ITV

Tag: Snapchat Discover

  • ‘Bollywood With T-Series’ Launches Exclusively On Snapchat Discover

    ‘Bollywood With T-Series’ Launches Exclusively On Snapchat Discover

    MUMBAI: India’s leading music label and film production house, T-Series, will bring an exclusive series of candid interviews with India’s most loved Bollywood celebrities to Snapchat. Launching today, Bollywood with T-Series will bring Bollywood fans across the country an exclusive sneak peek into the lives of their favourite celebrities. Snapchatters will get up close and personal experience, as the stars spill the beans on all aspects of their lives. New episodes will be available on Snapchat every week.

    With over 203 million daily active users, Snapchat is the fastest and most expressive way to communicate and share authentic moments with friends and family. In November 2018, Snap announced the launch of Discover in India, tailor-made for the growing community of Indian Snapchatters. T-Series is the most recent addition that speaks to Snap’s commitment to expand local partnerships and providing Snapchatters relevant content from brands they know, love and trust.

    The first episode of Bollywood with T-Series features an interview with John Abraham talking about everything from his childhood aspirations of becoming an architect to landing his first Bollywood role and the journey since then. He shares some more personal moments such as being inspired by his mother’s initiative, which supports children suffering from cancer. An animal lover at heart and professional by nature, the actor is set to charm his way into Snapchatters’ hearts. The line-up will next feature nation’s young heartthrob Armaan Malik

    “Since launching Discover in India last year, we have seen such a positive response from Snapchatters all over the country. T-Series has been woven into the fabric of the Indian entertainment industry for a long time, and we are thrilled to share their expert storytelling with our growing community,” said Rami Saad, Head of International Content Partnerships at Snap

    “It’s been really exciting to watch Snapchat gain momentum here in India. At T-Series, we love to bring our audience authentic, inspiring content and Snapchat is another medium for us to continue reaching more people. We are creating special content and we hope Snapchatters enjoy watching it as much as we did filming it!” said Vinod Bhanushali, President – Media, Marketing, Publishing (TV), Music Acquisitions, T-Series

  • Viacom inks global content & ad sales deal with Snapchat

    Viacom inks global content & ad sales deal with Snapchat

    MUMBAI: Viacom has inked a global partnership with Snapchat that capitalises on and extends the expertise of both companies to creatively and authentically speak to millennial and post-millennial audiences.

    The wide-ranging deal, anchored in both content production and advertising sales, will bring two high profile channels to Snapchat Discover — a Comedy Central International channel and an MTV Channel in the US, which will complement the already successful Comedy Central and MTV International Discover channels.

    The agreement also grants Viacom the right to sell Snapchat’s US owned and operated advertising inventory, allowing Viacom to offer added value to television advertisers who want to add Snapchat’s wildly popular premium video platform to the media mix. In addition, Viacom also has agreed to provide Snapchat with expanded access so Snapchat can produce Live Stories covering more of Viacom’s tent pole events.

    “Viacom and Snapchat naturally complement each other in significant ways that make us ideal partners in both content and business development. Snapchat captures young audiences on an intimate and immersive mobile video platform while Viacom is the leader in premium long- and short-form storytelling for these same audiences. Add in Viacom’s custom marketing solutions and commitment to evolve our global mobile strategy and you’ve got a partnership that is great for both companies, for advertisers, and is a real evolution of the marketplace,” said Viacom CFO Wade Davis.

    In addition to selling its advertising alongside its own content on Snapchat Discover, Viacom will now also have the right to sell Snapchat’s US owned and operated ad inventory, which includes ads in ongoing Stories such as New York, capturing daily happenings in New York City, and non-partnered holiday Live Stories, such as Valentine’s Day. 

    Viacom is the only television company to have this arrangement with Snapchat.

    “Snapchat provides the best storytelling experience on mobile. Through this partnership with Viacom, we can now offer television advertisers a way to tell their stories across television and mobile in a frictionless way,” said Snapchat chief strategy officer Imran Khan.

    On the content side of the deal, Viacom will further invest in the creation of original premium video content specifically for Snapchat Discover. While MTV International and Comedy Central have previously been committed to creating original content on Discover, additional resources will now be put towards the launch of an MTV US Channel and a Comedy Central International channel on the platform.

    MTV’s new Snapchat Discover channel will feature a wide range of content created exclusively for the platform and updated daily. At launch on 9 February, this includes MTV News articles and video with design and art direction unique to Snapchat, exclusive celebrity interviews, and more. MTV is also developing additional Snapchat-native content, including brand-new original series and reinvented MTV fan-favorite franchises for the platform.

