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Tag: SMG Convonix

  • SMG Convonix creates a digital campaign for OLX

    SMG Convonix creates a digital campaign for OLX

    MUMBAI: SMG Convonix, an integrated digital marketing solutions company and part of Starcom MediaVest Group, has come up with a unique integrated experiential digital media campaign for OLX “Phone ko banao SELLphone”.  OLX, in a marketing campaign across TV, radio, and outdoor, is promoting a new concept of ‘sell-phone,’ focusing on three core communication points click-upload-sell.

     

    The digital ad campaign by the digital agency trendily allows the users to sell off household things virtually by just experiencing this innovation on web though their mobile phones. This mobile sync web campaign goes live on Yahoo and MSN from 4 and 5 June, respectively.

     

    Women have always been an integral part of the brand communication at OLX. With ‘Phone ko banao Sell-Phone’ OLX celebrates the individuality and independence of the new-age Indian woman. The campaign displays OLX mobile App as a tool of empowerment for women, allowing them to earn money, and unclutter from the convenience of their homes.

     

    The technical capabilities of SMG Convonix and integrated digital marketing solutions drive synergies across various elements of the online ecosystem to architect solutions that sit right at the heart of their clients’ business imperatives.

     

    OLX India CEO Amarjit Batra said, “The current campaign “Phone ko banao SELLphone” stemmed from the insight that it is easier to use a classifieds platform from a mobile phone than a desktop PC. The campaign tries to highlight that online selling is fun and convenient”.

     

     “This innovation is an attempt to deliver the joy of selling through mobile, and displays the ease of the OLX mobile App. With this campaign we intend to give our users the best possible user experience,” he added.

     

    SMG Convonix CEO Vishal Sampat said, “With this mobile and web sync innovation we have tried to break the clutter in the digital ad space and bring out the realistic experience of making your phone a “SELLphone.  We wanted to take this several notches higher by creating a truly unparalleled interactive digital campaign by gamifying the website.”

     

     He added, “There is a lot of information this communication had to convey. It had to explain what digital ad campaign is, how it benefits consumers and how to access your phone to sell. We hope that this innovation will not just create awareness about the brand but also give an opportunity to experience the ease of use for the OLX mobile App.”

     

  • SMG Convonix appoints Surajendu Sinha as VP & business head

    SMG Convonix appoints Surajendu Sinha as VP & business head

    MUMBAI: SMG Convonix has appointed Surajendu Sinha as vice president and business head (west & south).

     

    Sinha will be responsible for overseeing all key client relationships and will lead the media team in these regions.

     

    SMG Convonix CEO Vishal Sampat said, “SMG Convonix has always focused on providing real-time and meaningful digital solutions. We have always believed in staying ahead of the curve and Surajendu’s addition to the media team will allow us to do that by embracing changes in media and mobile faster. We’re focused on attracting reputed and experienced hands to lead our media teams and further bolster our offering. Surajendu fits the bill perfectly, and we’re glad to have him on board.”

     

    SMG Convonix COO Sarfaraz Khimani added, “Media consumption trends clearly indicate the increasing skew to digital and mobile. Surajendu’s addition to the leadership team at SMG Convonix is a reflection of the evolution of the medium and its consumption, and to ensure that our solutions to clients are always impactful and leading-edge.”

     

    Sinha has over a decade of experience in digital media planning and buying in companies like Neo@Ogilvy and Mindshare (Group M). In his last role at Mindshare, Sinha was senior director – digital media buying for Mindshare (west). He was responsible for growing digital revenues, rate benchmarking and driving annual strategic partnerships. He has handled clients like Kellogg’s, ICICI Bank, Idea Cellular, Ultratech, Birla White, Videocon d2h, HDFC Bank, Diageo, Tata Motors among others.

     

    Sinha said, “The decision to join SMG Convonix was easy based on the great work done by the team on digital including SEM, SEO, SMM, Display, ORM and analytics for its various clients. It will be great to be working with a passionate bunch of people with a focus on strengthening the paid media and mobility functions armed with  award winning, innovative media offerings and the addition of new revenue streams and benchmarking ensuring better value to be passed on to clients.”

  • SMG Convonix wins 24 clients in the last quarter of FY 13-14

    SMG Convonix wins 24 clients in the last quarter of FY 13-14

    MUMBAI: Starcom MediaVest Group’ integrated digital marketing arm SMG Convonix has won 24 new clients in the last quarter across sectors like education, FMCG, travel, banking and finance, e-commerce and technology.

     

    SMG Convonix CEO Vishal Sampat said, “Most of our recent wins were after multi-agency pitches and are testimony to the strength of our offering and thought and rigor that the teams put into campaigns. We continue to work with the same core principle of trying to solve business problems by leveraging synergies across digital solutions, analytics and technology. Going forward, our focus will be on growing the media offering and delivering cutting-edge impactful campaigns enabled by the right technology.”

     

    Tata Global Beverages has awarded the Global SEO mandate for their brands to SMG Convonix, which includes Tetley and Eight o’ clock. The new roster of clients also includes IMS Learning Resources, Tuffware and e-commerce biggies such as Pepperfry and Reseller Club. SMG Convonix has, in a focused manner, expanded its base and experience in Consumer Electronics by bagging The Mobile Store and The Electronic Store. In addition to the Indian wins, a significant number of clients from other markets like the US have also augmented the roster.

  • Starcom MediaVest Group appoints Hanley King as chairman, SMG India

    Starcom MediaVest Group appoints Hanley King as chairman, SMG India

    MUMBAI: Starcom MediaVest Group (SMG) has roped in Hanley King as chairman, SMG India. King will report to global operations president John Sheehy and will be based in SMG’s Mumbai office.  As chairman, SMG India, King will be focused on key client relationships, new business and commercial operations for the agency. SMG India CEO Malli CR and SMG Convonix CEO Vishal Sampat will dually report to King and will continue to lead daily operations for their respective organisations. 

     

    “Hanley is a consummate professional with a proven track record of delivering results across our globally networked clients,” said Sheehy. “Our recent acquisition of Convonix and our robust digital and analytics practice prove that our operations in India are among our most future-focused.  I look to Hanley to work hand in hand with Malli and Vishal to continue to build upon our momentum in India.”

     

    King was most recently SMG Global Client Lead for APAC, based in Singapore. In this role he managed multifaceted SMG client teams for Samsung, Mars Wrigley, Kellogg’s, Novartis and Bank of America and others across the APAC region. Prior to joining SMG, King was CEE President for Universal McCann, where he was responsible for 22 markets across the Central European region with 500 plus staff and billings of close to $1 billion. Prior to this role, he was UM CEO, Czech Republic, and previous to this he spent seven years working for media independents and full service communications agencies in his native New Zealand. In his career Hanley has worked on many global accounts in Asia, Europe or New Zealand spanning FMCG, Auto, Financial, Breweries and Telcos.

     

    “India is a fascinating, fast-paced and constantly evolving market,” King said. “And that’s why it’s such an honor to be joining SMG India and working with Malli and Vishal – a team that is so relentlessly focused on the future.”

     

    SMG India is leading the industry with its robust digital and analytics practice, as well as it best-in-class consumer insights work led by its Human Experience Strategist Network. SMG India’s client list includes Dabur, Axis Bank, Aircel and Ranbaxy In 2013, PublicisGroupe acquired Convonix, which aligned with SMG India. Founded in 2003, Convonix today employs more than 400 digital marketing specialists, making it the largest digital agency in India, serving such clients domestically as well as internationally as Tata Motors, Reliance Industries, Budweiser, Taj Hotels, DBS, Mahindra Holidays, Tata Global Beverages among others.