cent of TIO) from Rs 57.16 crore (19.1 per cent of TIO) in Q1-2015 and fell 51.5 per cent from the Rs 84.48 crore (31.1 per cent of TIO). As per Den Networks investor presentation for the current quarter, its broadband service has eroded Rs 10 crore and its soccer franchise Delhi Dynamos has eroded another Rs 5 crore from Q2-2015 EBIDTA.

     

    Other Income for the periods under consideration is as follows: Q2-2015 – Rs 22.47 crore; Q1-2015 – Rs 18.65 crore; Q2-2014 – Rs 4.71 crore; HY-2015 Rs 41.12 crore; HY-2014 – Rs 11.4 crore.

     

    Click here for the investor update

     

    Click here for the press release

  • After Tata Housing, Snapdeal now ties up with Croma

    After Tata Housing, Snapdeal now ties up with Croma

    MUMBAI: Tata Group promoted electronics retail chain Croma and Snapdeal.com have entered into a strategic partnership to sell products online.

     

    According to the press release, Snapdeal.com would create Croma’s Flagship Store on its portal to sell electronic items including mobiles, tablets and laptops. The two will jointly work towards market development initiatives, establish joint collaboration on customer and vendor outreach programmes and category development.

     

    Talking about the collaboration, Snapdeal CEO Kunal Bahl said, “This is a big moment for us, where Croma and Snapdeal.com will now leverage their offline and online presence respectively and work jointly to offer a more holistic shopping experience to consumers across the country.”

     

    Both brands would also be looking at exclusive launches of products and brands belonging to the select categories.

     

    Infiniti Retail MD & CEO Ajit Joshi said, “Today’s dynamic retail industry demands an infrastructure that is equally robust on the online and brick-and-mortar fronts.”

     

    “Omni-channel retail is undoubtedly the way forward in the Indian retail industry, and therefore the association is designed to enable Croma and Snapdeal to leverage from each other’s strengths, to provide a winning proposition for customers and business alike,” he added.

     

    This is second tie-up of Tata with the New Delhi-based e-commerce major after its chairman Ratan Tata picked up a stake in the portal. Last month, Tata Value Homes, a 100 per cent subsidiary of Tata Housing, entered into a first-of-its-kind, strategic and exclusive partnership with Snapdeal.com to sell residential properties.

     

    Infiniti Retail Ltd, a 100 per cent subsidiary of Tata Sons runs Croma stores. Launched in October 2006, Croma has 96 outlets across 16 major cities of India and sells over 6000 products.

     

    Started in February 2010, Snapdeal.com is country’s online marketplace.

  • DEN Networks to launch a TV channel

    DEN Networks to launch a TV channel

    MUMBAI: In one big development multi system operator (MSO) DEN Networks has announced its joint venture with Jasper Infotech, the entity that owns and operates the digital commerce platform, Snapdeal.com.

     

    As per this 50:50 joint venture, DEN Networks will set up a television channel to be used as a market place platform for facilitating the sale of branded and unbranded merchandise and services, including vouchers offered by third party sellers subject to necessary approvals.

     

    The MSO is currently busy setting up its internet broadband services in all leading metros. And according to a PTI report, it has already invested close to Rs 250 crore in the project, which will offer the broadband services in Delhi, Mumbai, Kolkata, Chennai, Pune, Lucknow and Ahmedabad in the first stage.

     

    Jasper Infotech currently offers a huge range of product categories, which include: mobiles and tablets; computers, laptops, and gaming; TVs, audio/video, and movies; cameras, lenses, and accessories; appliances; men and women clothing; footwear; sunglasses, bags, and accessories; watches; jewelry and gold coins; perfumes, beauty, and gifting; kitchen and home furnishing; sports, fitness, and health; kids toys, clothing, and baby care; learning, stationary, and hobbies; automotive; and furniture and fixtures through its online store.

     

    It also operates ‘Launchpad’, an e-window that allows Indian innovators and inventors to list, market, and sell their products on the site; and capital assist that provides sellers on its platform with access to funding. Based in New Delhi, the company was founded in 2007.

     

  • ‘Bigg Boss’ gets Snapdeal as its new presenting partner

    ‘Bigg Boss’ gets Snapdeal as its new presenting partner

    MUMBAI: Controversies and criticism is nothing new to the show, on the contrary it survives on it.

