Tag: Snapchat

  • Sky & Whistle Sports launch social media channel for original football content

    Sky & Whistle Sports launch social media channel for original football content

    MUMBAI: Sky Sports and Whistle Sports have launched a new social media channel dedicated to creating original football content. Using Sky’s Soccer AM brand, it will go live today (18 September, 2015) and be available to watch on multiple platforms, with its own YouTube channel and a presence on Facebook, Instagram, Snapchat, Twitter and Vine. 

     

    The content produced will feature new faces such as England Women’s footballer, Alex Scott as well as bringing together existing Sky Sports on-screen talent Adam Smith from Soccer AM and Laura Woods. There will be original programming, entertaining videos and posts covering football topics, such as gaming, fantasy football, stats, and skills. 

     

    It is the first collaboration since Sky’s $7 million investment in Whistle Sports in October 2014. Since then the two companies have been working together on creating exciting new content, aimed at young millennials.  

     

    Sky Sports director of digital media Dave Gibbs said, “Whistle Sports has led the way in producing entertaining digital sports content in the US for some time now with hugely engaged audiences. The new Soccer AM channel on social media is going to do something very different to what football supporters are used to from Sky Sports. We will produce new types of content, with new presenters for new audiences. By combining our expertise and talent, we hope to produce something that will really excite young football fans.”

     

    Whistle Sports CEO John West added, “Young millennial sports fans increasingly use social media to drive their engagement with live sports. Our community of compelling creators have grown to serve that need and engage a growing generation of global sports fans,” pointing out that Whistle Sports recently broke an aggregate 100 million global fans and followers across social platforms.  

     

    “Sky makes a perfect partner for our international expansion due to their commitment to innovation. This new brand, new content and new approach around the world’s most popular sport is a great new offering,” he said.

     

    The Soccer AM channel on social media will feature a number of original content strands including event weeks, with quarterly programming focused on specific themes, as well as new regular shows. On a Monday morning, it will take a fun look at the quirky stories from the weekend’s football, and the Friday evening show will use data and stats to debate the key upcoming games. 

     

    The launch will see the first event week focused on the release of FIFA 16, bringing together some of the biggest names in vlogging to look at the characters that surround the game, its evolution and role in sports gaming. The partnership brings together Sky’s expertise in producing sports output including football, rugby and cricket with Whistle Sports’ proven capability in combining youth-orientated celebrities, innovative programming ideas and formats to make sport more accessible for younger audiences. 

     

    The partnership with Whistle Sports is part of Sky’s ongoing programme of investing in innovative startups that help Sky bring new ideas, insight and services into its business.

  • Viacom launches new ad sales division to lead GenX products

    Viacom launches new ad sales division to lead GenX products

    MUMBAI: In a move to tap new social and data products for ad sales, Viacom has launched a new division within Viacom Ad Sales called Velocity Products Group, which is designed to bring multi-platform social partnerships, products, and services to clients.

     

    In addition to offering a specialized set of Velocity Product experts that are aligned with each Ad Sales team, the group harnesses the collective power of Ad Sales’ social and data products to super-serve clients. The Velocity Products Group will also drive partnerships with key external social media platforms, including Snapchat, Twitter, and Tumblr.

     

    “Intense demand for our innovative products during this Upfront season made it a strategic necessity to create a group singularly dedicated to evolving and developing our industry-leading offerings. As the industry’s largest sales distribution network, Viacom’s Ad Sales organization and the new Velocity Product Group bring our ad partners unrivalled creativity, cutting edge possibilities, and expertise to connect them with our highly-engaged millennial audience,” said Viacom head of sales Jeff Lucas.

     

    Year-over-year, Ad Sales has doubled the number of advertisers utilizing the suite of product offerings from the Velocity Product Group, totaling more than 100 blue chip clients after this year’s Upfront.

     

    Elizabeth Herbst-Brady, who reports to Lucas, oversees the team in her expanded role as executive vice president of Ad Sales Strategy and Products. Reporting to Herbst-Brady are SVP Strategy Kalina Nikolova as well as Sarah Iooss, who steps into the newly created role of SVP, Velocity Product Group. Deborah Brett has been named VP of Velocity Products Group reporting to Iooss.

