ITV

Tag: SMB

  • ZEE appoints Gaurav Kanwal as chief revenue officer, digital and SMB

    ZEE appoints Gaurav Kanwal as chief revenue officer, digital and SMB

    Mumbai: Zee Entertainment Enterprises Ltd (ZEEL) has appointed Gaurav Kanwal as chief revenue officer, digital and small and medium businesses (SMB), South Asia.

    Kanwal was last associated with Disney+ Hotstar as executive vice president, ad sales for two and a half years. He was at the helm of identifying new avenues to drive revenue in a profit and loss management capacity for the company.

    Kanwar commands over 17 years of multi-industry and multi-channel experience in sales, marketing, online business as a strategist and manager. He specialises in distribution channels, marketing strategy, sales processes, SMB & mid-market, GTM plan, management, emerging markets, P&L ownership, people management.

    Prior to Disney+ Hotstar, Kanwal has had stints with Adobe as head of SMB and channel sales (South Asia), Symantec Corporation as country sales manager for India and SAARC, International SOS Services as marketing and communications manager for India, Corning International, and Feedback Ventures.

  • Online entrepreneurs now have a curated platform to share their stories and better connect with the online shoppers, with the launch of Shopmatic World

    Online entrepreneurs now have a curated platform to share their stories and better connect with the online shoppers, with the launch of Shopmatic World

    MUMBAI: Spearheading the cause of enhanced visibility for the SMBs, international e-commerce platform, Shopmatic announces the launch of its ground-breaking new platform, ‘Shopmatic World’.

    The avant-garde curated platform, Shopmatic World is harboured around the real stories of online entrepreneurs, their distinguished ingenuity and perseverance that have gone into the genesis of their brands. Endeavouring to transform the way small businesses connect with their audience, the Shopmatic World global platform will invite online shoppers to spend time discovering unique products and services from unique merchant stores.

    Online shoppers spending time on Shopmatic World will be delighted to discover the intent, idea, and values that serve as the foundation of these brands.

    Shopmatic prides itself in enabling the entire gamut of the e-commerce ecosystem for a number of inspired  entrepreneurs and online merchants. With the solutions and support provided by Shopmatic, over 50,000 hobbyists, artisans, craftsperson, stay-at-home mothers, small and medium businesses, amongst others, have found their way to becoming online entrepreneurs. Now with the launch of Shopmatic World, Shopmatic will help these online entrepreneurs share their individual narratives and better connect with  shoppers. This real connection would beget more opportunities for the brands to bolster their sales, presence, and influence in the digital world.

    While unveiling this never-seen-before platform, Anurag Avula, CEO of Shopmatic, said, “We are very excited to launch Shopmatic World  especially since it aims at delivering significant value to our merchants, by helping them get discovered online.

    Oftentimes, brands go unnoticed in the cloud and need some help getting noticed by discerning buyers. Shopmatic World curates the stories of ingenuity and perseverance of entrepreneurs and the resilience with which they transformed from skilled professionals or hobbyists to successful entrepreneurs. With this curated platform, we intend to help small businesses get discovered for their uniqueness. “

    Shopmatic World is only open to sellers who have created their own ecommerce stores using the Shopmatic platform. Shopmatic World will serve as a discovery platform for buyers : it will showcase individual stories of these different sellers, and the products or services they are selling; those interested in  buying any of the products/ services showcased, will be redirected to the sellers' individual websites, for fulfilling their orders.

    The curated platform opens to an enchanting showcase of different brands, carrying a brief snippet about each seller, with accompanying pictures. Online visitors can delve deeper into the brands that intrigues them at first sight and discover the story behind its genesis, along with its top-selling products. If the online visitors wish to purchase from the brand of their liking, they would then be redirected to the individual, online store of the brand.

  • A majority of Facebook’s 3 million advertisers are SMBs’

    A majority of Facebook’s 3 million advertisers are SMBs’

    MUMBAI: Facebook announced that a vast majority of its three million active advertisers are small and midsize businesses (SMBs’). The number of advertisers is up by fifty per cent in one year. Small businesses are mobile and a million advertisers create an ad directly on mobile for Facebook. The social media giant says that the three top advertising brand categories are services, local commerce and eCommerce.

    As per data shared by Facebook 70 per cent of the three million companies are from outside the US, with the fastest growing region being south east Asia. 57 per cent of people on Facebook in India are connected to small businesses.

    What’s more, as of October 2015, nearly 2 million small businesses in India actively use Facebook Pages because they’re free, easy to use, and they immediately give businesses a digital and mobile strategy.  It is interesting to note that of 142 million monthly active users are in India alone, 133 million are active on mobile, facilitating over 1.99 billion interactions generated between businesses and people in India

    Keeping the India market in mind, Facebook had also up the SME India Council for the first time in Asia Pacific, while an India Client Council with global advertisers was established in 2014.  The SME India Council will meet few times over the coming months to discuss progress on solutions, business ideas, discuss new successes and challenges and meet the Facebook teams.

    Currently more than 50 million small businesses use Facebook’s free Pages product to grow. Going by their analytics, more than one billion people on Facebook are connected to at least one business. 

    To celebrate these businesses, the social media giant has also announced the development of Your Business Story, a new movie tool that makes it easy for business owners to showcase what their company brings to the world. As part of the tool, businesses are able to upload their photos from their Page, overlay with music and share “what they are in the business of” doing.

  • A majority of Facebook’s 3 million advertisers are SMBs’

    A majority of Facebook’s 3 million advertisers are SMBs’

    MUMBAI: Facebook announced that a vast majority of its three million active advertisers are small and midsize businesses (SMBs’). The number of advertisers is up by fifty per cent in one year. Small businesses are mobile and a million advertisers create an ad directly on mobile for Facebook. The social media giant says that the three top advertising brand categories are services, local commerce and eCommerce.

    As per data shared by Facebook 70 per cent of the three million companies are from outside the US, with the fastest growing region being south east Asia. 57 per cent of people on Facebook in India are connected to small businesses.

    What’s more, as of October 2015, nearly 2 million small businesses in India actively use Facebook Pages because they’re free, easy to use, and they immediately give businesses a digital and mobile strategy.  It is interesting to note that of 142 million monthly active users are in India alone, 133 million are active on mobile, facilitating over 1.99 billion interactions generated between businesses and people in India

    Keeping the India market in mind, Facebook had also up the SME India Council for the first time in Asia Pacific, while an India Client Council with global advertisers was established in 2014.  The SME India Council will meet few times over the coming months to discuss progress on solutions, business ideas, discuss new successes and challenges and meet the Facebook teams.

    Currently more than 50 million small businesses use Facebook’s free Pages product to grow. Going by their analytics, more than one billion people on Facebook are connected to at least one business. 

    To celebrate these businesses, the social media giant has also announced the development of Your Business Story, a new movie tool that makes it easy for business owners to showcase what their company brings to the world. As part of the tool, businesses are able to upload their photos from their Page, overlay with music and share “what they are in the business of” doing.