    Comedy Central will launch internationally on Snapchat Discover on 10 February, delivering always funny content to fans globally. The new international channel will serve Snapchat users daily doses of comedy, from curated WTF News articles and exclusive videos with their favourite comedians to upcoming original series set to debut on Snapchat Discover in the coming year. Since its US launch in January 2015, the Comedy Central channel on Snapchat Discover has become a vibrant pipeline for Comedy Central to develop fresh comedic voices and original content. It is one of the most popular brands on the platform.

    Another key element of the Viacom/Snapchat partnership will leverage Snapchat’s Live Stories, which are curated collections of user-submitted content covering major events and places around the world. Through the partnership, Snapchat will have unique access to cover Viacom’s one-of-a-kind, tentpole events, such as MTV’s Video Music Awards (VMAs), BET Experience, and MTV’s EMAs.

    The deal grew organically out of a dynamic Viacom/Snapchat relationship, including many custom advertising campaigns created by in-house creative agency Viacom Velocity that ran in Snapchat Discover, as well as “break-the-internet” level of fan engagement for Viacom events covered by Snapchat Live Stories and Snapchat Discover channels launched a year ago.

  • Viacom inks global content & ad sales deal with Snapchat

    Viacom inks global content & ad sales deal with Snapchat

    MUMBAI: Viacom has inked a global partnership with Snapchat that capitalises on and extends the expertise of both companies to creatively and authentically speak to millennial and post-millennial audiences.

    The wide-ranging deal, anchored in both content production and advertising sales, will bring two high profile channels to Snapchat Discover — a Comedy Central International channel and an MTV Channel in the US, which will complement the already successful Comedy Central and MTV International Discover channels.

    The agreement also grants Viacom the right to sell Snapchat’s US owned and operated advertising inventory, allowing Viacom to offer added value to television advertisers who want to add Snapchat’s wildly popular premium video platform to the media mix. In addition, Viacom also has agreed to provide Snapchat with expanded access so Snapchat can produce Live Stories covering more of Viacom’s tent pole events.

    “Viacom and Snapchat naturally complement each other in significant ways that make us ideal partners in both content and business development. Snapchat captures young audiences on an intimate and immersive mobile video platform while Viacom is the leader in premium long- and short-form storytelling for these same audiences. Add in Viacom’s custom marketing solutions and commitment to evolve our global mobile strategy and you’ve got a partnership that is great for both companies, for advertisers, and is a real evolution of the marketplace,” said Viacom CFO Wade Davis.

    In addition to selling its advertising alongside its own content on Snapchat Discover, Viacom will now also have the right to sell Snapchat’s US owned and operated ad inventory, which includes ads in ongoing Stories such as New York, capturing daily happenings in New York City, and non-partnered holiday Live Stories, such as Valentine’s Day. 

    Viacom is the only television company to have this arrangement with Snapchat.

    “Snapchat provides the best storytelling experience on mobile. Through this partnership with Viacom, we can now offer television advertisers a way to tell their stories across television and mobile in a frictionless way,” said Snapchat chief strategy officer Imran Khan.

    On the content side of the deal, Viacom will further invest in the creation of original premium video content specifically for Snapchat Discover. While MTV International and Comedy Central have previously been committed to creating original content on Discover, additional resources will now be put towards the launch of an MTV US Channel and a Comedy Central International channel on the platform.

    MTV’s new Snapchat Discover channel will feature a wide range of content created exclusively for the platform and updated daily. At launch on 9 February, this includes MTV News articles and video with design and art direction unique to Snapchat, exclusive celebrity interviews, and more. MTV is also developing additional Snapchat-native content, including brand-new original series and reinvented MTV fan-favorite franchises for the platform.

    Comedy Central will launch internationally on Snapchat Discover on 10 February, delivering always funny content to fans globally. The new international channel will serve Snapchat users daily doses of comedy, from curated WTF News articles and exclusive videos with their favourite comedians to upcoming original series set to debut on Snapchat Discover in the coming year. Since its US launch in January 2015, the Comedy Central channel on Snapchat Discover has become a vibrant pipeline for Comedy Central to develop fresh comedic voices and original content. It is one of the most popular brands on the platform.

    Another key element of the Viacom/Snapchat partnership will leverage Snapchat’s Live Stories, which are curated collections of user-submitted content covering major events and places around the world. Through the partnership, Snapchat will have unique access to cover Viacom’s one-of-a-kind, tentpole events, such as MTV’s Video Music Awards (VMAs), BET Experience, and MTV’s EMAs.

    The deal grew organically out of a dynamic Viacom/Snapchat relationship, including many custom advertising campaigns created by in-house creative agency Viacom Velocity that ran in Snapchat Discover, as well as “break-the-internet” level of fan engagement for Viacom events covered by Snapchat Live Stories and Snapchat Discover channels launched a year ago.