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Tag: SMC

  • Advertising Maverick, mr. Niteen Bhagwat conducted an engrossing masterclass for the students of school of media & communication at whistling woods international

    Advertising Maverick, mr. Niteen Bhagwat conducted an engrossing masterclass for the students of school of media & communication at whistling woods international

    MUMBAI: Whistling Woods International's (WWI) School of Media and Communication (SMC) hosted an interactive session for its students with Mr. Niteen Bhagwat, Vice Chairman, FCB Interface, Mumbai. During the session, Mr. Niteen Bhagwat shared insights on social media platforms and how to optimise them to the fullest to garner insights on consumer mindset and conduct research-based activities.

    The industry veteran with more than three decades of experience explained to the student’s usage of social media to conduct competition analysis across various sectors. Besides, Mr. Niteen Bhagwat, also, highlighted how social media can be used to gauge the reach of brands, celebrities and their effect on the audience at large.

    During the session, Mr. Niteen Bhagwat elaborated on the domain of advertising. Through various campaign examples, he advised the students on how to ‘cut through the clutter’ while communicating with the target audience. He further described the importance of research in disseminating the message to the consumer and went on to explain the effectiveness of media modeling as well to the engrossed students.

    As the event concluded, Mr. Niteen Bhagwat was honored with a token of appreciation amidst the applause of an appreciative audience.

  • Behind every great love is a great story!

    Behind every great love is a great story!

    MUMBAI: Love knows no boundaries – whether it is passion of youth or when showing that it is ageless. Featuring for the first time on Romedy NOW as ‘Romedy of the Month’ will be The Notebook which is a chronicle of romance and togetherness on 26 July 2014 at 9 pm.Starring Ryan Gosling and Rachel Adams, The Notebook is presented by Dove and powered by SMC.

     

    Catch an elderly man, Duke in a modern day home for seniors reading a romantic tale from his notebook to his lady co-housemate suffering from dementia. Go back to the old world charm of the 1940s with a young and passionate farm boy Noah (played Ryan Gosling) falling in love with 17-year-old heiress Allie Hamilton (played by Rachel Adams) at a carnival. There is an idyllic romance, an ancient mansion that Noah dreams of owning, and a social class difference that nips the love affair in the bud.

     

    Noah writes letters to Allie for a year but they are hidden by Allie’s mother and remain unanswered. As the two young lovers feel betrayed by the other, the World War II has Noah joining as a soldier while Allie becomes a nurse. A twist to the tale is when a charming, rich, and handsome soldier Lon Hammond Jr. enters Allie’s life as her fiancé.

     

    Seven years later at her wedding gown trial, memories of love come gushing back as Allie sees a photograph of a now wealthy Noah who has bought the abandoned mansion in hopes of getting Allie back. Allie visits him in Seabrook and the flame of love rekindles. But will Allie sacrifice her love for commitment to Lon and lose true love for the second time or reclaim a love that was always hers? Meanwhile, figure out how their story is connected to Duke and his lady companion to make an eternal love story.

     

    Whether one is lucky in love or just carries the love in one’s heart, fans are invited to share their own love story on Romedy NOW’s twitter page with #RememberWhen hashtag and the story. The sweetest one will be rewarded!

     

    And then with the special ‘What would you Do?’ activity on Facebook fans can tell the path they would have would have chosen if they were in Allie and Noah’s shoes.

  • This month go Crazy, Stupid in Love!

    This month go Crazy, Stupid in Love!

    MUMBAI: Life can be full of surprises even when you have had the biggest jolt just out of the  blue.  Enjoy  a  journey  of  such  bittersweet  situations  and  moments  in  Romedy  of  the  Month presented by SMC & powered by Provogue Crazy, Stupid, Love on Sat, 24th May, 9 PM only on Romedy NOW, the exclusive destination for English General Entertainment.

     

    How would a middle-aged man react when his married life comes crumbling down when his wife, the only woman he has ever been with, asks him for a divorce after being happily married for 20 years? Get down to the bottom of every bottle? Cal Weaver (Steve Carrell) does lose hope and hits the bar to drink his grief away but his misery turns on its head after he befriends a player dude Jacob Palmer (Ryan Gosling) who teaches him a trick or ten about scoring women! But, it’s not all fun. Watch him go through life as a sudden and reluctant single and all the confusion with teenage crushes, heartbreaks and angry dad’s protective of their teenage daughters! Enjoy the People’s Choice Awards and Teen Choice Awards winner and enjoy the Saturday night!

     

    Howlarious situations and ridiculously funny performances will split your sides and give you a tummy ache with laughter in Romedy of the Month only on Romedy NOW Sat, 24th May, 9 PM!

     

  • DQE appoints Sun-Mate as global toy partner for The Jungle Book

    MUMBAI: DQ Entertainment International (DQE) has appointed global toy manufacturer Sun-Mate Corporation to be the master global toy partner for the new 3D, CGI international animated TV series, The Jungle Book.

    As the appointed global master toy partner, Sun-Mate will design and manufacture a large variety of toys for the new The Jungle Book including play sets, figurines, plush, electronic toys, walkie-talkies, role-play and outdoor adventure sets.

    Sun-mate will preview the new toy line at the forthcoming 2013 Hong Kong Toy Fair, New York Toy Fair and Nuremberg Toy Fair events, as part of their initial global sales launches for the brand. The Company will also announce, in the near future, key appointments for regional distributors in conjunction with the new series’ growing popularity internationally.

    DQ Entertainment International Chairman and CEO Tapaas Chakravarti said, “We are happy to leverage on the strengths of our partners, Sun-Mate Corporation in bringing a wide variety of toys and collectibles to Jungle Book fans globally. With the immense success of the first season of The Jungle Book, we are now poised to receive maximum traction on the licensing of this much loved brand as we are on the verge of launching the second season of this series.”

    “The Jungle Book, new 3D, CGI animated series, is a phenomenal success internationally. With current international broadcasters anxiously anticipating the second season and additional broadcast partners being added all the time, our expansion into the international marketplace is well-timed. Our global toy distribution plans will seek to satisfy the growing demand for toys by young fans and their parents everywhere who have come to love these celebrated characters even further,” Sun-Mate Corporation President Rami Ben-Moshe added.

    The deal follows Sun-Mate’s appointment, earlier this fall, by SMC Entertainment Group, INC (SMC) to be the North American master toy licensee for the brand. SMC holds the North American rights for home entertainment, licensing, merchandising and promotional rights for the new 3D CGI animated TV series brand.

    SMC also secured the master toy rights for “The Jungle Book” for Australia and New Zealand and all licensing and merchandising for South Africa. DQ Entertainment (DQE) is the producer and global rights owners of new “The Jungle Book” animated TV series.

    The Jungle Book, new 3D, CGI animated series, is airing in 165 countries across the globe, and currently has over 100 licensees worldwide in key categories of publishing, gaming, digital, apparel, accessories, home furnishings, back-to-school, games, puzzles, HBA, confections, amusement, Halloween and seasonal products.