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Tag: Smruti Shinde

  • Colors to launch second season of ‘Mission Sapne’ on 17 January

    Colors to launch second season of ‘Mission Sapne’ on 17 January

    MUMBAI: After the successful first season of Mission Sapne, Colors is all set to launch the second season starting from 17 January at 11 am every Sunday. 

    Produced by Sobo Films, Mission Sapne Season 2 will feature 10 celebrated entertainers who will showcase their talent as they work their magic to learn the professional ongoings and tricks of the trade to raise funds in support of a deserving commoner.

    Speaking to Indiantelevision.com about the second edition of Mission Sapne, Sobo Films director Smruti Shinde said, “I think television is a very strong medium to highlight causes which are read about in the newspapers or seen on news channels. The reason I want to do this show on a GEC was because of the show’s strong entertainment quotient. It doesn’t drag or get boring when you talk about social causes and through entertainment you are able to help that one person or highlight good causes, which needed that kind of attention.”  

    Mission Sapne provides dramatic entertainment with a strong social message as entertainers from different industries willingly live the common man’s professional life for a day. Talking about the research done for the show, Shinde informed, “We did three months of research before going on air. We have a research team, which systematically goes through a lot of cases. We interview people from different walks of life. India is a place where you have many such cases and we cannot help each one of them but with our small initiative we can at least highlight such cases.”

    The first season of Mission Sapne was launched on 27 April, 2014 on Colors. The show was aired at 8 pm every Sunday. This time round, the 10 episodes series will see some changes as the production house will focus more on creating awareness than raising funds for the people.

    “After the first season, we realised that there are many people that we need to help through the show. We decided that we should also talk about the different causes besides helping the individuals. We need to highlight social issues as well. Therefore, this season will have a few important causes, which need to be talked about. We are creating awareness and sending messages through celebrities on issues like farmer suicides, HIV and molestation. We are trying to highlight social causes this season rather than helping individuals. Also, this season we will have lot of women star power on the show,” she informed.

     

    The second season will also see some important issues like women empowerment. Talking about the selection process, Shinde said, “We picked up the cases, which are relevant in today’s time. There was no particular criteria as such for selecting people. We come across some people that really need help, so we help them.”

     

    Sharing her experience of working with Colors CEO Raj Nayak, Shinde shared, “A couple of years back we launched this show Bole Toh Malamaal in Marathi on Mi Marathi. Raj Nayak had wanted us to bring it on Hindi GEC so that we can create more awareness through the show. It’s been superb working with him. He has been a big support throughout the journey of Mission Sapne. Viacom, Colors and Raj Nayak supported it to a great extent and I think it’s their own CSR initiative to come on the show and not taking any money.”

  • Colors ushers hope with ‘Mission Sapne’

    Colors ushers hope with ‘Mission Sapne’

    MUMBAI: Acclaimed basketball player, Michael Jordan, once said that ‘The good part about being famous is being able to help people’; and COLORS’ upcoming show Mission Sapne strives to do just that. The first-of-its-kind property allows celebrities from different walks of life to leverage their fame for the benefit of the common man. The show is a dramatic entertainment offering, from the channel, which conveys a strong social message to audiences. Mission Sapne will showcase India’s most loved Bollywood Entertainers as they step into the shoes of the aam aadmi for a day, and face hardships to raise funds for those who struggle to make ends meet. The show is set to hit airwaves in Summer 2014.

     

    Top celebrities from across Bollywood, television, sports and music will be volunteering in this Mission including actors Salman Khan and Varun Dhawan,cricketer Harbhajan Singh, and singer Mika Singh among others. True to the person he is helping, the celebrity will move away from their comfort zone to drive a taxi, sell fish or become a door-to-door salesman for the very first time. These celebrities will be required to use their talent, wit and star persona to ensure that business continues to boom for the people they are supporting and change their ordinary and tough life to an extraordinary one. Audiences will get a chance to see the various difficulties faced by those who bring comfort to our lives. Produced by Sobo Films the show will bring the celebrity and common man together, while facilitating this Mission.

     

    Speaking about the show, Raj Nayak, CEO – COLORS, said, “Mission Sapne is our humble effort to showcase the hardships faced by the ‘aam aadmi’ and join hands with celebrities from different walks of life to make a difference. With everything that our audiences have given us in making COLORS a household name, Mission Sapne is our endeavour to give back to the society by bringing the life of a common man to the limelight and sharing their story for the world to behold. We would like to thank the celebrities associated with Mission Sapne for extending their support and helping us lighten the burden of a tough life from some less fortunate shoulders by raising funds for their welfare.”

     

    Commenting on the show’s concept, Smruti Shinde, Director of Sobo Films, said, “We are pleased to partner with India’s leading channel, COLORS to present Mission Sapne. The show has an exciting approach towards showcasing the burdens in the life of a common man through the eyes of a celebrity as they work hard to generate funds. Through Mission Sapne, we aim to convey to Indian audiences that no person should be looked down upon and that the smallest achievements deserve to be cherished in the grandest manner.”

     

    Watch Out as your favourite celebrities step into the shoes of the common man and help them fulfill their dreams on Mission Sapne…Coming Soon on COLORS!