ITV

Tag: Smile Foundation

  • IN10 Media’s Gubbare supports child education with Smile Foundation

    IN10 Media’s Gubbare supports child education with Smile Foundation

    Mumbai: With the education of children impacted by the pandemic, IN10 Media Network’s kids channel Gubbare has joined hands with leading non-government organisation Smile Foundation to support its Shiksha Na Ruke campaign.

    A first by the channel, the partnership aims to create awareness among Gubbare’s viewers across India about the impact of COVID-19 on children’s education. With schools going online, many were left in the lurch with no internet or device to log in and continue learning.

    The campaign aims to help such students continue learning through different modes of engagement such as door-to-door distribution of worksheets and study material, cluster classes in small groups through youth volunteers, television and radio-based educational programs, and telephonic counseling. Additionally, Shiksha Na Ruke provides access to digital mediums like projectors and tablets at learning centers to enable the transition to digital learning.

    IN10 Media Network VP- corporate strategy development Mansi Darbar said, “Children are the future of the nation, and as a kids’ broadcaster, we believe that it is our responsibility to help them prepare for a brighter tomorrow. We all need to play our part in building a stronger nation and the partnership with the Smile Foundation is a step towards that. Through the Shiksha Na Ruke initiative, we want to create awareness among people regarding how the pandemic impacted the world at various levels and how can a small contribution change a child’s life.”

    Smile Foundation’s co-founder and executive trustee Santanu Mishra said, there is a need for increased collaboration among stakeholders to drive greater access to education. “Helped by Gubbare’s reach and accessibility, this partnership will be important in driving impact for Shiksha Na Ruke. We urge more organisations to come forward and do their bit for millions of underprivileged students who continue to experience an abrupt break in learning,” he added.

    The campaign has nearly 50,000 students enrolled across the Smile Foundation’s 201 Mission Education centres in 22 states of the country. The organisation trains teachers for the dynamic digital learning environment and even counsels parents to ensure children’s active participation. 

  • CNN-News18 in partnership with Smile Foundation launches #DilliKiHawaBadlo campaign

    CNN-News18 in partnership with Smile Foundation launches #DilliKiHawaBadlo campaign

    MUMBAI: Of the world’s 30 most polluted cities, 22 are in India. New Delhi, one of the most polluted capitals in the world, again witnessed record-high levels of air pollution earlier this season forcing schools to be closed. Continuing with its motto of ‘On Your Side’, CNN-News18, in partnership with Smile Foundation launched a unique state-wide awareness campaign – #DilliKiHawaBadlo. Endorsed by top schools across the capital, the initiative aimed at raising cognizance on the importance ofindividual contribution towards curbing air pollution. 

    The campaign was geared towards educating children to act on day-to-day activities and bring change at the ground level. Commenting on the initiative, Network18  English & Business News Cluster CEO Basant Dhawan said, “Air pollution has become a serious environmental and public health emergency. We, at CNN-News18, have always believed in raising relevant issues and creating impactful conversations to drive change. Through this initiative, we aim to mobilise the society with children as the change agents. We are focused on creating a steady drumbeat around such burning issues and with such campaigns, we are going beyond television to speak directly to our viewers.”

    Elaborating on the campaign, Smile Foundation Co-founder and Trustee Santanu Mishra said, "Our ChildforChild programme seeks to inculcate a conscience and value system in the children so that they grow up to become responsible citizens and change-makers. Through #DilliKiHawaBadlo, we conducted workshops on air pollution, which included both awareness on the issue, as well as ways to protect themselves and the planet. Simple actions like planting trees, curbing plastic use, recycling waste etc. that can be carried out by students were discussed. We thank CNN-News18 for this collaboration in helping us bring to light such an important issue."

    Given that children are highly perceptive to change, the campaign primarily focused on inculcating behaviour change at an individual and household level through continuous education and awareness. In a month-long outreach, the initiative received overwhelming participation from the top schools of New Delhi such as Sardar Patel Vidyalaya, Air Force Bal Bharti, Delhi International School amongst others. The experts from Smile Foundation conducted workshops with hundreds of students. CNN-News18 distributed anti-pollution masks and engaged with over 700 individuals including students, teachers, support staff and parents to help them stay healthy while outdoors

  • Happydent: Smile Please, kids

    Happydent: Smile Please, kids

    MUMBAI: Leveraging the fact that ‘smiles are contagious’, Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign called ‘Happydent Smile Please.’

    The campaign will be promoted on social media inviting the audience to participate by sharing a smiling selfie or a message on the website happydentsmileplease.com. Happydent will be contributing Rs 5 to the Smile Foundation for every valid entry received, and hopes to add up to Rs 5 lakh through the initiative.

    The funds will be used by Smile Foundation for its ‘Mission Education’ which is committed to providing basic education and healthcare to underprivileged children. The Smile Foundation believes that whether you are addressing healthcare, poverty, population control, unemployment or human rights, there’s no better place to start than in the corridors of education.

    This campaign is part of Perfetti Van Melle India’s commitment to engage with the communities it operates in and give back to them. On this Associate Category Director Munir Lamba said, “The noble cause is completely in sync with the benefit offering of Happydent which is Sparkling Smiles. We look forward to enthusiastic participation from across the country.”

  • Happydent: Smile Please, kids

    Happydent: Smile Please, kids

    MUMBAI: Leveraging the fact that ‘smiles are contagious’, Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign called ‘Happydent Smile Please.’

    The campaign will be promoted on social media inviting the audience to participate by sharing a smiling selfie or a message on the website happydentsmileplease.com. Happydent will be contributing Rs 5 to the Smile Foundation for every valid entry received, and hopes to add up to Rs 5 lakh through the initiative.

    The funds will be used by Smile Foundation for its ‘Mission Education’ which is committed to providing basic education and healthcare to underprivileged children. The Smile Foundation believes that whether you are addressing healthcare, poverty, population control, unemployment or human rights, there’s no better place to start than in the corridors of education.

    This campaign is part of Perfetti Van Melle India’s commitment to engage with the communities it operates in and give back to them. On this Associate Category Director Munir Lamba said, “The noble cause is completely in sync with the benefit offering of Happydent which is Sparkling Smiles. We look forward to enthusiastic participation from across the country.”