     

    This new team of nearly two dozen Velocity Product experts is charged with growing strategic partnerships, spearheading product development, and augmenting sales efforts across the entire Viacom network portfolio.

     

    The group will also be the bridge between advertising partners and 645 million socially engaged fans across Viacom’s brands.

     

    Velocity Product Group’s offerings consist of a comprehensive slate of solutions, including:

     

    • Viacom Vantage – Using a combination of Viacom’s proprietary data and third party data from multiple sources, Vantage offers advertisers precise consumer targeting and unmatched predictive capabilities

    • Echo – A strategic approach to harnessing Viacom’s unparalleled social reach with customized programs for ad partners. The groundbreaking analytics tool, Echo Social Graph, measures engagement deeply and holistically by tapping multiple social platforms, including those outside of Viacom’s own portfolio.

    • The Social Talent Platform – Velocity makes talent engagement turnkey by giving advertisers direct access to a growing roster of social superstars for custom campaigns.

    • Integration+ – This offering gives advertisers added flexibility and choice when customizing their branded entertainment opportunities.

    • Pulse Real-Time Marketing – An exclusive multi-platform functionality that puts partners into the cultural conversation with sharable content in their authentic voice.

    • Social Media Advertising Partnerships – Key social media partnerships with Twitter, Snapchat, and Tumblr bolster the reach and impact of social-by-design campaigns.

  • NBA finals 2015 shatters television, digital and retail records

    NBA finals 2015 shatters television, digital and retail records

    MUMBAI: The NBA Finals 2015 – which concluded on 16 June and saw the Golden State Warriors defeat the Cleveland Cavaliers four games to two – broke records across television, digital, and retail, becoming the most-watched and highest-rated Finals in ABC history with nearly 20 million viewers per game and an average 11.6 U.S. household rating.

     

     Highlights from The Finals include:

     

    ·         ABC:  The six-game series set new Finals records for ABC with 19,939,000 viewers and an 11.6 U.S. rating, up 30 percent and 26 percent, respectively, from 17,667,000 viewers and a 10.5 U.S. rating for The Finals 2014.  Additional details on highest-rated NBA Finals on ABC.

     

    ·         NBA Digital:  NBA.com and NBA Mobile garnered a combined 336 million video views, eclipsing the record set during last year’s Finals.

     

    ·         Facebook:  On Facebook, fans created 173 million interactions related to The Finals, including posts, comments, and likes.  Additionally, NBA, Warriors, and Cavs content amassed a record 98 million video views – up 180 percent from The Finals 2014, viaSports on Facebook.

     

    ·         Twitter: On game days throughout The Finals, the NBA accounted for 71 percent of all television-related conversation. #NBAFinals tweets were viewed 7.6 billion times on Twitter and across the web, via @TwitterData.  During the #NBAFinals, 7 million tweets contained the hashflags #CLE, #GSW, #ALLinCLE, #DubNation.

     

    ·         Google:  On the day of Game 6, “Golden State Warriors” was the most-searched item on Google, with “Cavs vs Warriors” ranking No. 3.

     

    ·         Instagram:  The league’s Instagram account added a record 628,000 new followers throughout The Finals, pushing the total following to 7.8 million.

     

    ·         Snapchat:  With 417,000 views, the NBA posted its most-viewed snap of all time during Game 6.  Overall, NBA Snapchat content received a record 93.5 million views during The Finals.

     

    ·         Merchandise:  June 17 was the highest-selling day in NBAStore.com history, up triple digits from the previous one-day record.

    o Record-setting sales for NBA Finals 2015 merchandise across all Fanatics platforms, including NBAStore.com and Fanatics.com, up triple digits from the previous record achieved at The Finals 2010 between the Los Angeles Lakers and the Boston Celtics.

