ITV

Tag: Snap

  • Snap and IAS team up to make ads crystal clear

    Snap and IAS team up to make ads crystal clear

    MUMBAI: Snap and Integral Ad Science (IAS) are taking transparency to a new level, giving advertisers something worth snapping about. The duo has expanded their measurement partnership to cover every corner of Snapchat, including the app’s most intimate space, the chat feed.

    The move means advertisers can now measure viewability and invalid traffic (IVT) for sponsored snaps and chat feed ads, ensuring their campaigns reach real users in brand-safe environments. With this update, IAS now offers full coverage across all Snapchat ad formats and devices, from stories to AR lenses.

    “Advertisers want to reach Snapchatters through authentic, measurable campaigns,” said Snap Inc global director, Ad partnerships group Fintan Gillespie. “With Sponsored Snaps, we’re giving brands even more ways to connect, while ensuring trusted third-party verification through IAS.”

    IAS CEO Lisa Utzschneider added, “We’re committed to giving advertisers transparency wherever they spend. Expanding our partnership with Snapchat shows our shared focus on verification, brand protection and campaign performance.”

    IAS’ total media quality solution for Snap gives brands access to advanced metrics like Time-in-View, IVT rates, and brand suitability reports, all powered by machine learning that analyses image, audio and text frame by frame.

    Since joining forces in 2018, IAS and Snap have steadily widened their measurement suite, from viewability and invalid traffic tracking to brand safety and attention measurement. This latest update cements their collaboration as a gold standard for accountable, engaging advertising in the social space.

     

  • HDFC Ergo twins up with Consumr.ai to insure AI-driven customer journeys

    HDFC Ergo twins up with Consumr.ai to insure AI-driven customer journeys

    MUMBAI: Insurance just found its digital double. HDFC Ergo has roped in Consumr.ai, India’s next-gen customer intelligence platform, to pilot a proof-of-concept (POC) that could transform how policyholders experience insurance from the first ad to the final claim. The partnership was sealed after Consumr.ai emerged as one of four winners of Techpreneur Season 2, an innovation programme that drew over 140 AI and tech companies worldwide. Winners were picked through a rigorous evaluation by leaders from BCG, Google, HDFC Ergo and Ergo International.

    At the centre of the POC lies Consumr.ai’s proprietary AI Twins technology virtual doppelgängers of consumer cohorts built on real behavioural data. These AI-powered twins simulate how different audiences respond to creative campaigns, products, and messages, enabling “always-on” customer-informed decision-making. In other words, it helps HDFC Ergo keep the customer firmly in the driver’s seat of every marketing, product, and creative choice.

    The POC will tap into deterministic behavioural data from hundreds of millions of global users via integrations with Meta, Google, DV360, Linkedin, Snap, and Amazon. HDFC Ergo’s own first-party data can also be securely onboarded, anonymised at cohort level, and modelled into AI Twins, all while maintaining full GDPR and CCPA compliance and without ingesting personally identifiable information.

    Consumr.ai co-founder Vivek Bhargava said: “Our AI Twins technology transforms real behavioural data into actionable intelligence that enables real-time personalisation at scale. This aligns perfectly with HDFC Ergo’s vision of a digitally agile, customer-first future.”

    On successful completion, the POC could be scaled across HDFC Ergo’s business lines, distribution channels, and even new frontiers such as influencer marketing, regional positioning, and voice-of-customer programmes. The model could also be replicated for Ergo International’s global markets, turning the Indian POC into a global insurance playbook.

    Consumr.ai already has a strong BFSI track record, having deployed AI Twins for Rustomjee, Aditya Birla Insurance, and even a Fortune 100 US insurer. With HDFC ERGO in the mix, the three-year-old platform has doubled down on its mission to be the innovation engine powering the insurance industry’s leap into the future.

  • IBC2025 conference lines up global media heavyweights and bold ideas

    IBC2025 conference lines up global media heavyweights and bold ideas

    LONDON: IBC 2025 has pulled back the curtain on a turbocharged conference programme packed with power players from across the global media, entertainment and tech ecosystem. From 12 to 14 September at RAI Amsterdam, the three-day summit promises to tackle media’s defining challenges—AI disruption, fragmentation, collapsing business models, and the war for attention.

