Tag: SmithKline Beecham

TV ad volumes of personal healthcare sector rose by 2% in Jan-Sep’22: TAM AdEx report

Mumbai: In comparison to January-September 2021, the personal healthcare sector’s ad volume trend witnessed a two per cent rise in television during the same period in 2022. In a report released by AdEx India, a division of TAM Media Research, rubs and balms topped the list of personal healthcare categories on TV with an ad volume share of 20 per cent.

Antiseptic creams and liquids (17 per cent), digestives (12 per cent), medicated skin treatments (11 per cent), a variety of OTC products (11 per cent), vitamins, tonics, and health supplements (nine per cent), cough lozenges (six per cent), antacids (three per cent), condoms (two per cent), and analgesics and cold tablets (two per cent) were the top ten categories that accounted for 93 per cent of total ad volumes between January and September 22.

Reckitt Benckiser India topped the list of the top 10 advertisers in the personal healthcare sector with more than a third of sector ad volumes in Jan-Sep’22, followed by Procter & Gamble and Smithkline Beecham with a 10 per cent and seven per cent share, respectively.

Additionally, the report found that over 500 brands had advertised on television between Jan-Sep ’22, of which 42 per cent share of the ad volumes were accounted for by the top 10 brands. Moreover, the report stated that over 200 exclusive brands had advertised within the personal healthcare sector during the same period.

The top two channel genres, general entertainment channels (GECs) and news, had an equal share of 29 per cent of the sector’s ad volumes. Movies (23 per cent), music (12 per cent), and kids (three per cent) are the other three channel genres that account for 95 per cent of the sector’s contribution to TV ad volumes.

Furthermore, the report obscured the fact that feature films were the top programme genre, accounting for a 26 per cent share of the sector and its volumes, and that the top three programme genres combined for 58 per cent of the sector’s ad volume.

On TV, prime time was the most preferred time-band for the sector ads. The combined share of all three time bands, prime time, afternoon, and morning, stood at more than 70 per cent of ad volumes.

According to the report, advertisers in the personal healthcare sector preferred ad lengths of less than 40 seconds on television. While 20-40 second and less than 20 second ads combined for more than 98 per cent of total ad volumes between January and September’22,

Ad Insertions in the personal healthcare sector on digital mediums increased 2.6-fold between January and September’22 of this year compared to the same period in 2021.

The top 10 categories of the sector had a 95 per cent share of ad insertions during Jan-Sep’22 with hearing aids topping the list with a 30 per cent share, followed by vitamins/tonics/health supplements (24 per cent) and range of OTC products (11 per cent) and corporate-pharma/healthcare (11 per cent).

The top 10 advertisers in the sector on digital were led by Sundries Hearing Solutions with a 30 per cent share of ad insertions, followed by Sun Pharmaceutical and Johnson & Johnson at four per cent each.

Display ads were found to account for more than half of sector ad insertions between January and September 22 under the banner of creative types and digital platforms. Among the digital platforms, desktop video topped with a 31 per cent share, which was followed by desktop digital at 23 per cent and mobile display at 17 per cent, the report claimed.

In the print advertising medium, the personal healthcare sector discovered a three per cent fall in ad space during Jan-Sep ’22 in comparison to the same period in 2021.

The report further pointed out that in the list of the top 10 categories, vitamins/tonics/health supplements lead the chart with a 23 per cent share of ad volumes.

According to the findings in the report, the top 10 categories accounted for 93 per cent of the total share. SBS Biotech was the top promoter during the period with a 35 per cent share of the total ad space. Furthermore, it is observed that the top 10 advertisers garnered a 65 per cent share of the sector’s ad space.

1,400 brands were present during the Jan-Sep’22 period, where the top 10 brands had a 41 per cent share of the sector’s ad space. In addition, from January to September’21, the report discovered over 700 exclusive brands in the personal healthcare sector.

Hindi accounted for 51 per cent of the sector ad space for languages, followed by Marathi at 17 per cent and English at eight per cent.

The genre of general interest publications has captured 98.7 per cent of the sector’s ad space. According to the report, 24 per cent of ad space in the personal healthcare sector was with various promotional offers, and volume promotion had a 74 per cent share of ad space among sales promotions.

