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Tag: SMW

  • Adweek acquires SMW and its flagship properties

    Adweek acquires SMW and its flagship properties

    EW DELHI: The American weekly advertising trade-based publication Adweek has announced the acquisition of  Social Media Week (SMW) and its flagship properties, including Social Media Week Conferences, SMW News & Insights and its recently launched streaming platform SMW+.  

    “Since 2009 we’ve made it our mission to help you, our loyal community members, play a pivotal role in an engaged and elevated conversation on the impact of social media on marketing, media and culture. Today, we are thrilled to continue this mission and share that Social Media Week will become part of Adweek,” the publication said in a statement.

    Adweek CEO Jeff Litvack noted that the SMW acquisition is an important step forward in deepening connection with influential and rising marketers and amplifying social media coverage. “Social media has always been a critical way for brands to reach and interact with their consumers and 2020 has further thrust it into the spotlight,” he added.

    SMW founder Toby Daniels will be joining Adweek as chief innovation officer, while also overseeing the SMW business.

    “Joining forces with Adweek represents an opportunity to work with a world-class team, accessing a full spectrum of capabilities which will not only help to extend the Social Media Week brand and offering but also help us better serve our community and our partners. We are ecstatic to have found a home and strategic partner in Adweek, a company we have long admired for its first-class journalism and coverage of our industry, its dedication to fostering community and its events and awards, which are the gold standard in our industry,” Daniels said. 

  • Social Media Week releases list of eminent speakers for its 2014 edition

    Social Media Week releases list of eminent speakers for its 2014 edition

    MUMBAI: Approaching its third edition in India and second edition in Mumbai, Social Media Week (SMW) has announced key speakers, who are set to captivate the audience this September, in Mumbai. The line-up of speakers includes social media influencers, bloggers, politicians, authors and international experts, each of whom will share their views on the domain, through presentations panel discussions, debates, workshops, and more. Some of the experts expected at the event, include:

     

    • Rishi Jaitly: Head, Twitter India 
    • Vikram Menon: President & Country Head, OgilvyOne Worldwide, India
    • Anaggh Desai: Co- founder, 1+99 Experience Consulting
    • Mohandas Pai: Chairman, Manipal Group
    • Raheel Khursheed: Head of News, Politics & Govt @TwitterIndia
    • Kunal Jeswani: Chief Digital Officer, Ogilvy & Mather India
    • Navdeep Suri: India’s current Ambassador to the Arab Republic of Egypt
    • Sean Gardner: Forbes #1 Social Media Influencer, Author, Co-founder of the Huffington Post “Twitter Powerhouses Series”
    • Jeff Bullas: A Social Media Marketing Blogger, Strategist & Speaker, voted #14 Of Forbes Top 50 Social Media Power Influencer
    • Arvind Gupta: Hibernation Innovation Evangelist & The National Head of BJP’s IT Cell
    • Deepali Naair: CMO, Mahindra Holidays & Resorts India Limited
    • Prem Panicker: Managing Editor, Yahoo
    • Vasantha Kumar: Director Marketing & Communication India & South Asia, IBM
    • Viral Oza: MD,Nokia India Pvt. Ltd.
    • Richard Lui: Asian-American journalist and news anchor for MSNBC and NBC News
    • Sanjay Tripathy: Sr.EVP Marketing, Digital & E-commerce – HDFC Life

    *Complete list of Speakers

     

    Based on this year’s theme for SMW, ‘Social media for Social Change’, the renowned speakers will share their insights and knowledge through various sessions, including those on managing diplomacy through social media, social media and politics, building  a career in social media, and New age fight club – Social Media, Disruption & Viral.

     

    Rohit Varma, Founder & Managing Partner, R SQUARE Consulting Services Pvt Ltd, said, “­­­­­­I’m very excited to see many organization & brands from different industries coming on board to curate sessions and making it the biggest crowd-sourced festival. Look forward to the five days social media festivity. I’m quite sure that there is lot more awaiting the audience.”

     

    “Social media and digital impact are changing the way brands function today. As an organization, we are strong believers of this platform, and have leveraged it successfully for clients across categories. We are proud to be associated with SMW’s third stint in India, and look forward to engaging with marquee speakers at this platform, which connects people across borders and backgrounds; this year’s theme of the impact of social media on social change, will definitely bring to light, some interesting perspectives on how digital India thinks,” said, Nikhil Dey, President (Public Relations) at Genesis Burson-Marsteller.

     

    The growing momentum of the initiative reflects in the number of sponsors, partners and speakers, who have come forward to support the event. Companies such as Microsoft (City Support Sponsor), Germin8, Unmetric, KPMG and Wrangler are sponsoring SMW 2014.

     
    “As GroupM we are delighted to continue our association with SMW. After a successful opening year in Mumbai and Bangalore in 2013, SMW is lining up an exciting fare this year. As social media channels proliferate and become meeting grounds of brands and consumers, SMW provides a great platform for enhancing knowledge and sharing best practices,” CVL Srinivas, CEO GroupM South Asia

     

    In addition, SMW has partnered with leading media and integrated communication agencies, includingSocial@Ogilvy, chlorophyll, UB, TiE Mumbai, The Express Group, The Indian Networker, Construkt festival, mXm India, PageTraffic, AVID Learning, Yellow Seed Content Solutions, Fratelli wines and Steerttalk, to organise the event in India.