     

    Bigg Boss, which will soon air its eighth season, has been a hit since its inception and managed to pull enough viewers every time, thanks to the fights and love affairs between contestants.

     

    The reality show, a premium property from the Colors bouquet, is coming back with a new appeal. The two teasers of the programme have already hit the television screens with the first one aired on Independence Day.

     

    Clearing all the speculations and rumours of Salman Khan opting out of the show, the popularly known bhai has returned as the host for the fifth time. Produced by Endemol, the first 30 second teaser of the series has Khan putting on the uniform of a pilot walking and giving viewers a salute. Soon an aircraft is shown on the screen that flies across the blue sky.

     

    The second teaser, which hit the screen on 21 August, showcases Khan in an office wearing a pilot’s uniform once again but this time he is busy making paper planes. He flies one of his paper planes which, thanks to the computer graphics, goes on to become an original plane as it flies off into the sky.

     

    The highlight of these teasers is that this time around the eye logo of Bigg Boss is different.  It has a futuristic look unlike the previous versions, which were more like a human eye, to match with the theme of the house. The pupil is a turbofan of an aircraft while the borders of the eye have a shiny metallic skin.

     

    Apart from this, another different thing about the show is the presenting sponsor. After five-long years, the channel has got on-board Snapdeal as its new presenting sponsor instead of Vodafone India. It has also roped in Oppo Electronics as the powered by sponsor. According to a media planner, the title sponsorship is pretty high and would be around Rs 20 crore. . “If you look at the e-commerce space, there is a war going on television and a lot of funding is coming in. E-commerce brands are also willing to pay a premium which the normal brands might not be willing to pay.”

     

    Media planners believe that the show is an established property and enjoys a huge fan following and the market knows it will get the ratings. “I don’t think one can say that it will be either a hit or a fail. The benchmarks are pretty much set and people who actually like the show keep watching it. Colors comes up with a new theme every season just to keep the interest levels in the show alive,” says Maxus managing partner north and east region Navin Khemka.

     

     

  • Snapdeal enters into Hospitality segment; launches ‘Hotel and Catering supplies’ Category

    Snapdeal enters into Hospitality segment; launches ‘Hotel and Catering supplies’ Category

    MUMBAI: India’s largest online market place, Snapdeal.com announces its entry into the hospitality segment by launching the category of ‘Hotel and Catering supplies’. Snapdeal currently has close to 500 diverse categories listed on its website, such as- Furniture and Hardware, Mobiles and Tablets, Fashion and Lifestyle and Automotive to name a few. 

     

    This latest initiative by the company is an endeavor towards assisting upcoming restaurateurs and individuals and groups who are handling (current or in future) catering businesses. Consumers can shop for an assortment of products including Baking & Pizza Supplies, Bar Accessories, Chaffing Dishes, heavy gauge cutlery glassware, professional knives among many others. The products listed, also cater to the needs of households who are looking to use chef recommended cookware and utensils. The category includes products that are used in a restaurant kitchen, right from preparation to serving and buffet display.

     

    “This launch will further strengthen Snapdeal’s leadership as a marketplace and a shopping destination for all kind of products across categories which fulfil customers’ both home and business requirements. They can now shop for the widest range of kitchenware, utensils, cutlery and glassware at the comfort and convenience of their homes. In future we also plan to integrate a whole range of hotel linen (Mattresses, Pillows, Bed Linen & Bath Linen) into the category and thereby meet all the needs of a hotel/ restaurant”, said Tony Navin Senior Vice President – Electronics & Home at Snapdeal.com.

     

    For further information, please click on http://www.snapdeal.com/products/home-kitchen-catering-equipment

  • OMD wins Snapdeal.com‘s media biz

    OMD wins Snapdeal.com‘s media biz

    MUMBAI: Daily deals website Snapdeal.com has appointed OMD as its media AoR.

    OMD managing director Jasmin Sohrabji confirmed the development to Indiantelevision.com.

    The account is estimated to be around Rs 250 million.

    The creative account of Snapdeal lies with DraftFCB Ulka.

    Snapdeal.com is using multiple television panels at electronic stores for mass visibility. The e-commerce company has recently launched an on-ground campaign that was conceptualised by Aurora Communications.