November 19, 2022
Lalitha Jewellery takes top spot in BARC week 5

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 26 January 2019 and 1 February 2019.

The data reflects top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 5 of 2019.

Top Advertisers:

In the fifth week of 2019, Hindustan Unilever Ltd maintained its top position in the BARC advertisers’ list. The owner of a vast portfolio including top products like Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Vaseline, and Lakmé, HUL made 115998 insertions.

Reckitt Benckiser, holding a portfolio of diverse products like Strepsils, Air Wick, Durex condoms, Dettol, and Harpic, remained unmoved from the past few weeks’ position of number two making 60043 insertions.

ITC Ltd also held the last week’s position on the third spot with 38255 insertions. Following it are Cadburys India Ltd., and Smithkline Beecham with 29135 and 22506 insertions.

Top Brands:

Interestingly, Lalitha Jewellery ranked first in the brands’ category of BARC eek 5 rankings. It left behind all the top shot brands and made 15347 ad insertions in the week.

Dettol Liquid Soaps maintained its second position with 11649 insertions, followed by Santoor Sandal And Turmeric that made 10428 insertions.

Lux Toilet Soap slightly improved its last week’s position and climbed up a spot to become number 4 with 9648 insertions. Horlicks came in fifth with 9093 insertions.

February 10, 2019
HUL top advertiser in BARC Week 50

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 8 December 2018 and 14 December 2018

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 50 of 2018.

Top Advertisers:

Hindustan Unilever Ltd with 106157 ad insertions on television, remained the top advertiser in week 50 as well followed by Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic, that had 58983 insertions.

ITC Ltd as well maintained its position from the previous week and stands third with 53309 insertions.

Procter & Gamble climbed up a rank from the last week and stands fourth with 34164 insertions. Pharmaceutical company SmithKline Beecham stands fifth with 28768 insertions.

Top Brands:

IBF became the top brand in week 50 of 2018 with 12436 insertions followed by Trivago with 12142 insertions. Mahindra SUV Range stands third with 11600 insertions.

PhonePe, the Indian financial technology company, has entered the list at the third position, making 11529 insertions in week 50. Dettol Toilet Soaps came in fifth with 11425 insertions.

December 23, 2018
FMCG advertisers hogged TV eyeballs in Jan ’17

BENGALURU: Thirteen advertisers shared places in list of top ten television advertisers in terms of number of insertions (or spots) across the first 4 weeks of 2017. The total number of insertions in the first four weeks of 2017 by the top ten television advertisers was 12,51,529.As is the norm, FMCG Brands grabbed the bulk of the spots – 93.56 percent or 11,70,874 insertions during weeks 1, 2, 3, and 4 (Saturday, 31 December 2016 to Friday, 27th January 2017) as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals.

Of these 13, 11 were FMCG advertisers, with Amazon Online India Pvt Ltd (online) and Super Cassettes Industries (Music) being the sole exceptions. Both these non-FMCG advertisers were among the top ten television advertisers in two of the four weeks. Amazon ranked eighth in week 2 and fifth in week 3, while Super Cassettes ranked ninth and eighth in weeks 2 and 4 respectively in terms of number of television insertions per week.

Eight of the 13 advertisers were present in the top 10 list of advertisers in terms of television insertions in all the four weeks. Three were present in in the list during two of the four weeks and two were present in the list in only one week (week 1 of 2017).

Please refer to Fig A below:

The total number of television insertions by the top 10 advertisers per week increased from 2,68,323 in week 1 to 3,47,695 in week 3 before petering off by 9.81 percent to 3,13,579 in week 4. As is obvious, Hindustan Lever Limited (Lever) has been the top advertiser in the four weeks with 31.28 percent of total insertions by the top ten advertisers in terms of insertions.

Baba Ramdev’s Patanjali Ayurved Limited which had stood third in the first three weeks of 2017 behind Reckiyy Benckiser (India) Limited climbed to the second spot in week 4 of 2017, pushing Reckit down to third spot. While Reckitt had cut down its ad insertions in week 4 by a massive 41.96 percent to 35,481 from 61,127 in week 3, Patanjali had increased its insertions by 20.5 percent in week 4 to 38,886 from 32,270 in week 3. Super Cassettes was the sole non-FMCG brand in the list of top 10 television advertisers in terms of ad insertions in week 4.