  • YouTube ads startup FameBit buys Refame; expands brands’ access to digital stars

    YouTube ads startup FameBit buys Refame; expands brands’ access to digital stars

    MUMBAI: With the advent of YouTube stars, gone are the days when brands were only obsessed with having television, film or sports celebrities as brand ambassadors to endorse their products. In today’s all pervasive digital ecosystem, anyone with enough chutzpah can catapult to fame, amass a cult following, become an instant star… and a money churning one at that. And brands nowadays are more than willing to work with these millennial influencers for branded content and endorsements.

     

    In a scenario like this, digital stars across platforms like YouTube, Vine etc, who offer unique and differentiated content to a host of followers on the world wide web, have caught the fancy of many a specialised companies. And they’ve left no stones unturned in milking these cash cows.

     

    Armed with a vision to expand its offerings, FameBit, a marketplace which connects brands to YouTubers for branded content and endorsements, has now acquired the video marketing agency Refame.

     

    Specializing in super-short-form videos, Refame creates branded videos starring Vine, Snapchat and Instagram personalities. Last year, the company pulled together a roster of social influencers who reach 40 million people across their channels and profile pages.

     

    FameBit, which is on track to reach a billion subscribers by the end of 2015, will now add Reframe’s roster of creators to its platform. The acquisition also means that FameBit now has access to more digital platforms in the social video marketing business apart from YouTube.

     

    FameBit’s platform boasts of more than 10,000 creators across YouTube, Vine, Snapchat and Instagram, collectively reaching more than 450 million subscribers. According to the company, YouTubers have submitted more than 100,000 proposals to brands for product integrations through FameBit till date. In July last year, the company helped brands create more than 1,000 videos and paid out more than $500,000 to creators by October.

     

    “This is a defining moment for FameBit. We see Refame as a natural addition to the long-form content our influencers are currently creating and we are excited to incorporate it into our platform. By expanding our reach to content marketers on Snapchat, Vine and Instagram, we’re giving brands the opportunity to speak to audiences across other creative platforms in ways that are most impactful and appropriate for each one of those platforms,” said FameBit co-founder and CEO David Kierzkowski.

     

    With the kind of fan following digital stars enjoy, brands now know how valuable they can be as content creators and endorsers. FameBit has already connected YouTube creators with brands like L’Oreal, Adidas, JustFab, Hint and Dollar Shave Club. It’s just a matter of time before more and more brands hop on to the digital stars’ bandwagon in order to pull in and connect to its customers.

  • TRAI seeks views to regulate Over-The-Top services

    TRAI seeks views to regulate Over-The-Top services

    NEW DELHI: The Telecom Regulatory Authority of India (TRAI) today asked stakeholders whether it was too early to establish a regulatory framework for over-the-top (OTT) services, since internet penetration is still evolving, and access speeds are generally low and there is limited coverage of high-speed broadband in the country.

     

    At the same time, TRAI sought opinion on whether a beginning should be made now with a regulatory framework that could be adapted to changes in the future in a Consultation Paper on ‘Regulatory Framework for OTT services.’ The regulator wants stakeholders to send in their comments by 25 April and counter-comments by 8 May.

     

    TRAI wants to know if OTT players offering communication services (voice, messaging and video call services) through applications (resident either in the country or outside) should be brought under the licensing regime.

     

    It has sought suggestions on whether the growth of OTT is impacting the traditional revenue stream of telecom service providers and is the increase in data revenues of the TSPs sufficient to compensate for this impact.

     

    The regulator wants stakeholders to state whether the OTT players should pay for use of the TSPs network over and above data charges paid by consumers, the pricing options that can be adopted and could they include prices based on bandwidth consumption.

     

    Do stakeholders feel that imbalances exist in the regulatory environment in the operation of OTT players? What should the framework to address these issues be, and how can the prevailing laws and regulations be applied to OTT players (who operate in the virtual world)? are some of the questions to which, TRAI wants answers.

