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Tag: Smytten

  • MRSI puts the power of ‘and’ at centre of 33rd annual seminar

    MRSI puts the power of ‘and’ at centre of 33rd annual seminar

    MUMBAI: The Market Research Society of India (MRSI) is set to bring fresh energy to Gurugram this month, with its 33rd annual market research seminar promising a heady mix of data, ideas and debate under the banner “The Power of And”.

    Dr Saurabh Garg, secretary at the ministry of statistics and programme implementation, will deliver the opening keynote on “Driving impact through data insights: harnessing public-private synergies for a Viksit Bharat at 2047”. His address will anchor two days of panels, papers and provocations at The Leela Ambience on 11–12 September.

    The line-up features Karthik Nagarajan of Hogarth, Aradhana Lal of Lemon Tree Hotels and Aditya Kasyap of Unilever, alongside sessions on navigating “many Indias” and a panel on the “joys and dilemmas of insight in the age of technology” with senior voices from HUL, Nestlé, Airtel, Kantar, Smytten and more.

    This year drew over 100 research paper submissions, with 22 shortlisted across four themes: bending and breaking methodologies, innovating at the edges, technology as an intersection, and the human mosaic of future leaders.

    “The seminar has long been the cornerstone of India’s research and insights industry,” said Rituparna Dasgupta, chairperson of the 33rd edition and EVP at Zee entertainment. “This year’s theme captures how our world is being shaped.”

    With Smytten Pulse AI as lead partner and heavyweights such as Kantar, Nestlé, ITC and Hindustan Unilever backing sessions, MRSI is positioning its flagship gathering as more than a talking shop.
     

  • Smytten celebrates ninth birthday with #TryItAll campaign

    Smytten celebrates ninth birthday with #TryItAll campaign

    Mumbai: Smytten, an Indian product discovery and trial platform, marks its ninth anniversary with the launch of the #TryItAll campaign. Aimed at Gen Z, the campaign focuses on their desire for variety, personalization, and convenience, offering them affordable and risk-free ways to explore new products.

    Understanding Gen Z’s preference for personalised experiences and fear of missing out (FOMO), Smytten allows users to try trending lifestyle products with 100 per cent cashback on trial packs. This lets them explore beauty, wellness, and lifestyle trends without commitment, making informed decisions with confidence.

    To bring the campaign to life, Smytten has teamed up with youth icons Apoorva Arora, Taaruk Raina, and Kritika Bhardwaj for a series of short films. Each film follows a young protagonist discovering Smytten, where they can freely explore a wide range of products, reflecting the brand’s mission to empower discovery.

    Smytten co-founder Swagata Sarangi shared, “When we founded Smytten, our goal was to change how people discover products by creating a platform that truly encourages exploration. Over the years, we have grown alongside our users, embracing their need for choice and personalisation. With #TryItAll, we celebrate this journey. Partnering with talented young artists like Apoorva, Taaruk, and Kritika for this campaign felt natural, they represent the same spirit of curiosity and openness that Smytten stands for. They bring our message to life, making the journey of trying and exploring products feel even more relatable.”

    Smytten co-founder Siddhartha Nangia, “At Smytten, we understand that for today’s consumers, having the freedom to try is just as important as making the final purchase decision. We have created a space where discovery feels effortless and genuinely enjoyable. This anniversary is more than a milestone; it’s a reminder of our ongoing mission to redefine discovery and create new ways to bring excitement to the experience of choice.”

    In celebration of its anniversary, Smytten also introduces special perks, including:

    ●  Nine trial points for ₹199

    ●  Freebies with every trial order

    ●  Up to 90 per cent off on trending brands.

    With a thriving community of over 20 million users, Smytten redefines product discovery in India, empowering an entire generation to make exploring new products as rewarding as choosing them.

  • Smytten Pulse and Dabur partner for data-driven product development

    Smytten Pulse and Dabur partner for data-driven product development

    Mumbai: Smytten Pulse, an AI-led consumer research and insights platform, partnered with Dabur to provide targeted insights. The platform’s consumer research solutions helped Dabur refine its product and market strategy through efficient and extensive consumer research.

    Dabur, a consumer goods company, aimed to enhance one of its new product offerings by evaluating consumer feedback in a niche market segment. Through its collaboration with Smytten Pulse, Dabur effectively reached and assessed its market via an authentic respondent base, resulting in high-quality data across product, concept, and communication testing. This enabled data-driven decisions for their new product line.

    Using Smytten, an Indian product discovery and trial platform, Smytten Pulse focused on an audience segment that aligned with Dabur’s key demographics. The technology of Smytten Pulse facilitated effective surveying, analysis, and the creation of business recommendations regarding product usage, formulation, and packaging. The consumer feedback and recommendations from the research team supported Dabur in developing marketing strategies for their product line.

    Dabur CMI head Vinay Virwani stated on the partnership, “We piloted with Smytten for getting to a niche TG – which they were able to accurately recruit based on their databank of purchase history. This collaboration with Smytten Pulse gave us rich and sharp insights based on actual behaviour – a sharp contrast to traditional claim-based market research methodologies. Their platform has the unique ability of intent base targeting of consumers which allows for more real-life, authentic responses. Beyond the excellent technology, their focus on driving value through sharp insights has solidified our trust in their capabilities. We look forward to them as a vital partner in our journey to market excellence.”

    Smytten and Smytten Pulse co-founder Siddhartha Nangia added, “It’s been a rewarding experience to work with Dabur, a brand that sets the standard in the consumer goods industry. As a trusted partner in the brand’s journey towards market excellence, we look forward to strengthening our partnership, driving innovation, and achieving remarkable success together.”

    The methodology provided insights into market gaps, consumer preferences, and product performance. By using an agile approach to deliver insights quickly, Smytten Pulse helped Dabur make informed decisions in a competitive market. Smytten Pulse’s strength lies in consolidating marketing activities on one platform, enabling brands and marketers to navigate the market with reliable and cost-effective solutions. The platform offers a range of research solutions, from product testing to communication analysis, enhancing the understanding of consumer behaviors and perceptions.