Fig B below gives the breakup of the top 10 advertisers in terms of number of insertions for individual weeks:

February 6, 2017
FMCG advertisers hogged TV eyeballs in Jan ’17

BENGALURU: Thirteen advertisers shared places in list of top ten television advertisers in terms of number of insertions (or spots) across the first 4 weeks of 2017. The total number of insertions in the first four weeks of 2017 by the top ten television advertisers was 12,51,529.As is the norm, FMCG Brands grabbed the bulk of the spots – 93.56 percent or 11,70,874 insertions during weeks 1, 2, 3, and 4 (Saturday, 31 December 2016 to Friday, 27th January 2017) as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals.

Of these 13, 11 were FMCG advertisers, with Amazon Online India Pvt Ltd (online) and Super Cassettes Industries (Music) being the sole exceptions. Both these non-FMCG advertisers were among the top ten television advertisers in two of the four weeks. Amazon ranked eighth in week 2 and fifth in week 3, while Super Cassettes ranked ninth and eighth in weeks 2 and 4 respectively in terms of number of television insertions per week.

Eight of the 13 advertisers were present in the top 10 list of advertisers in terms of television insertions in all the four weeks. Three were present in in the list during two of the four weeks and two were present in the list in only one week (week 1 of 2017).

Please refer to Fig A below:

The total number of television insertions by the top 10 advertisers per week increased from 2,68,323 in week 1 to 3,47,695 in week 3 before petering off by 9.81 percent to 3,13,579 in week 4. As is obvious, Hindustan Lever Limited (Lever) has been the top advertiser in the four weeks with 31.28 percent of total insertions by the top ten advertisers in terms of insertions.

Baba Ramdev’s Patanjali Ayurved Limited which had stood third in the first three weeks of 2017 behind Reckiyy Benckiser (India) Limited climbed to the second spot in week 4 of 2017, pushing Reckit down to third spot. While Reckitt had cut down its ad insertions in week 4 by a massive 41.96 percent to 35,481 from 61,127 in week 3, Patanjali had increased its insertions by 20.5 percent in week 4 to 38,886 from 32,270 in week 3. Super Cassettes was the sole non-FMCG brand in the list of top 10 television advertisers in terms of ad insertions in week 4.

Fig B below gives the breakup of the top 10 advertisers in terms of number of insertions for individual weeks:

February 6, 2017
Amazon, Smithkline odd ones in FMCG top 10 TV ads

BENGALURU: The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top 10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals

Spoiling that perfect 10 score in week two of 2017 were online retail player Amazon Online India Pvt Ltd at eighth place with 17,512 ad insertions and Indian music major Super Cassettes Industries placed at ninth spot with 17,250 ad insertions. The rest of the players among the top ten advertisers in terms of ad insertions in week 2 were all FMCG players.

While music company Super Cassettes exited the list, Amazon Online India Pvt Ltd (Amazon) climbed to fifth place from eighth place in the top 10 TV advertisers in terms of ad insertions in BARC week 3 (Saturday 14 January 2017 to Friday 20 January 2017). Amazon’s ad insertions in week 3 of 2017 to promote its Great Indian Sale between 20 and 22 January 2017 increased a phenomenal 54.69 percent in week 3 to 27,089 from 17,512 in week 2. Pharmaceutical major Smithkline Beecham joined the top 10 list with 18,786 insertions(5.40 percent of total of top 10 advertisers list) in week 3 at eighth place.

The total number of television ads by the top 10 companies in terms of insertions increased 19.98 percent to 321,923 in week 2 of 2017 as compared to week 1 of 2017. In week 3 of 2017 when compared to week 2 of 2017, the total increased by 8 percent to 347,695 TV ad insertions.

Despite higher number of television ad insertions (5.02 percent more) in week 3 (17,444 insertions) ITC Ltd continued at tenth place. In week 2, ITC Ltd had 14,438 TV ad insertions.

