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Tag: SMIPL

  • #NotForEveryone – Suzuki roles out two-wheelers’ campaign

    #NotForEveryone – Suzuki roles out two-wheelers’ campaign

    MUMBAI: Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer – Suzuki Motor Corporation, has rolled-out a brand new campaign — #NotForEveryone for the popular Gixxer portfolio of motorcycles. Celebrating the ‘exclusivity’ that sets apart a Gixxer owner from the crowd, #NotForEveryone is a pan-India campaign with strong digital amplification, print media and outdoor activations, besides the TVC that will play on national and regional TV channels.

    <iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/dgwWmk5xvjo” frameborder=”0″ allowfullscreen></iframe>

    SMIPL EVP – sales and marketing Sajeev Rajasekhran said, “Moving away from the specification heavy content that dominates this category, with the new Gixxer TVC, we have taken a refreshingly new route to connect with our audiences by digging-out typecasts. In a segment that is cluttered with sameness, Gixxers have always offered customers an alternative with its blend of unique styling and functional excellence.  We are confident that this TVC will not only bring out the youth even more closer to the Gixxer brand, but will also inspire them to break away from  the shackles of conformism.”

    Happy mcgarrybowen CEO Kartik Iyer said about his firm’s first outing with Suzuki Two-wheelers, “The campaign idea was borne out of conversations with existing Gixxer owners. They all beamed a common passion around the bike, its looks and its performance. The other thing that clearly shined through is that they all are very proud of their unique choice. Our job was simple. Show the bike in all its glory and create a narrative that almost challenges the viewer. Taking on new-age stereotypes adds freshness to the campaign. Clearly this bike is not for those who want to ride with the pack, but ahead of it.”

    Campaign elements: TVC, Print, outdoor, Digital, Cinema 

    Client: SIMPL

    Creative Agency: Happy mcgarrybowen

    CEO: Kartik Iyer

    Director: Razneesh “Razy” Ghai

    Production House: Asylum Films

    TVC Details

    Title of film: Not For Everyone

    Duration: 45, 30 and 20 sec

    Campaign launch: 28/08/17

    Exposure: Television, Digital, Print

  • Salman Khan is Suzuki’s first brand ambassador

    MUMBAI: Two-wheeler manufacturer, Suzuki Motor Corporation, has roped in Salman Khan as the brand ambassador for Suzuki Motorcycle.

    This is the first time that Suzuki has got any ambassador on board.

    Suzuki will be looking at associating with Salman Khan across the range of its projects, campaigns and initiatives. The actor will feature in the ATL and BTL activities of the company.

    With the recent product launches that provide customers a choice in each segment, Suzuki two-wheelers has embarked on a journey of ramping up its presence and relationships across the country and market segments, the company said.

    Suzuki Motorcycle India Private Limited (SMIPL) vice president- sales and marketing Atul Gupta said, “We are delighted to have Salman Khan associating with one of the world‘s most iconic two-wheeler brands. We believe that Suzuki and Salman together will make an emotional connect with all sections of customers that Suzuki‘s range of two-wheelers reaches out to. The association with Salman was driven by the imperative of quickly building a strong connection between the Suzuki two-wheeler brand and the different segments that our expanding range of products is addressing.”

    SMIPL national marketing head Anu Anamika added, “As we expand our portfolio, it was important to find a human face who can best portray and project our brand and product promise. Salman Khan is a passionate biker and a discerning brand endorser. His mass appeal, cutting across segments, complements the mass appeal of Suzuki.”

    The company also aims to find broad synergy in Khan‘s social initiatives such as ‘Being Human‘.

    The first Suzuki campaign featuring Khan will be based on the recently launched Suzuki‘s mass market motorcycle, Hayate, and will be breaking shortly.

    According to an official communiqué, SMIPL aims to be amongst the top players in the Indian two-wheeler market. In order to step towards this objective, the company is undertaking capacity expansion and strengthening its network. The company will be increasing its annual capacity from the current 3.6 lakh units to 5.4 lakh units by 2013. It also plans to double its sales and service network in the next two years.