ITV

Tag: smartwatches

  • Timex launches “iConnect Calling” with Aashim Gulati as the brand face

    Timex launches “iConnect Calling” with Aashim Gulati as the brand face

    Mumbai: Timex global brand in watchmaking, is excited to launch its newest creation, the iConnect Calling smartwatch range, further diversifying its smartwatches line up that effortlessly combines style and functionality. iConnect Calling allows users to answer calls from their wrist and keeps a detailed record of important health data, making it a perfect blend of fashion and fitness.

    Actor Aashim Gulati, known for his fitness, timeliness and signature fashion style is the face of the latest collection and resonates perfectly with what the collection has to offer.

    Commencing at an enticing price, the watch is available online and offline across 8 SKU’s and equipped with features such as smart notifications, a full-color touch screen display, activity tracking, water resistance and more. Enabling multi-day battery life, one full charge lasts for 7 days on normal usage.

    iConnect Calling Fact Sheet-

    Bluetooth calling

    changeable watch face – more than 100+ watch faces available on the app cloud

    100+ sports modes to measure key data (heart Rate, Blood pressure, sleep Tracker)

    AI Voice for intelligent dialogue and QnA

    8 SKU’s

    240*284 screen resolution

    TFT screen provides a crystal-clear image that is viewable even in bright sunlight

    4 Games

    The new range also has more than 100 sports modes to measure every vitals, be it heart rate or calories burned with the feasibility of saving data on the Timex Fit 2.0 app. Every watch comes with a one-click AI VOICE interconnection to be paired with a mobile phone voice assistant for intelligent interaction and instant question and answer. Available in contemporary colours such as rose gold, gun-metal blue and many more. The latest collection features easily detachable straps for added convenience

    Speaking on announcement, Timex India managing director Deepak Chhabra said, “We are very excited about our latest iConnect Calling smart watch range. In recent years, watches are no longer seen as a mere timekeeping device but also a distinctive fashionable accessory with functionality. We are thrilled to have Aashim Gulati as the face for our new range as he reflects the perfect combination of fashion and fitness. His impressive work has earned him widespread recognition, particularly among the youth, who constitute our target consumers. We know we’ve made a ‘smart’ choice’.”  

    Online availability: https://shop.timexindia.com/collections/men-smartwatches 

  • Untapped TV audience of 100 mn for international channels

    Untapped TV audience of 100 mn for international channels

    MUMBAI: The International Television Research Group (inTV) and GlobalWebIndex compared internet users aged 16-64 who watch any of the international TV channels such as BBC News, Bloomberg Television, CNBC, CNN, Euronews, Eurosport, France 24, National Geographic Channel, Sky News and TV5Monde channels at least twice a week and made a startling discovery.

    According to the study these international channels which are broadcast beyond national borders, have been long recognised by high-end brands as a powerful way to reach affluent shoppers and business leaders. Yet opposite to received wisdom, the study found that the characteristics and attitudes of frequent viewers of international TV are not dependent on income, according to Rapid TV News.

    In what could be vastly lucrative for the industry, research has identified an untapped, frequent TV audience of 112.5 million consumers viewing international TV channels who fall outside of the top income segment that advertisers usually target through ad campaigns.

    inTV Group chairperson and Euronews head of research Sonia Marguin said, “This research has been eye-opening. While international TV channels will always remain a valuable source of affluent consumers for upscale brands, we can now see that there is also huge potential for other premium brands who are looking for highly active consumers, but who had seen international TV channels as the bastion for top-end luxury brands before.”

    The advertising receptiveness was associated with viewing frequency, rather than consumer affluence was one of the key standouts. Frequent viewers were twice as likely as non-viewers to buy the products they see advertised, irrespective of income.

    All frequent viewers were found to be considerably more likely to value premium brands than non-viewers, with 60 per cent of affluent frequent viewers and 45 per cent of those outside the top income segment tending to buy the premium version of a product, compared with 40 per cent for the wealthiest non-viewers.

    Both the top 10 per cent income group for frequent viewers and those outside the most affluent group are significantly more likely to be brand conscious and are also much more likely to own the latest technology, such as smart TVs and smartwatches.

  • Fossil group announces global licensing agreement with bmw for watches and smartwatches

    Fossil group announces global licensing agreement with bmw for watches and smartwatches

    MUMBAI: Fossil Group, Inc. (NASDAQ: FOSL) announced today a global licensing agreement with Bayerische Motoren Werke Aktiengesellschaft (“BMW”) for the design, development and distribution of BMW branded watches and smartwatches through 2023. 

    “BMW is one of the most iconic brands in the world” said Kosta Kartsotis, chairman and chief executive officer of Fossil Group. “We look forward to bringing our watch design expertise and smartwatch capabilities to BMW enthusiasts around the world.”

    In collaboration with the BMW team, Fossil Group will design and distribute BMW branded watches and accessories with the first collections available in 2019. The collections will be sold globally in more than 4,000 BMW retail channels and key retailers in Fossil Group’s extensive global network.