Please refer to Fig A below for relative positions of the top 10 TV advertising companies in terms of ad insertions.

While the first four ranks in terms of TV ad insertions in weeks 2 and 3 of 2017 remained the same, there were changes in terms of number insertions, percentage insertions with respect to total ad insertions and changes among the other ranks between weeks 2 and 3. The top four advertisers in weeks 2 and 3 were Hindustan Lever Limited (Lever), Reckitt Benckiser (India) Ltd (Reckitt Benckiser), PatanjaliAyurved Ltd (Patanjali) and Cadbury’s India Limited.

January 28, 2017
Amazon, Smithkline odd ones in FMCG top 10 TV ads

BENGALURU: The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top 10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals

Spoiling that perfect 10 score in week two of 2017 were online retail player Amazon Online India Pvt Ltd at eighth place with 17,512 ad insertions and Indian music major Super Cassettes Industries placed at ninth spot with 17,250 ad insertions. The rest of the players among the top ten advertisers in terms of ad insertions in week 2 were all FMCG players.

While music company Super Cassettes exited the list, Amazon Online India Pvt Ltd (Amazon) climbed to fifth place from eighth place in the top 10 TV advertisers in terms of ad insertions in BARC week 3 (Saturday 14 January 2017 to Friday 20 January 2017). Amazon’s ad insertions in week 3 of 2017 to promote its Great Indian Sale between 20 and 22 January 2017 increased a phenomenal 54.69 percent in week 3 to 27,089 from 17,512 in week 2. Pharmaceutical major Smithkline Beecham joined the top 10 list with 18,786 insertions(5.40 percent of total of top 10 advertisers list) in week 3 at eighth place.

The total number of television ads by the top 10 companies in terms of insertions increased 19.98 percent to 321,923 in week 2 of 2017 as compared to week 1 of 2017. In week 3 of 2017 when compared to week 2 of 2017, the total increased by 8 percent to 347,695 TV ad insertions.

Despite higher number of television ad insertions (5.02 percent more) in week 3 (17,444 insertions) ITC Ltd continued at tenth place. In week 2, ITC Ltd had 14,438 TV ad insertions.

Please refer to Fig A below for relative positions of the top 10 TV advertising companies in terms of ad insertions.

While the first four ranks in terms of TV ad insertions in weeks 2 and 3 of 2017 remained the same, there were changes in terms of number insertions, percentage insertions with respect to total ad insertions and changes among the other ranks between weeks 2 and 3. The top four advertisers in weeks 2 and 3 were Hindustan Lever Limited (Lever), Reckitt Benckiser (India) Ltd (Reckitt Benckiser), PatanjaliAyurved Ltd (Patanjali) and Cadbury’s India Limited.

January 28, 2017
It’s all FMCG brands among top 10 TV advertisers in week one of 2017

BENGALURU: Hindustan Lever Limited (Lever) brands led the FMCG brands with a massive 96,682 television advertisement insertions (36.03 percent of the total insertions by top 10 advertisers). The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals. All the companies among the top 10 television advertisers were FMCG players. The total number of insertions by the top 10 advertisers in week 1 was 3.22 percent more than the 259,961 insertions in week 52 of 2016. Lever’s ad insertions in week 1 increased 11.36 percent from 86,819 in the previous week.

Besides Lever being mentioned in the list of top 10 advertisers in terms of insertions, BARC has also mentioned some of its subsidiary/brands separately in the lists, including Brooke Bond Lipton India Ltd, Ponds India. Similarly, Godrej companies Godrej Consumer Products Ltd andGodrej Sara Lee Ltd find places at eighth and tenth spots with 11,792 (4.39 percent of total) and 11,471 (4.25 percent) insertions respectively.

At second place and trailing far behind was Reckitt Benckiser (India) Ltd with 29,538 (11.01 percent) of insertions. PatanjaliAyurved Limited (Payanjali), which had stood at number 2 for the last four weeks of 2016, was placed third in week 1 of 2017 with 29,538 (10.82 percent) insertions, 13.05 percent lower than the 33,381 insertions in week 52 of 2016.