    Top brass from Netflix, Walt Disney Studios, Paramount Global, Snap, TikTok, YouTube, Roku, TelevisaUnivision, PGA Tour, kweliTV and India’s JioStar are among the featured speakers. Industry provocateur Evan Shapiro will headline with a data-fuelled keynote, while seasoned commentator Mike Darcey closes the show with a sharp take on rights, economics and the shape of future broadcasting.

    “This year’s agenda is urgent, imaginative and provocative,” said IBC head of content Sally Watts. “We’re bringing together disruptors and legacy leaders to map the media universe as it shifts beneath our feet.”

    The conference kicks off with a heavyweight CTO roundtable featuring Avi Saxena (Warner Bros. Discovery), Simon Farnsworth (ITV) and Phil Wiser (Paramount). Big tech meets broadcast in sessions like YouTube’s Pedro Pina in conversation with Channel 4’s Grace Boswood, and Snap’s Jorrit Eringa alongside execs from Yahoo, Sky, Sling TV and A1 Group dissecting the future of content collaboration.

    TikTok’s Rollo Goldstaub will explore how short-form video is rewriting the rules of sports engagement, while Netflix’s Victor Marti and Vancouver Media’s Migue Amoedo offer a behind-the-scenes look at storytelling innovation.

    In a major AI-focused session, ABC’s Damian Cronin unpacks how the broadcaster is embedding machine learning into its core workflows. Meanwhile, DeShuna Spencer (kweliTV), Brad Danks (OUTtv), Rajat Nigam (JioStar India) and others weigh in on what’s next for the streaming wars.

    ‘MovieLabs – Leading the Vision’ sees Disney, Sony, Warner Bros. and Paramount map the road to 2030 for content creation, moderated by MovieLabs president Richard Berger. Sunday’s schedule spotlights Fremantle’s Jens Richter on global distribution in a post-peak TV world, while PGA Tour execs reveal how they deployed live AR shot-tracking across all 18 holes — winning a Sports Emmy in the process.

    In the closing session, Mike Darcey, now managing director at Tide End Consulting and former News UK boss, breaks down how rights, economics and regulation must evolve to fit the new media order.

    Beyond the main stage, the IBC Technical Papers Programme offers 10 peer-reviewed sessions delving deep into bleeding-edge R&D across 5G, 6G, AI, immersive formats and content authentication. Topics include:
    * AI in speech, postproduction and curation
    * Provenance, privacy and content trust
    * Wireless tech advances from 5G to 6G
    * IP Studio 2.0 and live production
    * Sport tech, AR, avatars and AI-enhanced streaming

    Registration is now open at show.ibc.org.

  • Omnicom brings global influencer capabilities under Creo banner

    Omnicom brings global influencer capabilities under Creo banner

    MUMBAI: Omnicom Media Group (OMG) has consolidated its global influencer marketing capabilities under a single brand—Creo—to deliver a consistent, data-led approach to clients across markets. This move puts influencer marketing firmly at the heart of OMG’s media offering, treating it as a fully measurable and strategic media channel.

    Since launching three years ago, Creo has developed influencer-led campaigns for major brands like Mountain Dew, Delta and State Farm. Now, as part of a global integration, clients everywhere will gain access to Creo’s partnerships with leading platforms including Amazon, Google, Snap, TikTok and Instacart—bridging the gap between content creation and commerce.

    The global influencer marketing market is set to reach $33 billion by 2025, up from $24 billion in 2024. In response, OMG is rolling out new tools through its Omni platform to enhance campaign planning and performance:

    * Creator Briefing Tool: Powered by Google Gemini, this helps creators shape content based on audience insights, cultural signals and brand data.

    * Creo Influencer Agent: An AI tool that identifies creators aligned with campaign objectives using Omni’s cultural intelligence suite.

    * Creator Performance Predictor: Built on Meta’s latest API, this machine learning tool forecasts which organic content will deliver stronger results when amplified with paid media—boosting outcomes by 38 per cent in early tests.

    “With influencers playing an increasingly important role in how audiences discover and engage with brands, bringing together our capabilities under Creo ensures clients in every market can access the same level of innovation, insight and strategic impact,” said Omnicom Media group CEO Florian Adamski. 

