Connect with us
BENGALURU: Bengaluru is set to turn up the creative volume as the 41st edition of the Big Bang Awards takes centre stage on 9 February 2026...
MUMBAI: From midnight on Tuesday, Australia became the global guinea pig in a grand experiment: can you actually stop teenagers from doom-scrolling? The answer, as of...
MUMBAI: If advertising is chasing the next big idea, Augmented Reality might just be the plot twist nobody saw coming. And last evening, India’s creative community...
MUMBAI: Richa Parekh’s journey at JioHotstar has reached an important new chapter as she steps into the role of senior director of marketing. Parekh joined JioHotstar...
MUMBAI: Snap and Integral Ad Science (IAS) are taking transparency to a new level, giving advertisers something worth snapping about. The duo has expanded their measurement...
MUMBAI: When Mahabharat meets a Snap filter, you know history’s getting a glow-up. Collective Artists Network’s Historyverse, the tech-driven storytelling platform reimagining India’s past, has teamed...
MUMBAI: When influence meets intelligence, the result is Animeta Brandstar’s latest winning streak. The tech-data enabled influencer marketing firm has been scripting campaigns that don’t just...
MUMBAI: India’s golden boy of athletics is attracting more than just medals. The inaugural ‘Neeraj Chopra Classic’—India’s first global javelin competition—is drawing serious brand muscle ahead...
MUMBAI: After two decades of making other people’s platforms profitable, Akshay Mathur has decided it’s time to build his own money-making machine. The adtech veteran has...
MUMBAI: No social media for kids. The Aussie house of representatives passed a bill yesterday imposing a ban against Instagram, Tiktok, Facebook, SnapChat, X, Reddit from...
Mumbai: As brands navigate the complexities of a dynamic marketplace, a new trend is emerging: the preference for gen Z individuals in marketing agencies. Born between...
Mumbai: With a focus on fostering a safe and positive in-app experience, Snapchat has introduced a suite of new safety features all designed to strengthen and...
Mumbai: Snap Inc., in partnership with OPPO, has unveiled two exciting features in the upcoming ColorOS 14 release. Users can open the Snapchat camera directly from...
Mumbai: Social media has undeniably become an integral part of our lives. Whether it is connecting with friends, sharing our stories, or even conducting business, social...
Mumbai: ‘Influencer marketing is the future,’ ‘Influencer marketing helps brands reach millions,’ and ‘Influencer marketing has limitless potential.’ We see such statements across articles, news, blogs,...
Mumbai: Viacom18’s Youth, Music and English entertainment (YME) cluster announced a strategic content partnership with Snap Inc. The cluster aims to provide its clutter-breaking content and...
Mumbai: Global advertising expenditure is expected to grow 8 per cent in 2022, according to Zenith’s latest Advertising Expenditure Forecasts report, which was released on Wednesday....
Mumbai: Punjabi is the most popular regional language, while Korean takes the lead as the most preferred international language in India, revealed Iplix Content Consumption Survey. 52.5...
New Delhi: Snap has announced the launch of its first local and original Indian Creator shows produced by Qyuki and featuring television actress Anushka Sen and...
KOLKATA: Snapchat India has roped in Poonam Nikam as communications lead. Prior to this, Nikam was associated with ByteDance as global communication manager. In her long...
MUMBAI: Snapchat has rolled out its own version of the short video format platform, ‘Spotlight’, presumably for a slice of the TikTok pie in India. While...
NEW DELHI: Facebook has indefinitely banned US president Donald Trump from its platform after he tried to incite violence at the US Capitol earlier this week....
NEW DELHI: Httpool, the largest international partner of major media platforms representing Facebook, Twitter, Spotify, LinkedIn, Snapchat, and others, has announced the appointment of Aatsi Desai...
The Covid2019 pandemic has presented serious challenges when it comes to stabilising the overall economy amidst lockdown, one of which is changing industry dynamics. Covid2019 has...
MUMBAI: Recently, micro-blogging site Twitter joined the likes of Instagram, Snapchat and Facebook by launching fleets, stories which will disappear in 24 hours. The purpose is...
In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands...
New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has been named among the top 10 most downloaded apps globally....
MUMBAI: After leading the industry with the vertical video format, Gaana videos, India's largest music streaming app, Gaana has launched its own form of video stories...
Gurugram: Snapdeal has launched a festive season brand campaign that showcases the rich diversity and depth of products available on its platform. The campaign comprises multiple...
MUMBAI: The world thrives through connections. Meaningful bonds between people are often at the heart of great art and storytelling, both behind and in front of...
The world thrives through connection. Meaningful bonds between people are often at the heart of great art and storytelling, both behind and in front of the...
MUMBAI: Ace! Hit the courts with friends in Bitmoji Tennis, a new, made-for-Snapchat game, now available exclusively on Snap Games, Snapchat’s real-time multiplayer gaming platform found...
MUMBAI: Snapchat is happy to announce its localization into 4 Indian languages – Hindi, Marathi, Gujarati and Punjabi. Reinforcing its commitment to the Indian market, Snapchat...
MUMBAI: Snapchat has teamed up with Mumbai Indians, Rajasthan Royals, Chennai Super Kings and Kolkata Knight Riders this IPL season. The partnership will bring fans at...
MUMBAI: Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding...
MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India, has recently won the social media mandate for Domino’s. The agency will be...
MUMBAI: Yahoo Messenger, the messaging app, is finally shutting down for good.The app, which was acquired by Verizon in 2017, is shutting down on 17 July. The...
MUMBAI: Staying true to its brand ethos of never settling down, OnePlus has become one of the first movers in the category to launch a Snapchat...
MUMBAI: Marketing technology company 4C, in its latest report, reveals that spend across major social and mobile platforms in the first quarter of 2018 increased significantly...
MUMBAI: IPL 2018 fans better get ready as four of your favourite teams are coming to Snapchat. The social media platform has announced its partnership with...
NEW DELHI: New data from UK-based Juniper Research has found that advertising spend on FVoD (free video on demand) content, such as media on YouTube and...
MUMBAI: Fox Sports, from the Twenty First Century Fox stable, is partnering Twitter to stream a live show and Snapchat to showcase stories with match-day highlights...
MUMBAI: We have all tried to cram our thoughts into a single tweet, and it’s a pain! You have so much to write about, but the...
MUMBAI: In a bid to engage with customers and create a long standing relationship, Amazon Prime Video created an exclusive ‘Customer Delight Program’ for all fans...
MUMBAI: Sony Entertainment CEO Michael Lynton will on 2 February reportedly step down as he plans to focus on his role as the chairman of the...
MUMBAI: Sony Entertainment CEO Michael Lynton will on 2 February reportedly step down as he plans to focus on his role as the chairman of the...
MUMBAI: WATConsult has launched two initiatives — a CSR campaign #ThatsMyGirl to support the education of a girl child, and the agency will now hire differently...
MUMBAI: WATConsult has launched two initiatives — a CSR campaign #ThatsMyGirl to support the education of a girl child, and the agency will now hire differently...
MUMBAI: Foodpanda has announced that Sunny Leone will be a part of their new digital marketing campaign. The campaign showcases how Foodpanda comes to the rescue...
MUMBAI: Foodpanda has announced that Sunny Leone will be a part of their new digital marketing campaign. The campaign showcases how Foodpanda comes to the rescue...