Please refer to Fig A for BARC data on top 10 advertisers in terms of insertions Across Genre: All India (U+R): 4+ Individualsfor week 1 of 2017 below:

As mentioned above, in weeks 49 to 52 of 2016, Lever led the pack followed by Patanjali. Among mobile services, Bharti Airtel Ltd was also present in all the last four weeks of 2016. Please refer to Fig B below for Fig B – BARC: Top 10 Advertisers Across Genre: All India (U+R) : 4+ Individuals – weeks 49-52 of 2016:

January 13, 2017
It’s all FMCG brands among top 10 TV advertisers in week one of 2017

BENGALURU: Hindustan Lever Limited (Lever) brands led the FMCG brands with a massive 96,682 television advertisement insertions (36.03 percent of the total insertions by top 10 advertisers). The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals. All the companies among the top 10 television advertisers were FMCG players. The total number of insertions by the top 10 advertisers in week 1 was 3.22 percent more than the 259,961 insertions in week 52 of 2016. Lever’s ad insertions in week 1 increased 11.36 percent from 86,819 in the previous week.

Besides Lever being mentioned in the list of top 10 advertisers in terms of insertions, BARC has also mentioned some of its subsidiary/brands separately in the lists, including Brooke Bond Lipton India Ltd, Ponds India. Similarly, Godrej companies Godrej Consumer Products Ltd andGodrej Sara Lee Ltd find places at eighth and tenth spots with 11,792 (4.39 percent of total) and 11,471 (4.25 percent) insertions respectively.

At second place and trailing far behind was Reckitt Benckiser (India) Ltd with 29,538 (11.01 percent) of insertions. PatanjaliAyurved Limited (Payanjali), which had stood at number 2 for the last four weeks of 2016, was placed third in week 1 of 2017 with 29,538 (10.82 percent) insertions, 13.05 percent lower than the 33,381 insertions in week 52 of 2016.

Please refer to Fig A for BARC data on top 10 advertisers in terms of insertions Across Genre: All India (U+R): 4+ Individualsfor week 1 of 2017 below:

As mentioned above, in weeks 49 to 52 of 2016, Lever led the pack followed by Patanjali. Among mobile services, Bharti Airtel Ltd was also present in all the last four weeks of 2016. Please refer to Fig B below for Fig B – BARC: Top 10 Advertisers Across Genre: All India (U+R) : 4+ Individuals – weeks 49-52 of 2016:

January 13, 2017
Hindustan Lever, Patanjali had largest TV ad insertions

BENGALURU: Over the last four weeks of calendar year 2016, Hindustan Lever Limited (Lever) and Patanjali have been the top advertisers in terms of number of television ad insertions according to Broadcast Audience Research Council of India (BARC) data for weeks 49 (Saturday 3 December 2016) until week 52 (Friday 30 December 2016). The data covers Top 10 Advertiser’s Across Genre: All India (U+R) : 4+ Individuals.

Lever with 64,264 (36.19 percent), 62,655 (31.95 percent), 66,922 (29.44 percent) and 86,817 (33.40 percent) adinsertions in weeks 49, 50, 51 and 52 respectively of 2016 held numerouno position as top television advertiser in terms of ad insertions. Patanjali with 18,539 (10.44 percent), 23,430 (11.95 percent), 33,064 (14.55 percent), and 33,381 (12.84 percent)television ad insertions in weeks 49, 50, 51 and 52 respectively of 2016 stood second.

Bharti Airtel Limited, Ponds India and Brooke Bond Lipton India Limited were the other brands that were present across all the 4 weeks among the top 10 television advertisers in terms of ad insertions.Smithkline Beecham was amongst the top 10 advertisers in terms of television ad insertions for weeks 50, 51 and 52. Please refer to Figure A below for list of Top 10 Advertisers across genre: All India (Urban + Rural): 4+ individuals.

As is obvious from the charts above, the total number of insertions has increased steadily from week 49 from 177,582 to 259,961 (by 82,379 insertions 46.39 percent increase) in week 52. The increase in total number of ad insertions by the top 10 advertisers between weeks 49 and 50 was 18,533 (10.44 percent); between weeks 50 and 51 was 31,169 (15.89 percent); between weeks 51 and 52 was 32,677 (14.38 percent).

January 6, 2017