    In select regions, the brand will operate as OMGCreo. Backed by Omni, Creo positions influencer marketing as an accountable, data-driven channel designed to deliver results across the full marketing funnel.

  • IGAP releases report on social media transparency and compliance

    IGAP releases report on social media transparency and compliance

    Mumbai – The Internet Governance and Policy Project (IGAP) has published its latest report, “Social Media Transparency Reporting: A Performance Review”, offering a detailed analysis of how Significant Social Media Intermediaries (SSMIs) are complying with India’s Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. The report assesses the performance of major platforms, including Facebook, Instagram, WhatsApp, YouTube, Twitter/X, LinkedIn, Snap, ShareChat, and Koo, focusing on their content moderation practices and grievance redressal mechanisms between June 2021 and December 2023.

    As concerns over harmful online content, including misinformation and hate speech, continue to grow, IGAP’s report highlights key gaps in transparency across these platforms and calls for enhanced accountability to Indian users. The study also provides a comparative analysis with international frameworks such as the European Union’s Digital Services Act and presents actionable recommendations for improving transparency and compliance practices.

    Key Findings:

    . Inconsistent reporting: While platforms like Facebook and YouTube offer relatively comprehensive reports, others such as Koo and LinkedIn provide limited data, making it difficult to evaluate their adherence to content moderation guidelines.

    . Lack of clarity on automated monitoring: Platforms like Snap and ShareChat offer minimal disclosure on content proactively removed using automated tools, raising questions about the effectiveness of their systems in addressing harmful content such as hate speech and child exploitation.

    . Complex grievance redressal mechanisms: Platforms such as Instagram, Facebook, and Twitter/X maintain both global and India-specific grievance systems, leading to confusion for users and inconsistencies in data reporting.

    . Need for more granular data: The report emphasizes the importance of providing more detailed disclosures, particularly on content moderation in regional Indian languages, law enforcement requests, and actions against repeat offenders.

    Recommendations: IGAP’s report outlines several key reforms to improve transparency and ensure better accountability:

    . More granular disclosures: Social media platforms should provide detailed data on user complaints, content removals, and the diversity of Indian languages to ensure fair and equitable moderation practices.

    . Standardized reporting formats: Platforms should adopt consistent and uniform reporting formats to improve accessibility and comparison of data across different platforms.

    .  Improved oversight of automated tools: The report calls for clearer reporting on the types of content flagged and removed by automated systems, with a focus on emerging concerns such as misinformation, deepfakes, and synthetic media.

    Lead Author, and former senior director and group coordinator (cyber laws and data governance division), Ministry of Electronics and Information Technology (MeitY), Rakesh Maheswari stated, “Social media platforms have a responsibility to create a transparent and accountable digital environment, especially given their influence on public discourse. This report underscores the need for uniform, more granular reporting in line with the intent of IT Rules, 2021 and aims to help bridge the gaps in content moderation practices across platforms operating in India.”

    The Report is accessible at: https://igap.in/social-media-transparency-reporting-a-performance-review/

  • Ajit Mohan takes over Snap’s APAC operations

    Ajit Mohan takes over Snap’s APAC operations

    Mumbai: As reported by Indiantelevision.com on 3 November, Meta India country leader Ajit Mohan had quit and was reportedly set to join Snap. In a LinkedIn post, Mohan has confirmed joining the APAC team of Snap.

    His LinkedIn post reads, “After almost 4 years leading Meta (Facebook) in India, I am stepping down from my role. I am grateful to the company for the amazing opportunity to lead its efforts in one of its most important countries and I am absolutely proud of the work the team and I have done to create impact for people, creators and businesses around the country. “

    He goes on, “When I took on this role, my objective was to build a team and a company that would be a valuable ally to India and play a useful role in fuelling its economic and social transformation. This is exactly what we have managed to do in the last four years.”

    He confirms, “Am also excited to share that I am going to lead the Asia Pacific region for Snap and be a part of the company’s executive team. Can’t wait to get started!”

    Mohan had joined Meta (the erstwhile Facebook) as the managing director for the India market in January 2019. He was preceded by Umang Bedi who quit in October 2017.

    Prior to Meta, Mohan was CEO of Star India’s (now Disney Star’s) video streaming service Hotstar for four years.