     

    At the outset, TRAI has noted that TSPs offering fixed and mobile telephony are currently being overwhelmed by online content, known as OTT applications and services. The term OTT refers to applications and services, which are accessible over the internet and ride on operators’ networks offering internet access services e.g. social networks, search engines, amateur video aggregation sites etc. The best known examples of OTT are Skype, Viber, WhatsApp, Chat On, Snapchat, Instagram, Kik, Google Talk, Hike, Line, WeChat, Tango, e-commerce sites (Amazon, Flipkart etc.), Ola, Facebook messenger, BlackBerry Messenger, iMessage, online video games and movies (Netflix, Pandora). Today, users can directly access these applications online from any place, at any time, using a variety of internet connected consumers. TSPs also means Network providers, Internet Service Providers, fixed and mobile, broadband providers, data service providers, wireless net providers and access providers.

     

    It said the public internet that started in the 1980s has grown in scope over the last three decades. In its current form, it has the added ability to carry the entire gamut of services that are required to be delivered to a consumer of telecom services. It allows a telecom subscriber to access almost all the services required for information, education and entertainment. It has enabled an individual’s commercial transactions including retail; in that respect, it has altogether redefined the conventional marketplace. Even personalized services, such as a taxi ride can be accessed on a person’s fingertips. This growth has also brought about a fundamental shift in other spheres including telecom and TV. Earlier, networks used to be built around specific applications, say voice, internet or Pay TV. Voice, message and video content have now been reduced to mere bytes.

     

    It is becoming increasingly difficult for consumers to know if there is an economic difference in connecting various networks via a land phone, cell phone, or a computer. In fact, young users find it difficult to distinguish among these three networks; from their perspective, all that matters is connectivity. They visualize these not as a layered and interconnected series of discreet networks, but as an organic whole.

     

    The regulator therefore wants to know how the security concerns should be addressed with regard to OTT players providing communication services and what security conditions such as maintaining data records, logs etc. need to be mandated for such OTT players. Furthermore, suggestions are sought on how the OTT players offering app services ensure security, safety and privacy of the consumer.

     

    What forms of discrimination or traffic management practices are reasonable and consistent with a pragmatic approach, the regulator wants to know, and whether the TSPs be mandated to publish various traffic management techniques used for different OTT applications.

     

  • Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    NEW DELHI: Facebook has claimed that mobile ad revenues and usage will soon outperform desktop ad revenues and usage.

    In its third quarterly earnings press meet, Facebook co-founder and CEO Zuckerberg said 48 per cent of its daily active users only use mobile devices while 49 per cent of its total ad revenues come from mobile ads.

    Zuckerberg said Facebook ads raked in nearly $890 million in revenues during the third quarter through the company’s app install ads, mobile engagement ads, and so on.

    The announcement means the company is heading in the right direction to meet its Q2 prediction that mobile ad revenues will surpass desktop ad revenues by year-end.

    Facebook mobile MAUs gained 45 per cent more than last past year, from 604 million MAUs in Q2 2012 to 874 million MAUs in Q3 2013.

    Facebook mobile MAUs include Facebook users who only use mobile devices and mobile users who occasionally use desktop devices to access Facebook services.

    The 45 per cent statistic for mobile MAUs had more than twice as much growth as overall MAUs, up 18 per cent from $1.007 million in Q2 2013 to $1.189 million in Q3 2013.

     

    Facebook remarked that its statistical figures exclude usage from Instagram-only users, but Facebook COO Sheryl Sandberg delivered figures on the length of time consumers spend on Facebook’s mobile platform if combined with the photo-based social network.

    Sandberg said Facebook and Instagram accounts for a combined 20 per cent of total time spent on mobile devices and 12.5 per cent of total time spent on desktop devices every month in the US.

    Sandberg noted that Facebook accounts for more mobile minutes in the US than the combined minutes of YouTube, Twitter, LinkedIn, Pinterest, Snapchat, Pandora, Yahoo, Tumblr, and AOL, even though comScore research results suggest it may have included Instagram data.

    Facebook noted that MAUs only access the company’s services through mobile devices is at 254 million

    With a total of 1.19 billion Facebook MAUs, the company grew 2.3 per cent of MAUs that only use mobile devices to access it, from 19 per cent in Q2 2013 to 21.3 per cent in Q3 2013.

    According to the latest figures, Facebook mobile DAUs across the world are up by 38 million from Q2 2013, whereas MAUs are up by 55 million from the same period.