  • Meta India head Ajit Mohan calls it quits

    Meta India head Ajit Mohan calls it quits

    Mumbai: Meta India country leader Ajit Mohan has decided to move on. His resignation comes into immediate effect. Reports suggest that he is all set to join Snap, the social media company.

    Mohan had joined Meta (the erstwhile Facebook) as the managing director for the India market in January 2019. He was preceded by Umang Bedi who quit in October 2017.

    Prior to Meta, Mohan was chief executive officer of Star India’s (now Disney Star’s) video streaming service Hotstar for four years.

    As per reports, Meta vice president of global business group Nicola Mendelsohn said in a statement, “Mohan has decided to step down from his role at Meta to pursue another opportunity outside of the company.”

    “Over the last four years, he has played an important role in shaping and scaling our India operations so they can serve many millions of Indian businesses, partners and people. We remain deeply committed to India and have a strong leadership team in place to carry on all our work and partnerships. We are grateful for Mohan’s leadership and contribution and wish him the very best for the future.” he added.

  • Consumers can now ‘Snap and WhatsApp’ objectionable ads to ASCI

    Consumers can now ‘Snap and WhatsApp’ objectionable ads to ASCI

    MUMBAI: Continuing with the mission to protect consumers’ interest, the Advertising Standard Council of India (ASCI) is embracing technology to connect with the consumers and curb misleading advertisements. Consumers can now WhatsApp the objectionable advertisement to +91 77-100-12345.

    The launch would be followed by awareness campaigns by means of print advertisement and radio spots with tagline of “Spot Bad Ad? Snap and WhatsApp +91 77100 12345.”

    ASCI Chairman Benoy Roychowdhury said at this event, “We are happy to launch the WhatsApp number, close to the World Consumer Rights Day (15th March). ASCI is truly empowering consumers by making it more accessible. Today almost every person with a smartphone is using messaging services such as WhatsApp. Technology makes it possible for them to flag false, misleading or offensive ads instantaneously and anytime anywhere while on the go – be it while reading newspapers at home, on their way to office, listening to radio or watching TV in the evening.”

    WhatsApp will serve as only the first touch point for consumers to reach ASCI with their main objections and images of the objectionable advertisement. Consumers can send pictures of print ads, hoardings, packaging or Screen shots of websites, Links of YouTube videos etc. 

    ASCI team would be scrutinizing these complaints and take it further if found valid as well as having complete details such as name and e:mail ID. The complainant would receive status updates on the complaint by SMS /and email. The WhatsApp number is not meant for commercial purpose. The complaint processing is free for consumers, in line with the ASCI’s mission of promoting self-regulation of advertising content and protecting Consumers’ interest. 

  • Consumers can now ‘Snap and WhatsApp’ objectionable ads to ASCI

    Consumers can now ‘Snap and WhatsApp’ objectionable ads to ASCI

    MUMBAI: Continuing with the mission to protect consumers’ interest, the Advertising Standard Council of India (ASCI) is embracing technology to connect with the consumers and curb misleading advertisements. Consumers can now WhatsApp the objectionable advertisement to +91 77-100-12345.

    The launch would be followed by awareness campaigns by means of print advertisement and radio spots with tagline of “Spot Bad Ad? Snap and WhatsApp +91 77100 12345.”

    ASCI Chairman Benoy Roychowdhury said at this event, “We are happy to launch the WhatsApp number, close to the World Consumer Rights Day (15th March). ASCI is truly empowering consumers by making it more accessible. Today almost every person with a smartphone is using messaging services such as WhatsApp. Technology makes it possible for them to flag false, misleading or offensive ads instantaneously and anytime anywhere while on the go – be it while reading newspapers at home, on their way to office, listening to radio or watching TV in the evening.”

    WhatsApp will serve as only the first touch point for consumers to reach ASCI with their main objections and images of the objectionable advertisement. Consumers can send pictures of print ads, hoardings, packaging or Screen shots of websites, Links of YouTube videos etc. 

    ASCI team would be scrutinizing these complaints and take it further if found valid as well as having complete details such as name and e:mail ID. The complainant would receive status updates on the complaint by SMS /and email. The WhatsApp number is not meant for commercial purpose. The complaint processing is free for consumers, in line with the ASCI’s mission of promoting self-regulation of advertising content and protecting Consumers’ interest.